Analyzing the Role of Digital and Social Media Marketing in Business

This essay explores the pivotal role of digital and social media marketing in today's business landscape. It begins by defining marketing and the marketing mix, highlighting the communication mix's place within it. The essay then delves into the specifics of digital and social media marketing, emphasizing their importance in contemporary business strategies. It provides practical examples of successful social media campaigns, including Instagram and Facebook, and discusses models for effective social media strategies, such as account optimization and content strategy optimization. The essay concludes by reinforcing the significance of these marketing approaches in driving business growth and customer engagement.

The role of digital
marketing and social
media marketing

Table of Contents
The role of digital marketing and social media marketing..............................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................3
Explain what is marketing is........................................................................................................3
Explain what is the marketing mix and where is the communication mix fits............................3
Explain what is digital marketing................................................................................................4
Explain social media marketing...................................................................................................4
Explain why digital marketing and social media marketing are all important to the
contemporary...............................................................................................................................4
Two examples of the social media marketing that really works and justify...............................5
Provide the screenshot of the effective. Provide the model and standard of the social media
campaign......................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is related to the activity and the set of the institutions as well as the process of
creating and communicating as well as delivering and the exchanging as well as the offering that
have giving the value of the customers and the clients as well as the business partners and the
society at the large. The marketing will inform the customers about the product and the services.
that they are offering them with the help of the marketing (Abdullah, 2020) As well as the
customers will get to know about the value of the products and the services as well as the usage
and the additional information that may be helpful for the customers. This will create also the
brand awareness and will makes the business comfortable for the business as well as the
customers.
MAIN BODY
Explain what is marketing is
Marketing will allow the opportunity to test the examine that is the process within the
alongside that is related from the different designs as well as the promotion and the branding of
the consumers. As well as the consumers can make the purchases that is based on how the
products and the services are been packaged. The ability that can influence the decisions as well
as the buying habits that is the useful skills. As well as marketing is really important because this
allows the several businesses to maintain the long- lasting and the ever present of the relationship
connected to their audience (Aksoy, Kabadayi, and Alan, 2021) As well as the marketing is the
ongoing strategy that is the engagement within the heart of the any successful business.
marketing will drive the consumer economy, that will help to promote the goods as well as
services and the targeting of the consumers that is the most likely related to the buyers of the
successful marketing strategies that will convert into the expansion as well as the job creation.
Explain what is the marketing mix and where is the communication mix fits
The communication mix that involves the tools to communicate with the customers as
well as the potential customers. this could by the help of advertising, social media and the
product packaging that will help to direct the marketing as well as the events on the websites. As

well as the marketing mix related to the communication mix is the set of the advertising the
personal selling. This is directly responsible for the delivering the promotional message, that is
using the various communication channels. This is really essential that every of the business the
steps of the marketing mix is as follows-
Product- the first element of the marketing mix is the product. In now a day the product
can be the item or the service, that is being to built the satisfy the needs of the customers. The
key of making the effective product is the right product as per the demand of the market.
Price- The second ‘p’ of the product is marketing communication mix formula is the price.
That is important for the regular assess of the cost of the service as well as the products for
making the sure that the customers are in the line of the products.
Place- The place is often to overlooked the aspect of the branding and the marketing.
When this comes to the marketing mix, the placement is really essential (Domazet, and
Neogradi, 2019) The business will make sure the position that is equipped within the position to
promote the position and to distribute the product.
Promotion- the promotion is also the key feature of the marketing, that help in the
development of the business, this can introduce the strategy of the sales that can introduce the
dramatic changes to the engagement as well as the profit.
Explain what is digital marketing
The digital marketing is also called the online marketing, that is the promotion of the brand
to connect with the potential customers that are using the internet and the other forms of the
digital marketing communication. This also includes the email, social media and the web-based
advertising. As well as the digital marketing strategy takes place through the internet device
connected. As well as there are many of the examples of the inbound marketing that is email
marketing, social media marketing and the content marketing
Explain social media marketing
The social media marketing is the term that refers to the use of the social media as well as
the social networks of the marketing company of the product and services. as well as the social
media marketing that provides the companies is the way to engage the existing customers and to
reach from the new ones in order to allow them to promote their desired culture, mission or the
tone of the business that will involves in the creating as well as the sharing the content with the
help of the social media marketing network in order to achieve the marketing as well as the

branding goals (Emini, and Zekjiri, 2020) The social media marketing is also related to the
social media marketing is to build the brand and to increase the visibility of the brand. With the
help of building the relationship that is communicating with the potential customers.
Explain why digital marketing and social media marketing are all important to the contemporary
The social media networks are open to all of the business have the chance to follow the
customers activities as well as the potential buyers. This will help the marketers that will be more
informed about their target audience as well as the likes and the dislikes and the interest so, that
they can create the better strategy of the marketing in order to attract such of the customers. the
social media marketing is the contemporary to the business by the help of regular updating the
right of the social media marketing strategy, This will lead in the increase of the traffic within the
business in order to improve the better loyalty as well as the customer satisfaction and much
more. The competition is already increasing with the help of social media marketing
Two examples of the social media marketing that really works and justify
social media marketing is one of the trending advertising in today’s world. So, every
business is using this strategy as the numerical communication plan that is begins by defining the
classifying the exact goals. As the company is firstly, absorbed in growing the brand awareness,
afterwards growing the lead volume of the as well as company also do attention on increasing its
sales or request. After wards focused to development dream to their target listeners. Once
the company is deciding its business goals that how they are obvious to perform, and properly
align the target audience that what social media channels the company is found them that how
they use the mobile devices as well as desktop, and what type of content they are deciding to use
to classify the valued worth of the company. Apart from the determine the best right digital
strategies, now the questions are arising that how company and what is the best place of the
content, that helps to identifying the mix of tactics that includes the paid search, that search the
engine to make sure the traffic is relevant (Giovannoni, 2020) Silva, Sampaio and
Rodrigues,2020) As well as the examples of the social media marketing
Instagram- the Instagram is the social media marketing, that is really useful for the
customers, for sharing their ideas and views, as well as for the advertising purpose social media
marketing is also very useful things to attract the customers, Instagram is really helpful when
some of the effective marketing have to be done by the business, as well as with the help of the
any of the organisation, now a days Instagram is really very helpful things for the customers as

well as organisation, because customers can easily put out the information of the product and
services with the form of the social media.
Facebook- this is the second example of the social media that will be helpful for connecting
and interacting with the peoples from all over the world. Because social media will helpful for
doing lots of things and mainly for advertising the things because. The peoples will be active on
the social media very much. And because of the presence of the peoples this is really the
effective way of doing the things and will really effective for the business.
WhatsApp- Apart from Facebook, there is another effective tool of communication and
collaboration that is WhatsApp. Lots of growth has been seen in business due to these effective
social media. Business man use this as communication tool because it is easy to handle and use
that is used by each business man so that they can deliver most effective solution to the business
problem. It is most convenient way to communicate with employee and target consumer. Most of
the manager gets attracted with its fascinating features that contribute growth and profitability.
That is why owner of the What’s app introduce more setting of the privacy so that each business
can grow and communicate while managing its all operations (Rajabzadeh, and Hosseini 2021.)
WhatsApp aids work contracts, group management, data security, deleting and restrictions, work
life separation, communicate more than chat, emergency management that establishes brand
image of entity for more profitability. Employee can also communicate or collaborate internally
with the effective tool of WhatsApp so that maximum advantage contributes for the growth of
business. Company can manage its long-term survival in competitive environment during
pandemic time.
Provide the screenshot of the effective. Provide the model and standard of the social media
campaign

social media marketing is such a trending strategy, that the company has need to start in the form
of writing the goals of the detailed organisation. once the plan of the administration is
implemented within the business, then it will try to give the actual outcome. As well as the goals
of the social media is not to be highly specific. The strategy will become more actionable and
attention seeker as this continue within the business. if the company goals are sorted then, this
can simply apply to the business and will assist to gives the company an appropriate direction.
This is only happening when the company focused to develop the content on the social media.
Social media helps to generate more leads, as well as increase the brand recognition. This also
helps to build the stronger relationship with the customers. As well as to gain more effective
traffic on the social media websites (Rowles and Rogers 2019) The social media standard and
models is as follows-
Account optimization- this will help in the creative visuals that is every time constant with the
business with the help of the online presence as for example- logo fonts, hashtags as well as the
slogans.
Social searchability optimization- this is seeing in the growing trend or more of the popping of
the social up the google searches a s for example the Instagram updated features also helps to
highlight the brands, this will help to include the relevant keyword that is available in the social
bios.( Saiz-Alvarez, 2019)
Content strategy optimization- this will help to establish the consistent publishing as well as
the volume that includes the post that is needed in the piece of the conte

CONCLUSION
From, the above report, the conclusion of the topic is the report about the digital marketing
that everyone knows about the digital marketing in the recent days. This helps in the playing the
role that is really crucial for the business while upgrading the business that helps to attract the
customers by the use of the social media platforms, as well as this will also discuss about the
marketing and the promotional and the product, price, place and the promotion. Apart from, this
explaining about the two-effective way of the social media marketing. As well as the elaborate
about what the marketing is and how the marketing is really effective for the business.

REFERENCES
Book and journal
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and purchase intention: does customer engagement mediate the relationship between brand
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Domazet, I.S. and Neogradi, S., 2019. Digital Marketing and Service Industry: Digital Marketing
in the Banking Industry. In Managing Diversity, Innovation, and Infrastructure in Digital
Business (pp. 20-40). IGI Global.
Emini, E. and Zekjiri, H.D., 2020. An empirical analysis of digital marketing impact on
consumer buying behaviour-the case of North Macedonia. International Journal of Islamic
Marketing and Branding, 5(4), pp.247-257.
Giovannoni, E., 2020. Digital Marketing Planning. Chasefive. com.
Oluwasola, O., 2020. 9 Digital marketing communication strategies for private universities in
South Western Nigeria. Strategic Marketing of Higher Education in Africa.
Rajabzadeh, A. and Hosseini, M., 2021. Dynamic Digital Marketing Model for High-Tech
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Rowles, D. and Rogers, C., 2019. Podcasting Marketing Strategy: A Complete Guide to
Creating, Publishing and Monetizing a Successful Podcast. Kogan Page Publishers.
Saiz-Alvarez, J.M. ed., 2019. Handbook of Research on Digital Marketing Innovations in Social
Entrepreneurship and Solidarity Economics. IGI Global.
Silva, R., Sampaio, A. and Rodrigues, P., 2020. The Role of Digital Influencers on Buying
Intention. In Marketing and Smart Technologies (pp. 137-145). Springer, Singapore.