Digital Strategy Plan for TRUONG PHI FASHION: Mobile App Design
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AI Summary
This project is a digital strategy plan for TRUONG PHI FASHION, a Vietnamese clothing company. It begins with an introduction to the company, its operations, and facilities. The plan includes a PESTLE analysis to assess the political, economic, technological, social, legal, and environmental factors affecting the business. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The plan outlines strategic objectives for digital transformation and defines strategies, including using e-commerce and positioning/differentiation. It also discusses how digital innovation can enhance customer experience and help the company gain a competitive advantage. The project concludes with the design of a mobile application, "The FaceWORKS app", to support the digital strategy, focusing on order management, quality control, and inventory management. This comprehensive plan aims to leverage digital technologies to improve the company's market position and operational efficiency. The assignment follows the guidelines of the unit 14 digital business in practice module, and the student has submitted a video clip of the presentation and the slides with speaker notes.

Assessment Brief
Student Name/ID
Number
Unit Number and
Title
Unit 14: Digital Business in Practice
Academic Year Semester 1, academic year 2021-2022
Unit Tutor Mr. Martin Ortega Azurduy
Assignment Title DBP2: Digital Strategy (2 of 2)
Issue Date 16th September 2021
Submission Date To be announced by Lecturers
IV Name & Date Dr. Pham Manh Hung (IV) and Dr. Roberto Ercole
(Ass Lead IV), 5th August 2021
Submission Format
Submission is in the form of a 10-minute video clip individual presentation using relevant software.
Your video clip must include clear voice, face and ppt slides.
The presentation slides and speaker notes must be submitted as one copy in the Turnitin and Btec
system, while the video clip must be submitted into the Flipgrid video system.
Students will submit a set of ppt slides for a digital strategy plan that addresses a transformational
digital strategy and introduces a mobile application. This should be elaborated in a structured
format, making use of heading and sub-headings and using business language. A bibliography
should be provided using the Harvard referencing system (or an alternative system). Inaccurate
use of referencing may lead to issues of plagiarism if not applied correctly.
It is recommended that the student also submit speaker’s notes, the word limit is 1,000–1,500
words, although you will not be penalised for exceeding the total word limit.
Student Name/ID
Number
Unit Number and
Title
Unit 14: Digital Business in Practice
Academic Year Semester 1, academic year 2021-2022
Unit Tutor Mr. Martin Ortega Azurduy
Assignment Title DBP2: Digital Strategy (2 of 2)
Issue Date 16th September 2021
Submission Date To be announced by Lecturers
IV Name & Date Dr. Pham Manh Hung (IV) and Dr. Roberto Ercole
(Ass Lead IV), 5th August 2021
Submission Format
Submission is in the form of a 10-minute video clip individual presentation using relevant software.
Your video clip must include clear voice, face and ppt slides.
The presentation slides and speaker notes must be submitted as one copy in the Turnitin and Btec
system, while the video clip must be submitted into the Flipgrid video system.
Students will submit a set of ppt slides for a digital strategy plan that addresses a transformational
digital strategy and introduces a mobile application. This should be elaborated in a structured
format, making use of heading and sub-headings and using business language. A bibliography
should be provided using the Harvard referencing system (or an alternative system). Inaccurate
use of referencing may lead to issues of plagiarism if not applied correctly.
It is recommended that the student also submit speaker’s notes, the word limit is 1,000–1,500
words, although you will not be penalised for exceeding the total word limit.
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I.Introduction
TRUONG PHI FASHION JOINT STOCK COMPANY
This is a small business in Vietnam that manufactures and sells quality clothing and is growing
rapidly. The company focuses on the production of suits, shirts, jackets, coats, skirts, pants,
skirts, and more. Operating from 2015 until now, starting from a small sewing factory with only
5 sewing machines. Up to now, the company has developed miraculously and become one of the
companies with a large and prestigious uniform processing factory in Hanoi. With the current
scale of more than 100 sewing machines, with nearly 100 employees working continuously in
the factory > 300m2 in Thuong Tin area.
Facility 1: No. 19 LK714, alley 3, Ngo Dinh Man, La Khe ward, Ha Dong, Hanoi
Facility 2: 122 Lane 13 Linh Nam, Mai Dong, Hoang Mai, Hanoi
Facility 3: Quang Thinh village , Nam Thinh, Tien Hai, Thai Binh
Phone: 0865325929
Email: contact@dongphuctruongphi.com
Website: https://dongphuctruongphi.com/
2. Digital strategy plan to support the implementation of digital technologies for the
company
3D knitting machine to weave directly into the product by inputting product parameters into the
computer and using the 3D loom control software to create the product without the sewing
process.
TRUONG PHI FASHION JOINT STOCK COMPANY
This is a small business in Vietnam that manufactures and sells quality clothing and is growing
rapidly. The company focuses on the production of suits, shirts, jackets, coats, skirts, pants,
skirts, and more. Operating from 2015 until now, starting from a small sewing factory with only
5 sewing machines. Up to now, the company has developed miraculously and become one of the
companies with a large and prestigious uniform processing factory in Hanoi. With the current
scale of more than 100 sewing machines, with nearly 100 employees working continuously in
the factory > 300m2 in Thuong Tin area.
Facility 1: No. 19 LK714, alley 3, Ngo Dinh Man, La Khe ward, Ha Dong, Hanoi
Facility 2: 122 Lane 13 Linh Nam, Mai Dong, Hoang Mai, Hanoi
Facility 3: Quang Thinh village , Nam Thinh, Tien Hai, Thai Binh
Phone: 0865325929
Email: contact@dongphuctruongphi.com
Website: https://dongphuctruongphi.com/
2. Digital strategy plan to support the implementation of digital technologies for the
company
3D knitting machine to weave directly into the product by inputting product parameters into the
computer and using the 3D loom control software to create the product without the sewing
process.

Digital fabric printing technology : Color-shift printing, Print in many different sizes
IoT technology: IoT is widely applied in textile and garment factories, bringing unification
between all stages and parts in the entire enterprise factory=> Reduce defective goods, improve
the quality of manufactured products, Saving working time and flexibility in schedule pants
II.PESTLE Analysis and SWOT Analysis
PESTLE Analysis
1. Political Factors
The degree of stability in value is a rule that allows the company to assess the level of risk, the
business environment and its impact, so the study of politics and law is an indispensable
requirement when firms enter the market.
2. Economy Factors: At the beginning of 2020, as the Covid situation lasted, companies and
factories did not stop operating, affecting the company's revenue.
IoT technology: IoT is widely applied in textile and garment factories, bringing unification
between all stages and parts in the entire enterprise factory=> Reduce defective goods, improve
the quality of manufactured products, Saving working time and flexibility in schedule pants
II.PESTLE Analysis and SWOT Analysis
PESTLE Analysis
1. Political Factors
The degree of stability in value is a rule that allows the company to assess the level of risk, the
business environment and its impact, so the study of politics and law is an indispensable
requirement when firms enter the market.
2. Economy Factors: At the beginning of 2020, as the Covid situation lasted, companies and
factories did not stop operating, affecting the company's revenue.
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3. Technological Factors: Technology gives companies new possibilities for change in a variety
of ways. From customer interactions to products, technology provides value to businesses like
the apparel company. Here are some factors that influence it:
=> Company is doing a good job using social media to promote their brand.
=> Company also uses metrics based on valuable information driven by technological
advancements, allowing them to optimize targeting and production, and maximize revenue.
4. Society Factors: Vietnam is a market with abundant labor resources, cheap labor and also a
promising textile and garment consumption market. The standard of cultural living, the level of
enjoyment and participation in cultural creation of people in urbanized areas has generally been
raised. That will make all people have the formed using the best products, prestige. That is a
favorable condition for company to develop his product.
5. Legal Factors: Including corporate law, labor law, anti-dumping law, etc. and various kinds
such as corporate income tax, excise tax... Company is operating in accordance with legal
regulations its law. Vietnam has recently joined the new world trend, globalization. Therefore, in
the coming years, the airport company will have to focus on its intellectual property as the owner
of the property.
6. Environmental Factors: In recent years, we often hear problems related to environmental
pollution, especially air pollution that has very bad effects on people's health. Company has used
environmentally friendly fabrics such as organic cotton, lyocell... to reduce the risk of air
pollution.
SWOT Analysis
Strengths
- There is a wide variety of
products such as shirts, t-shirts,
jackets... at affordable prices.
- The products are made from
clear materials, the fabric is
suitable for the needs of
Weaknesses
-The distribution system is still
not widespread, so it has not met
all the needs of customers
nationwide.
-Not much modern technology
weak in marketing, distribution
of ways. From customer interactions to products, technology provides value to businesses like
the apparel company. Here are some factors that influence it:
=> Company is doing a good job using social media to promote their brand.
=> Company also uses metrics based on valuable information driven by technological
advancements, allowing them to optimize targeting and production, and maximize revenue.
4. Society Factors: Vietnam is a market with abundant labor resources, cheap labor and also a
promising textile and garment consumption market. The standard of cultural living, the level of
enjoyment and participation in cultural creation of people in urbanized areas has generally been
raised. That will make all people have the formed using the best products, prestige. That is a
favorable condition for company to develop his product.
5. Legal Factors: Including corporate law, labor law, anti-dumping law, etc. and various kinds
such as corporate income tax, excise tax... Company is operating in accordance with legal
regulations its law. Vietnam has recently joined the new world trend, globalization. Therefore, in
the coming years, the airport company will have to focus on its intellectual property as the owner
of the property.
6. Environmental Factors: In recent years, we often hear problems related to environmental
pollution, especially air pollution that has very bad effects on people's health. Company has used
environmentally friendly fabrics such as organic cotton, lyocell... to reduce the risk of air
pollution.
SWOT Analysis
Strengths
- There is a wide variety of
products such as shirts, t-shirts,
jackets... at affordable prices.
- The products are made from
clear materials, the fabric is
suitable for the needs of
Weaknesses
-The distribution system is still
not widespread, so it has not met
all the needs of customers
nationwide.
-Not much modern technology
weak in marketing, distribution
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Vietnamese people such as: less
wrinkled, easy to wash, ... to
increase convenience for users.
- Diverse design, meticulous,
diverse colors suitable for each
age.
- Own distribution channel
systerm, proactive management.
and personal branding.
- Unstable workers, mostly
unskilled workers.
- Raw materials are mainly
imported.
Opportunities
- Expand cooperation
- New service
SO
- Moving customers to web
strategies
- Using a variety of sittching and
improvement technologies
production process
-Quality consulting facilities,
modern equipment.
WO
- Maintain the domestic market
while reasearching and
developing new clients
- Increase output, boost the
market, establish a brand and
instill customer trust
Threats
- Facing many very
strong opponents such
as company Dony,
Thanh Loi, ..
- Social network
- Counterfeit goods,
imitation goods
ST
- Customers will be more likely to
choose a company if they receive
good customer service and
product prices are cheaper than
competitors
- Take measures to combat
counterfeiting and counterfeiting
of the company
- Weigh changing, diversifying
product models and designs to be
able to conquer fastidious
customers, changing styles
WT
-Make suitable circums and
policies in order to care for staff
wrinkled, easy to wash, ... to
increase convenience for users.
- Diverse design, meticulous,
diverse colors suitable for each
age.
- Own distribution channel
systerm, proactive management.
and personal branding.
- Unstable workers, mostly
unskilled workers.
- Raw materials are mainly
imported.
Opportunities
- Expand cooperation
- New service
SO
- Moving customers to web
strategies
- Using a variety of sittching and
improvement technologies
production process
-Quality consulting facilities,
modern equipment.
WO
- Maintain the domestic market
while reasearching and
developing new clients
- Increase output, boost the
market, establish a brand and
instill customer trust
Threats
- Facing many very
strong opponents such
as company Dony,
Thanh Loi, ..
- Social network
- Counterfeit goods,
imitation goods
ST
- Customers will be more likely to
choose a company if they receive
good customer service and
product prices are cheaper than
competitors
- Take measures to combat
counterfeiting and counterfeiting
of the company
- Weigh changing, diversifying
product models and designs to be
able to conquer fastidious
customers, changing styles
WT
-Make suitable circums and
policies in order to care for staff

according to market trends.
3.2 Portfolio analysis
High potential
AI customer intelligence
Business intelligence
Strategic
E-commerce system
Positioning and differentiation strategy
Support
HR system
Finance system
Key operational
Supplier system
Logistic system
3.3 Strategic objectives for digital transformatio
Vision: to provide high-quality clothing that's also safe and sustainable.
Mission: + provide excellent service at affordable prices
+ Our team is dedicated to giving our customers the attention they deserve
+ Bring to customers the right products - right price – right quality.
Objectives:
3.4 Strategic definition
Strategy 1: Using e-commerce. Although there is a website, in order to sell many products, it is
advisable to expand to other sites such as Lazada, Shoppee and create ads on youtube and
Facebook.
Strategy 2: Positioning and differentiation strategy. With this strategy, it will help position in the
minds of customers as a company that sews high-quality goods with cheaper prices than similar
garment companies such as Dony Garment Company, Golden Needle, Thanh Loi...
4. How digital innovation can help a company develop a competitive advantage
3.2 Portfolio analysis
High potential
AI customer intelligence
Business intelligence
Strategic
E-commerce system
Positioning and differentiation strategy
Support
HR system
Finance system
Key operational
Supplier system
Logistic system
3.3 Strategic objectives for digital transformatio
Vision: to provide high-quality clothing that's also safe and sustainable.
Mission: + provide excellent service at affordable prices
+ Our team is dedicated to giving our customers the attention they deserve
+ Bring to customers the right products - right price – right quality.
Objectives:
3.4 Strategic definition
Strategy 1: Using e-commerce. Although there is a website, in order to sell many products, it is
advisable to expand to other sites such as Lazada, Shoppee and create ads on youtube and
Facebook.
Strategy 2: Positioning and differentiation strategy. With this strategy, it will help position in the
minds of customers as a company that sews high-quality goods with cheaper prices than similar
garment companies such as Dony Garment Company, Golden Needle, Thanh Loi...
4. How digital innovation can help a company develop a competitive advantage
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4.1 Interactions to enhance the customer experience:
→ The interaction between customers and businesses will help bridge the gap between the two
parties, bring more development opportunities for businesses and create interesting experiences
to serve the needs of customers.
4.2 Assessing digital innovation helps organizations compete for growth:
Digital evolution is changing business models. The use of digital technology is changing
systems, structures, operations and processes. Digital is growing in all multimedia markets.
Accordingly, there is a fundamental change of the existing structure in the telecommunications,
computing, entertainment and media industries. Digital blurs the lines between technology and
management, providing new tools and concepts for the digital environment that is dramatically
changing the way companies face new, innovative management challenges, develop
relationships, and conduct business (Verma et al., 2012; Bresciani et al., 2018).
III. Thiết kế một ứng dụng di động để hỗ trợ chiến lược kỹ thuật số của công ty
The FaceWORKS app will help the company
Order Management
Manage the working process of receiving orders from customers.
Calculate production capacity, decide whether to receive orders.
Estimate the production cost of the product.
Manage profit/loss according to contracts and product codes.
→ The interaction between customers and businesses will help bridge the gap between the two
parties, bring more development opportunities for businesses and create interesting experiences
to serve the needs of customers.
4.2 Assessing digital innovation helps organizations compete for growth:
Digital evolution is changing business models. The use of digital technology is changing
systems, structures, operations and processes. Digital is growing in all multimedia markets.
Accordingly, there is a fundamental change of the existing structure in the telecommunications,
computing, entertainment and media industries. Digital blurs the lines between technology and
management, providing new tools and concepts for the digital environment that is dramatically
changing the way companies face new, innovative management challenges, develop
relationships, and conduct business (Verma et al., 2012; Bresciani et al., 2018).
III. Thiết kế một ứng dụng di động để hỗ trợ chiến lược kỹ thuật số của công ty
The FaceWORKS app will help the company
Order Management
Manage the working process of receiving orders from customers.
Calculate production capacity, decide whether to receive orders.
Estimate the production cost of the product.
Manage profit/loss according to contracts and product codes.
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Quality control and production schedule
Define specific quality control regulations for each item.
Inspect each item or shipment for analysis and print multiple prototypes.
Finished goods inventory
Manage all transaction data on the software.
Track shipments with production and due date details.
Define specific quality control regulations for each item.
Inspect each item or shipment for analysis and print multiple prototypes.
Finished goods inventory
Manage all transaction data on the software.
Track shipments with production and due date details.
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