This report, prepared for a BSc (Hons) Business Management course (BMP3006), delves into the realm of digital and social media marketing. It begins with an introduction to digital marketing, social media marketing, and their significance in contemporary businesses. The report then explores the marketing mix, including the 4 Ps and the expanded 7 Ps, and explains the role of the communications mix within this framework. Furthermore, it provides two examples of effective social media content, discussing why they are successful and includes screenshots of successful campaigns. The report also addresses the importance of digital marketing, providing a comprehensive overview of the subject. The report examines the effectiveness of social media content and its impact on business, including examples and analyses of successful marketing strategies.
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