This report provides a comprehensive overview of marketing, digital marketing, and social media marketing. It begins by defining marketing and exploring the marketing mix, including the communication mix. The report then delves into digital and social media marketing, explaining their importance to contemporary businesses. Part 2 presents two successful social media marketing examples from Starbucks UK and Burberry, including screenshots of their effective campaigns. The report analyzes the reasons behind their success, emphasizing the role of social media in brand building, customer engagement, and strategic marketing. The conclusion summarizes the key findings, highlighting the significance of digital and social media marketing in promoting products, enhancing brand value, and connecting with target audiences. This report is a valuable resource for understanding the dynamic landscape of modern marketing.