Enhancing Healthcare through Digital Signage and Information Services

The rise of digital signage in healthcare settings offers a promising avenue to enhance patient experience and streamline information dissemination. By integrating multilingual services, as demonstrated by Ogi et al. (2017), hospitals can cater to diverse populations effectively. Moreover, the combination of smartphones with digital signage systems provides innovative solutions for real-time updates and interactions. However, implementation challenges persist, including regulatory hurdles highlighted by Piliouras et al. (2015) and infrastructure needs as noted by Luxon (2015). Addressing these obstacles requires a strategic approach to technology adoption and meaningful use, aligning with Schwamm's strategies (2014) for telehealth transformation. This assignment will critically analyze the benefits and challenges of digital signage in healthcare, drawing on various studies to propose effective implementation frameworks.

Running head: DIGITAL SIGNAGE
Digital Signage
Name of the student
University name
Author’s note

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Executive summary
The assignment conducts a detailed study has been conducted upon the emergent healthcare
technology. The various factors which are vital for the implementation of digital signage in
health care policies and the risks associated with the same have been discussed over here. In this
regard, adequate support from the stakeholders is also required. The installation of such
interactive features reduces the chances of errors within an acute hospital setup Thus, setting up
of an interactive interface for guiding the hospital staffs regarding the timely intervention
policies in case of acute care patients can help in providing support services at much faster rate
and reduce the chances of errors. Simultaneously, the implementation of such digital interfaces
could also help in outhouse patient education along with reminding the staff about important
policies. The same could also new used by the supervisors or the medical officers in directing the
staff.

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Table of Contents
Introduction......................................................................................................................................3
Description of emerging healthcare technology..............................................................................3
Analysis of the emerging healthcare technology.............................................................................5
Implementation of the current technology in the healthcare practices............................................6
Risks associated with the emerging technology..............................................................................9
Consultation with stakeholders......................................................................................................10
Social impact of emerging healthcare technology.........................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

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Introduction
The current assignment focuses on the concept of the introduction of health technology
for meeting up with the diverse needs and demands of the healthcare industry. The technological
advancements incorporated in an acute medical set up can help in providing faster relief to the
patients. The assignment emphasizes upon different innovative technologies which can be used
for monitoring and management of long-term illnesses. For the current assignment digital
signage and its importance within the context of health care has been discussed. However, for the
implementation of any new and innovative technology, a number of challenges or barriers need
to be addressed. Some of these are lack of sufficient awareness along with non-availability of
support from adequate healthcare channels.
Description of emerging healthcare technology
With the advent of digitisation, more emphasis has been placed upon various
technological interventions for providing the patients and their respective families with better
health care experience. For the current study, the process of interactive digital way finding
signage had been taken into consideration. In this respect, digital signage refers to the installation
of software or virtual interface for educating and informing the viewers about healthcare
facilities. The Oskon hospital is a non-profitable organization and caters to the needs of a wide
range of patients with different medical conditions. Thus, located in Eswar , Blavania , the
hospital had a staff strength of around 600 and is one of the largest health and community
service centre. The hospital had been offering treatment in acute, sub-acute trauma cases.
Therefore, implementation of a digital signage interface could help in the establishment of a

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proper balance within the work culture of the healthcare set up (Park et al., 2017). As
commented by Keirnan et al., (2017), the implementation of the digital signage interface can be
used to improve patient or visitor’s experience along with empowering the staff. The interface
can be used to publish important messages for a diverse section of audiences. The model could
be applied anywhere ranging from a hospital to a clinic. The digital interface can be used to
reach out to different sections of audiences at the same time. This includes the family members
of the patients waiting in the hospital lobby as well as the hospital staffs. The way finding sign
and the interactive directories used by the oskon hospital reduces the stress of both the guests and
the hospital staffs by providing relevant information. As commented by Calori & Vanden-
Eynden (2015), the introduction of interactive kiosks can reduce the time for which the patients
have to wait in the hospital lobbies.
The digital signage technology can provide information based upon a number of topics
such as the provision of wellness tips to the patients. Additionally, such interactive sessions can
keep the staff engaged and provide them with required instructions. The digital set up can also be
a source of revenue for the hospitals by promoting the various services offered by the hospital.
The Oskon hospital caters to a large number of patients with a different health concern.
However, compared to the infrastructural support the number of out-house and outhouse patients
admitted in the hospital was much more in number. Therefore, an effective balance needs to be
created for managing the diverse health requirements of the patients (Park et al., 2017). The
hospital also addresses a huge number of visitors, who come to visit their loved ones. However,
most of the times they get confused regarding the way to the patient cubicles and also do not
know which particular doctor to meet to inquire about the health of their loved ones. An

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interactive directorate can help in guiding the visitors to the exact cubicles and also help them
from losing their way within the hospital (Tad-y et al., 2016).
Analysis of the emerging healthcare technology and its possible benefits
The oskon hospital uses such interactive sessions for empowering their out-house patients
along with the visitors and the attending staffs. The interactive directories are used for educating
the patients or the visitors regarding the different vital and positive healthcare practices. This is
done as a part of promoting adequate health education and also keeps the visitors engaged in the
hospital lobbies. It also helps in giving instructions to the hospital staffs regarding their duties
and notifies them about emergency admissions.
The technology discussed over here is implementation of a digital signage interface
within an acute healthcare setup. As commented by Wood et al., (2014), the technological
intervention would have been helpful in meeting with the huge uncertainties existent within a
healthcare setup. The implementation of such a technical interface would also help in reducing
the chance of errors within an acute care setup. The interactive directories have been helpful in
helping the visitors find their way through the hospital.
However as argued by Tad-y et al., (2016), the alignment of interactive messaging
services along with the digital signage can provide the visitors important notification regarding
the cancellation of appointments of change of appointment timings. The interactive interfaces
can be used by the oskon hospital to advertise about the important programs and policies of the
hospitals which can increase patient awareness. This can help in engaging more number of
patients and thus increase the hospital revenue as a whole.

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There are a number of factors which are taken into consideration for the implementation
of a digital interactive signage. The development of digital signage audience measurement tools
gives an estimation about the about the demographics or the number of people looking at the
interactive screens at the same time (Meadows, 2014). It is a powerful tool for engaging the
viewers and also helps in promoting adequate health education. The interactive session could be
made more vivid for engaging more number of target customers. As asserted by Devlin, (2014),
positive patient experiences help in the building of customer loyalty. The oskon hospital banks
upon these privileges offered by the digital signage program, which helps in creating a suitable
balance within the organizational culture of the hospital set up. Additionally, the oskon hospital
focuses upon the aspect of cloud-based digital signage programs for providing better facilities
and reducing the dependence on-campus infrastructure.
This also puts much emphasis upon the inculcation of mobile messaging services for
communicating with the staffs and the family members of the patients directly. This helps in
reducing the pressure upon the digital signage infrastructure. The limitations faced within the
incorporation of the digital signage services also need to be addressed over here. These can act as
potential barriers or loopholes in the success of the implemented policies and procedures. Thus,
lack of sufficient infrastructural support along with inadequate support from the potential
stakeholders can affect the process of health care improvements and set up established within the
hospital.
Implementation of the current technology in the current healthcare practices
The assignment focuses on the aspect of the implementation of digital signage within the
healthcare practices. The designing and implementation of a digital interface require strategic

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planning and sustainable approaches. As commented by Flottorp et al., (2013), support and
encouragement are required from the administration along with the stakeholders. The integration
of objectives, content, software and hardware can be used to implement the digital signage
interfaces effectively within the workplace. The incorporation of the technology can help in
meeting the requirements of the clinical setup and make the work process more systematic. The
hospices consist of a number of endpoints that work under both voluntary and involuntary
actions (Calori & Vanden-Eynden, 2015). Thus, over here a massive accident could not only
send dozens of patients to the emergency room but also affect the entire workflow for the day.
As asserted by Bauer et al., (2014), the centralized digital signages helps in making the care
services more accurate, fast and improve the efficiency of the management.
The incorporation of the digital signage tools can be an efficient method of providing
sufficient training and guidance to the staff. This is particularly useful in handling newly
installed medical equipment or devices for the assessment of the patient conditions. The digital
software is centrally located so that it could be easily accessed at any point of time from
anywhere. Additionally, a lot of time spent by the staff in learning about handling and
management of the newly implemented devices through user manual result in a huge loss of the
constructive time. The implementation of such system software within the system gives ample
opportunities for direct recognition of the donor within the health care system (Keirnan et al.,
2017). It also helps in maintaining a track record of where and how the money provided by the
donor has been vested.
The digital signage can be used by the oskon hospital to provide better amenities to the
patients and also make their living inside the hospitals a less pathetic experience. The system

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support could be used to promulgate the idea so following a healthy diet within the patients.
Additionally, the hospital can partner with various outsourcing agencies to provide healthy yet
tasty food to the patients, in consultation with the dieticians. This could particularly be useful in
the context of the Oskon hospital which caters to a large group of patients. Therefore, having
sufficient space is a problem for such hospitals where an in-house kitchen can be built.
Therefore, an effective partnership could be built with various outsourcing agencies. The digital
signage solutions ensure that such partners are advertised and promoted sufficiently.
The digital signage can manage different kinds of input such as data, still images, online
content and video and deliver the same in a customized format (Yang et al., 2015). The digital
signage support could be further diversified based upon three categories of audiences such as the
patients, the staffs and the visitors to the hospitals. As commented by Jones et al., (2014), the
requirements of each section of audience are different from the other. Therefore, the messages
delivered needs to be personalized as per the needs and demands of the individual audience.
The implementation of a digital interface can reduce the levels of Anxiety in the patients
and their respective families by providing them with a brief overview regarding the facilities and
the services they are going to be offered by the hospital. As commented by Piliouras, Suss, & Yu
(2015), the patients have a habit of choosing hospitals based upon basic amenities and supportive
environment. The patients can access information through digital media using two different
methods, one is active and the other one is passive. The active mode is supported by a touch
screen where the patients can gather sufficient knowledge about the care and treatment process to
be applied in their case. The digital interface provides the knowledge in a concise and
understandable manner to the patients (Flottorp et al., 2013). The passive mode follows

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dissemination of knowledge on generalised topics for the visitors and the staffs in strategic
locations and in waiting rooms. The oskon hospital implemented a web-based, HTML digital
signage screens for their outpatients through the internet. The system could be intensified more
with the help of cloud computing procedures.
Risks associated with the emerging technology
In this respect, installation and implementation of the devices are not just sufficient in the
context of the appropriate working of a hospital administrator. Therefore, installation of a device
without sufficient security possesses a number of risk factors. The risk factors may be
reproduced into incidents of thefts, malicious attacks on the network systems. In this respect, the
oskon hospital uses an end-user encryption for maintaining the privacy and confidentiality of the
health details and patient records. The digital systems can store lots of information and privy
details, which could to be protected through the implementation of physical security measures.
The oskon hospital over here uses additional physical securities for restricting unauthorized
access to the digital signage devices. Some of these are implementation of biometric
authentication procedures which prevent theft or misuse of important or crucial data. However,
as supported by Schwamm (2014), the implementation of such procedures also results in
additional investments such as cost and maintenance charges of CCTV cameras. The ports of
such devices should be inaccessible, locked or secured, which prevents the theft of important
information such as annual revenue and financial credentials of the hospital (Wood et al., 2014).
The networks should be protected via firewall installations and should use standard
protocols for data transfer (Brett et al., 2014). The oskon hospital has incorporated encrypted
wireless networks which require authentication for access. Additionally, use of Virtual Private

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Networks (VPN) can also prevent the theft of data or important messages. The oskon hospital
here lacks any such VPNM features as a lot of charges are to be vested upon the hardware,
software and staff management tools. The systems should be supported with a personalization
engine to assure role-based authentication and security (Yang et al., 2015). In this respect,
though a number of security features had been established there are security threats mainly
attributed to human errors. Thus, sharing of passwords with co-workers, forgetting to change of
old passwords can often result in higher level of risks (Jones et al., 2014).
Consultation with stakeholders
For the implementation of the effective practices within the hospital set up sufficient
amount of consultation with the stakeholders are required. The stakeholders over here include the
patients, the visitors and the hospital staffs. Therefore, proper consultation and meetings with the
hospital staffs are required before implementation of the digital signage softwares. However, as
supported by Damant et al., (2016), the lack of sufficient knowledge and support can deter the
success of a project.
Therefore, the oskon hospital calls for sufficient participation and support from its
stakeholders. Here, the CEO of the oskon hospital can call for a meeting with the board of
directors explaining the need for the implementation of such interventions and tools within the
hospital setup. Some of the aspects which could be highlighted as major reasons for the
implementation of such advanced systems are a huge number of outpatients and their respective
family members visiting the hospital, who often have to wait for long hours. This calls for the
integration of interactive systems and software for providing better experiences to the support
users of the care services (Ogi, Ito, & Ukegawa, 2017). Additionally, the oskon hospital is a huge

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community centre and looks after large number acute and sub-acute trauma care cases. The
executive officer can also highlight the fact that implementation of such systems software can
reduce the waiting times in the hospital lobbies and save a lot of time of the visitors by guiding
them upon whom to meet or in finding their way to the cubicles of their loved ones.
Therefore, sufficient support from the stakeholders can help in providing an adequate
amount of finances for the installation of the security systems and software. In this respect,
integration of the proper hardware and software can help in maintaining the security concerns of
the hospital. Therefore, these reasons should be effective enough in persuading the stakeholders
for investing in the project. The presentation here needs to conduct sufficient research which
should be backed up by data and support from similar case studies.
Social impact of emerging healthcare technology
There are a number of benefits of the implementation of the digital signage within acute
health hospital settings. As commented by Yoon (2013), 75% of the ones viewing digital signs
in hospitals could recall at least one message. Reports and evidence have suggested that digital
signage can reduce the hospital lobby waiting times by almost 35 %. It can be a means of
providing sufficient amount of education to the visitors and the patients regarding positive health
habits and behaviours which can help in controlling the rate of disease or sickness. The use of
such technological interventions within the hospital set up can reduce the feelings of stress,
anxiety within the patients and their respective families. The use of such digital platforms can
spread awareness about referral services and programs which can further provide additional
levels of health and support services.