BMP3006 - Digital Marketing & Social Media Effectiveness

This report provides a comprehensive analysis of digital marketing and social media marketing, beginning with an explanation of marketing fundamentals, including the marketing mix and communication mix. It delves into the concepts of digital and social media marketing, highlighting their importance for contemporary businesses. The report further examines examples of effective social media marketing content, such as the use of GIFs and user-generated content, and analyzes successful digital marketing campaigns by companies like Zara and H&M, using established models and standards. It concludes by explaining the effectiveness and relevance of social media content in enhancing brand recognition, stakeholder engagement, and customer satisfaction.