Digital Marketing Communication Strategy: Examples, Analysis & Use

This presentation provides a detailed analysis of how digital marketing can be used as part of a specific communication strategy. It explores various digital marketing examples employed by organizations like Tesco and Sainsbury's, including content marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, pay-per-click advertising, affiliate marketing, email marketing, instant messaging marketing, radio advertising, and television advertising. The presentation also discusses the relationship between digital marketing examples and the promotional and marketing mix elements, emphasizing the importance of aligning digital marketing efforts with overall business goals to enhance efficiency, effectiveness, and profitability. It concludes that by strategically utilizing digital marketing methods and techniques, companies can effectively target the right customers, manage their needs, and achieve future objectives.

Digital Marketing

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

Introduction
Digital Marketing refers to the use of the methods and techniques through which the
customers can be attracted towards a particular organization and therefore the
attainment of the goals and objectives can be done in this way quite effectively and
efficiently. In this presentation, a detailed and specific analysis will be made on the
way in which the Digital Marketing can be used as a part of specific communication
strategy.

Main Body
Digital Communication Strategy- It is a strategy which can be used by the organizations
for the purpose of ensuring that it is able to target the right customers which will
therefore help it a lot in enhancing the overall level of efficiency and effectiveness
and attaining the goals and objectives.

Continued...
Use of Digital Marketing Examples by Organizations-
Tesco- Tesco is a British Retailer which provides a wide
variety of products and services to the different types of
customers quite effectively and efficiently. It is quite
important that the company is able to ensure that the use
of the following Digital Marketing Examples is made by
it-
 Content Marketing- In this technique, the focus is
made on the creation and distribution of content in a
proper manner. Therefore, it can be used so that the
communication can be established with the customers
and their attention can be gained which will help in
enhancing the overall level of profitability in a proper
manner.

Continued...
 Search Engine Optimization- It is abbreviated as SEO. It refers to getting
traffic from the free search results on the search engines. Thus, in this way it can
be stated that its use is recommended to be made by the company so that it is
able to manage out its needs and requirements related with marketing of its
products in a proper manner.
 Search Engine Marketing- It is abbreviated as SEM. In it, both paid and free
search traffic can be gathered. Therefore, it can be used by the company so that
it is able to ensure that it gets the appropriate data traffic. Thus, the company
needs to make sure that its use can be made to optimize its own experience in a
proper manner quite effectively and efficiently which will help it in the future.

Continued...
 Social Media Marketing- It is a technique through which the use of the
different types of Social Media Websites like Facebook, Twitter, Instagram etc.
can be made so that the customers can be targeted quite appropriately. Thus, in
this way it can be stated that this is a useful technique which can be used so that
the attainment of the necessary goals and objectives can be made. Thus the
organization can consider to make its use so that the enhancement in the profits
can be done by it.

Continued...
 Pay-Per-Click Advertising- In this form of Marketing, the Advertisers are
required to pay a certain amount of money whenever someone clicks their
advertisement. Therefore, the company makes its use so that the attention of the
people can be drawn to its various types of products and services which will be
helpful in enhancing the overall level of revenues and profitability level in a
proper manner.

Continued...
Sainsbury's- Sainsbury's is also a British
Retailer which provides a wide variety
of products and services to the
customers in the market. Thus, in this
way the company can make sure that the
satisfaction level of the customers is
reduced. It makes the use of Digital
Marketing Examples so that it is able to
make sure that it can target the right
customers in the market which can help
it to attain a strategic and competitive
edge in the market over the various
types of competitors quite effectively
and efficiently.

Continued...
The Digital Marketing Examples which can be used by the company are explained as
follows-
 Affiliate Marketing- In this form of Digital Marketing, there is a partnership
between a person and a Business in which the commission is made on the traffic
which has been generated for the Business. Therefore, it can be used by the
Business so that the management of the particular level of needs and
requirements can be done effectively and efficiently.

Continued...
 Email Marketing- It is a popular form of Digital Marketing. In it, the use of
emails is made frequently so that the contact with the various types of
customers can be established and therefore the customers are able to know
about the products and services which are offered by the organization. Thus, the
company makes its use so that a relationship can be established with the
customers.

Continued...
 Instant Messaging Marketing- It is also a type of Digital Marketing Strategy
which is used by the organizations. Through making its use, the organizations
can thus make sure that they are able to attain the wide range of Marketing
goals and objectives as its lets their Marketing teams to establish a direct
contact with the customers. Thus, it is quite important that the company uses its
appropriately for the purpose of ensuring that the management of the Marketing
needs and requirements can be carried out quite effectively and efficiently.

Continued...
 Radio Advertising- While it is an old-fashioned form of advertising it is still
quite useful for the organizations. For the organization, it is therefore necessary
to make its right use so that it is able to make sure that the attainment of the
goals and objectives related with Marketing can be made in a proper manner.

Continued...
 Television Advertising- It is a technique through which the Marketers can
target mass audience easily because it has a wide reach and therefore in this way
customers can be attracted through it effectively and efficiently. Therefore, for
the company it is quite necessary to make its use so that the audience can be
targeted and profitability can be enhanced in a proper way.

Continued...
Promotional and Marketing Mix-
Promotional Mix has these elements- Advertising, Public Relations, Direct Marketing,
Sales Promotion and Personal Selling. There is a relation of Promotional Mix in these
examples because it can be said that Digital Marketing Examples make use of all of them
so that the customers can be targeted quite effectively and efficiently. Thus, it can be said
that for the organizations who are making the use of Digital Marketing Examples it is
necessary that they are able to follow the needs and requirements in quite a proper
manner. This will enable attainment of the higher-level of efficiency and effectiveness in
a right way.

Continued...
The use of all of these elements is quite necessary from the point of view of the
organizations because through them the Digital Marketing can be done in a right way.
Therefore, the company will be able to enhance its revenues quite appropriately in this
manner and thus will be able to target an increase in the profitability level in a proper
manner. Thus, it becomes quite necessary for the company to be able to make sure that it
can identify the goals and objectives which it has to attain using the Digital Marketing
methods and techniques quite effectively and efficiently.

Continued...
Marketing Mix has these elements- Product, Price, Place and Promotion. Thus, it can be
said that there is a relation of Marketing Mix with these examples because they are
present in these examples. Therefore, for the various types of organizations it becomes
highly essential that it can manage out the various types of needs and requirements in a
proper manner through making a proper use of these examples.

Continued...
The company has to make sure that it is able to use the Digital Marketing Examples in
such a way so that the overall efficiency and effectiveness level can be enhanced. In this
way, the company will be able to ensure that it targets the right group of the customers
through which it can manage out its different types of needs and requirements quite
appropriately. It will enable the company to ensure that the attainment of the future goals
and objectives can be carried out in a proper manner.

Continued...
Thus, it is practically quite important for the company that it makes use of the Digital
Marketing methods and techniques in such a way so that the attainment of the future
goals and objectives can be done. Therefore, this makes it quite important for the
company that it make use of the Digital Marketing Examples as a part of its
communication strategy to progress in the future. This will enable the company to attain a
higher-level of efficiency and effectiveness.

Conclusion
From the above presentation it can be concluded that Digital Marketing means using the
methods and techniques which can lead towards an increase in efficiency and
effectiveness. Therefore, in this way it can be stated that through making its use the
companies are able to make sure that the management of the appropriate needs and
requirements can be done in a proper manner.

References
 Mogaji, E., Soetan, T. O. and Kieu, T. A., 2020. The implications of artificial
intelligence on the digital marketing of financial services to vulnerable
customers. Australasian Marketing Journal, pp.j-ausmj.
 Purwanti, Y., 2021. The Influence Of Digital Marketing & Innovasion On The
School Performance. Turkish Journal of Computer and Mathematics Education
(TURCOMAT). 12(7). pp.118-127.

Thank You