Comprehensive Report on Digital and Social Media Marketing

This report provides a comprehensive overview of digital and social media marketing, emphasizing their significance in contemporary business. It defines marketing, communication mixes, and the concept of digital marketing, highlighting the role of social media marketing. The report discusses the importance of digital and social media marketing for international businesses, focusing on advantages like broad geographic reach and greater consumer access. It includes an analysis of successful digital marketing campaigns, such as DGMG's podcast content repurposing and Arm's LinkedIn strategy, alongside the effectiveness of platforms like Zoom for virtual meetings. The report concludes that digital and social media marketing are vital for effective marketing, revenue generation, and customer satisfaction, enabling businesses to maintain control over international operations and build strong customer relationships. Desklib provides students access to similar solved assignments and resources.

PRACTICAL
DIGITAL
MARKETING
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Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Meaning of Marketing.................................................................................................................3
Communication and Marketing mix...........................................................................................4
Concept of Digital marketing......................................................................................................4
Social Media Marketing..............................................................................................................5
Significance of Digital marketing & the social media marketing...............................................5
TASK 2............................................................................................................................................5
Screenshots of powerful campaigns in context to developed frameworks as well as the
standards for digital marketing....................................................................................................7
Effectiveness of Social media.....................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
The digital marketing refers to an instrument that is being concerned with the company's
marketing with an use of computer or internet technology as well as of smartphones, iPhones or
with other forms that give access to the channels of digital media. This is because it provides
assistance in promoting company's services or goods for high revenue generation. Social media
marketing carries a special place in the lives of human beings without which no life could not be
imagined even for the companies also (Azzahra, 2020). Social media carries the features of
digital marketing that is being present to businesses as well as to the common people. The
present report is being developed on the concept of digital and social media marketing, with their
practices as well as guidance n order to conduct organizational marketing in an appropriate
manner. Other than this, the concept of communication and marketing mix are also mentioned in
the present report. The significance of digital marketing and the social media marketing in
relation of companies are being highlighted. Last but not the least, the screenshots related to the
activities of marketing are evaluated with the effectiveness of social media platforms.
TASK 1
Meaning of Marketing
According to the Chartered Institute of Marketing the concept of marketing as an exercise
that a management does for handling the responsibilities of evaluation and assumption along
with a mix of fulfilment of customers needs. This allows to have high competitive edge over
rival firms. According to Philip Kotler, marketing is an art as well as science that is executed to
have formulation, execution, expansion as well as offering the high values to customers carrying
an objective of meeting customers needs and wants. The concept of marketing assists businesses
in order to identify their target market that suits best to the organization while offering their
items or services. In general terms the marketing aspect determines the specific tasks that could
be analysed for the company's purchases, sales as well as for the promotion along with delivery
of company's offerings in effective manner so to earn good profits. The marketing actions
demonstrates the constant process which is conducive in nature and focuses upon satisfying
customer needs & requirements, so to carry some alterations based on it (Chaisit, Pansuwan and
Isaranontakul, 2020).
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Communication and Marketing mix
With an objective to achieve constant growth and success in marketing of company's
products or services, the business is needed to abide its 4P's which are spelled as Product, Price,
place and the promotion. All such P's of marketing performs their role in a form of strategical
policies that permits an specific product to have a particular policy related to its prices which can
be adopted at a specific place where the customers have access to the organizational promotions.
The 4P's are further extended to 7P's which talks about the process, personnels involves in the
manufacturing or supply of such item and the physical evidence of it through which the
customers would recognize the product or service. Each component of marketing P is combined
to have a standardization in a complete process with an aim of attracting large audience who can
have easy reach as well as can contribute to the presentation while having buy & sell of such
offered items on particular medium of trade. The medium of such buy and sell could be any
shopping centre or any physical stores or even the virtual platform where the buyer and seller
could meet and place an interaction with ease (Mejía-Trejo, 2021). The portfolio of
communication is refereed to a sound tool for the marketing that can participate to have large
value in advertisements. This is a mandatory for the businesses in order to follow the
communication mix along with sustaining the same into appropriate communication channels
which supports in development of a strong professional relationship with company's customers.
This also allows companies in resolving the issues or problems of their customers through
providing relevant solutions to them.
Concept of Digital marketing
With context to the present scenario, the concept of digital marketing is categorized as
the most effective component, which could be utilized through the assistance of internet so to
have constant monitoring over each aspect of marketing. For instance, in case of digital
marketing, the main role is being played by the computers or mobile phones through cellular data
or Wi-Fi network which every organization implements in its actions. The business to customer
or business to business trade becomes normally through the implementation of digital marketing
easily. There is a presence of various digital marketing forms such as search engine optimization,
content marketing, social media marketing, affiliation marketing, automated marketing, email
marketing and the local regional advertisements (Riskiawan and et. al., 2021).
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Social Media Marketing
The concept of social media marketing is an significant component within digital
marketing which can be easily accessible by business firms. There is a presence of various forms
of social media channels where a business can market its operations such as Instagram,
Facebook, LinkedIn, twitter, YouTube and various others. These are extremely famous platforms
for social media as well as acts as a channel for easy and high customer attracting marketing
form (Setriani and Soegoto, 2020). This can assist business in improving the customer traffics
upon their websites, can enhance the company's brand image, creating huge interaction with their
customers, etc.
Significance of Digital marketing & the social media marketing
The significance of social media and digital media marketing is highly important for the
business especially for those who are operating their operations at international level. This assist
companies in order to have full control over the international operations with an objective to
have their high presence in global context, catering huge customer segment with a combination
of developing market share. Certain specific advantages with respect to digital marketing is such
as huge geographic reach, quicker quantifiable outcomes, revenues, greater consumer access as
well as the establishment of large network of purchasers. Through the help of social media
marketing channels like Facebook, LinkedIn, twitter, Instagram, etc. allows various businesses to
perform their sale and purchase activities with the potential customers. Contemporary
organizations could adopt social and digital media both platforms for the development of strong
relationship with the customers along with an attainment of their satisfaction which results into
the generation of favourable outcomes for the businesses (Shukla and Dubey, 2021).
TASK 2
DGMG – Repurposing Podcast Content
This is taken as the most suitable example for the social media content which includes the
favourable effects on the organisational works as well as the specific functions related to the
marketing. It is mandatory for the businesses to adopt this and develop effective content with
high digital technologies that are could be accepted in order to have the specific content values.
For example, the restructuring of podcasting matters are considered as high motivation along
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with abiding by the scope of content format which on the other hand caries a beneficial schedule
for the content & advertising company's offerings at different platforms (Singh, 2020).
There is an existence of different techniques and tools that can be develop strong content
which is extremely encouraging as well as is offering support for generating highest values.
Audiometers could be utilized as an appropriate structure for contents that can provide help in re
utilizing the particular but visually content which is out of the reach. Dave Gerhardt has
generated proper component such as innovation, footer eye catching lighting, and the clips in
video format. It is important in a compatible manner which is being furnished by Dave Gerhardt.
Zoom meeting platform
With the going trend, the time is motivating more use of digital technologies which is
taking a development face by each day. This helps businesses in having a great support with
appropriate guidance thus develops customer attraction with ease. Zoom is the virtual meeting
platform which is very famous all around the world and it is being accessible by the most of the
audiences who accesses the video conferences. This allows participants or all attendants to
present their views or opinions upon the matter of discussion. It is a common and easy accessible
tool for making effective communication which provides support fully in order to add people
from the world and make a collective meeting with full co-ordination and effective interaction
(Swallehe, 2020). The zoom meeting platform offers different features that encourages the
attendants to make more effective use of such platform through taking screenshots whenever
necessary, editing the video, changing the background, provide lightning and different other
advantages which the attendants can apply and experience the excellent meeting over zoom.
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Screenshots of powerful campaigns in context to developed frameworks as well as the standards
for digital marketing
Arm over LinkedIn
Majority of the organizations adopts good digital marketing in order to support various
activities of marketing so to have high growth as well as greater revenues. Arm is categorized as
a famous brand which develops items that can cater customers with ease. The main motive of
businesses to adopt for LinkedIn as this caters people form world wide to which the business can
easily make reach of its marketing (Tamhankar, Harshal and Shet, 2020).
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Effectiveness of Social media
Social media contents are mainly generated through the people or even by organizations
with the help of Facebook, twitter, LinkedIn, Instagram or other platform which can provide
effective interaction with target audience. The main goal of organisations is to offer high
satisfaction to their buyers through providing high value items to them. The contents form social
media is highly effective over the customer for the businesses through maintain good control
over the rival firms. In case of Zoom virtual meeting platform, which is considered to be the
most preferable offers high quality video conferencing and different other options in against of
their rival firms. The company does this so that can have flawless meeting with good experience
to the customers (Zhao and Yun, 2020).
CONCLUSION
From the present report, it can be concluded that digital marketing & the social media
marketing is an important component for the effective marketing of company's products and
services throughout the world. The report talks about the development of various roles of social
and digital media which furnishes different functions that a business undertakes to attain their
objectives. With this, an organisation gets advantage in generating high revenues and customer
segment. A communication mix plays a very important roles in this as no company can promote
its items without getting interacted with their customer's. The report provides various cases
related to social media content along with some screenshots of famous marketing promotions
from the businesses. Through this, the effectiveness of social and digital media in current time is
being identified and analysed.
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REFERENCES
Books and Journals
Azzahra, A., 2020. LAPORAN MAGANG KEGIATAN DIGITAL MARKETING PADA PT.
WIJAYA KARYA BANGUNAN GEDUNG Tbk JAKARTA (Doctoral dissertation,
Politeknik APP Jakarta).
Chaisit, J., Pansuwan, L. and Isaranontakul, P., 2020, July. The Development of Digital
Marketing Strategies and Distribution Channels for Community Products Using E-
Commerce in The Lower Northern Region of Thailand. In Proceedings of the 2020
International Conference on Management of e-Commerce and e-Government (pp. 66-
70).
Mejía-Trejo, J., 2021. Confirming Digital Marketing Model Innovation Design: SEM in Post-
COVID Social Impact Startups, Mexico. In Advanced Digital Marketing Strategies in a
Data-Driven Era (pp. 158-171). IGI Global.
Riskiawan and et. al., 2021. Network infrastructure development for strengthening of branding
and digital marketing at KPJT Manut based on Mikrotik Routerboard RB951Ui. Food
and Agricultural Sciences: Polije Proceedings Series. 3(1). pp.177-182.
Setriani, T. and Soegoto, H.S., 2020, January. Social Media Marketing Application in Indonesian
Travel Industry. In International Conference on Business, Economic, Social Science,
and Humanities–Economics, Business and Management Track (ICOBEST-EBM 2019)
(pp. 177-180). Atlantis Press.
Shukla, S. and Dubey, A., 2021. Celebrity selection in social media ecosystems: a flexible and
interactive framework. Journal of Research in Interactive Marketing.
Singh, P., 2020. Crossing Borders with Content Marketing. In Cross-Cultural Exposure and
Connections (pp. 243-260). Apple Academic Press.
Swallehe, O., 2020. Adoption of Digital Marketing Initiatives and SMEs Performance in
Tanzania: Technological Innovation Theory. Available at SSRN 3694290.
Tamhankar, D., Harshal, N. and Shet, V.V., 2020. Impact of Digital Marketing on Customer
Relationship. Impact of Digital Marketing on Customer Relationship (August 6, 2020).
Institute of Scholars (InSc).
Zhao, W. and Yun, X., 2020. A Literature Review on Social Media Marketing: Social,
Behavioral and Market-related Influences.
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