This project delves into the core concepts of marketing, encompassing the marketing mix, digital marketing, and social media marketing strategies. It begins by defining marketing and its objectives, then explains the marketing mix (product, price, place, and promotion) and the role of the communications mix. The project then explores digital marketing, emphasizing its channels and importance to contemporary businesses, followed by an examination of social media marketing and its benefits. Part 2 provides examples of effective social media content, such as infographics and interactive content, and explains why they work. Finally, the project outlines key digital marketing models, including Lauterborn's 4Cs and Hofackers five stages of information processing, to provide a comprehensive understanding of marketing principles and applications.
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