MKT525 - Digital and Social Media Marketing Report: Park Hyatt Sydney

This report provides a comprehensive analysis of the digital and social media marketing strategies employed by the Park Hyatt Sydney Hotel. It begins by introducing the hotel and its business objectives, highlighting its focus on luxury and customer experience. The report then delves into the hotel's online presence, examining its use of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. It details the number of followers and engagement levels on each platform, as well as the integration of social media links with the hotel's official website. Furthermore, the report discusses the hotel's use of other forms of media, such as newspaper and magazine advertisements, and television programs, to reach its target audience. The analysis includes references to the hotel's official website and social media pages, providing a detailed overview of its digital marketing efforts.

Running head: DIGITAL ANDE SOCIAL MEDIA MARKETING
DIGITAL ANDE SOCIAL MEDIA MARKETING
Name of the Student
Name of the University
Author Note

1DIGITAL ANDE SOCIAL MEDIA MARKETING
POST ONE
Name of the Organization
The organization selected for this Park Hyatt Sydney Hotel, which is regarded as one of
the most reputed brand oh hotels across the world (hyatt.com/en-US/hotel/australia/park-hyatt-
sydney/sydph, 2020). The management along with the owner of this property mixes the
traditional values of care, courtesy and comfort with the sophisticated and careful residential
style. The main business objective of this hotel is to offer the highest quality stay along with
providing other facilities like different class and style of rooms, dining room, spa facilities, pool,
laundry, fitness centre, and restaurant facilities. The location of this hotel property also adds the
value proposition of this property, as it is located just beside the Sydney Harbour. The rooftop
swimming pool also adds an added advantage for the visitors to avail the services provided by
this hotel, along with maintaining the Australian Art throughout the corridors, rooms and around
the hotel, where the aboriginal history of the city of Sydney is followed through this art.
Social Medias and their links to the Website
From the official website of this hotel, it can be found that Park Hyatt Sydney Hotel is
present in the social media pages of Facebook, Instagram, Twitter, LinkedIn and YouTube. All
these social media pages are linked with the official website of this hotel. The links are provided
to each of these social media platforms, which directly opens on the website of this hotel. This
helps the users and followers of all these social media platforms to visit the website while
browsing through these social media platforms and browse the official website and book and
avail them according to their requirement.

2DIGITAL ANDE SOCIAL MEDIA MARKETING
Number of Likes
For example, there are more than 136,000 users who possess account in the Facebook
page of this hotel property. Apart from this, there are almost 135,000 followers who follows
different activities that are performed by the management of this hotel (facebook.com/hyatt,
2020). There are more than 50,000 followers of this hotel in their official accounts of Twitter and
Instagram (instagram.com/hyatt, 2020). This helps the management to provide different
promotional news and benefits of the services to their followers so that they can avail them at
different points of the year according to their requirement and likeness.
Different videos that are posted in the official YouTube platform of Park Hyatt Sydney
Hotel helps to attract new people across the world. Almost 15,000 views are recorded on an
average of all the videos that are posted in this particular social media platform
(youtube.com/user/hyatt, 2020). Again in the official LinkedIn account, there are more than
650,000 followers who can view different kind of employment opportunities in this globally
reputed hotel (linkedin.com/company/hyatt, 2020). This social media platform helps to meet the
employment opportunities and it can be noted that there are huge requirements in the hospitality
sector. These are met from this particular social media platform.
Other Forms of Media Uses
Apart from being present in different social media pages, the management of this hotel
also gives advertisement in leading newspapers and magazines of Sydney and Australia, like the
Daily Telegraph, Sydney Morning Herald, Peppermint and The Monthly, apart from in between
leading television programmes like Masterchef Australia and Modern Family. All these help to
attract different segments of people from across the market of Sydney and other parts of the
world (roymorgan.com, 2020).

3DIGITAL ANDE SOCIAL MEDIA MARKETING
References
5 Star Hotel Accomodation in The Rocks | Park Hyatt Sydney. (2020). Retrieved 12 March 2020,
from https://www.hyatt.com/en-US/hotel/australia/park-hyatt-sydney/sydph
Hyatt (@hyatt) • Instagram photos and videos. (2020). Retrieved 12 March 2020, from
https://instagram.com/hyatt
Hyatt (@Hyatt) on Twitter. (2020). Retrieved 12 March 2020, from https://twitter.com/Hyatt
Hyatt. (2020). Retrieved 12 March 2020, from http://linkedin.com/company/hyatt
Hyatt. (2020). Retrieved 12 March 2020, from https://www.facebook.com/hyatt
Hyatt. (2020). Retrieved 12 March 2020, from https://www.youtube.com/user/hyatt
Over 15.7 million Australians read newspapers in print or online. (2020). Retrieved 12 March
2020, from http://www.roymorgan.com/findings/7878-australian-newspaper-print-readership-
and-cross-platform-audiences-december-2018-201902070454