Digital Resourcing Analysis Report: Business Communication in Adelaide

This report provides a comprehensive analysis of digital resourcing within the context of business communication, specifically focusing on the restaurant industry. It explores the use of digital tools, such as Redcat Smart Point of Sales, to enhance communication, improve employee productivity, and attract customers. The report begins with an introduction, background, and context, followed by a proposal outlining the research methodology, including an action plan with timelines for data collection and analysis. The study examines the importance of digital communication in the Adelaide restaurant, highlighting how effective communication can improve cooperation between departments and streamline operations. The report references various sources, including academic journals and industry publications, to support its findings and recommendations for future research. The research utilizes sampling techniques and data analysis to draw conclusions and suggest strategies for leveraging digital resources to achieve business goals.

Running head: Digital Resourcing Analysis 1
Business communication
Digital Resource Analysis

Digital Resourcing Analysis 2
Contents
Introduction......................................................................................................................................3
Background......................................................................................................................................4
Context.............................................................................................................................................5
Proposal...........................................................................................................................................7
References........................................................................................................................................9

Digital Resourcing Analysis 3
Introduction
Organization is entirely reliant on the effective communication because it facilitates to foster a
good relationship between employee and employer within business, which can in turn improve
efficiency. The main aim of this research is to carry out the report on the topic of digital
resources analysis. The description about the various sources data of communication is to
analyze the topic in sophisticated manner which will be helpful to make the report further (Quick
&Hall, 2015). There are certain limitations such as lack of time to gather data regarding topic,
lack of access over the data and lack of resources. Random sampling technique has been chosen
for analyzing the accumulated data (Nishad & Sankar, 2016). Quality is maintained in this
research by using quality sources. Different methods and techniques will be described in this
research program which will be used for the collection of quality and reliable data. The research
process will be made so as to guide the implementation of the report in an efficient manner.

Digital Resourcing Analysis 4
Background
Digital resource is latest technology which allows management to control over the various
aspects within an organization. Digital matrix processor is the process of this system which
provides zoning capability (Bhagat, et. al., 2017). Various kinds of communication tools have
been discussed in the previous assignment which has given clear understanding about the
importance of the communication within the restaurant industry. The focus has been given on the
workplace motivation through innovating communication tool. Redcat Smart Point of Sales has
been considered as the innovative tool in the restaurant which is able to manage the condition of
the restaurant related to consumers as well as employees. It has been analyzed that the social
networking can be treated as the communication platform which can be facilitated to link the
external data resources (Oyza & Edwin, 2015). The research will be conducted by adopting
various sources of information and the particular method of research. The importance of digital
communication in the restaurant industry will be discussed in this research which will be helpful
for further study. The research methodology will be described with the action plan in the
research.

Digital Resourcing Analysis 5
Context
Adelaide restaurant is one of the well-known restaurants and the focus of it to enhance the
productivity of the worker to attract the customers towards it. It provides a numerous delicious
dishes to its customer and now it wants to expand their business in an effective manner that is
why it has planned to adopt the communication technology for better communication within the
entity (Cline, 2014). It is vital for the organization to adopt the specific communication tool to
enhance the productivity of the employee. Adelaide has decided to adopt Redcat smart point of
sales application which is a most effective tool. It has been analyzed that Adelaide restaurants
specialize in Italian food. It also provides spicy food as well as the different variety of sweets.
The idea of the restaurant of adopting the communication will be helpful to enhance the digital
communication within the organization (Cobanoglu, Yang, Shatskikh & Agarwal, 2015). There
is a different department in the restaurant industry and it is necessary to have the good bonding
between the departments to improve the cooperation. However, each department has been given
the specific responsibility and the involvement of effective communication can enhance their
productivity by using the communication tools (Chewning et. al., 2013). With the help of
Internet or application, the manager of the restaurant can be aware of the progress of the food
and can make sure about the ordered product by the customer. Redcat Smart Point of Sales is a
restaurant management software in which the employees of the restaurant industry have to be
registered with it so that the entire information of the employee can be found on this software.
The main objective of this software is to improve the efficiency by reducing the cost to focus on
customers (Shafigullina & Palyakin, 2016). The deep discussion will be described about the
implementation of the strategy that is Redcat Smart Point of Sales in the report.

Digital Resourcing Analysis 6
Figure 1: Digital Resource Analysis
Source: (Bolden & Hadlock, 2017).

Digital Resourcing Analysis 7
Proposal
To gather the information in sophisticated manner, action plan has been considered which is
effective to provide the clear information about the each activity with time period to gather the
information.
Serial
no.
Activities Initiation
date
Duration
(days)
Completion
date
Description
1) Selection of topic
for research
20
November,
2017
2 21
November,
2017
Selection of the
topic will be
done
2) Constructing
plans for the
research
22
November,
2017
5 26
November,
2017
Plans will be
made for
conducting the
research
3) Execution of the
plans
27
November,
2017
9 5 December,
2017
Plans will be
executed as per
the planning.
4) Selection of data
collection
methods
6 December,
2017
3 8 December,
2017
Method for data
collection will be
selected for the
execution of
research in an

Digital Resourcing Analysis 8
effective manner.
5) Collecting data
using selected
method
9 December,
2017
6 14
December,
2017
Data will be
collected with the
help of selected
methods.
6) Analysing
gathered data
15
December,
2017
3 17
December,
2017
Data will be
analyzed with the
help of sampling
data.
7) Interpretation of
results
18
December,
2017
2 19
December,
2017
Results will be
drawn from the
analyzed
information.
8) Drawing
conclusion and
providing
recommendations
20
December,
2017
2 21
December,
2017
The conclusion
will be made on
the basis of the
analyzed and
interpreted data
and
recommendations
will be made for
future research.

Digital Resourcing Analysis 9
References
Bhagat, S., Wate, P., Kurliye, R., Kadve, L., Sonune, P., & Gonnade, P., 2017, E-Restaurant
Android Application Using Near Field Communication, Imperial Journal of Interdisciplinary
Research, 3(3).
Bolden, D, & Hadlock, P., 2017, The New Digital Reality for Restaurants, Retriven on 23rd
November, 2017, from: https://www.bcg.com/publications/2017/technology-value-creation-
strategy-new-digital-reality-restaurants.aspx.
Chewning, L. V., Lai, C. H., & Doerfel, M. L., 2013, Organizational resilience and using
information and communication technologies to rebuild communication structures, Management
Communication Quarterly, 27(2), 237-263.
Cline, H. F., 2014, Information communication technology and social transformation: a social
and historical perspective, Routledge.
Cobanoglu, C., Yang, W., Shatskikh, A., & Agarwal, A., 2015, Are consumers ready for mobile
payment? an examination of consumer acceptance of mobile payment technology in restaurant
industry. Hospitality Review, 31(4), 6.
Nishad, P.M. & Sankar, S., 2016, Efficient random sampling statistical method to improve big
data compression ratio and pattern matching techniques for compressed data, International
Journal of Computer Science and Information Security, vol. 14, no. 6, pp. 179.
Oyza, I. & Edwin, A. M., 2015, Effectiveness of Social Media Networks as a Strategic Tool for
Organizational Marketing Management, Journal of Internet Banking and Commerce.

Digital Resourcing Analysis 10
Quick, J. &Hall, S., 2015, Part three: The quantitative approach, Journal of perioperative
practice, vol. 25, no. 10, pp. 192
Shafigullina, A. & Palyakin, R., 2016, Social Media Marketing as an Effective Instrument of the
Promotion of Social Business-Project in Social Entrepreneurial Activity, Academy of Marketing
Studies Journal, 20, pp.1–7.