Digital Marketing Communication Strategy: Examples, Analysis & Use

This presentation provides a detailed analysis of how digital marketing can be used as part of a specific communication strategy. It explores various digital marketing examples employed by organizations like Tesco and Sainsbury's, including content marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, pay-per-click advertising, affiliate marketing, email marketing, instant messaging marketing, radio advertising, and television advertising. The presentation also discusses the relationship between digital marketing examples and the promotional and marketing mix elements, emphasizing the importance of aligning digital marketing efforts with overall business goals to enhance efficiency, effectiveness, and profitability. It concludes that by strategically utilizing digital marketing methods and techniques, companies can effectively target the right customers, manage their needs, and achieve future objectives.

Digital Marketing

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

Introduction
Digital Marketing refers to the use of the methods and techniques through which the
customers can be attracted towards a particular organization and therefore the
attainment of the goals and objectives can be done in this way quite effectively and
efficiently. In this presentation, a detailed and specific analysis will be made on the
way in which the Digital Marketing can be used as a part of specific communication
strategy.

Main Body
Digital Communication Strategy- It is a strategy which can be used by the organizations
for the purpose of ensuring that it is able to target the right customers which will
therefore help it a lot in enhancing the overall level of efficiency and effectiveness
and attaining the goals and objectives.

Continued...
Use of Digital Marketing Examples by Organizations-
Tesco- Tesco is a British Retailer which provides a wide
variety of products and services to the different types of
customers quite effectively and efficiently. It is quite
important that the company is able to ensure that the use
of the following Digital Marketing Examples is made by
it-
 Content Marketing- In this technique, the focus is
made on the creation and distribution of content in a
proper manner. Therefore, it can be used so that the
communication can be established with the customers
and their attention can be gained which will help in
enhancing the overall level of profitability in a proper
manner.

Continued...
 Search Engine Optimization- It is abbreviated as SEO. It refers to getting
traffic from the free search results on the search engines. Thus, in this way it can
be stated that its use is recommended to be made by the company so that it is
able to manage out its needs and requirements related with marketing of its
products in a proper manner.
 Search Engine Marketing- It is abbreviated as SEM. In it, both paid and free
search traffic can be gathered. Therefore, it can be used by the company so that
it is able to ensure that it gets the appropriate data traffic. Thus, the company
needs to make sure that its use can be made to optimize its own experience in a
proper manner quite effectively and efficiently which will help it in the future.

Continued...
 Social Media Marketing- It is a technique through which the use of the
different types of Social Media Websites like Facebook, Twitter, Instagram etc.
can be made so that the customers can be targeted quite appropriately. Thus, in
this way it can be stated that this is a useful technique which can be used so that
the attainment of the necessary goals and objectives can be made. Thus the
organization can consider to make its use so that the enhancement in the profits
can be done by it.

Continued...
 Pay-Per-Click Advertising- In this form of Marketing, the Advertisers are
required to pay a certain amount of money whenever someone clicks their
advertisement. Therefore, the company makes its use so that the attention of the
people can be drawn to its various types of products and services which will be
helpful in enhancing the overall level of revenues and profitability level in a
proper manner.

Continued...
Sainsbury's- Sainsbury's is also a British
Retailer which provides a wide variety
of products and services to the
customers in the market. Thus, in this
way the company can make sure that the
satisfaction level of the customers is
reduced. It makes the use of Digital
Marketing Examples so that it is able to
make sure that it can target the right
customers in the market which can help
it to attain a strategic and competitive
edge in the market over the various
types of competitors quite effectively
and efficiently.

Continued...
The Digital Marketing Examples which can be used by the company are explained as
follows-
 Affiliate Marketing- In this form of Digital Marketing, there is a partnership
between a person and a Business in which the commission is made on the traffic
which has been generated for the Business. Therefore, it can be used by the
Business so that the management of the particular level of needs and
requirements can be done effectively and efficiently.

Continued...
 Email Marketing- It is a popular form of Digital Marketing. In it, the use of
emails is made frequently so that the contact with the various types of
customers can be established and therefore the customers are able to know
about the products and services which are offered by the organization. Thus, the
company makes its use so that a relationship can be established with the
customers.

Continued...
 Instant Messaging Marketing- It is also a type of Digital Marketing Strategy
which is used by the organizations. Through making its use, the organizations
can thus make sure that they are able to attain the wide range of Marketing
goals and objectives as its lets their Marketing teams to establish a direct
contact with the customers. Thus, it is quite important that the company uses its
appropriately for the purpose of ensuring that the management of the Marketing
needs and requirements can be carried out quite effectively and efficiently.