Digital Solutions Report: Applying Digital Solutions to Work Processes

This report explores the application of digital solutions in marketing to measure business success, focusing on strategies like social media platforms (Facebook and Twitter) for product promotion. It details the advantages of digital analytics and discusses relevant legislation, including consumer protection and workplace safety. The report outlines an implementation plan with a clear timeframe, administrative awareness, document and material requirements, communication strategies, and training programs for staff at various levels. The training program covers executives, managers, and practical staff, with specific dates and content for each group. References to key literature on digital marketing are also included. The report emphasizes the importance of social media in reaching a wider audience and the cost-effectiveness of digital marketing strategies.

Running head: DIGITAL SOLUTIONS 1
Digital Solutions
Student’s Name
Institution

DIGITAL SOLUTIONS 2
QUESTION ONE
I plan to apply digital solution as it is the only method in measuring business success over time.
It can be hard to track the progress of a traditional publicizing campaign like a radio
announcement or mailer, every digital marketing solution tactic that applied in particular
business. This advantage is every reason why I plan to employ digital solutions in enhancing
efficient digital marketing strategy. According to (Chaffey 2016, p87) digital solutions analytics
takes the predicted work out of defining whether proper marketing event is functioning
accordingly. By gauging the digital marketing operations in real-time, management can see
which strategies are working and which are not, then adjusting campaigns for more significant
achievement. One can also apply the intuitions that currently gained from the procedure in
enhancing improvement of future operations. These solutions permit customers to make orders,
write stipulations, pay and contribute reviews from their smartphones/laptops when at home or
even in advance of arriving at the business physical market zone (Tiago et al. 2014). Users are
welcomed to use defined applications where they table their needs and later have them
acknowledged. Clients also get admittance to self-service aspect for checking in, make an order
and requesting a service ticket or using an information base available (Tuten, & Solomon 2017,
p78).
Legislation:
 Australian Government Policy Framework for Consumer Protection in Electronic
Commerce-
 Workplace Health and Safety (WHS)
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DIGITAL SOLUTIONS 3
 Patents Act 1990.
QUESTION TWO
The social media platform is the chosen digital solutions where it conveys the idea of massive
marketing of products in the market. Business will apply Facebook, and Twitter platforms in
publicizing the products as large population around the globe are familiar with those platforms.
Features of the digital solution: We will use Facebook and Twitter. Facebook as everyone
knows it’s a huge platform (social media) reaching billions of people all over the world. The
marketing team/individual can upload product pictures, convey messages or create a diverse site
permitting product selling in large quantity. That is what tends appropriate in making the
advertisement of the products. Twitter also will tend enhancement where it will be linked with
Facebook platform most like the simulated store (Patrick et al. 2014). Any update made to
products or vital aspect needs conveyance will be enhanced through Twitter and Facebook as
they tend reaching wider population as compared to other platforms in the technology.
According to (Kannan 2017, p23) sharing of information is enhanced from one user to another at
less time and costs.
How it is relevant to this workplace: This aspect is relevant in the business as the project of
choosing social media platforms to progress our company, makes it easy in controlling marketing
of the products. Through these social media, Facebook for instance, through the “like” icon of a
product picture, the company can check how many individuals reach and view the publications.
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DIGITAL SOLUTIONS 4
These digital solutions are enhanced and wisely selected from the statistics research and the
method is less expensive, hence cheaper to manage effectively (Ryan 2016, p43).
QUESTION THREE
Implementation plan
Timeframe
Administrative Awareness
and endorsement
Identification of key
stakeholders and committees
required in approving the
creativity and policy.
Acquiring buy-in aspects
where will begin to get
encompassed in meeting
agendas for endorsement.
Informing key stakeholders
and management.
Settling operation date –The
go-live dates as per the
1st -7th September
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DIGITAL SOLUTIONS 5
strategy; The organization
supposed to employ social
media platforms as a way of
marketing by September 31st.
Approve policy and execution
plan.
Documents and Materials
Procurement
Cultivate training customs
and communication resources
and obtain administrative
approval for forms if it is
essential.
Work with materials
administration to have the
compulsory posters, phone
stickers, badge associates and
other materials obtainable
before the actual
implementation plan dates.
Preserve a surplus supply of
8th-12th September
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DIGITAL SOLUTIONS 6
resources for the post “Go
Live” date requirements.
Communication Idea Drafting a letter from the
executives and other senior
management’s entities to the
staff.
Publish apprenticeships for
the employee newssheet.
Creating electronic mails and
convey a message to the staff
occasionally leading up to the
actual utilization date.
Training posters distributions.
Apprise new hire positioning
education materials.
Recognize and set up updates
for external service suppliers
12th- 19th September
Training & Teaching Plan Categorize trainers and roster 19th-27th September
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DIGITAL SOLUTIONS 7
train-the-trainer conferences.
Disseminate the trainer with
training content and
apparatuses.
Identification of session
partialities (e.g.,
day/time/length) for business
staffs.
Program presentations with
several groups within the
business like IT specialists,
accountants, sales entity and
marketers.
Schedule conferences with
managers and mentors.
Two days Before Roll Out
implementation date
Sending remainder
notes/emails to all instructors
to make copies of the
different handouts for their
28th -30th September
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DIGITAL SOLUTIONS 8
workforce.
Checking with unit directors
of possible questions/matters
that may have risen.
Making sure that all parts are
well supplied with
educational and enactment
materials for their workforce.
Follow-up and Assessment Allocate a point person for
queries/issues during
implementation and the
subsequent month.
Conduct easygoing oral
surveys to recognize staff
knowledge using
administration rounding or
other existing response
instruments.
Check the main areas two
1st -14th October
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DIGITAL SOLUTIONS 9
weeks post-implementation to
evaluate how well the
vicissitudes have been
integrated.
Communicate progress to top
management entities and
board of governors.
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DIGITAL SOLUTIONS 10
QUESTION FOUR
Training program
Staff Training description Date
Executives Training here will take
aspects of the whole entity of
social media (digital)
marketing from the initial
process to the last phase. The
executives will be trained on
how to recognize the needs of
products to be publicized on
social media platforms
1st – 12th September
Managerial Training here takes aspect on
the flexible element where
the administrative (middle)
entity will be trained on how
to train efficient staffs in the
13th -20th September
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DIGITAL SOLUTIONS 11
lower departments. Here
training on how to publicize
products online will be
enhanced.
Practical Staffs The training will emphasize
on sharing aspects on the
company’s website. After the
managerial individuals have
improved outcomes in the site
and their description the
staffs here will be trained on
how to share that information
in social media platforms and
to their friends. Later the
trainers are supposed to
commend and honor
achievements.
21st – 30th September
References
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DIGITAL SOLUTIONS 12
Chaffey, D. (2016). Digital Marketing Trends 2015. 2015-02-01)[2015-10-22]. http://www.
smartinsights, com/managing-digital-marketing/marketing-innovation/digital-marketing-
trends-2015.
Kannan, P. K. (2017). Digital marketing: A framework, review and research agenda.
International Journal of Research in Marketing, 34(1), 22-45.
Patrick, K. J., Snyder, R., Margolis, M., Alahverdian, M., & Barbera, S. (2014). U.S. Patent
Application No. 13/670,238.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why
bother?. Business Horizons, 57(6), 703-708.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
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