Digital Marketing and Social Marketing: Roles and Importance

This report delves into the crucial role of digital and social marketing in today's business landscape. It begins by defining marketing and its core components, including the marketing mix (product, price, place, and promotion), and explores how the communication mix complements it. The report then focuses on digital marketing, emphasizing its importance and how it leverages digital channels to promote products and services. It also examines the role of social media marketing, outlining the benefits of using platforms like Facebook, YouTube, and Instagram to connect with customers. The report highlights the significance of digital and social marketing for companies, providing examples of effective campaigns and demonstrating how businesses can reach target audiences, build brand loyalty, and drive sales. Finally, the report concludes by emphasizing the ongoing evolution of digital marketing and its critical impact on marketing strategies.

ROLE OF DIGITAL MARKETING
AND SOCIAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
MARKETING: ......................................................................................................................1
MARKETING MIX AND HOW COMMUNICATION MIX FIX IT. ................................2
DIGITAL MARKETING.......................................................................................................3
SOCIAL MEDIA....................................................................................................................3
DIGITAL AND SOCIAL MARKETING IS IMPORTANT TO COMPANIES..................4
EXAMPLE OF SOCIAL MEDIA MARKETING.................................................................5
SCREENSHOT OF EFFECTIVE CAMPAIGNS THROUGH DIGITAL MARKETING...5
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Digital marketing is defined as the advertising of any product and service through the
digital channels of communication which is help to promote the product and service, which help
in organisation to reach out the maximum people. The product and service are main concept of
organisation and they really want to promote the product. As per the advance technology every
one go with digital era which is necessary. So many of organisation change their marketing
strategies they had accept the modernisation. Which make help to just remove himself from the
field to field marketing and doing digital marketing (Dolan and et. al., 2016). Using this online
dimension of work of promoting the product, service, goods, and brand is now core method of
many companies. Whereas, the digital marketing is element of marketing which help to utilise
the recent resource like internet and online based digital technologies including computers,
mobiles, and other digital media which promote product and services.
As per this, the social media marketing now day are going on peak which is defined as
use of social tool and apps or say that social platform and website which help to promote any
product or service (Hooda, A. and Ankur, A., 2018). Moreover the e marketing and digital
marketing are still more effective then the social media marketing. Social media marketing are
always dominant and academic and social media marketing famous between researchers. In this,
we discussed about what is marketing and what are their tool and how effective is digital
marketing and social media marketing with greater demonstration of role and their responsibility.
MAIN BODY
MARKETING:
Marketing is defined as the set of activity, set of major institution and processes for
creating, formulating and communication with delivery of offers that have value for customer,
and user. This is a basic definition of marketing which is generally describe how a marketing is
get influence by term market, where market is pace and marketing is skill to sell to their product
in that particular market (Huang and et. al., 2017). In recent time the marketing is defined as
activity which is undertaken by organisation to promote their product and service for buying.
Marketing is generally include many of term like advertising, selling and delivering of a product
and service to the customer and other major businesses. Some marketer which their marketing
strategies to influence customer to buy product by creating an assumption of need in customers.
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Their are separate department for marketing research and analyst which cleared to make new
strategies for the promotion of product and help in seek the attention of customer through
advertising(Iankova and et. al., 2019). Usually promotion are used to target the customer and the
involvement of celebrity faces is also part of promotions. The slogans, memorable packaging and
graphic designs and media exposure is usually create to attract the customer for product.
 The advantage of marketing is the promotion of goods, product and services and also
helps in promotion of organisation. Getting recognition and attention form the target
customer and create the marketplace of that particular product and service and
reachability of customer.
 Disadvantage of marketing is investing huge amount of money on promotion, campaigns
and advertising. And sometime the target market are not identified then marketing
promotion are failed and wastage of money is take place. So before marketing wisely
chose marketplace and then strategies which must follow to marketing in care of target
audience.
MARKETING MIX AND HOW COMMUNICATION MIX FIX IT.
PRODUCT: A product is refer to an tangible good of an organisation which is planned to offer to
customer. The product have tendency to reach out customer satisfaction if customer able take to
complete their own need. Customer always purchase those product which is fulfilling the need
and expectation. The organisation develop many of various product on the basis of class of
people and take vision of customer while making of product. A single product have many of
alternative which is a challenging for organisation to sell their product in market. So
continuously working on their product to make compatible for consumer (Kožul, L., 2020). The
communication are important tool to lead product. In this, the communication play a role like a
brief elaboration of product through any channel of communication, which benefit to product
promotions.
PRICE: price defined as the company sell their product in which amount. Every product have
their own. While establishing a cost of product, organisation must be take the unit cost as a
primary, marketing cost and the channel who help in distribution of product and expenses are
counted. The enterprises are competing product in market area and their price cut out is sufficient
and suitability represent a reasonable substitution for targeted customers. The price need also a
way of communication to know value of product to customer for promoting purpose.
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PLACE: place is defined as where the distribution of product are take place (Lacka, E. and
Chong, A., 2016). Such as the organisation will set the product through the physical store and
shop, online platform and also chose the traditional method which called door to door stepping.
PROMOTION: promotion is key factor which is generally used by many of organisation to
promote the sell and product in their respected marketplace. Generally it is set of activities like
advertising, sale promotions, discounts on product, public relations, direct marketing,
sponsorship and also guerrilla marketing is taken for endorse of product. Promotion of product is
vary in different stage of product life cycle. In which the marketer understand that customer mus
be associated with product price and distribution with the morphology which tend quality that
devising overall strategies.
DIGITAL MARKETING
Digital marketing is a method to endorse and selling goods and services by using digital
sources like social media, email marketing. By using digital marketing , marketing is influence in
wider areas. In Today's digital marketing basically depends on three stages right offer, right time,
right place. To get success in digital marketing, one's need to know about customer desires like
product price, goods quality and quantity. After knowing all these, need to set goals and make
strategy to achieve goals in every stage. Following steps can take in digital marketing digital
marketing strategy template, content marketing strategy help to drive sales, advertising, social
media use to build good relationships with customer and give them appropriate offer. Now these
day, the role of digital marketing increase in business. It help to reach people who looking for
similar products. Digital marketing help to grow your business. Digital marketing in campaign
will help to get more sales. It helps to reach people where they spend their time and money,
easy to reach target person and to know their buying behaviour (Olson, C. and Levy, J., 2018).
Main advantage of digital marketing customer can be reached in cost effective and measurable
way, increase brand loyalty and drive online sales, help to reach customers in a shorter period,
generate good revenues, website or social channel like YouTube help to find new market ,
personalization.
SOCIAL MEDIA
In social media marketing, use different social media platforms to connect with your
customer. It helps to build brand, engage with followers, in advertisements. Main social media
platforms are Facebook,YouTube, Pinterest etc. social media marketing play a major role in
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business (Sharma and et. al., 2018). Social media marketing help to interact with customer
directly, receive feedback and customer able to address their problems, help to increase
sales,advertise goods and services, hashtags and keywords useful to discover your audience,
social media account promote your business, provide information related to business
competition.
DIGITAL AND SOCIAL MARKETING IS IMPORTANT TO COMPANIES
there are group of people as a customer choosing online platform to buy any product or
service. The advancement is in peal and organisation usually sell their latest product through
digital marketing and by their own website. The companies must go with flow of fluid
advancement that help to increase the reachability of consumer and organisation reaches up to
goals in short duration of periods.
The benefits of online marketing include:
 The capabilities to get interaction with ideology and know about customer what their
need and want.
 An ability to go for global market.
 To know the target audience and create a campaign through which make a brand loyalty.
 Lower the cost and higher the flexibility in the marketing.
 Access to customer on their phones and do online shopping.
 A chance to meet with influencer, earn their respect and get to know about the companies
values.
 Also active to track the journey of customer what they liked or disliked. As per this,
strategies are formulated to seek the success.
The social media marketing is defined as the promotion of product and service through
the social platform called social media marketing. As per this, the world is now going with
advancement all are connect through the internet form on to another, and social media network is
the part of everyone life. And social media is one of the major aspect of online marketing which
help to get profit by reaching millions of consumer at a same time and globally. They help to
connect with the customer, increase the brand value and boost the sale an promotion in some
duration of periods.
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EXAMPLE OF SOCIAL MEDIA MARKETING
 The social media marketing is cost effective even with investing more cost. For example
marketplace of Facebook which have billions of user. On the purpose of advertising the
customer have option to firmly click and sign in and they also follow the operation of
payment which all developed by the company which is a investment.
 Engaging customer means the customer already spending their time on social media
platform for example Instagram in which number of user and that east to make some
promotions and catch the user in online platform. This make the attention and convey the
organisation information about product and service to consumer.
 Facebook, Instagram and other social media apps help to connect with customer. Which
also improve the brand loyalty the social media marketing help the organisation to
connect with customer regularly regard with new product and new promotion that create
the loyalty in the consumer mind about the brand and product which simply help to
increase the reputation of organisation. At a regular time due to social media marketing
they usually update their recent activity on their internet website to share information to
customers.
SCREENSHOT OF EFFECTIVE CAMPAIGNS THROUGH DIGITAL MARKETING
There are many campaigns which is going on digital marketing through the organisation
to create a brand awareness of product (Sheikhahmadi, A. and Nematbakhsh, M.A., 2017). This
lead to create a brand value and helps to promote the product and services in the market place.
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This is social campaign image which clear a running marathon among the youth and
people who liked to go they joined it so this campaigns have a social activity information plans.
This image show the marketing skill of organisation which promote their product through
the digital mean by showing the product and their information(Yahia and et al., 2018).
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CONCLUSION
As per the above discussion, the digital marketing is a tool which is used now day very
frequently in core of marketing. Digital marketing is ongoing hard and fast due the advancement
of internet and organisation utilises it by promoting their product and services in internet. The
digital marketing have many of campaigns which is help to promote the product and enhance the
sell output of enterprises. Internet is access by many of user may be billion and they are active.
They have high source of reachability of audience. Social media is generally used by social
person which is active on social platform it may Facebook and Instagram, organisation update
photos and other activity program to make an ensure to customer about new product and plan
usually this help to organisation in promote their product and good.
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REFERENCE
Books and Journals
Dolan and et. al., 2016. Social media engagement behaviour: A uses and gratifications
perspective. Journal of Strategic Marketing, 24(3-4), pp.261-277.
Hooda, A. and Ankur, A., 2018. Acceptance of social media as a marketing tool: A quantitative
study. The Journal of Business Economics and Environmental Studies, 8(3), pp.5-12.
Huang and et. al., 2017. Growing on steroids: Rapidly scaling the user base of digital ventures
through digital innovaton. Mis Quarterly, 41(1).
Iankova and et. al., 2019. A comparison of social media marketing between B2B, B2C and
mixed business models. Industrial Marketing Management, 81, pp.169-179.
Kožul, L., 2020. Managing team conflicts in digital marketing departments (Doctoral
dissertation, University of Zagreb. Faculty of Economics and Business.).
Lacka, E. and Chong, A., 2016. Usability perspective on social media sites' adoption in the B2B
context. Industrial Marketing Management, 54, pp.80-91.
Olson, C. and Levy, J., 2018. Transforming marketing with artificial intelligence. Applied
Marketing Analytics, 3(4), pp.291-297.
Sharma and et. al., 2018. The future scope of netnography and social network analysis in the
field of marketing. Journal of internet commerce, 17(1), pp.26-45.
Sheikhahmadi, A. and Nematbakhsh, M.A., 2017. Identification of multi-spreader users in social
networks for viral marketing. Journal of Information Science, 43(3), pp.412-423.
Yahia and et al., 2018. Investigating the drivers for social commerce in social media platforms:
Importance of trust, social support and the platform perceived usage. Journal of
Retailing and Consumer Services, 41, pp.11-19.
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