Digital Marketing: Strategies, Examples, and Justification Report

This report provides a comprehensive overview of digital and social marketing, exploring various aspects of marketing and its tools essential for business growth. The report delves into the marketing mix, digital marketing, and social marketing, highlighting their significance in the current market scenario. It elaborates on digital and social marketing strategies, emphasizing their potential to elevate a company's performance. Task 1 covers marketing fundamentals, including attracting clientele, data analysis, and the importance of branding. The marketing mix, consisting of the seven Ps, is explained as a tool for influencing the target economy. Digital marketing, encompassing online advertising and content development, is discussed as a dynamic approach for engaging with consumers. Social marketing, utilizing online networking platforms, is elaborated upon as a method for promoting a value proposition. Task 2 presents examples with justifications of social networking, emphasizing instant chatting and its role in building strong customer relationships. The report concludes by emphasizing the importance of evaluating all aspects of business for long-term growth and development. Screenshots of campaigns from Levi's and Samsung are provided as successful examples.

Digital marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Marketing.....................................................................................................................................1
Marketing mix.............................................................................................................................2
Digital marketing.........................................................................................................................2
Social marketing..........................................................................................................................3
Elaborating digital and social marketing.....................................................................................3
TASK 2............................................................................................................................................4
Examples with justification os social networking.......................................................................4
Screenshots of different campaigns.............................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is very crucial and when it comes to the digital marketing concept it becomes
much more essential as it helps a business firm to grow and prosper in the industry just be
analysing and evaluating the trends and preferences of the customers that are prevailing in the
current market scenario (Ashraf, 2018). In this report there is an elaborated research of all the
different aspects of marketing and its related tools that possess a lot of value in the current
market. Apart from that the report also covers various aspects that include digital and social
marketing which can take a company to the new heights and can help it to foster its performance
in the industry in which it is operational.
TASK 1
Marketing
The activity of attracting new clientele or users to their goods and solutions is known as
advertising. "Processing" is the appropriate detail in this description. Marketing entails
conducting data analysis, advertising, purchasing, and disseminating your goods or activities.
This field examines the trade relations of firms in way to lure, gain, and maintain businesses by
fulfilling its desires and requirements and creating company devotion.
The practice or companies that sell items or commodities comprising advertisement and
promotion is defined as advertisement. Nowadays, plan is an essential part of the any
corporation's or institution's development plan. Most firms, while necessarily realising it, employ
advertising methods to accomplish their aims. Branding is the process by which a firm or
institution promotes itself and boosts productivity of the business or services. It is an important
part of commerce. Any measures taken by a firm to draw a consumer to its goods or offerings via
elevated communication are referred to as advertising. Along with big objective of showing
worth proposition developing customer devotion and eventually boosting revenue advertising
strives to create independent significance for prospective and customers via material.
Branding is the practice of attracting customers to their business's goods or function. This
is accomplished by consumer investigation and analytics, and a thorough grasp of the
preferences of your potential buyer. All facets of a company include research and creation,
comparison with standard measurements, selling, and promotion, are covered by management
(Backaler and Shankman, 2018).

Marketing mix
The marketing mix is a set of controlled retail formats which a company employs to affect
and achieve the desired volume of inventory in a customer base. It is also the toolkit used to
convince or affect a client's desires, requirements, and desires for PSI (product, service, or
information). The market segmentation, in simplistic words, is a technique for influencing the
targeted economy's desire for goods, activities, or data. Knowing the fundamental idea of the
promotional mix, as well as its expansions, is critical for successful commercial. The target
market is a set of components that must be included in every advertising schedule. The
marketing mix is a collection of activities taken by a company to develop and advertise its
products and services to consumers. Originally, the promotional mix was implemented using the
four Ps of promotional however, three further instruments have indeed been thrown into the mix
in recent years, making it the seven Ps of advertising. Companies utilise a combination of all
these price segments to elicit the desired response from their intended demographic. Enables
consumers grasp everything about their good or brand has to provide. Aids in the development of
a good value proposition Assists in the development, development, and execution of successful
marketing initiatives. Assists firms in using their capabilities while avoiding unneeded
expenditure and in becoming reactive inside the area of authority. Assist in determining if their
good or brand is appropriate for the target market. Assists in identifying and comprehending
consumer needs. Allows you to find out how and when to tell potential clients about company
item or brand (Brown, 2019).
Digital marketing
Every promotional strategy carried out via digital equipment is known as the digital
branding. This involves internet-based business activities. A company's website design may
include using webpage’s, internet sites, podcasts, social networks, multimedia, text, and other
methods to attract consumers. Online advertising is a vibrant, up with the fast procedure. Clients
rarely connect with such a company via a poster or printed advertisement, however online
marketing allows for two-way interaction among the company and its current or potential users.
Such fact is exploited by online marketing, which promotes company's goods and services over
the web. Companies can increase the likelihood of its advertising campaigns reaching people by
addressing individuals wherever people are spending the significant amounts of attention.
Internet advertising, email promotion and administration, internet marketing and maintenance,

and material development for example, are all common components of an effective modern
promotional plan.
Social marketing
“Social media marketing (SMM) is the activity of promoting a value proposition using
online networking platforms and media platforms.” It is also the method of constructing
customised material by each online networking site in order to increase interaction and market
the company. This is basically about engaging with the community or consumers and assisting
them in good perspective the company. It is really useful to the success of the company. The use
of social networking sites as avenues for promotional strategy, targeted population development,
generating click through rate, and improving sales is known as social media advertising. SMM is
the simplest approach to access massive public - social networks is used by 50% of the
worldwide individuals or 3.8 billion individuals. Furthermore, these rates have been steadily
increasing: since 2019, social media usage has increased by 9.2 percent. The usage of social
media to raise brand recognition is incredibly beneficial. As per Hootsuite, popular network
streams account for 52 percent of all internet business identification. To put it another way, the
large percentage of individuals come across new companies through social media (Grubor and
Jakša, 2018).
Elaborating digital and social marketing
In a nutshell, it is a method of promoting branding and product awareness through electronic
tools information on the Web. Online marketing has the benefit of delivering outcomes
considerably better than average advertising, while also allowing users to be more versatile and
cost-effective. Most significantly, there seem to be a remarkable number of tools available to
seeks help discover their own personal keys to success. Individuals make use Of social media to
satisfy a variety of requirements. In reality, the Web is no longer merely a supplement to other
sources of knowledge; it has become a necessity.
Users of Google look for business and brands, as well as evaluations and pricing. This
tendency is fast spreading, thanks to the development of internet connectivity. Brand awareness,
new company identification, and future product awareness are all aided by online marketing.
Although if people find something unique from somewhere else, they need to double it digitally.
It's becoming the standard, and every company must take advantage of this once-in-a-lifetime

potential for contact. Company leaders and administrators are constantly developing a method to
save expenses (Hu, 2020).
Digital marketing, as opposed to older media, offers the best possibility to reach a larger
population with a comparatively inexpensive budget. It is the most important sales method for
obtaining results in the quickest period feasible. When a corporation uses email campaigns to sell
its products, it may reach millions of people at a relatively low cost. In a conventional,
advertising approach attracting such a large number of individuals with such a small expense
would be unthinkable. Likewise, with a PPC (pay-per-click) system, businesses only pay for
actual views - it's a very cost-effective opportunity to entice new clients.
Digital marketing strategies are less expensive in practically every way than older
advertising methods online marketing is becoming more popular as a tool for corporations to
make greater use of existing advertising money.
Digital marketing is the most effective branding approach available. People increasingly
consider a firm's internet presence to be a significant part of its international popularity. This
could be a ‘scam' if the item can indeed be acquired through internet. With SEO, social network
advertising media outlets, and content creation, goods & services has achieved a broader market
awareness.
TASK 2
Examples with justification os social networking
Instant chatting is considered the much more accessible mode of communication by over
two-thirds of individuals. Nevertheless, social networks would not be completely privatised in
the near. People are coming here just to enjoy TV shows, follow the articles, and shop for
merchandise. All of this is carried out during different networks. Using open social networks,
upwards of half of all consumers know about the corporate name. Social networking is a low
bandwidth marketing technique that builds a strong link among the consumers and the company
while also increasing education and knowledge regarding the product (KALINA, 2019).
In reality, by adopting and creating a social network advertising plan one could
dramatically enhance the viewer's knowledge of the company since it would be able to engage
with a larger population. To get begin, simply create a company account on several social media
platforms and begin interacting. Following, comment, and discuss the online posts with company

workers, company associates, advertisers, and acquaintances. This will merely strengthen the
viewer's relationship to the company as well as their knowledge and attitude of the company,
allowing the company to expand and garner attention.
Each time we publish a post on online networks you're introducing the company to a
different generation of individuals who could become prospective clients. And over 91 percent of
entrepreneurs feel believe their marketing activities has considerably benefited the corporate
strategy, even if they only invest a few times a week on it. There really is no question that even
create a dedicated authorized social network profile may produce a huge following for any
specific type of company which is in the company's brand better position (Kelly, 2016).
Screenshots of different campaigns
This Levi's ad was yet an additional triumph because it enabled the corporation to exhibit
off its item (Denizen), the material, and its target audience everything in one commercial. While
this concept wasn't really novel, it was efficient in sending the signal to its consumers, namely,
for informal, club men who desire to appear nice, possess prestige, and feel confident in their
clothing.

The popularity of this ad is due to the technology that Samsung was able to incorporate into
their Flip phone. Although the Flipping mobile innovation has been around for a while, Samsung
was the first to debut it and promote it extensively using popular blog such as YouTube,
billboards, and television commercials, allowing the firm to showcase off its newest goods to its
customers (Lievens, 2017).
CONCLUSION
It can be inferred from the above that all the aspects of business possess a lot of value and
can become a disadvantage to the company also if not evaluated in a precise format so it is very
crucial as well as critical to examine all the relevant aspects so that it can lead to the overall
growth and development of the firm in the long run.

REFERENCES
Books and journals