Digital Skills and Research Methods: Tech & Social Media

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Added on 2024/07/24

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This report elucidates the significance of digitalization and social media in contemporary business. It identifies the effectiveness of employing social media and explores the various roles it plays in achieving business objectives. The report details how marketing strategies can be strengthened through social media, considering available platforms and communication improvements through enhanced interaction with clients and consumers. It emphasizes the importance of creating a robust online presence for businesses to enhance market reach and brand recognition. The analysis covers the use of modern technologies, information gathering, and communication strategies, highlighting how these elements contribute to a company's growth and operational efficiency in the digital age.

Digital Skills and Research Methods
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Table of Contents
Introduction......................................................................................................................................3
The effectiveness of using modern technologies.........................................................................4
Social media and its role in organization.....................................................................................5
Creation of online presence.........................................................................................................8
Conclusion....................................................................................................................................... 9
References......................................................................................................................................10
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Introduction
In the global economy, there are various changes which are taking place and for that it is
required that digitalization shall be adopted. By that, the new aspects will be considered and the
results will be acquired in the manner which is suitable for the new market. For that, there is the
need to make the proper research in which all of the areas which are to be considered for the
same will be identified. The effectiveness which will be obtained from the use of the social
media will be analyzed. The information will be gathered and the manner in which
communication will be taking place will be considered in the report below. In this, all the various
sources which are there will be considered by which the further expansion will be made possible.
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The effectiveness of using modern technologies
In the changing environment, there are various additional requirements which are to be met and
the business will be carried in a more effective manner if there will be the use of modern
technologies in the company. With the help of that, the further expansion and enhancement will
be made possible which will be helping in achieving the growth. There will be new tools and
techniques which will be introduced and by which the overall functioning and operations of the
company will be improving. The information will be made available by the use of them in a
proper manner which will be required in the carrying out of all the processes and also the
communication will be taking place in a more effective manner (Bria, 2013). By that, all of the
aspects will be brought to the notice of all so that they can understand them and then perform in
the required manner by which the objectives and targets of the company will be attained more
effectively.
The interaction in the workplace and with the outside world will be increased and by that new
ideas will be brought which will be providing the aid in the maximization of the profits and the
benefits which are to be acquired. The modern technology will be making the overall working
process to be easier as there will be decline in the use of the manual working and the automation
of the operations will be made possible which will be beneficial as the time which is taken will
be reduced and that can be used for other tasks (Berisha-Shaqiri, 2015). The overall expenses
which are made in the business are reduced by the use of the modern technologies and the
production which is made is also in the best of the quality which will be increasing the customer
satisfaction. This will be helpful in managing the business for long-term as the consumers will be
retained and this will be leading to the growth.
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Social media and its role in the organization
Social media is the important aspect of the new technology which is being used in the recent
organizations and for that, it is required that proper understanding of it is obtained and the
benefits which will be received by the company due to this (Higgins, et. al., 2012). There are
various roles which are played by it in the company and for that, they will be taken into
consideration. It acts as a tool for various actions which are performed in the company and they
are explained below:
As a tool for marketing:
In the company, it is required that there shall be proper marketing which is made in relation to
the products and services which are being offered by it. This is necessary as then only it will be
possible to make people aware of the products which are already present and also the ones which
are recently launched. In that, the features will also be provided so that the consumers can make
the proper selection of the goods which are to be bought by them. Social media will be acting as
the main tool in this process as in the new era the use of social media among the generation is
increasing (Alves, et. al., 2016). The youth is using the various social media sites and so it
becomes easier to reach a large share of the market through the use of social media. In this most
commonly used are Facebook, Instagram, and various other social interaction sites. The
company will be displaying its products with all the details on these sites and by that the
marketing will be made as people will see it there and the children will then be telling about the
same to all others. In this manner, there will be marketing on large scale as the large market will
be targeted with the help of this.
The changes if any which are made in any aspect of the business and the products will be
published on these sites so that they can be made available to all (Husain, et. al., 2016). The
marketing will be made in a stronger manner as the social media will be going to reach the large
customer base which is using the sources.
As a tool for gathering information:
In the performance of the operations, it is required that there shall be proper information which is
available and which will be used for various business processes. With the help of the social
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media, this will be made possible as there will be a large amount of the data which will be
present on the social networks. The information which is available on these sites can be gathered
up till which is allowed by that site as there are some privacy settings which will be required to
be complied with. There are several users which are there and they can be used as the sample for
testing any product and the information will be gathered from them through online means
(Westerman, et. al., 2014). There can be various sources which can be used for this such as the
survey can be carried out on the social media by which the required information will be obtained.
There are several polls which are performed on the Facebook and Twitter by which the company
will be able to have the required feedback. The new products can be tested by this and also the
requirements and preferences of the consumers will be determined by the use of this.
All of the main qualities which are required by the customers and their taste can be identified by
the use of the social media as there is various such information which is present on the social
sites. There are certain types of information which cannot be gathered otherwise and will be
obtained through these sites. Also, the information which will be collected from this will be
relevant as that is provided directly by the person responsible and so no modification is there in
that (Oh, 2012). The reliance can be placed on that and before launching of the new product the
perception of people can be checked in relation to that so that further decision about that can be
made and it will be launched in that manner which will be preferred by the customers so that
success of it is ensured. So this way information in all the areas will be collected with the help of
the use of social media.
As a tool for communication:
Communication is to be made in the most effective manner at all the levels of the business as this
is the key aspect by which the business will be carried in a smooth manner. There are several
such items which are to be communicated in the company and for that social media will be of
great help. This is because with the help of this large consumer base will be involved and there
will be effective transferring of the relevant information. The Facebook will be used to
communicate with the large group as there are many people who will be connected by that means
and they all will be able to participate in any communication at the same time in the best manner.
This can be carried in various manners such as data can be published on the sites by which all
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can have the access to it and will be aware of the required aspects (Baruah, 2012). In social
media, there are various sources which are involved such as the social networking sites, blogs,
and other appraisal sites. The blogs will be providing the information about the important points
and in such a manner that they will be influencing the large scale of people. The relations are
developed on these sites as various people interact with one another and by that the company can
make the communication also with them.
The information which is related to the commercial sector is made available on various sites such
as LinkedIn on which various people can share their resumes and from there the company will be
selecting them and this way the communication will be made with more people as they will not
be required to go to office manually in order to provide the resume. By this, they will be brought
to the notice of more and more companies and this will be increasing their scope. The individual
can also interact on these sites at wide scope as they can start their own page and communicate
their views and ideas through that to all (Talpau, 2014). They will be read by all and this way the
communication will be made among all and the ones interested will be responding to the same.
The company will also be using this and with the help of this, they can communicate in an
effective manner with their clients and consumers at the same time. This will be making the
process easier as now the need to personally communicate with each party is eliminated and the
time will be saved by this. The information which is to be provided to all will be published and
by that, all will be able to know about the same at the same time and there will be no
responsibility of the entity to inform them in person.
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Creation of online presence
By the help of the social media, it will be possible for all the entities to create their place in the
market and there will be more people who will be having the information about the company and
its services. The online presence can be created by them in a better manner by the launching of
their own sites or making the account on the already available sources. There can be the use of
several means which are available so that the presentation can be made felt to all. There will be
various blogs which will be published and also the communication will be made at a large scale
which will be creating the value of the business. Professional presence will be made as in that the
products and services which are to be provided will be made available and this way they will be
becoming popular as more people will be attracted and their attention will be gained.
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Conclusion
The report that is presented above elucidates about the digitalization and the use of the social
media in the business. The manner in which the use of the social media will be effective is
identified. All of the roles which are played by the social media in the attainment of the
objectives of the business are identified. There is the determination of the manner in which the
marketing will be made in the stronger manner by the help of this and for that, all the sites which
are available are considered. Also, the communication is improved as interaction is made with
more people and the business comes in the notice of more which makes it possible to expand.
The information is gathered by this and also the manner in which online presence is made with
the help of them has been discussed.
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References
 Alves, H., Fernandes, C., and Raposo, M., 2016. Social media marketing: a literature
review and implications. Psychology & Marketing, 33(12), pp.1029-1038.
 Baruah, T.D., 2012. The effectiveness of Social Media as a tool for communication and
its potential for technology-enabled connections: A micro-level study. International
Journal of Scientific and Research Publications, 2(5), pp.1-10.
 Berisha-Shaqiri, A., 2015. Impact of information technology and internet in
businesses. Academic Journal of Business, Administration, Law and Social
Sciences, 1(1), pp.73-79.
 Bria, F., 2013. Social media and their impact on organizations: building Firm Celebrity
and organizational legitimacy through social media.
 Higgins, S., Xiao, Z. and Katsipataki, M., 2012. The impact of digital technology on
learning: A summary of the education endowment foundation. Durham, UK: Education
Endowment Foundation and Durham University.
 Husain, S., Ghufran, A. and Chaubey, D.S., 2016. The relevance of social media in
marketing and advertising. Splint International Journal of Professionals, 3(7), pp.21-28.
 Oh, S., 2012. Methods of Social Media Research: Data Collection & Use in Social
Media.
 Talpau, A., 2014. Social media-A new way of communication. Bulletin of the
Transilvania University of Brasov. Economic Sciences. Series V, 7(2), p.45.
 Westerman, D., Spence, P.R., and Van Der Heide, B., 2014. Social media as an
information source: Recency of updates and credibility of information. Journal of
Computer-Mediated Communication, 19(2), pp.171-183.
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