This report provides a comprehensive overview of digital and social media marketing, emphasizing their importance in contemporary businesses. It begins by explaining the fundamentals of marketing, the marketing mix (Product, Price, Place, Promotion, People, Physical Evidence, and Process), and the communication mix (advertising, public relations, personal selling, and sales promotion). The report details digital marketing and social media marketing, highlighting their significance in reaching target audiences and monitoring business campaigns. It further explores successful social media content examples, such as influencer content and animations, and analyzes why these strategies are effective in engaging customers and building brand loyalty. The report concludes by underscoring the cost-effectiveness and measurable impact of social media marketing in enhancing brand visibility and customer satisfaction. The document is available on Desklib, a platform offering a wide range of study resources for students.