BSBMGT407 Digital Solutions: Applying to Work Processes & Legislation

This assignment delves into the realm of digital solutions within the context of marketing and communication, with specific reference to the BSBMGT407 unit of competency. It identifies key legislations impacting digital technology, including the Cybercrime Act 2001, Workplace Health and Safety (WHS) regulations, Copyright Act 1968, Privacy Act 1988, and SPAM Act 2003. The assignment outlines a procedure for generating company policies in compliance with WHS Act. It further examines digital technology trends such as cloud computing, social media marketing, mobile technology, and the growing emphasis on quality over quantity in content creation. The content discovery solutions is introduced as a key digital solution for the workplace. The assignment also evaluates social media marketing and customer interaction as elements in digital solution assessment. Finally, it addresses the importance of creating and protecting a company's logo as an intellectual asset, including steps for verification, approval, and registration.

Running head: DIGITAL SOLUTIONS 1
Digital Solutions
Student’s Name
Institution

DIGITAL SOLUTIONS 2
1. In digital technology enhancements there consists of several legislations required
to control of the entity. According to (Drahos 2016, p98) there are various laws put in
action to manage the digital technology platforms and among them are;
• Cybercrime Act 2001
• Workplace health and safety (WHS)
• Copyright Act 1968
• Privacy Act 1988
• SPAM Act 2003
2. The procedure of policies generation.
• The company management gathers data on the WHS Act so they can comprehend how to be
in defiance of the rules and regulations.
• A documented draft of policies that the corporation will initiate to defend their employees has
to be recognized.
• Each worker has to be provided with a policies copy to permit them to know who to contact if
the corporation is not in permission, or if they are unsuitably treated.
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DIGITAL SOLUTIONS 3
• The policy must comprise the proper info an employee would necessity for them to file an
objection.
3.
• Cloud computing is a digital technology trend enabling ubiquitous admittance to collective
pools of structured scheme assets and great-level services that can promptly provisioned with
insignificant running effort, frequently on the Internet. It depends on the distribution of assets to
attain steadiness and scale economies, equivalent to a communal efficacy. Supporters note that
cloud computing allows corporations to avoid or diminish up-front IT substructure costs.
Protagonists also assert that cloud computing consents enterprises to get their submissions up
and function quicker, with greater manageability and fewer conservation, and that it allows
information technology squads to more speedily adjust resources to encounter shifting and
capricious demand.
• Social media is becoming a mainstream marketing channel. According to (Tamura2016, p12)
in latest years, companies have crooked to social media and content marketing as great tackles to
gain more significant and more engaged viewers. With new expertise and applications, social
media is now entrenched in almost everybody’s daily life. However, mutual or complicated
one’s lifestyle may be. In the recent years, we have seen about important variations from social
media hulks like Facebook, Twitter, and Instagram and moderately new performers like
LinkedIn and Snapchat. With the incursion of even more succeeding suit, these podiums are
poised to put a developing game-face on, with no marks of stopping.
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DIGITAL SOLUTIONS 4
• Mobile technology. It is the technology trend utilized in over the phone communiqué. Mobile
code-division multiple access (CDMA) expertise has progressed quickly over the recent years.
Ever since the twitch of the current era, a average mobile expedient has evolved from a simple
communicating device to a more sophisticated device to transfer information/message
appropriately. Many specialists believe that the imminent of computer technology rests in mobile
computing with wireless interacting. Computing (mobile) by way of tablet computers are
becoming more prevalent.
• Prominence on quality over quantity. As digital publicizing has developed, and gratified
marketing has appeared as a leading component of it, the universe has tactlessly become packed
with the second-rate concept. Nowadays, any digitally savvy variety is aware that it should be
tapping out content for its spectators to involve with, but far several forget that this content
should offer authentic value to those observing it.
4. Content Discovery solution is a digital solution that I feel should be introduced in the
workplace as there is the existence of the internet to thank for the detonation of content and
content establishment, both user-generated and otherwise. But the main benefit from a
commercial perspective has genuinely come from the exploration side of things. The workplace
will benefit in the sense that any information required in aiding production is readily available by
use of search engines like google. Staffs in present times are far improved at finding the
information needed then there before (Holt 2018, p38).
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DIGITAL SOLUTIONS 5
5. Social Media Marketing is an element to consider in digital solution evaluation. Social
media marketing is a pronounced medium for commerce to build and upsurge brand presence
over the Internet. Another element under consideration is customer interaction that is giving
customers admittance to the business through so forth means they desire, for instance, a mobile
expedient, desktop computer, old phone call or social broadcasting. This makes requiring
minimal exertion from the client in finding the information, service or merchandise they are
searching (Byrne 2018, p248).
6. I have fashioned a new logo to situate it on the company’s business cards, network site, and
distribution paths. Before determining the logo, I investigated if there was the presence of similar
logo entity in the market so that to curb originality challenges which could be confronted in a
court of law. After that, I pleaded a meeting with the company executives to go through
approving process then later submit to the board of governors for verification and approval. Then
after approval by the board of governors, the creation was registered as the company’s
intellectual asset.
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DIGITAL SOLUTIONS 6
References
Byrne, S. (2018). Intellectual property in Australia [Book Review]. Ethos: Official Publication of
the Law Society of the Australian Capital Territory, (248), 58.
Drahos, P. (2016). A philosophy of intellectual property. Routledge.
Holt, C. (2018). Workplace law: Access denied!. Proctor, The, 38(7), 26.
Posner, R. A. (2014). Economic analysis of law. Wolters Kluwer Law & Business.
Tamura, M. (2016). Digital Solutions in Manufacturing Industry and the way forward.
Stewart, A., & Stanford, J. (2017). Regulating work in the gig economy: What are the options?.
The Economic and Labour Relations Review, 28(3), 420-437.
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