This report delves into the realm of marketing, focusing on digital and social media strategies. It begins with a definition of marketing and explores various marketing models like the marketing mix and communication mix. The report then examines digital marketing, including online media marketing and the significance of these strategies in contemporary organizations. Two illustrations of social media content are provided, with screenshots to support the analysis. The effectiveness of online media marketing is evaluated, highlighting the impact of social media in monitoring customer behavior and preferences, and the cost-effectiveness of these methods. The report concludes by summarizing the key findings and emphasizing the importance of digital and social media marketing in achieving organizational objectives. References to books and journals are also included.
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