Analysis of Digital Marketing and Social Media's Impact on Business

This report delves into the critical roles of digital and social media marketing in contemporary business operations. It begins by defining marketing, the marketing mix, and the integration of digital and social media strategies within this framework. The report explores the significance of these marketing approaches for businesses, emphasizing their ability to enhance brand awareness, expand market reach, and facilitate customer engagement. Part 2 presents real-world examples of successful social media content, including campaigns by Netflix and Burger King, along with supporting screenshots. The analysis then examines the effectiveness of social media content, highlighting its role in fostering customer loyalty, generating real-time interest, and driving business growth. The report concludes by summarizing the benefits of social media marketing, emphasizing its contribution to business profitability and overall economic development.

The role of digital
marketing and
social media
marketing

Table of Contents
INTRODUCTION...............................................................................................................3
MAIN BODY.......................................................................................................................3
Part 1.................................................................................................................................3
Marketing........................................................................................................................3
Marketing mix is and where the communications mix fits..............................................4
Digital marketing............................................................................................................4
Social media marketing..................................................................................................5
Why digital marketing and social media marketing are significant to businesses.........6
Part 2.................................................................................................................................7
Examples of social media contents that really work......................................................7
Screen shots of effective campaigns.............................................................................8
Why social media content is effective?..........................................................................9
CONCLUSION...................................................................................................................9
REFERENCES................................................................................................................10

INTRODUCTION
Social and digital marketing improve goodwill and awareness of company. Through
medium of digital marketing business can easily communicate without restriction of
geographical boundaries (Cheung and et.al., 2020). With the help of social media
business can generate more feedback which turn around in favour of company. The
ultimate purpose of this report detail analyses in terms of digital as well as social media
marketing. This will affect with reference of international development of each economy.
More use of internet has been seen that generate potential opportunity and generating
more scope of sale with aid of social media.
MAIN BODY
Part 1
Marketing
The overall concept of marketing consist of overall forecasting with reference to
examine potential demand of consumer lead with maximum profitability in business.
This is most useful departmental function that convey value to develop interest of
consumer by managing proper managing of relationship with company and consumer.
The level of competition is high in market due same availability of product category
(Dahl, 2021). That is why company puts maximum efforts to invest in its marketing
department as it will generate more interest by addressing actual needs and
requirement of target consumer. Through this strategy it will promote range of product
category as well as services that boost brand name in front of audience.

Marketing mix is and where the communications mix fits
To fulfilling overall aim of organisation will leads to cover proper use of technique
so that they can achieve goal of overall marketing mix. Here the optimum role of
marketing consist of marketing mix to facilitate product, price, place promotion.
Here are 4ps consist of instrument of marketing in order to synchronised best efforts of
business.
 Product- This consist several category which is being sold.
 Price-It is linked with selling of product.
 Place-This considered with place where product is being sold.
 Promotion- This will consist effective strategy that target product to be sold in
market.
The competition level is increasing day by day so these marketing is not that much
enough. As a result they must keep on modifying changes by adopting advance
technology.
The perfect mix of communication associated with sales, public relation, promoting so
overall marketing aim will be achieved. Here the mix of communication leads to cover
proper support towards consumer of company (Evans, 2021). That is why mix of
marketing established strong bond that target audience and develop more revenue.
Digital marketing
Digital marketing is much different as compare to traditional marketing. It will
consist changing concept due to effective use of internet. Digital marketing has capacity
to target more consumer by using digital medium platform. With the help of this
company can develop more brand awareness through digital technology. This will
recognise actual need of consumer and fulfil them (Ford, 2019). The maximum
participation and lead generation develop with use of digital marketing such as search
engine, website, social media etc. This will support advertisement about business goods
and services in mind of target audience.
Example-
 Domino’s Pizza- They utilise updated technology of digital marketing so that
promote product range across the globe with help of AI. They promote suitable

message to build connection with Facebook, Instagram etc. In order to recognise
actual need of consumer with strategy of digital marketing.
 Amazon, Alibaba, or Google adopted use of digital marketing with help of proper
advertisement so that maximum consumer will build connection through email or
social media advertisement.
Social media marketing
Social media marketing is one trending technology that is concern with targeting
consumer and fulfilling goal of business. It will develop more efforts of business
progress by introducing advantage of social media marketing. It will contribute more
efforts with proper flow of effective and influencing mode of communication so that they
can target wide category of business to understand effective decision making. Social
media is consist of more successful advantage of business (Prasad, 2019). This is most
less cost technique that will support advertisement, more sale and brand awareness so
that proper feedback will be develop in business. It will also include perspective of false
complaint so that more disadvantage will affect the business and construct the direction
of exploitation in terms of privacy invasion. This platform connected with optimum level
of digital marketing in order to connect with most of the consumer through Instagram,
Whatsapp, Facebook, Youtube. This will enhance overall chance to support goods and
services with proper flow of communication with generation of sale.
Why digital marketing and social media marketing are significant to businesses
Digital environment refers as integrated marketing with close supervision in order to
operate successfully with efforts of global presence with help od strategic alliances. It is
most essential for successful expansion of business at greater context. Here digital
marketing along with social media marketing puts more valuable efforts for promotion of
business success that act as more measurable term of marketing strategy. This will
significantly create business awareness that is most important to target active
consumer. It will automatically develop sale at high revenue level as this is most integral
part that will communicate more efforts for long period of sustainability. With effect of
social media business will recognise target audience requirement as develop
influencing personalised marketing campaign that will cover more efforts to crate

valuable interest (Yang, 2020). But business must take care about consumer privacy as
they will affect negative brand of business. Now days client is much aware about
security and privacy concern to create more financial position in the market. Here
modern consumer affect the business profitability that is why social media channel or
digital marketing consist of regular development with continuous direction path. That is
why this will consider internet marketing that will improve relationship and build futuristic
vision with proper sustainable environment in world of competition. The ultimate
purpose of digital marketing to provide maximum benefit to business as this will help in
selling, promoting and awareness about business not only domestic but international
level with utilisation of the internet services. The scope of internet is not limited within
geographical boundary. This will enhance overall goodwill of company so that maximum
profit will generated.
Part 2
Examples of social media contents that really work
Netflix
Netflix run the campaign upon Instagram to build largest hub of marketing. In era
of pandemic they develop own campaign through maximum converge of consumer
while creating awareness about new series or movie. It will aid in generating more
attention with perfect balance of mental and personal. This is their smartest strategy to
grab more attention and build base of loyal consumer. It will act as their beneficial move
to reduce stress level of audience in pandemic situation. Through advertisement and

campaign it develop foster emotional side along with sense of empathy towards goods
and services due to its influencing social media strategy.
Burger King
Burger king is leading brand that spread its official market coverage upon social
media. This will consist of more participation of consumer with help of Facebook that is
effective social media channel. Through this lost of consumer put order. They build
effective communication and connection with Twitter in order to enhance purchasing
habit through most appealing post and pitcher. This will update optimum quality by
creative proper campaign of social media.
Screen shots of effective campaigns
Airbnb and Mariah Carrey enormous influencer associate.
Here from marketing campaign Airbnb create lots of follower through its effective
strategy of marketing with help of social media. This will leads to influence follower with
video, content, post, images etc on social media platform to collaborate with effect of

more fund travel type of post to tap audience who looking for rental or home kind of
services. This will promote activity of rental as well as travelling.
Why social media content is effective?
Social media content is one of the emergent and trending tool that is included in
business in order to promote overall participation and general awareness in terms of
boosting business performance. It gives influencing range of consumer service to build
more loyal consumer that can easily associated with brand name. Most of the active
consumer remain attached with social media content like wise burger king or Netflix.
This will generate more real time interest woth proper value of communication. This will
generate and develop effective consumer experience. This will promote brand
awareness about company range of goods and services. It will build overall image of
positive aspect through regular marketing campaign with effective content and post.
This will build optimum progress of business.
CONCLUSION
From the above report it has been concluded that social media marketing improve
level of organisation profit by advertisement related with product and services through
use of internet. This is the best market place in order to grab more attention of
consumer with regular post and effective appealing content or post on social media.
Effective marketing campaign create competitive edge from other competitors. In
modern business this strategy will act as long term survival of business and boost
economy of country.

REFERENCES
Books and Journals
Cheung, M.L and et.al., 2020. Driving COBRAs: the power of social media
marketing. Marketing Intelligence & Planning.
Dahl, S., 2021. Social media marketing: Theories and applications. Sage.
Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing. AG Printing &
Publishing.
Ford, J.B., 2019. What Do We Know About Social-Media Marketing?.
Prasad, P. and Saigal, P., 2019. Social media marketing: Tools and techniques.
In Application of gaming in new media marketing (pp. 202-214). IGI Global.
Yang, R. and Che, T., 2020. Do social ties matter for purchase frequency? The role of
buyers’ attitude towards social media marketing. Computers in Human Behavior, 110,
p.106376.