The Impact of Digital Technology in Supporting Small Business Growth

This report investigates the impact of digital technology on small business growth and innovation, focusing on a case study of ThirdWay Interiors. The study aims to identify how digital tools support business development, assess the importance of growth and innovation, and create interrelationships between technology and small business expansion. The report includes project management plans, WBS, Gantt charts, and detailed explanations of qualitative and quantitative research methods. Data collection involves questionnaires and thematic analysis to understand customer perspectives on digital technology's effectiveness. The findings highlight the significance of social media, website usability, and cost reduction strategies for enhancing business performance. The research concludes with recommendations for leveraging technology to drive growth and profitability within the chosen business environment. The report also provides insights into research design and the implementation of various tools and techniques for effective data gathering and analysis.

MANAGING SUCCESSFUL
BUSINESS

TITLE: The impact of digital technology in supporting small business growth
and innovation.
TASK 1
P1 Aims and objectives of the study
Background of the research
In order to implement digital technology in business, there are innovative results will be
attain at research. In order to enhance profitability and outcomes. It helps to develop successful
outcomes in the company that make creative results that enhance loyalty of the customers
towards the company (Grishikashvili, Dibb and Meadows, 2014). This is because, digital
technology the company use effective tools and techniques that make creative results at
workplace. Further, it also helps to attain competitive advantages that generate more income and
profits at chosen business environment. It is very important function that enhance efficiency,
income, etc. with ascertain aims and objectives. Internet is the major element that create
effectiveness at workplace for develop significant advantages with research. With the help of
different tools and techniques, organisations have been used that integrated digital technology to
attain more profits at workplace. In addition to this, business marketing and results also attain to
make effectiveness at workplace (Fitzgerald, Kruschwitz and Welch, 2014).
In order to carry the present research, ThirdWay Interiors organisation has been selected
which is office interior design and build. The chosen company is small sector business so that
they need to expand their business to make it large. Therefore, they need to implement advance
and digital technology that assists to create effectiveness at workplace (Purcell, Buchanan and
Friedrich, 2013). It is the systematic process in which living standard of the people because they
are getting employment opportunity. Further, the company need to implement more fund to
increase their outcomes and performances at workplace. It is the best way to expand company
operations in the new areas. In respect to demonstrate the responsibility, the chosen organisation
can develop their results in the systematic perspective (Grishikashvili, Dibb and Meadows,
2014).
Aim: “To identify impact of digital technology that create support and growth to the enterprise
with innovations – A Case Study on ThirdWay Interiors.”
Objectives
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 To assess the concept of digital technology that creates growth and innovations.
 To analysis the importance of growth and innovations to the ThirdWay.
 To create interrelationship between technology and growth of small sector business.
 To recommend ways through growth and innovations will be enhances at workplace.
Research questions
 What is the concept of digital technology that creates growth and innovations?
 What are the importance of growth and innovations to the ThirdWay?
 How to create interrelationship between technology and growth of small sector business?
 What are the recommendations determines to create growth and innovations that increase
profitability at workplace.
P2 Project management plan
With regards to develop significant advantages at workplace, several perspective assists
to create effectiveness at research. In this regard, activities also performed that develop
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systematic research in the business environment. According to the business requirement,
researcher needs to concentrate on the organisation. In addition to this, relevant elements also
applied in which research that assists to accomplish aims and objectives. Following are the
elements includes at workplace:
 Cost: With respect to consider study, different activities performed at workplace to meet
with aims and objectives. With this regard, total budget require in the company around
£485. Therefore, different activities also perform task and activities for determines
several functions at workplace. In this way, exploration and collection of the data
develops through primary and secondary data.
 Risk: In order to carry the present research, there are several risks exist in which
researcher has limited time and cost. In respect to attain goals and objectives risk element
also take place which consider different targets and outcomes in the business. In this
regard, participants also facing several issues which create impact on the effective results
and outcomes of the organisation (Grishikashvili, Dibb and Meadows, 2014). Therefore,
it is not easily to attract all customers to gain relevant information at workplace. As
results, they are unable to get relevant information at workplace towards the objectives
and aims.
 Scope: With this regard, it has been determines that there is wide scope to carry the
research in systematic way. There is wide scope to carry the research program at
workplace. In order to consider digital technology, selected enterprise create effective
functioning in the business environment so that targets will be accomplish as well
(Grishikashvili, Dibb and Meadows, 2014).
 Resources: In respect to demonstrate research study, it can be assessed that goals and
objectives will be accomplish to systematic objectives at workplace. In this regard,
primary and secondary information will be develops that make effective functioning in
business unit. Different types of resources also carried at workplace that assists to
develop outcomes and performances in systematic manner (Purcell, Buchanan and
Friedrich, 2013).
 Quality: Quality is the systematic consideration that helps to attain relevant results and
information at workplace. In this regard, primary and secondary information will be
gathering. Therefore, fresh and relevant information helps to attain desired results in the
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enterprise. As results, the company will easily meet with aims and objectives (Fitzgerald,
Kruschwitz and Welch, 2014). Therefore, suitable techniques need to be implemented at
workplace to accomplish effective results.
P3 WBS and Gantt chart
Illustration 1: Work break down structure
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5
Illustration 2: Gantt chart
Illustration 3: Network planning

TASK 2
P4 Qualitative and quantitative research methods
With respect to accomplish goals and objectives, different perspective of data has been
collected to attain more significant advantages in research. In this aspect, qualitative elements
develop relevant information at workplace of ThirdWay Interiors. For analysis of the business
outcomes, relevant information will be gather from different sources such as articles, journals,
survey, etc. (Grishikashvili, Dibb and Meadows, 2014). It is the systematic process for undertake
several aspects at workplace. In addition to this, thematic analysis also taken which conducted
from the interview of the customer of the chosen organisation. Secondary information also
assists to gather relevant data at workplace.
Questionnaire
Name:
Age:
Gender:
1. From the company website, you get useful information?
 Yes
 No
 Can't say
2. Which of the relevant source for the ThirdWay Interiors?
 Integration of the social media
 Website of the company
 Online payment system
 Online forms for collecting customer information
 All the above
3. How to digital technology system will be improves in the chosen enterprise?
 Paid research
 Printing advertisement
 Conference and seminars
 Social media
 Other media
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4. Digital technology is useful for the ThirdWay Interiors?
 Yes
 No
 Can't say
5. How are you satisfying with the organisation performances and outcomes?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
6. Which element require implement at workplace of the chosen organisation to increase their
performances and objectives?
 Reduce cost of functions and operations
 Enhance ability to respond customer and supplier requirement
 Improvement in the goods and service quality
 All the above
Theme 1 ThirdWay Interiors consider website and provide useful information to their
customer
From the company website, you get useful
information? Frequency
Yes 18
No 1
Cannot say 1
7

0
5
10
15
20
Frequency
Yes
No
Cannot say
Interpretation: In order to carry present analysis, it can be stated that there are 18 respondents
who stated that ThirdWay provide useful information that assists to know about the products and
services of the business. As results, it can be said that easily develop functions and operations in
international market that make effective results at workplace. Further, there is 1 person who
stated that company not providing useful perspective to attain goals and objectives at research.
Theme 2 there are several sources exists in ThirdWay for implement effective results at
works
Which of the relevant source for the ThirdWay
Interiors? Frequency
Integration of the social media 1
Customised website 1
Online payment 1
Online forms for collecting customer
information 1
All the above 16
8

0
2
4
6
8
10
12
14
16
Frequency
Integration of
the social media
Customised
website
Online payment
Online forms for
collecting
customer
information
All the above
Interpretation: In the present graph, it can be stated that there are 16 respondents exists who
stated that, ThirdWay enterprise determines more effective functions and operations to carry
several resources at workplace. Therefore, the chosen organisation need to implement integration
of the social media, customised website, online payment, etc. As results, it is the systematic
process to capture target customer at workplace.
Theme 3 Social media is the useful system for improvement for the chosen organisation
How to digital technology system will be
improves in the chosen enterprise? Frequency
Paid research 2
Printing advertisement 1
Conferences and seminars 1
Social media 16
Other media 0
0
2
4
6
8
10
12
14
16
Frequency
Paid research
Printing
advertisement
Conferences and
seminars
Social media
Other media
Interpretation: In the present graph, it has been stated that there are 16 people exists who said
that social media is the important function that assists to make creative function and operations
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