BMP3006 Digital Marketing and Social Media Marketing Report Analysis

This report, prepared for a BSc (Hons) Business Management module, examines the roles of digital marketing and social media marketing in contemporary businesses. It begins with an overview of marketing, the marketing mix, and digital and social media marketing definitions. The report highlights the importance of these strategies for businesses. The report then provides two real-world examples of effective social media content and justifies their success. Screenshots of effective campaigns are included, referencing established digital marketing models like AIDA. The report concludes by summarizing the effectiveness of social media content. The report also includes references.

BSc (Hons) Business Management with
Foundation
BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Submitted by:
Name:
ID:
Contents
Introduction 1
0

Part 1 2-4
Explanation of marketing 2
An explanation of what the marketing mix is and where the
communications mix fits 2
An explanation digital marketing 3
An explanation of social media marketing 4
An explanation of why digital marketing and social media
marketing are important to contemporary businesses 4
Part 2 5-7
Two examples of social media content that really work and
justification of why they work 5
Screen shots of effective campaigns with reference to established
models and standards for digital marketing 6
Why social media content is effective? 7
Conclusion 7
References 8
Introduction
Marketing is made of the platform through which all the business organisations try to sell
their products to the customers (Smith, 2017). The digital and social media marketing
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implicates out to maintain economy of the companies and also helps global development. It
provides out all the multitude areas In which all the important marketing areas and the
business operation can be taken place. Digital marketing helps songs to enhance the
networking in the business practises with the customers and also provides an opportunity to
all the individuals in order to maintain a fair digital approach in their marketing sections. This
report will cover the meaning of marketing with marketing mix and all the important digital
marketing with the social media platforms that are being needed for the organisations.
Part 1
Explanation of marketing
Marketing is mainly the practice which is being taken by the organisations in order to
maintain their goods and services and promote it in a strategic approach and manner in the
targeted segment. The main motive for all the marketing practice is to promote and enhance
all the values of the products and the offerings in all the companies and also to generate the
revenues and profitable market in the sales(Park, 2020). All the firms used to adapt the
practises of marketing in order to maintain the requirements that It will be given by the
customers and also to provide the products in a suitable manner.
In order to make the marketing the important areas are the promotion and the
advertisement of the product so that they can reach out to the customers and also enhance
their sales. All the marketing process if we require to frame the trends that are being given for
the purchase areas did helps out to create awareness for all the customers in the product
values.
An explanation of what the marketing mix is and where the
communications mix fits
For all the important business practises there is an implement a tool that helps out to
win the advancement it is mainly the marketing objective and the implemented goals. The
marketing helps out to frame their objectives in an achievable manner that can be applied to
promote their products at a proper time and in a strategy planning at a variant
place(Palmatier, and Steinhoff, 2019). There are mainly 4 P’s of marketing that helps out to
maintain the concepts and instruments the marketing areas these are being mentioned as
follows:
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 Product: It mainly covers the item that is to be sold by the company and it has various
variants and the identity that is being given by the organisation.
 Price: It covers out the amount that is being discussed and generated for selling the
product and it implements the strategy through which a customer can take it in an
easy manner(Muljono, 2018).
 Place: It is mainly the area where the product is going to be distributed to various
channels and mediums. It covers out generally the localities and a section which is
been decided by the organisations.
 Promotion:It is mainly influence the marketing process through which the company
is trying to target the audience in order to strategise there working areas and also to
maintain their segments of working.
Communication mix is mainly through which all the important public relations,
promotions for sales, direct marketing, sale marketing and digital marketing process can be
implemented by the organisation in order to pursue and promote the objectives of the
marketing. In the marketing communication it mainly provides the relation between the
customers and the companies. Through which all the important and fixed communication can
be maintained and given to targeted audience as it covered to sell the produce product and
generate maximum of revenue.
An explanation of digital marketing
Digital marketing is mainly the marketing process which involves the technology and
all the important creating and the media sources through which the customers can be easily
approached. It covers out engagement of various potential channels through which
relationship with the customers can be maintained it covers out websites, emails, search
engine, social media platforms and many more. This promotes out the channels and also the
mediums through which targeted audience can be covered(Mothersbaugh, and et. al., 2019).
For example: Amazon, Google used to apply the digital marketing process by
providing the advertisement on all the areas so that customers can easily track and also get
their browsing with certain advertisement.
Dominos try to reach the customers through the digital marketing platforms as with
the help of social media is through Instagram, Facebook in order to place them self and make
the customers acknowledged.
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An explanation of social media marketing
Social media marketing is mainly the process in which all the different media
channels are being used for all the Internet-based mediums in order to promote the product
and also to frame the marketing areas. It usually cover out the practice through which
information can be given to all the organisations and customers through the images, in text,
videos. Some of the most famous social media channels are like Instagram, Twitter,
Facebook and many more(Maison, 2018).
All the social media channel helps out to generate and share the implemented
information through the videos, images so that millions of people can be approached in a
same time with the social platforms. For instance for all the important trees products the
company is trying to use the social media platforms as Amazon serves out to promote their
products through the medium of YouTube, Instagram and many more.
An explanation of why digital marketing and social media
marketing are important to contemporary businesses
Social media marketing is an important tool as it helps out to maintain the business
practice for all theorganisation in an efficient medium. It provides out a platform through which
all the companies can connect with the customers through the social media channels there are
various mediums like Instagram, Twitter, Facebook, LinkedIn, Snapchat and many more all these
helps out to maintain the promotions of the products but you organisations there are various
methods like sharing, posting, stories, feature of image which helps out to provide all the
important information regarding the product on the industries to the customers. It mainly provides
the easy reach to the customer segment as it helps out to increase the customers loyalty. As they
are all the age groups percent on the social media platforms this helps out to target all the age
groups at an instant manner.
Social media marketing plays an important role in their digital marketing segment and also
indicates how to enhance the efficiencies in marketing for the organisation. All the digital
marketing plays important role in advertisement through mobiles, email, television and all the
various platforms. As today’s time peoples are being engaged in all the technological
advancement and they are being in and with their mobile phones so it is easy to connect with the
customers through all the digital marketing sections. In that the personalise messages emails helps
out to divergent and also to connect with the attracting customers with their marketing channels
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and mediums. Digital format provides a digital format through which a customer loyalty can be
gained in suitability for products and gaining advancement and customers.
Part 2
Two examples of social media contents that really work and
justification of why they work
As with the changing situation in the global pandemic areas with the COVID-19 there
has been days we Netflix among the people as it rained out to increase their campaigns on all
the social media platforms like Instagram where they engage the audience in order by
launching their series for the audience so that they can connect with them and also provide
them mental peace while staying at home (Ki, and et. al., 2020). They implement it out smart
strategy by enhancing their image in the company and also by cultivating a relation by
customer loyalty and long-term effective approach. As Netflix play an important role to keep
the individuals engaged and make them away from all the anxieties and says that used to
occur in the lockdown situation so the use different social media channels through which they
made a customer‘s alliance and also worked on the empathy in order to connect with the
personal level and also to promote their services status being led by them.
Figure 1Netflix,2020
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The second most effective campaign through social media was of Red Bull as they
had used the class on Instagram through which we try to connect with vast number of
customers by bringing the awareness to guarding their production in sales and all the market
segment and also provided various some additions through which they try to affect the sales
in the market areas we try to integrate their image values and also the product to the yellow
face filters and also by providing the chances through which they can create (Key, 2017). To
#WingsofSummer effective campaign that has been made by red bull in order to attract the
customers and to make them aware about the brand awareness in the summer new product
that has been launched by then and this resulted about 1.2 millions of consumers who were
being raised and covered it cover the people alertness and also gained so many advancements
regarding the customers approach.Thus all social media platform helps out to engaging the
customers and also to advise a character and approach towards the working areas.
Figure 2 Red Bull, 2020
Screen shots of effective campaigns with reference to established
models and standard for digital marketing
In order to maintain effective strategies for the social media campaigns the marks and
spencers used to create an advertisement process through which they had considered all the
AIDA model by analysing the area so this week and showcase the models regarding the
apparels and the newly considered areas through which the designs are being made.
In order to promote all such activities Marks & Spencer decided to also encourage
their products purchase and also to provide a seasonal discount and that all the offers will be
made to social media campaigns which promoted the activities and also placed the effective
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areas for the customers to regain the loyalty and also to visit the official website through the
social media platforms like Instagram, Facebook.
Figure 3 Marks and Spencer,2020
Why social media content is effective?
Social media has the highest approachable platform in today’s time is the most
beneficial method of promoting the goods and services by the organisations. It helps out to
maintain the advantages and also to frame the channels and works for the companies
regarding the customer approach (Charter, and Polonsky, 2017). We used to review and also
provide the consumers to gain the product attraction and also enhance them to know about
the details regarding the quality, visit and the applicability and reliability of the product.
All the social media marketing provides the probability into which they can launch
the product and also frame all the cost effectiveness for the company is to easily promote
their product. It covers Increase in or grow only targeting new customers and also to gain the
cost-effective solutions. This many provides standard platform through which communication
can be made with customers with an advance manner and also to enhance their business by
interacting with the customers in an easy way. Facebook, Twitter, Instagram all such are the
powerful tool that helps out to interact with customers and also to gain most of the consumers
because this platform is easy and also create a brand awareness in the consumers.
Conclusion
It is concluded from give a report that digital marketing plays an important role in the
organisation. Social media helps out to implement various methods to this advertisement on
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the product and the motion can be made in advanced manner. In order to maintain a proper
marketing it is important that the 4p and all the communication mix used to cover the
important channels like product, price, place and promotion. There are social media channels
like Facebook, Instagram that helps how to share the information that is being needed for the
consumers. It is also concluded that all the social media campaigns help out to bring loyalty
customers and also to attract them regarding the satisfaction of products.
References
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