BMP3006: Practical Digital Marketing Assessment Report

This report provides a comprehensive overview of digital and social media marketing. It begins by defining marketing and exploring the marketing mix (price, place, promotion, and product) along with the communication mix, highlighting their relevance in business development. The report then delves into digital marketing and social media marketing, emphasizing their significance for contemporary businesses. Part 2 presents examples of effective social media content, such as live videos and advertisement videos, and analyzes these examples using established digital marketing models like the Honeycomb model and McKinsey's consumer decision journey. The report also discusses the effectiveness of social media marketing in achieving business objectives, using the example of Red Bull energy drink to illustrate key concepts. The report concludes by summarizing the importance of digital marketing in today's competitive business environment, emphasizing the need for strategic marketing management.