Digital Marketing and Social Media's Impact: ASDA Case Study

This report provides a comprehensive overview of digital marketing, exploring its significance in contemporary business practices. It defines marketing, the marketing mix, and digital and social media marketing, emphasizing their importance. The report uses ASDA as a case study, analyzing its marketing strategies, including the use of social media content. It examines effective social media campaigns, providing screenshots and justifications based on established digital marketing models. The report also discusses why social media content is effective, focusing on brand awareness, customer satisfaction, and customer engagement. The conclusion summarizes the key findings, highlighting the role of social media content in business success.

DIGITAL MARKETING

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
Explain what marketing is:.........................................................................................................1
Explain what the marketing mix is and where the communications mix fits:............................2
Explain what digital marketing is...............................................................................................3
Explain what social media marketing is......................................................................................3
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................3
Present two examples of social media contents that really work and justify why:.....................3
Screen shots of effective campaigns with reference to established models and standard for
digital marketing;........................................................................................................................5
Why social media content is effective?.......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing also knows as online marketing, it is the form of promotion of the brand
and their product and services to the potential customers. Digital communication between the
company and customers helps in better understanding about the product and services to the
customers. This includes web based adverting of product and services so that effective outcome
can be achieved. this helps to communicate with customers and provide them information about
the services and product. Digital marketing has prominent effect on the customers largely
because of the objectives and growth they have been served in the digital business. Digital
market of the product and services assist business to reach out the large customer base in most
appropriate manner. this report is based on ASDA, company is British supermarket chain. this
report includes information about marketing and marketing mix. Also this includes information
about the communication mix in the marketing. Also this includes information about social
media marketing and its objectives. Also importance of social media marketing and digital
marketing in the business. Further, it includes information about social media contents that really
works and makes an impact on the customer mind set. And in the last it includes information
about the social media marketing and its growth in the market.
MAIN BODY
PART 1
Explain what marketing is:
Marketing refer to all the activities that business undertakes to promote the product and
services of the business in order to gain better growth and profitability in the market. This
include the all the process that undertakes while completing the buying and selling of product
and services in the market. This is the most important component that focuses on the business
growth and its awareness in the market. It provides the customer knowledge and information
about the product and services so that effective growth can be achieved in most appropriate
manner. it generally known as the activity that perform by the organization to create market
awareness about the product and services they offer to them. Marketer directly promotes their
product and services in the market so that customers can get information about the product and
services and growth of the organization. Business enhances the level of customer base and
market awareness by the use of effective marketing tools that provides business growth and
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opportunity. ASDA use different marketing tools that help its business to gain effective growth
and effective development of the company.
Explain what the marketing mix is and where the communications mix fits:
Marketing mix refer to the set of actions and tactics that business use to promote the
business and its product and services at the marketplace. Marketing mix helps the business to
analyse the market and make effective market segment that promote product and services in the
market. Marketing mix involves three Ps of marketing; product, place, promotion, and price.
These components of the market assist the customers about the value of product in the market
and how product and services is used for the effective growth. Below is detail explanation of
marketing mix in the context of ASDA.
Price: Price is the cost that customer is willing to pay for the product company offer to
them. Marker link the price of product to the value of product and services they offer to them.
This helps in better growth and fulfilment of needs and wants in most effective manner. Price of
the product attracts the customer towards the product and services they offer to them. In the
context of ASDA, company provide the product to the customers at cheaper rates so that they
can attract them towards the business and help to gain better objectives.
Product: This refers to the product and services that business offer to its customers to
fulfil their needs and wants. Product fulfils the demand of the customers and help to gain
effective profitability and success. There are various product and services that offers to the
customers as per the market demand and growth of the product in the market. In the context of
ASDA, company provides verity of product and services to the customer so that effective growth
of product and services can be gained.
Promotion: This includes placement elements, public relation, and promotion of product
and services through advertising. The goal of promoting product and services helps the
customers to know about the various products available in the market. Market use different
promotion tools for effective growth of product and services in the market. In the context of
ASDA, company use different marketing tools for the development high customer base. They
use of online and off line promotion of the product they offer to the customers. Communication
mix of the marketing mix fits in the promotion because it communicates the massage of the
business to the target audience.
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Place: It is the place where the company makes decision to regarding the place where
product and services are available for the customer. In the context of ASDA company provides
its products at supermarket stores across the country.
Explain what digital marketing is.
Digital marketing is the components of market that utilized the internet and helps the
business to sell the product and services in the market on online platform. Digital marketing
promote the product and services at digital platform so that effective growth to thee business can
be gained and development of customer base can be done.
Explain what social media marketing is.
Social media marketing use social media platform for the promotion of product and
services. Social media is wide networking site that helps the business to promote the product and
services on online platform. E- Marketing of product and services assist the businesses to reach
to the customer at larger range. Social media provides wide range of target market base so that
business can gain better growth and proficiency.
Explain why digital marketing and social media marketing are all important to contemporary
businesses.
Digital marketing and social media marketing assist business for the better growth and
development of the business in the market. It helps to promote the product and services in the
online platform so that effective growth can be achieved. Social media marketing provide
business platform to advert their product at online platform so that effective growth can be
achieved. high number of people use online sites for the information about the product and
services for the better growth and development. Social media marketing promote the product on
wide range so that effective growth of company’s product in the market.
PART 2
Present two examples of social media contents that really work and justify why:
Social media marketing content refers to the advertising of product and services on the online
platform for the better customer reach and proficiency. These platforms are useful for the
particular interest to companies because they allow a much more direct interaction with the user
than classic marketing measures. Social media content is refers to create effective content by the
individual or group of expertise web design people to connect with social networks and posted
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on social media platforms such as Facebook Instagram Twitter. These are the most influenced
social media platform that creates the interest to companies and they can engage more and more
customer from them less period of time. In following to social media content explain
introspective of Asda stores.
 Visual content: according to the study of Survey 70% of company used to rate of
understanding labels to increase the audience comprehension visuals are necessary. As
many company are comfortable to present their content through visual basis light
presentation digital holding and so on. In perspective of Asda stores dear marketing team
can create effective visual content through social media strategy it will help them to
provide a proper understanding what the product and services they want to deliver to
customer.
 User Generated content: to user generated content is a highly valuable in creating of
impression and having a proper social engagement on social media platform full stop it is
especially target those platform which are highly usable by people suggest Instagram
UCG can boost interaction with most of the people from Instagram because as majority
of people actively participate in it. This strategy can b implement through Asda stores
where they can pitch better and better quality of product and services to promote digitally
in social media platform like Instagram bi effective presentation.
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Screen shots of effective campaigns with reference to established models and standard for digital
marketing;
Figure 1https://www.campaignlive.co.uk/article/asda-dont-compromise-abbott-mead-vickers-
bbdo/1669741
Figure 2https://www.instagram.com/Asda/
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Why social media content is effective?
Social media effectiveness is used by company to build a better brand awareness and also
promote their products and services is used by company to build a better brand awareness and
also promote their products and services in different social media platforms suggest Instagram,
Facebook Twitter. There are some of the reasons why social media is effective to the business
such as:
 Build brand awareness: every opportunity is to increase the brand visibility. Adjust
social media pages and important role to get the voice reach to the wider audience as it is
an effective platform to reach engage new prospective customer better Manner. company
helps to increase the level of brand awareness in the market so that customer could have
information about the product and services company is offering to them. In the context of
ASDA company use social media marketing for the advertisement of their stores on
online platform so that new offers and deal can be reach to the target customer base in the
market. The main reason the social media campaign of the business works is because of
company know about the generation needs and provide them content related to the trends
in the market.
 Generates more customer satisfaction: introspective of social media effectiveness
generally satisfaction level by providing effective presentation of product and services in
social media platform. As it enabled to add values to stakeholder to make them targeted
and effective communication creates more understand the customer about what company
is actually promote their product and services. It is a fact satisfied customer are more
likely to share their experience in a form of suggestion and feedback on online platform.
In the context of ASDA, company provide effective growth to the various product and
services on the online sites and it helps the customers to give feedback about the product
and services business offer to them. This helps to gain better customer satisfaction and
growth of the business in the market.
 Customer in control: as it is important to make hold a customer for longer period of
time in which social media platform helps to company to convince and hold the customer
for longer period of time by picking the product in more effective and presentable way. If
the content is effective and have some quality enough that which the customer needs and
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wants it is really helps to hold the customer for longer period of time. in the context of
the ASDA, through the social media applications company know about the various
services they offer to the customers for the better growth and proficiency in the market.
For the better growth and development company works on the campaign of social media
in most effective manner so that customer can be attracted towards the product in most
appropriate manner.
CONCLUSION
From the above information it can be conclude that social media contents helps the
businesses to gain effective growth and profitability in the market. It assist the business to attract
high level of customer base so that effective growth and fulfilment of the needs and be done.
Marketing mix in the business helps to understand the growth of business and effectiveness of
the product in the market. Social media contents assist business towards the effectiveness and
growth of the business in the market by the use of online platforms.
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REFERENCES
Books and Journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Dwivedi, Y.K., Rana, N.P., Slade, E.L., Singh, N. and Kizgin, H., 2020. Editorial introduction:
Advances in theory and practice of digital marketing.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Kotane, I., Znotina, D. and Hushko, S., 2019. Assessment of trends in the application of digital
marketing. Scientific Journal of Polonia University, 33(2), pp.28-35.
Olson, E.M., Olson, K.M., Czaplewski, A.J. and Key, T.M., 2021. Business strategy and the
management of digital marketing. Business Horizons, 64(2), pp.285-293.
Purwanti, Y., 2021. The Influence Of Digital Marketing & Innovasion On The School
Performance. Turkish Journal of Computer and Mathematics Education
(TURCOMAT), 12(7), pp.118-12s7.
Saura, J.R., 2020. Using Data Sciences in Digital Marketing: Framework, methods, and
performance metrics. Journal of Innovation & Knowledge.
Vieira, V.A., de Almeida, M.I.S., Agnihotri, R. and Arunachalam, S., 2019. In pursuit of an
effective B2B digital marketing strategy in an emerging market. Journal of the
Academy of Marketing Science, 47(6), pp.1085-1108.
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