Analyzing Digital & Social Media Marketing for Modern Business

This report provides a comprehensive overview of digital marketing, emphasizing its role in contemporary business. It begins by defining marketing and the marketing mix, highlighting the importance of the communication mix. The report then delves into the concept of digital marketing, including social media marketing, and explains why these strategies are crucial for modern businesses. It presents examples of successful social media content, supported by screenshots, and justifies their effectiveness. The report concludes by summarizing the essential roles and responsibilities of marketing functions and departments in coordinating organizational work, with references to relevant academic sources.