Digital Marketing Report: Social Media Content Effectiveness Analysis

This report provides a comprehensive overview of digital marketing, defining its core concepts and exploring its significance for contemporary businesses. It begins by explaining the fundamentals of marketing, the marketing mix, and the role of digital and social media marketing. The report then del...Read More

Practical Digital Marketing

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explain what marketing is......................................................................................................1
Explain what the marketing mix is and where the communications mix fits.........................1
Explain what digital marketing is...........................................................................................2
Explain what social media marketing is.................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses...............................................................................................................................3
PART 2............................................................................................................................................3
Two examples of social media contents that really work and justification of why they work:
................................................................................................................................................3
Screen shots of effective campaigns with reference to established models and standard for
digital marketing.....................................................................................................................5
Why social media content is effective:...................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is defined as a process of advertising the product and services of the company by
analysing the needs and wants of their potential customers. It includes various sales promotional
techniques that are necessary in enhancing the profitability of the company. Digital marketing is
the part of marketing which introduced the various social media platform by which they can
promote the product and services in order to increase their revenue and overall sale of the
company.
PART 1
Explain what marketing is
Marketing is the concept of analysing the needs and wants of their potential customer so that
they can promote their product in the large market. Marketing is considered as a process which
includes the selling and delivering of manufactured goods so that they can target potential
customers. It also help in evaluating and analysing the needs of their customers in order to satisfy
them. It Play important role so that they can in stabilizer good relationship with the customer so
that they can loyal to their brand. Networking is also part of business organisation by which they
can attract and manage large pool of customers. The main aim of the marketing is to enhance the
sale so that they can ensure better profitability in organisation. The goal of the company is to
offer better product and services which results in establishing good brand image in the market.
Explain what the marketing mix is and where the communications mix fits
Marketing mix is strategic to that leads the organisation to analyse the 7 P's of marketing that
is expanded as product price place promotion people process physical evidence so that they can
have better profitability in the organisation. Various factors of 7P's is explained as follows:
 Product: the item which is being manufactured by the company in order to sale them in
the market with the consideration of generating revenue and profitability in their target
market. The organisation must focuses on offering unique product so that they can meet
the competitive advantage in the large market.
 Price: it is the amount which is incurrd from the sale of product and services to the large
group of customers. This require effective research and development so that they can
make the best use of their resources in order to sell their product on affordable prices.
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 Place: it is the geographical area where the product and services of the company is being
sold. The basic goods are available on many outlets and some stores is having premium
product and they are selling their product on online and offline store so that they can
reach to the large group of buyers.
 Promotion: it is the aspects in which the advertisement of product and services is being
done in the large Market by using different promotion techniques like social media, news
paper, print media and many more.
Communication mix is the method by which the company communicate to their
customers and it can be done by social media exhibition events and many more. The company to
create awareness for their product and services so that they can attract attention of their buyers.
Explain what digital marketing is
Digital marketing is the the method of promoting goods and services by using online
platform which includes internet mobile services and social media to so that they can reach to the
target audience. It is the method by which organisation connect to the potential customer by
using digital tool which includes social media multimedia message and web based promotion. It
also help in increasing the consideration of search outcome by having the advertisement email
ids and more. It also helps in getting valuable feedback of their customers so that they can make
the change accordingly and then there are various marketing channels such as social media
marketing video marketing associate marketing etc
Explain what social media marketing is
Social media marketing is the utilisation of social media network so that they can make the
different types of goods and services in the large market. It is the platform that helps in
increasing with the current audience and also helping the rich out to the new in understanding
their culture mission and tone of specific area. It is the technique that print data analysis which
also help in permit in the market to get the effectiveness in the business venture. Social media
includes the tools like Instagram Facebook Twitter YouTube Pinterest Twitter LinkedIn etc.
There are various types of tools which help the business and acquiring effective social media
arrangement by which they can attend higher profitability and success. It also includes the wide
range of plan and tactics so that they can understand the environment demographics and
individual data to evaluate and review the large pool of users.
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Explain why digital marketing and social media marketing are all important to contemporary
businesses
Social media is the most significant aspect of digital marketing that is offering various
benefits an advantage in order to support the millions of the users globally. Social media is the
marketing tools that help in gaining the utilisation of their digital marketing platform.
Implementation of social media tools help in increasing the development of trend organisation as
the large number of audience is using the social media platforms then it will be easy for the
company to promote their brand and it is the cost effective technique that help in getting a
sufficient return on investment by which the company can make the strong budget for their
commerce payment and promotion.
Digital marketing is the strategy whitch in card less cost than other marketing method as there
are a large group of customer which are more preparing online shopping. Consciousness
campaign Google shopping ads help in enhancing the sale of the company and also getting
effectiveness in the business organisation.
PART 2
Two examples of social media contents that really work and justification of why they work:
Social media contents have huge impact on the mind of the customers and influence them to buy
the product and services offer by the particular organization. Social media contents helps the
businesses to attract the high level of customer base in the market and helps to gain better growth
and objectives in most appropriate manner (Evans, Bratton, and McKee, 2021). social media
advertising attract the customer because of the innovativeness and creativeness of the content
shows in the advert by the business. Also this benefits the organization to gain operative
development and fulfilment of organizational need and customer demand. Also there are various
goals and objectives of these contents that fulfil the needs and wants of the businesses in the
market. Social media contents enhance the level of effective growth in the market and provide
insight to the business goals and objectives. Below are two effective social media contents that
help the business to gain effective growth in the market.
KFC UK:
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It is one of the most successful businesses that use the social media contents for the better
attraction of the customer base in the market. More recently company have begun the social
campaign named ‘Ain’t No small fry’ and this has huge impact on the customer mind set and
this helps the business to gain effective customer base in the market and increase the level of
actual growth of the business in the market( Kayumovich, and Kamalovna, 2019). This involves
the Twitter ads that business shows for the attraction effective customer base in the market and to
gain better profitability. This shows that success of the social media contents with the 3 million
review on it and this assist the customers of the KFC to buy and eat. This helps the business to
enhance the level of effective customer base and growth of the business in the market.
Dove:
With the effective video content Dove make positive impact on the mind set of its customers and
this helps the business of the organization to gain effective customer base. They provide social
impactful massage that has an impact on many people. The ‘Real Beauty’ campaign of the
company helps to gain customer attract and provide positive insight to the world. With the video
social media content the impactful massage of the company make an impact on the mid set of
customer base and change the level off criticism business facing due to the use of beauty ads( Li,
Larimo, and Leonidou, 2021). After that Dove also started the campaign named The Courage is
beautiful’ this campaign also helps the business to attract the customer base and make an impact
on the mind set of the people. This campaign effectively hounded the healthcare workers and that
helps the business to motivate the people providing health care facilities at the time of pandemic
situation.
Thus, both the content has positive impact on the mind set of the people and that helps the
business to gain effective growth and profitability in the market.
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Screen shots of effective campaigns with reference to established models and standard for digital
marketing
Figure 1https://www.ledgerbennett.com/blog/social-media-kfc-chicken-gate/
Figure 2https://medium.com/@christianhjorg/a-closer-look-at-dove-mybeautymysay-campaign-
5e03a4d5de41
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Why social media content is effective:
There are various reasons that helps the business to use the social media contents and
increase the level of customer base. In today’s scenario there are billions of people using social
media and social media contents attract the people to focus on the effectiveness of their product
in the market. There various reasons that helps organization to control the customer base with the
use of social media contents. Below is detail explanation of why social media contents are
effective.
Customer control: social media contents provide the control over the customers in the
business. Company can control what their customer see and can influence them with the
effective contents and social media adverts. It helps the businesses to know about their customer
needs and demand and what their customers willing to see. This helps to enhance the level of
effectiveness of business growth in the market and attract the customers to gain effective
information. There are many people using social media contents for their actual growth and
proficiency in the market.
Builds brand image: social media contents help the company to build positive brand
image in the market and helps the individual to gain effective knowledge and information about
the brand image and growth of the business( Tuten, 2020). Advertising on the social media
application can help the company to enhance the level of business effectiveness and growth in
the market. This helps to influence the customer and gain better profitability in the market. With
the use of effective contents company can build effective image in the market.
Brand loyalty: this increase the level of brand loyalty of the customers and increase the
level of customer base in the market. For the effective growth business use effective contents so
that provide better assessment to the goals and objectives in most effective manner. this enhance
the level of customer base and effective growth in the market.
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CONCLUSION
Form the above information it can be conclude that digital marketing is important part of
today’s business world and this helps the business to gain better growth and effective customer
base in the market. High level of customer base in the business can help the business to provide
better product and services to the customers. Marketing mix helps the business to attract high
level of customer base in the market and increase the strategic decision making in the market.
For the effective growth and fulfilment of goals and objectives this can enhance the level of
business effectiveness and growth in the market . social media marketing can help the business to
gain effective profitability in the market and increase in the customer base in most effective
manner.
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REFERENCES
Books and Journals
Bendoni, W.K., 2017. Social media for fashion marketing: Storytelling in a digital world.
Bloomsbury Publishing.
Direction, S., 2020. A blueprint for international marketing: Reaching audiences in the digital
era.
Gringarten, H., 2020. Social Media Marketing: A Practitioner Guide. Journal of
Multidisciplinary Research, 12(2), p.175.
Marketing, M.C. and Data, B., 2017. Towards an Integrated Online-Offline Marketing Design.
Matura, P., 2018. Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A
Masvingo Tourism Destination Perspective. International Journal of Engineering and
Management Research (IJEMR), 8(6), pp.211-219.
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing & Publishing.
Kayumovich, K.O. and Kamalovna, S.F., 2019. Social media-marketing-a forceful tool for
tourism industry. European science, (7 (49)).
Li, F., Larimo, J. and Leonidou, L.C., 2021. Social media marketing strategy: definition,
conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of
Marketing Science, 49(1), pp.51-70.
Tuten, T.L., 2020. Social media marketing. Sage.
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