Digital Business Report: E-commerce, Alliances, and Trends

This report provides a comprehensive analysis of digital business, examining its core components, advantages, and disadvantages. It delves into the utilization of digital technology, highlighting its benefits such as improved coordination, fostering creativity, and enhanced decision-making, while also addressing drawbacks like over-dependency on technology and the rise of cybercrime. The report further evaluates emerging business models, emphasizing the importance of information system security and ethical considerations in the digital landscape. It explores the impact of strategic alliances and collaborative relationships, discussing their advantages and disadvantages, and underscores the utilization of e-commerce principles. Overall, the report offers valuable insights into the evolving digital business environment, providing a detailed overview of its key aspects.

Digital Business

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Summary of digital business with its benefits along with drawbacks......................................................3
Evaluation of emerging business model..................................................................................................4
Impact of strategic alliance as well as of collaborative relationships.......................................................6
Utilization of e-commerce principles.......................................................................................................8
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10

INTRODUCTION
Digital Technology make devices more portable, quicker, lighter, as well as flexible.
Huge quantities of information can be saved either locally or remotely along with this they are
transferred almost instantly (Hrustek, Furjan and Pihir, 2019). Even the term "data," as it implies
to media like photographs, audio and video, has increased and relates no longer to words or
numbers alone. For this report Digital Media team is consider which is from Manchester UK,
they use software which leads in delivering entire as well as results driven approaches to email
marketing.
This report covers benefits along with drawbacks of digital business in detail, further in this
report discussion is done on how principles can be utilize in digital business. This report
discusses the merits as well as demerits relating to collaboration of relationship along with
strategic alliance. Beside this, report also lead emphasis on the emerging trends in digital
business.
MAIN BODY
Summary of digital business with its benefits along with drawbacks
An internally along with externally, Digital Corporation uses technology as an asset. The
infrastructure as well as operations of companies have evolved as the Internet has become freely
accessible to companies along with individuals (Li, 2020). Following are benefits which aid
companies in their transformation along with drawbacks which act as an obstacle
Benefits of Digital business
 Facilitates coordination along with teamwork: Digitalization of industry strengthens
internal connectivity by aligning priorities as well as opening new communication
networks. Digital Media Team can do this both through coordination (e.g.
interdepartmental) to incorporate digital transition steps as well as by fundamental
decisions.
 Fosters creativity: Enterprises are forced to respond through digital alteration whereas
inertia makes it difficult to stop once the movement starts. Company digitalization
typically leads to an innovation which is self-motivated along with enables them to
understand along with more emerging developments as well as new innovations.
 Improved policymaking: Digitization correlates with data administration, data is
information, along with this its knowledge contributes to better choices. The
digitalization of industry makes permanent interaction with the customer possible as well
as helps enterprises to better understand along with about the customer. Any firms
continue to extend big data to all types of decisions affecting nearly the whole company.
Digital Media Team will enhance their decision making policies.
 Increases performance along with productivity: More knowledge is available, allowing
enterprises to take smarter decisions, along with technical instruments to promote their
work. Digital Media Team, intelligent. Digital Media Team with the aid of this can
promote innovation amongst team members as invention can rely not only on
digitalization, but also how company will implement it.

 Strengthens job environments: Digitalization provides aid in multiple sectors in an
organization along with this enhancement of working practices is one of them.
Digitalization needs to be supported for new jobs, like flexible working hours or
telework. Improvement of conditions of employment brings many incentives to the
corporation as well as to workers. In Digital Media Team it can contributes to reduced
job sales along with the preservation of talent as younger generations of staff are calling
for digitalization.
Drawbacks of Digital Business
Technological device over dependency: The automation of complex business operations will
include technical equipment which is fantastic for any company along with their business.
However, such systems can sometimes collapse (Gupta and Bose, 2019). At this point,
manufacturing processes are abruptly halted, which can panic the company. When the job is automated,
people very much rely on electronic devices. Therefore, for Digital Media Team learning how these
systems can be performed manually is pointless. When the technology systems break down, the whole
procedure of their enterprise will stops.
 Concurrence of individuals for job prospects: As implemented in manufacturing
processes, businesses find technology effective. Work is done more quickly along with
this smoother execution certain jobs can be automated. Computer systems will also do
jobs built for a lot of humans which means that corporations do not have to hire too many
persons with jobs that less humans as well as a computer can handle. While the decrease
in demand along with for human labour will be beneficial to businesses, it is not positive
news for employees. For Digital Media Team if they utilities equipment’s more than
people, employees do not understand as well as they will think why they are hired. The
unemployment rate therefore increases along with it is difficult for people to pay their
bills.
Employees became anti-social as a technological result: Technology has made it possible for
people to interact with one another without physically being in the same room in this regard
many apps, like Skype, are available for collaboration (Fletcher and Griffiths, 2020). Therefore,
workers will hold meetings from anywhere they are around the globe. People who don't like conventional
work environments utilisation remote technologies. This suggests that companies will now hire many
types of workers instead of restricting jobs to the working environment. For Digital Media Team, the
workers who utilize technical equipment’s are worsening their social skills.
Evaluation of emerging business model
Most enterprises have been competitive today with information technology. Without
information technologies, certain businesses, including Google, Facebook, EBay, etc. will not
exist. The utilization of IT can, however, can create problems for the company along with its
staff. Criminals who obtain access to credit card details can utilize card owners or the financial
institution to lose their money. The utilization information systems in Facebook along with on
Twitter, i.e. uploading of improper material on an account of the firm can lead to legal
proceedings along with business failure.

Cyber criminality: The use of IT to commit offences means cyber fraud. Cyber-related crimes
can range from merciless computer users to massive financial losses and even loss of life.
Increased smartphones and high-end mobile devices with Internet connectivity have also helped
to increase cyber crime which creates difficulty for Digital Business.
Cyber crime styles
Dieft of identity: Theft of identification happens when a cyber criminal user impersonates
another person to disable. Typically this is achieved by manipulating someone else's confidential
records. Digital Business should keep details of such offences include number of social
security, date of birth, number of credit and debit cards, number of passport, and so on.
Violation of copyright: Piracy is one of the major digital goods issues. The distribution of
copyrighter information such as audio, video, applications, etc is based on websites like the
Pirate Bay. Infringement of copyright requires the wrongful use of patented content.
Fraud Click: Pay per click promotional services are provided through publicity agencies such as
Google AdSense. Click fraud happens Digital Business does not want to know more about the
click but to make more money by clicking on such a page. This can also be done by automatic
click-making apps.
Fraud in advance: In this Digital Business is given an email that guarantees them plenty of
funds to help him repay her ancestry.
Hacking: Hacking is used for bypassing security checks to obtain unauthorized device access.
The intruder will do anything you want, until he has keys to the system (Albukhitan, 2020)
Certain actions that are typical in cracking the device are installation of programmes to spy on
the customer or remotely monitor their device.
Security of the information system: The protection of digital technology system applies to steps
being taken to avoid or compromise unwanted access to information system services. Security
vulnerabilities involves operating system, software or hardware flaws which can be abused by an
attacker to enter or compromise an unauthorized system. People can also be manipulated using
psychological psychology methods as part of the information system elements. The goal of social
engineering is to win the trust of machine users which will deliver safe functioning to Digital
Business.
Ethics Database Scheme: Ethics implies the laws of correctness along with wrongness used to
govern people's actions. MIS ethics aims to defend as well as protect people along with society
by a responsible utilization of information technology. Most occupations have generally
established a code of ethics or a code of conduct guideline which must be followed by all
practitioners (Gruber, 2019). In summary, a code of ethics accounts for the conduct of people in
their own will. Digital Media Team, will feel secure and all their functions will be protected
which will assist them in systematic working.
Rules on Digital Technology

Policies on digital technology is a collection of guidelines which describe how an organization
should safely utilization IT along with IT systems. Digital technology policies normally provide
guidance on the following aspects which will also aid Digital Media Team:-
 Purchase, utilisation along with proper disposal of hardware appliances
 Utilisation of approved applications only along with this company will make sure that all
their software has the new updates for safety purposes
 Regulations for generating passwords (enforcing complexity), modifying passwords, etc.
 Acceptable uses of IT along with information management
 The teaching of both ICT along with MIS consumers
Impact of strategic alliance as well as of collaborative relationships
Partnerships and steps taken to pool capital and reach a common purpose are partnerships and
acts between consenting organisations (Moriuchi, 2019). Collaborative relationships require at
least two groups who plan to exchange capital, including finance, expertise and individuals.
Digital Media Team can be benefitted with collaborative relationship and can improve their
business practices. The advantages along with disadvantages are explained as under:-
Advantages
Cost: Compared to conventional approaches, internet teamwork is extremely cost efficient and is
within control of all organisational dimensions. Software such as Kahootz has the flexibility to
pay as you go, meaning that you pay for the specific number of users you require and are not
linked to huge packages of licences. In context to Digital Media Team internet collaboration
encourages their workers to operate from their homes or elsewhere, operating costs including
supplies, power and space can likely be minimized.
Security: Many protections are in effect for protecting consumer data on one of the most
reputable online sharing networks. Digital Media Team will have encrypted, code safe, strong
passwords and verification.
Project Management : A few of the key success of digital work areas is that all project resources
as well as contact with external partners are held in the same workspace. This ensures Digital
Media Team that they do not need to think about monitoring the emails and the various versions
of the attachments — in Kahootz, cached versions of all documents are kept online and each file
can be supplied with comments and assignments from team members.
Drawbacks
Productivity: Relation with the members of the team would be limited, resulting in uncertainty
about what is planned (Bouwman, Nikou, S. and de Reuver, 2019). Digital Media Team workers
can imagine that the link with their work and private life is blurred 24 hours a day. Each team
member must also be accountable for their own activities in order to ensure that deadlines are
fulfilled and this also involves online teamwork.
Audience: It may be enticing to increase the number of people for whom Digital Media Team
work without thoroughly determining the causes. The emphasis may be diffused as well as the
collective mechanism slowed down.

The strategic partnership is an arrangement between two or more organizations or
undertakings with a shared purpose goal. The Strategic Alliance is a trade agreement that
increases the efficiency of competing companies' competitive strategies by offering a reciprocal
trade in technology, capabilities or goods that are dependent on them. Such partnerships will
vary from informal to formal arrangements based on the duration of the arrangement for
participants in the movement of resources, technology along with workers. Partner alliances
essentially consist of four essential features:
Culture: Firms working with other firms have the ability to develop along with appreciate a
particular culture in greater depth (Grabher and van Tuijl, 2020). Molding a firm to someone
with a diverse experience in contact with other cultures is vital when creating an enterprise who
can work efficiently on a growing world market. In this context,
It would extend the client base: People remain faithful to their trusted brands. Digital Media
Team company will earn so that they can consistently fulfil merit proposals. When company
join a multinational military alliance, the allegiance spreads within the coalition to the other
corporations. Meanwhile, the other coalition partners too are giving their business the loyalty of
the consumers. This allows you to extend your existing population base even though you're on a
developed domestic market.
Financial support could be needed: Financial support to all parties concerned – even only one –
may include a multinational strategic partnership. Digital Media Team might discover that
alliance partners are able to stabilise their company's assets and win the prizes in the future if
your company is start-up, small business or in trouble without entry to the global markets.
Comoany can also be required to offer financial aid one day, so it is important to pay attention to
the terms of the contract.
Drawbacks
It will inspire good staff to move along: The merger between workers is one of the key
drawbacks of a multinational strategic partnership (Cohen, 2019). Digital Media Team will be
putting their business at risk as businesses come together. They will lose talented people because
your competitive allies pay smarter citizens because you can afford to pay. Company may have
had to contend with your partner's maltreatment. In addition to the wellbeing of the others, some
businesses also see these partnerships as a means of poaching talent.
This can contribute to perception inconsistencies: When a contract is fuzzy when broken down,
everybody can understand, now that it's time to execute a plan, whatever the language entails.
With what any organisation thinks is appropriate, it will lead to problems. It may also lead to
arguments over the duration of the relationship. Until signing every deal, study an agreement
carefully and raise questions about anything that sounds unclear in order to prevent this
drawback.
Utilization of e-commerce principles
E-commerce, also called electronic trade or online trade, relates to the purchase along
with sale of goods and/or services on the internet along with the conversion of money along with

data in order to carry out these purchases (Westerman, Soule and Eswaran, 2019). Ecommerce is
mostly used for online physical transactions, but may also represent any form of exchange that is
enabled across the Internet. Although e-business applies to any type of on-line business
operations, e-commerce refers in particular to goods along with services transactions.
Ecommerce has developed to make discovering along with purchasing goods simpler for online
stores as well as marketplaces. Electronic commerce has all been benefiting independent free
traders, small firms along this big companies which allow them to sell their merchandises along
with services in a scale that conventional offline retail could not afford.
A number of people say an e-commerce company can be founded in a day. It's not completely
real, though. While an e-commerce company can be built right now, the scaling up aspect is hard
to cross. In certain cases, this will lead to growth anxiety, which will negatively impact the firms.
Unfortunately, there is no concrete way or process to guarantee an organization continues to
scale, even though it is more slow-moving. How do enterprises guarantee that their e-commerce
company can be scaled? In this context there are some principles which will aid enterprise to
effectively manage their activities (Nambisan, Zahra and Luo, Y., 2019). Following are the
principles associated to e-commerce which will aid Digital Media Team are mention
underneath:
Holding the spot: It doesn't last indefinitely in some corporations. As such, it will boost market
awareness enormously along with this it also lead to an increase in size along with whatever
opportunities in the future. Digital Media Team, require to spread awareness’ about their
enterprise in the marketplace so that they can build an image.
Creative commercialization: Creative marketing tactics will assist to increase the company's
consumer awareness. Using a dedicated innovative marketing team will contribute to this along
with this they will also ultimately also aid in enhancing an organization. In context to Digital
Media Team, with the aid of this principle they will be increasing their profit margins along with
this they will also create more customer force.
Dream Sharing: An e-commerce company would quickly pick up dust without a devoted team
supporting it. Sharing a goal with the people of the team will also allow Digital Media Team to
make their greatest shot by using inventory choices along with other ownership deals.
Cost control efficiency: While spending a lot of money to expand along with their e-commerce
company makes sense, only businesses that monitor costs along with follow proactive policies to
ensure that this is maintained over the longer term can prosper (Dy, 2019). Digital Media Team
with the aid of this principle can keep an eye on the factors which influence the cost.
Liquid retention: It's a nightmare each e-commerce business will periodically run out of cash.
Remaining liquid will contribute to maintaining cash inflows before the company moves into the
stage where it can make its own profit along with to sustain business on its own. Digital Media
Team, requires to keep enough cash which will assist them to maintain the follow of their cash.

Urgent thought: The world of e-commerce is highly competitive. As such, it may be harmful for
you to start a company indefinitely along with show it on the market (Shadibekova, 2020). A
sense of urgency is required by Digital Media Team to overcome the difficult situation.
CONCLUSION
From the above report it can be said that digital technology enhances the performance of
the firms and deliver a roadmap which will boost their power to compete in marketplace. It offer
advantages like facilitates coordination along with teamwork, fosters creativity, Improved
policymaking, increases performance along with productivity, strengthens job environments,
and it has it drawbacks like technological device over dependency, concurrence of individuals
for job prospects, employees became anti-social as a technological result. Digital technology
offers principles which helps the firms to form their strategies and overcome their obstacles.
Collaboration along with strategic alliance provide effective cogitation as well as systematic
working.

REFERENCES
Books and Journals
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1308). IEEE.
Li, F., 2020. Leading digital transformation: three emerging approaches for managing the
transition. International Journal of Operations & Production Management.
Gupta, G. and Bose, I., 2019. Strategic learning for digital market pioneering: Examining the
transformation of Wishberry's crowdfunding model. Technological Forecasting and
Social Change. 146. pp.865-876.
Fletcher, G. and Griffiths, M., 2020. Digital transformation during a lockdown. International
Journal of Information Management. 55. p.102185.
Albukhitan, S., 2020. Developing digital transformation strategy for manufacturing. Procedia
computer science. 170. pp.664-671.

Gruber, H., 2019. Proposals for a digital industrial policy for Europe. Telecommunications
Policy. 43(2). pp.116-127.
Moriuchi, E., 2019. Okay, Google!: An empirical study on voice assistants on consumer
engagement and loyalty. Psychology & Marketing. 36(5). pp.489-501.
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Grabher, G. and van Tuijl, E., 2020. Uber-production: From global networks to digital
platforms. Environment and Planning A: Economy and Space. 52(5). pp.1005-1016.
Cohen, N.S., 2019. At work in the digital newsroom. Digital Journalism. 7(5). pp.571-591.
Westerman, G., Soule, D.L. and Eswaran, A., 2019. Building digital-ready culture in traditional
organizations. MIT Sloan Management Review. 60(4). pp.59-68.
Nambisan, S., Zahra, S.A. and Luo, Y., 2019. Global platforms and ecosystems: Implications for
international business theories. Journal of International Business Studies. 50(9). pp.1464-
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Dy, A.M., 2019. Levelling the playing field? Towards a critical-social perspective on digital
entrepreneurship. Futures, p.102438.
Shadibekova, D., 2020. Shodibekova Dildor Challenges on digital economy in sample of various
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исследований, (13).