Marketing Strategies: Digital and Social Media Marketing Report

This report provides a comprehensive overview of marketing, digital marketing, and social media marketing. It begins by defining marketing and exploring the marketing mix, including the communication mix. The report then delves into digital and social media marketing, explaining their importance to contemporary businesses. Part 2 presents two successful social media marketing examples from Starbucks UK and Burberry, including screenshots of their effective campaigns. The report analyzes the reasons behind their success, emphasizing the role of social media in brand building, customer engagement, and strategic marketing. The conclusion summarizes the key findings, highlighting the significance of digital and social media marketing in promoting products, enhancing brand value, and connecting with target audiences. This report is a valuable resource for understanding the dynamic landscape of modern marketing.

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TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
PART 1.......................................................................................................................................................3
1.Explain what marketing is....................................................................................................................3
2.Explain what the marketing mix is and where the communications mix fits........................................3
3.Explain what digital marketing is.........................................................................................................4
4.Explain what social media marketing is................................................................................................5
5.Explain why digital marketing and social media marketing are all important to contemporary
businesses................................................................................................................................................5
PART 2.......................................................................................................................................................6
Present two examples of social media contents that really works and justify why..................................6
Screen shots of effective campaigns which you will insert into your word document.............................7
why you think the social media content is effective................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCE..............................................................................................................................................9

INTRODUCTION
The social media marketing and the digital platform helps out to maintain the business in
an efficient manner and also produce a proper development through which the brand awareness
can be increased among the targeted areas an audience. Digital marketing helps out to promote
the product online by the help of various tools and techniques that are being needed in order to
maintain the prospective leads and also to approach (Neves, and et. al., 2017). The digital
platform like advertisement, TV, campaign etc. This report will cover the importance of
marketing with various digital marketing importance and all the communication mix that are
being needed in marketing for that it will also cover the campaign with a proper social media
content.
PART 1
1.Explain what marketing is.
Marketing is mainly the institution in the sets of activity through which a proper
communication can be maintained with the customers, partners or the clients in order to deliver
any product or to exchange important offering on certain value. Marketing implements important
areas as by launching the product a very tries upper place through various promotional activities.
It is mainly the strategy that is being used by the business organisation to reach the targets and
the customers on various areas marketing is mainly of different types like online, social media
marketing, email marketing, content and many more. It is mainly being made in the business
practises or for the consumers marketing. It provides all the activities of the company is used to
maintain in order to sale or promote the products and services for the consumers. It covers out all
the important elements like the 4p’s in the marketing through which the essentially the customers
and the targeted audience can be satisfied.
2.Explain what the marketing mix is and where the communications mix fits
Marketing mix is mainly being done on seven essential elements which are being needed to make
the customer satisfy and also to promote the areas in which their marketing can be maintained they are
like:

 Product: The item that is being referred to be sold the product that is being launched by
the company to be sold.
 Price: The value of the product in which it is being made by the company to sell. The
actual value on which the product is being sold in the market area.
 Place: Geographical area in which distribution of the product is being taken place. It
covers out all the areas in which the product is being sold with their market value and
image.
 Promotion: The marketing communication through which the product is being sold out
that can be through advertisement, promotion and sponsorship. The mean the all the
communication mix and channels through which the marketing can be implemented.
Communication mix is mainly all the tools to which the marketing can be framed out they are like:
 Advertisement: This is a mainly the most effective use of marketing strategy is it
helps out to promote the product on radio, TV and all the important advertising
campaigns through an eye-catching medium in order to promote the product and will
frame manner.
 Direct marketing: It covers all the loyal customers in the services through which the
marketing can be done through the direct messaging to all the customers who are
being attracted and are being targeted by the company.
 Digital marketing: This is the emerging marketing technology through which the
companies are trying to attract most of the customers it covers all the social media
platforms and with that various online shopping mediums that helps in marketing to
be reached in an efficient manner.
3.Explain what digital marketing is.
Digital marketing is mainly the method through which all the products are being sold to
online marketing ideas and tactics. It covers all the digital platforms that are being used by the
business organisation in order to maintain a proper marketing of the products it can be through
websites, videos, written content, online products, social media email and all electronic mediums
that are being used to promote the product(Thomas, 2017). Digital marketing is basically all the
online and internet source of marketing through which the digital technologies are being used
like computers, laptops, mobile phones in order to promote the growth of the products And

services and with that To reach the maximum customers in a limited period of time. Reduced to
maintain all the search engine marketing SEM, Search engine optimisation SEO, social media
platforms, email direct marketing, and many more. All such methods help out to maintain a
proper marketing approach through which demands of the customers can be fulfilled and all the
targeted customers and areas can be covered easily. Digital marketing helps out to make brand
awareness and also to build better relation with the customers in an easy manner. It serves out to
provide a proper element and interactive relation with the customers and to cover all the
marketing segments in a less period of time.
4.Explain what social media marketing is.
Social media marketing is mainly the platform that is being used in order to promote all
the services and products through the social media it is mainly a type of digital marketing that
helps out to maintain and attract most of the customers in an easiest manner. Social media
marketing implicates to be the rapidly growing marketing segment as it covers the larger group
of customers and also the companies are trying to hold it as an important area to reach the
targeted audience with their products. The social media marketing channels and tools are like
Twitter, Facebook, Instagram, Snapchat, LinkedIn and many more (Coman, and et. al.2019). All
such various mediums that are being used by the customers as on the daily basis are being used
for marketing purpose as a product is being served and posted on all the social media platform so
that the customers can easily get the proper knowledge about that product and can easily reach
the product. The promotions are also being made as Instagram used to serve various post that are
being made by the celebrities so that the young conditions and a targeted audience can be
connected easily. Social media marketing so sought to be digital platform that helps multilateral
areas to maintain the growth of the product
5.Explain why digital marketing and social media marketing are all important to contemporary
businesses.
All the digital media and social media marketing are better for all the contemporary business
practises because of following reasons:
 Cost-effective: All the social media marketing usually require less cost as compare to all
the traditional marketing practises and also helps out to maintain and reach the targeted
audience in the less cost and time period (De Lemos, and et. al. 2020).

 Brand awareness: A digital platform helps out to maintain the image of the company by
creating a brand of Venice in the customers and also to maintain the increase in
recognisation of brand in the targeted audience with various social media pages.
 Customer engagement: It helps out to interact with the customers and also to maintain a
proper conversation with a targeted audience as social media platform helps out to make
a proper message and a connection with all the customers that are being needed to be
served.
 Increase SEO: It helps out to maintain all the calculative ranking and also D optimised
working through the website areas for the customer so that the company can gain their
image in the target marketing area (Viana, and et. al. 2019).
 Customer Satisfaction: It provides an important role as social media helps out to reach
the customers and also make them satisfied by providing proper comments on the page
and also a proper feedback related to the products with various computerised message
and the programs. All such personal message helps to maintain the satisfaction in the
customers.
PART 2
Present two examples of social media contents that really works and justify why.
The two important examples of social media marketing which helps out to maintain the
justification are:
 Starbucks UK: Starbucks is the top most Coffee House which used to provide the best
coffee to be served globally. It has a most impactful brand image on social media as it
used to focus on various social media marketing strategies by posting relevant photos on
Instagram (Yu, 2017). As in 2019 in UK they started A caption with tagline what’s your
name campaign through which they try to serve and get various names on the coffee mug
of the customers who used to take part through which they try to make a strong image in
the marketing area and also to get loyalty of the customers with maximum reach. It used

to try to make posting of photos of various coffees and innovative techniques through
which the customer try to regain deep working.
 Burberry: This is a luxurious fashion brand founded in 1856 and is headquartered in
London (CHAIN, 2018). They try to make effective campaigns through social media
marketing and digital media us in order to promote the products to make the maximum
revenue from marketing techniques. The focus on Instagram, Twitter, Snapchat and
Facebook in order to expand their business and products they try to introduce all their
luxurious products through social media platforms and also make various post through
celebrities and with live streaming process which used to attract the customers in
effective reaching.
Screen shots of effective campaigns which you will insert into your word document.
Starbucks used to promote their product by applying the name on the coffee mug and by
starting a campaign in which every name has a story with the #whatsyourname being made in
order to attract the customers.
1starbucks 2020

Burberry used to promote its product with the help of models and all the celebrities which helps
to state out the Pinterest through which the productivity and enhancement can be gained out.
2 Burberry 2020
why you think the social media content is effective.
Social media heads out to maintain the product value and with that it also helps the
companies to increase their brand value, image in the market segment by engaging the customers
and building strong relations with the digital marketing. It helps out of actively manage the
customers and to reach the targeted audience in a shorter period of time. Social media marketing
heads to create a strategy through which the products can easily be promoted by posting the
contents on the social platforms (Sharma, and et. al.2020). It helps out to increase the attention to
ensure the value of the company among the audience and customers. It creates an effective role
in today’s time where most of the people will engage in social media as this is an easy method to
approach the customers with their products.

CONCLUSION
From this above report it is concluded that marketing is an important tool which helps out
to maintain and promote the services with the products that can increase the company’s value
and brand image. It can be through social media marketing, digital marketing and many more.
Digital marketing helps out to promote the project in a digital manner. Social media marketing
implicates various platforms like Instagram, Twitter, Facebook through which the marketing of
the product can be maintained as with the help of communication mix. Further it is also analysed
that social media marketing effectively helps out to maintain the campaigns In order to reach the
targeted customers
REFERENCE
CHAIN, 2018. Digital marketing.
Coman,and et. al.2019, October. The Adoption of Digital Marketing by SMEs Entrepreneurs.
In The 2018 International Conference on Digital Science (pp. 431-441). Springer,
Cham.
De Lemos, and et. al. 2020. Digital Marketing Strategies for Accessible Tourism. In Digital
Marketing Strategies for Tourism, Hospitality, and Airline Industries (pp. 71-92). IGI
Global.
Neves, and et. al., 2017. Aproximaçãoconceitual e possibilidades do marketing digital: o
bibliotecárioestrategistaemmídiassociais. In A CiênciaAberta o contributo da Ciência
da Informação: atas do VIII EncontroIbérico EDICIC (pp. 799-809). Centro de
EstudosInterdisciplinares do Século XX.
Sharma, and et. al.2020. Digital marketing and consumer millennials: A comparative study of
men, women, and transgender consumers' buying behaviour in Punjab. Indian Journal
of Marketing, 50(3), pp.47-57.
Thomas, 2017. Using multi-armed bandit experimentation to optimise multichannel digital
marketing campaigns. Applied Marketing Analytics, 3(2), pp.146-156.
Viana, and et. al. 2019, June. Social CRM services in digital marketing agencies: a preliminary
study on service offerings in Germany. In International Conference on Business
Information Systems (pp. 383-395). Springer, Cham.
Yu, 2017. Luxury brands in the digital age: an empirical analysis of the effectiveness of digital
marketing strategies (Doctoral dissertation, Ghent University).