Digital Transformation Consultancy Report: IMAT3428, Semester 1

This report provides a comprehensive analysis of the digital strategy employed by the Ministry of Housing, Communities and Local Government of the United Kingdom. It begins with an introduction to the organization, detailing its purpose, structure, and strategic direction, followed by an examination of its current IT strategy, including customer-facing systems and digital transformation initiatives. The report identifies areas for improvement, such as enhancing efficiency, improving the customer journey, and leveraging data analysis for better decision-making. It then explores key themes like big data, blockchain, and virtual/augmented reality, evaluating their potential impact. Finally, the report offers recommendations, including the implementation of a starter project and benchmark studies, to facilitate digital transformation. The analysis underscores the potential of IT services to address organizational challenges and drive growth, emphasizing the importance of strategic innovation and data-driven decision-making in the public sector.

Running head: ANALYSING DIGITAL STRATEGY
Analysing digital strategy
Name of the Student
Name of the University
Author Note

1ANALYSING DIGITAL STRATEGY
Table of Contents
1. Introduction to Organisation..................................................................................................3
Organisation purpose, function..............................................................................................3
Organization size, structure, relation to other public sector organizations............................3
Main outputs and processes...................................................................................................4
Main customer interactions with organisation.......................................................................5
Strategic direction..................................................................................................................5
2. Current IT Strategy................................................................................................................5
Use of IT within the organisation...........................................................................................5
Current customer-facing systems...........................................................................................5
Current digital transformation strategy. Maturity. Current implementation..........................5
3. Potential..................................................................................................................................6
Identified areas for improvement in.......................................................................................6
Efficiency and cost reduction.............................................................................................6
Improved customer journey...............................................................................................7
Strategic innovation of services.........................................................................................7
Data analysis and intelligent decision making...................................................................7
4. Themes...................................................................................................................................8
5. Recommendations..................................................................................................................9
6. Bibliography.........................................................................................................................12

2ANALYSING DIGITAL STRATEGY
1. Introduction to Organisation
Organisation purpose, function
Digital strategy of the Ministry of Housing, Communities and Local Government of
United Kingdom shall be evaluated in this consulting report. The prime purpose of this public
sector organization is to create places to live and work.
Currently, the most significant function of this public sector organization is to create
awareness about the global pandemic, which is COVID 19. This organization has provided a
set of guidelines to its consumers to restrict the community spread of this disease.
Organization size, structure, relation to other public sector organizations
The latest department of this organization was formed in the year 2006 under the
jurisdiction of the Office of deputy prime minister.
This public sector organization is headed by a permanent secretary, under the
secretory, the director-general of the decentralization and local government and public
services, housing and building safety works. Chief Finance Officer and the three directors of
the organization also works under the permanent secretary.

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Figure 1: Structure of the organization
(Source: GOV.UK. 2020)
This public sector organization was formed due to the amalgamation of the Ministry
of Health, Ministry of Town and Country and Planning, Ministry of Transport. The secretary
of the state controls all the functions of this organization. This organization works in
collaboration with several other public sector organizations that are described above.
Main outputs and processes.
This organization helps to give more power to the local authorities as they want to
contribute as much as possible for the growth of the GDP. The main processes of this
business are growing local communities, supporting local government, fixing the broken
housing market, and building integrated communities.

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Main customer interactions with organisation
Delivering analytical products to consumers is one of the prime goals of this
organization. The selection of contractual agreements for building new projects is one of the
prime responsibilities of this organization for their consumers.
Strategic direction
Delivering high quality services within sustainable finances is what this organization
looks forward to in terms of the business strategies. They have a strategic asset management
plan which provides strategic vision to the stakeholders of this business.
2. Current IT Strategy
Use of IT within the organisation
The policy making team of this organization makes the most out of the digital systems
regarding the creation of new policies. Digital transformation promises are accomplished by
the stakeholders of this organization using IT systems such as the Management Information
Systems.
Current customer-facing systems
Contractual plan of a new housing complex can be obtained by the customers of this
business with the help of the current digital systems which are used in this business
organization. This organization was progressed hugely in terms of the capability to adapt to
digital transformations. Digital photography technology and financial systems are provided to
the consumers of this business.
Current digital transformation strategy. Maturity. Current implementation.
Policies of the digital economy is considered as the main focus of this organization.
The current digital transformation strategy of this business depends upon the nature of

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projects which are booked by the consumers of this business, frequent pilot tests are also
conducted by the IT department of this organization to restructure the current digital
transformation strategy. The current digital strategy of this organization in divided into three
components, renovation of the processes, renovations of the business operations and
improvement of the relationship with the consumers. Currently all the digital transformations
are conducted phase wise, where the entire organization is subdivided into numerous
sections; digital transformation takes place one section at a time.
3. Potential
Identified areas for improvement in
There are numerous problems that are being faced in this business organization such
as the categorization of the raw business data with the structured data and understanding the
queries, securing the business transactions and complaints coming from the customers
of this business. This challenge arrived just after the Brexit as there were lots of
inconsistencies associated with each of the business processes. Thus, it can be understood
that there are huge areas of improvement even after the successful enactment of the digital
systems and digital strategies over the years in this organization. Thus, it can be said that
there is a wide opportunity of digital transformation in this business. The transformations
required in this business can be very much useful to address both the challenges of this
business and help this public service organization to grow in this competitive market.
Efficiency and cost reduction
The introduction of the advanced IT technologies and services can be very much
successful in this business as the business goes through a lot of challenges to categorize the
different categories of data that move in or out of its business environment. Efficiency of the
human resources which is working in this business for a prolonged period of time shall be

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hugely benefitted from the advanced technologies and IT services. This organization has to
invest a lot on the security of their business data and it is also a source of concern for them.
The introduction of IT technologies can be very much useful to reduce the infrastructural cost
of this business as well.
Improved customer journey
The introduction of the diverse categories of IT services such as the on-demand IT
services, network setup, network security, database management, cloud computing and
improved data storage facilities. These services can be very much useful to maintain all the
steps of the customer journey such as qualitative and quantitative validations of the business,
blue print of all the housing plans provided from this business and designing new workshops
for the consumers. The introduction of the IT services can be very much useful to improve all
the stages of the customer journey as well, such as awareness, evaluation and consideration,
decision, retention and advocacy. Thus, the overall customer experience can be enhanced
using diverse categories of IT services.
Strategic innovation of services
The introduction of the incremental innovation services is very much important in
thus organization, this service must be aligned with the daily business processes of this
organization. The issue of data categorization shall also be minimized if some of the
strategies of this business are modified on the basis of a digital transformation strategy.
Data analysis and intelligent decision making
The analytical capability of this business can be enhanced if the current digital
transformation strategy is modified in this business. The strategic planners of the housing
complexes of this business can be hugely benefited if some IT services are incorporated in
the business. The decision making ability of this organization can also be improved due to the

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modifications of their existing digital strategy. Thus, it can be said that most of the daily
business processes can be automated with the introduction of the new IT services. There are
numerous opportunities from big data technology and block chain technology to address the
challenges which were faced in this business.
4. Themes
The three themes which might play a huge role to improve the digital services
provided from this public sector organization are as followings:
Theme 1 Big data technology: The data management issues faced in this
organization can be solved using this technology. On top of that, the target customers of this
business can also be identified from this technology as well. Inventory management of this
business can also be enhanced using this technology. The distributive channels, as well as the
supply chain divisions, can be optimized in the first place using this technology. The
accuracy of the customer management team can also be enhanced using this technology as
well. On the other hand, there are few privacy concerns related to this technology as well in
terms of the threats coming from the cyber attackers. The use of this theme shall require data
scientist, as a result, this them shall require additional investment from the investors of this
business and it is considered as one of the prime drawbacks of this theme.
Theme 2 Block chain technology: The challenge faced by this organization in terms
of maintaining the security of the business transactions which are conducted on their private
network can be minimized if this technology is incorporated in this business. The online
fraudulent activities can be restricted due to the use of this technology, this technology shall
also be very much useful to remove the complications faced by this business due to the
presence of the third parties. Thus, most of the dependencies of the online financial
transactions can be reduced with the help of this technology. The services which are already

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provided to the consumers of this business can also be traced using this technology. On the
other hand, there are few drawbacks related to this theme as well, such as the volatility of the
transactions. Numerous illicit transactions can be initiated by the employees working in this
business using this technology. Huge amount of energy is required for this technology to
work based on the expectations of the business and it is a limitation of this technology. At the
same time, human errors and increasing size of the block chain are the other drawbacks of
this technology.
Theme 3 Virtual Reality (VR) and Augmented Reality (AR): The business
forecasting ability of this public sector organization can be improved due to the introduction
of these two advanced technologies. The introduction of these technologies can improve the
housing plans which are provided from this public sector business. 2D and 3D image tracking
ability of this business organization can be enhanced using these two technologies as well.
The virtual meetings between the stakeholders of this business can be enhanced using these
technologies as well. On the other hand, there are few limitations related to this technology,
such as the cost of incorporating the technology and lack of flexibility of these technologies.
Apart from these limitations, there are other drawbacks related to this technology as well
such as the functionality issues of the technologies as well.
5. Recommendations
Based on the challenges faced in this business organization, it can be said that a starter
project can be very much useful to make the digital changes in this organization. The issues
faced in the starter project can be very much useful for this organization to take all the
necessary steps to make changes in its digital infrastructure. The starter project can also be
very much useful to identify the risks of making the digital transformations on the basis of the
three themes which are discussed in the above section of this consulting report. It can be

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recommended that a benchmark study can also be very much useful for this organization to
understand the success rates regarding the digital changes they will be going through.
Global business organizations such as Vodafone are either selecting a business
transformational module or using the predictive analysis technique to make any kind of
changes in their digital strategy. On the other hand, top management consulting firms such as
Bain & Company use infographics before making any digital chances on their business
environment.
Needs to be done
 In order to consider big data technology, this organization must identify their business
priorities and develop a business case based on measurable outcomes.
 Regarding the incorporation of block chain technology, all the stakeholders of the
business such as the consumers, network engineers, housing planners, must be aware
of the technical glitches of this technology.
 Training sessions must be given to the employees of this business as there are
numerous drawbacks related to this technology as well.
Roadmap
The digital transformation roadmap for this public sector organization is described in
the following table.
Step 1 Getting the support coming from every stakeholder of the business
Step 2 Creating the objectives of the digital transformations based on the challenges
which are being faced in this organization.
Step 3 Creation of a fund with the support coming from the investors and the

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steering committee of this organization.
Step 4 Smaller projects have to be created and completed to identify the prime risks
of the entire transformational procedure.
Step 5 A digital created has to be created which shall also include a network
engineer, data scientist, and IT experts.
Step 6 A new set of workflow must be created after the transformation is completed.
Step 7 The business capabilities of this business have to be built so that the progress
of the business is ensured.
Table 1: Roadmap
(Source: Created by author)

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6. Bibliography
Bain. 2020. Digital Transformation: A Roadmap. [online] Available at:
<https://www.bain.com/insights/digital-transformation-roadmap/> [Accessed 7 April 2020].
Bounfour, A., 2016. Digital futures, digital transformation. IEEE Software.
Crosby, M., Pattanayak, P., Verma, S. and Kalyanaraman, V., 2016. Blockchain technology:
Beyond bitcoin. Applied Innovation, 2(6-10), p.71.
Drosou, M., Jagadish, H.V., Pitoura, E. and Stoyanovich, J., 2017. Diversity in big data: A
review. Big data, 5(2), pp.73-84.
GOV.UK. 2020. Ministry Of Housing, Communities & Local Government. [online] Available
at: <https://www.gov.uk/government/organisations/ministry-of-housing-communities-and-
local-government> [Accessed 7 April 2020].
Hess, T., Matt, C., Benlian, A. and Wiesböck, F., 2016. Options for formulating a digital
transformation strategy. MIS Quarterly Executive, 15(2).
Kurt, S., Heitz, J., Bundi, N. and Breymann, W., 2018, December. Large-scale data-driven
financial risk modeling using big data technology. In 2018 IEEE/ACM 5th International
Conference on Big Data Computing Applications and Technologies (BDCAT) (pp. 206-207).
IEEE.
Liu, Y., Peng, J. and Yu, Z., 2018, August. Big Data Platform Architecture under The
Background of Financial Technology: In The Insurance Industry As An Example. In
Proceedings of the 2018 International Conference on Big Data Engineering and Technology
(pp. 31-35).