MGT502 Business Communication: Digital Communication Resources

This assignment presents an annotated bibliography comprising ten academic sources relevant to implementing a digital communication strategy within an organization, specifically focusing on the use of social media in the workplace for communication. Each source is summarized, highlighting its key findings, limitations, and relevance to the research topic. The sources cover various aspects of social media's impact on employee performance, knowledge integration, workplace learning, and organizational communication. The analysis concludes that social media offers significant benefits for collaboration and communication but also poses challenges such as workplace distractions that require policy regulation. The resources provide a foundation for further research and support the development of a comprehensive digital communication strategy.

NAME OF STUDENT:
NAME OF COLLEGE:
AUTHORS NOTE:
Running head: BUSINESS COMMUNICATIONS

BUSINESS COMMUNICATIONS
Introduction
The main aim of this paper is to identify 10 related sources of academic paper that would be
applied further during completion of proposal and report in next assessments. In this work
resources located are corelated to implementation of digital communication strategy in an
organisation and the strategy that is selected is use of social media at workplace for
communication.
Source 1
Cao, X., Guo, X., Vogel, D., & Zhang, X. (2016). Exploring the influence of social media on
employee work performance. Internet Research, 26(2), 529-545.
doi:http://dx.doi.org/10.1108/IntR-11-2014-0299
In this article Cao, Guo, Vogel & Zhang investigated influence of social media over work
performance of employees and even explored mechanism to create value at work. The
authors collected data using paper based survey on voluntary basis over 379 working
employees in China with aim to propose way social media supported employees. The
research focused on social capital and knowledge transfer to reveal that social media have
direct impact over work performance of employees and has scope further to facilitate
formation of employees social capital. This article is useful to my research as it suggest that
social media has direct relation with work performance of employees. The main limitation is
only investigated participants from China so authors have stated that future research needs to
be undertaken based on longitudinal data that could interpret dynamic relationship. This
article will form basis of my research to support social media use as communication strategy
for workplace.
Source 2
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Dreher, S. (2014). Social media and the world of work. Corporate Communications, 19(4),
344-356. doi:http://dx.doi.org/10.1108/CCIJ-10-2013-0087
In this Dreher explored risks and benefits of employees social media usage over a firm’s
reputation and used comprehensive literature review method with aim to present investigation
on ways firms could better administer to cope with social media challenges. The article
focuses on giving recommendations on efforts to manage employees social media usage
through applied strategic management approach. This paper is useful for my research as
author has stated that with social media, employees can function as powerful brand
ambassador of firms. The main limitation is absence of independent research that could meet
academic standards. Hence author indicates that further research should focus to assess
difference of employees social media use in different kind of firms and sectors. This article
will form basis of my research as it clearly states that social media use of employees can be
applied to extend brand reputation hence it will support my study.
Source 3
Breunig, K. J. (2016). Limitless learning: Assessing social media use for global workplace
learning. The Learning Organization, 23(4), 249-270.
doi:http://dx.doi.org/10.1108/TLO-07-2014-0041
In this article author has reviewed the manner social media can promote workplace learning.
Research method is based on exploratory study where data was collected from 35 semi-
structured interviews, document studies and observation. This research aimed to investigate
social media as tool for knowledge acquisition within organisation and focuses on extending
context of social media beyond collaboration at workplace to project it as tool for knowledge
acquisition. This article is useful for my research as it suggests use of social media by
employees to promote workplace learning in addition to enhanced communication. The major
limitation is study was conducted in only one organisation thus author indicates that further
research is needed to generalise finding. This article will support my research investigation
on use of social media as communication strategy.
Source 4
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BUSINESS COMMUNICATIONS
Cao, X., Guo, X., Liu, H., & Gu, J. (2015). The role of social media in supporting knowledge
integration: A social capital analysis. Information Systems Frontiers, 17(2), 351-362.
doi:http://dx.doi.org/10.1007/s10796-013-9473-2
In this authors have reviewed role of social media in supporting knowledge integration from
social capital viewpoint. The data is collected using survey where study was conducted
on 262 Chinese employees and aim is to use social capital as perspective to integrate
knowledge through social media. The article focuses to use social capital as groundwork
to address value co-creation under influence of social media use. This will be useful for
my research work as it will support my topic of investigating use of social media. The
major limitation is that study is conducted on only Chinese employees so findings cannot
be generalised for all other employees, so author indicates to explore further research on
a more standardised platform. This will form basis of my research as it extensive social
media usage not only supports communication, coordination but also help in co-creation
of value through knowledge integration.
Source 5
Carol, X. O., Sia, C. L., & Hui, C. K. (2013). Computer-mediated communication and social
networking tools at work. Information Technology & People, 26(2), 172-190.
doi:http://dx.doi.org/10.1108/ITP-04-2013-0067
The authors have reviewed effect of three tools i.e. instant messenger, email and knowledge
forum as tool to promote communication and social network at workplace and their
influence on employees performance. In this article data was collected through survey
conducted on 59 employees of an enterprise. The aim of this article was to quantify
benefits of applying these tools at workplace. This article is useful for my study as
investigation will support my research topic to use social media as communication
strategy at work. The major limitation is that it focused to explore only positive impacts
of social networking tools at work so authors have indicated future research based on
comparing advantage and disadvantage of using these tools. Thus this article will form
basis of my research work as it states social media as useful tool that can enhance
integrated communication between employees which supports my study topic.
Source 6
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BUSINESS COMMUNICATIONS
Darcy, D. B. (2013). Will you be my friend? social networking in the workplace. New
Library World, 114(9), 428-442. doi:http://dx.doi.org/10.1108/NLW-04-2013-0033
In this Darcy provided overview of interpretation of librarrians in context to use of social
media networking in their profesioanl lives.The data was collected using survey that was
conducted to random sample of librarians at academic institutes and artcile aims to
research adoption rate of social media networking at workplace. The research focuses on
assessing boundaries and professional relationships within social netwroking which can
suggest influnce on relationships at work. This article will be useful for my study as it
suggests that adoption rate of social media networking at work is high. The major
limatitaion is only one kind of respondents had been studied for research so author
indicates further work on extensive context so that it can become more common to
present usage of social media in bringing benefits at workplace. Thus this article will be
useful supplementary information source for my study.
Source 7
Schultz, M. D., Koehler, J. W., Philippe, T. W., & Coronel, R. S. (2015). Managing the
effects of social media in organizations. S.A.M.Advanced Management Journal, 80(2),
42-47,3. Retrieved from https://search.proquest.com/docview/1707512641?
accountid=30552
In this Schultz, Koehler, Philippe & Coronel have reviewed emerging social media problems
that can pose risk for employees as well as enterprises. The article used case study
method and aimed to evaluate issues associated to usage of social media at workplace.
The article will be useful for my research as it presents issues of using social media at
work and have provided even remedial measures. The main limitation is that article
provided focus on only reviewing information on the manner firms could efficaciously
administer social media usage by employees and reduce possible liabilities and have
ignored behaviour of employees related with use of social media. Hence authors have
indicated that there is need to develop further research to investigate policies and
approaches that would reflect social media awareness for employees to address their
associated behaviour issues. This article will support my work to evidence both positive
and negative aspects of using social media at workplace.
Source 8
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BUSINESS COMMUNICATIONS
Schlagwein, D., & Hu, M. (2017). How and why organisations use social media: Five use
types and their relation to absorptive capacity. Journal of Information Technology, 32(2),
194-209. doi:http://dx.doi.org/10.1057/jit.2016.7
In this Schlagwein & Hu have reviewed relation between social media usage and absorptive
capability of enterprises. The data is collected by conducting informative interviews in 20
firms where aim of article is to investigate ways in which social media can be used by firms.
This research further focuses on identifying different social media use types that support
organisational objectives. This article will be useful for my research study as authors have
recommended that social media supports absorptive ability and performance of employees.
The main limitation is that data was gathered in context to Western firms thus authors have
indicated that further research should focus on examining insights that are valuable in other
contexts. This article will form base of my research work as it is a useful source that presents
interpretation of social media use relating to its capacity to insure transformation and
combination of knowledge and its power to enhance collaborations.
Source 9
Krancher, O., Dibbern, J., & Meyer, P. (2018). How social media-enabled communication
awareness enhances project team performance. Journal of the Association for
Information Systems, 19(9), 813-856. doi:http://dx.doi.org/10.17705/1jais.00510
In this authors have reviewed benefits of communication awareness characteristics that can
be developed and displayed through social media platforms. The data has been collected
from studies that were conducted on 2 project teams and article aims to investigate on
how the amount of communication during action episodes related to team performance
under low vs high communication awareness. The research focuses on investigating
benefits of communication awareness feature that makes social media tool as being both
effective and efficient. This article will be useful for my research work as it emphasises
that social media has power of creating communication awareness. The main limitation
is that it did not executed dependencies between team members so authors have
indicated that future research can focus to build insight into manner teams deal with
communication challenges under high task dependencies This article will form as useful
source to support my research work as it states benefits of social media as
communication feature tool.
Source 10
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BUSINESS COMMUNICATIONS
Koch, H., Gonzalez, E., & Leidner, D. (2012). Bridging the work/social divide: The
emotional response to organizational social networking sites. European Journal of
Information Systems, 21(6), 699-717. doi:http://dx.doi.org/10.1057/ejis.2012.18
In this authors have investigated on the manner implementation of internal social networking
sites (SNS) have helped in hiring programs of a firm. The research method is case study
approach and it focuses on assessing use of SNS and the manner it influences both
employees and firm and will be useful for my research work as it suggest that Social
networking sites helps in improving morale, better employee involvement and even
reduces employees turnover. The main limitation is that it has focused on bringing social
life into work environment instead of vice versa, so authors have indicated that future
research needs to interpret implication of work tasks mergers with social time and study
implication of Social media use on non-related work. This article will not support my
research work directly but it will be used as supportive information for my study.
Conclusion
Hence from this discussion it can be inferred that social media has extensive positive
influence to support employees need for better collaboration and communication at
workplace however it has its own share of negative influences too such as workplace
distraction that needs to be regulated with policies.
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