Digital Business Strategy Development for NHS: A Detailed Report

This report provides a comprehensive analysis of the digital business strategy employed by the National Health Service (NHS). It begins by examining the organization's current digital adoption, focusing on the use of artificial intelligence and data analytics to improve operational management and patient care, particularly in the context of the COVID-19 pandemic. The report then develops an effective digital business strategy, highlighting key initiatives such as infrastructure development, patient and staff safety, quality improvement, and digital skills development, aimed at increasing competitiveness. Strategic analytical tools are discussed, including their application in enhancing cyber security and interpreting data for decision-making. The report also explores business performance management tools and lists key performance indicators (KPIs) used to measure digital performance. Finally, it evaluates the potential of big data technology to enhance NHS business performance, emphasizing its role in uncovering patterns, analyzing data, and improving decision-making processes.

Development of digital
business strategy
1

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
1.1 Organisation’s current digital adoption............................................................................3
1.2 Based upon to develop an effective digital business strategy that may be implemented to
increase competitiveness........................................................................................................4
1.3 Discussions and applications of strategic analytical tools are expected in this part of report
................................................................................................................................................6
2.1 Discussions of the business performance management tools...........................................7
2.2 List of key performance indicators...................................................................................9
3.1 Evaluate the big data technology, indicating how this technology could be exploited by
NHS in order to enhance its business performance..............................................................11
Conclusion.....................................................................................................................................14
References......................................................................................................................................15
2

Introduction
There are lots of digital strategies that help the company to promote their basic relevant
industry which affect the growth and management of company. Digital technologies which are
related to the big data analytics and artificial intelligence which are mainly considered as per the
main source of taking competitive advantages. Which are helpful in improving the basic different
performance that will create the new and innovative features to increase the business abilities.
This is usually based on the changing business models, as these new technologies are make
different possibilities to promote and innovate the challenges which are occurring due to some
high services with different previous strategies. Today, different technologies have been
integrated with the different business transaction which are related to the hardware and software.
Digital strategies which are related to become with essence of business strategies. In order to
complete this project, the chosen company NHS (Bagenal and Naylor, 2018). National Health
Service is accelerating the delivery of different operational management function. And they
further serve the £8.1bn to help health services and recover all the patients which are face
different issues related to health and mental pressure. Further most of the patients are used and
face issues which are related to Covid-19 and they are arranging more funds for developing
digital strategies for working in an organised manner. There is main focus which are mainly
related to Diabetes, Cancer, care and support, Pregnancy and mental health. They further focus
on the different health care facilities and promote their patients for removing extra fat, stress,
anxiety and depression form their life. The project includes, different digital technologies which
are related to data analytical and artificial intelligence. And different basic tools which are
related to different digital strategies and its basic tools. Further it will include the management
process of different business performance and make a list of KPI to measure the digital
performance of the company. It will include different technologies that could be exploited by the
company to make enhance business performance and make sustainable digital technologies
changes.
Main Body
1.1 Organisation’s current digital adoption
The use of Artificial intelligence is all related to the growth and development of company
and make sure about all possible learning experience. It will help the companies to work and
3

manage the different analytical approaches to help the company to work more effectively. This is
all related to different deep learning platform, robots and machine which all are useful for
competing the basic advantage and process of the company. They are mainly related to the
different digital technologies and used information technologies for solving their basic issues
related to the organisational current digital adoption and management of NHS. NHS used
artificial technologies to use different digital tools to implement the policies (Baker and Hart,
2016). Which are related to technical management team of the NHS try to work and manage
their basic issues related to health and social care which are related social care and vision of
technologies. They actually truly joined the health and care of the company that designed around
the need of patients and their care treatment which are related to integrity that make physical and
digital services of the company. Their national presence of NHS is all related to big digital
technologies and applicability’s for completing their social treatment with accuracy.
The use of AI is all relevant but at the same time NHS are using data analytical method
for adopting different data sights and complete management task relevant for the growth. This is
the information which are collected by different companies for examining the big data to uncover
the hidden pattern and data analysis, correlation, market trends and customer preferences to help
the management of company and achieve relevant support to company. This is an important tool
for analysing digital marketing preferences in order to work and manage data-driven decision
which can be improved by the different decision making process and make sure about the
research and data driven outcomes. In NHS the use of data analytical is very important as the
need of collect the data and make a research on the basis of possible outcome. This is very
important digital tool which are used by NHS in the pandemic of Covid-19 (Bradshaw, 2017).
As to analysis the situation and make sure about the need of country is all related to growth and
need of different patients and society. They are using different data analytical are used and
manage as per the need of completing research and make sure about their major implementation
policies and objectives.
1.2 Based upon to develop an effective digital business strategy that may be implemented to
increase competitiveness
The raising need of digital business strategies are relatively important and increased due
to the major impact on personal connectivity, information abundances, global supply china, and
make emergence of the big data analysis. While working on the digital business strategies are
4

related to the many different digital marketing strategies which are make high impact on the
decision style of NHS and make the high competence in the social environment. The use of
digital technologies related to data analytical and artificial intelligence are affected and make
sure about the growth and achievement of company (Bucci, Schwannauer and Berry, 2019). All
of these are related to the growth and success rate of digital technologies and major competences
in the market to enhance the market share. NHS is the national health care service organisation
which are work for providing health care facilities so it is important for the organisation to work
and manage their business strategies in relation to digital business market analysis. NHS use
different digital business strategies which are related to the growth of organisation and make sure
about the healthcare services (DIGITAL STRATEGY, 2020). Some of the strategies are
described below:
 Getting developed and basic infrastructure and digital capabilities: The use of new
and modern data are related to different networks, and make greater speed, connection
with the approach of C&I sites. They will make more investment in telephony, Wi-Fi and
many more devices. By the end of 2021 hey will try to make and established Cyber
essential plus (CE+) to protect the safeguard the data and reduce cyber threats.
 Keeping patient and staff by utilising new and advance technologies: In their policies
their staff and patients are always free from the violence and aggression. They are
investing new technologies and cameras, recruit clinical and safety officers. Which are
helpful in building up the relationship with others.
 Make quality improvement and research: They are trying to work and manage
IAPTUS, EMIS and make sustainable and transformation partnership. Which will be
helpful for the organisation to serve more effectively and make significant research
collaborations (Callaghan and et.al., 2016). This will be essential for the organisation to
make all the data which are related to safeguard the interest and appropriate opportunities
for their own employees and management.
 Building digital skill across: They will try to develop and induction programme for the
new and returning staff. Digital coaching sessions, and encourage the front line access are
related to different hackathon events. They are trying to digital services and department
which will be helpful for NHS, which are related to different human lifestyle and
addressed their issues.
5

 Digital services always put people first: technologies are transformed and collaborate
within the organisation which are related to work together skills and objective. NHS
strategies and identifying and enhance different support for development which are
implementation in order to analysis culture and make collaborative working and learning
behaviour. For completion of this NHS try to analysis and workforce surveys, consider
the impact of digital project, digital services enhance the productive and make more
clinical and healthier approach for growth analysis.
All of these above strategies are related to the basic need and management of NHS and
increase basic competitive advantages (Chaffey, Edmundson-Bird and Hemphill, 2019). All of
these are related to different issues and solve basic digital problem and make sure about the
different solution suggested by the company for removing unethical data and their
implementation on the rules and regulation of NHS. All of the above strategic tools are helpful
for measuring different companies and their implication that must be related to different issues
and management analysis.
1.3 Discussions and applications of strategic analytical tools are expected in this part of report
In order to applying discussion and their application which are related to different
strategic analysis tools which are helpful for the growth and measurement of NHS. They are
trying to reduce Camden and Islington to make their own staff keep safe and service of the users
will be beneficial for improving brand image of organisation. With the nature of against level in
violence and aggression, that are utilised for quality improvement methodology in order to
reduce the impact of staff and services of different users. Further for improving the cyber
security and safety of the data, they are sing high security for services, users, staff and their
corporate sectors. The use of data analytical interpretation are used for gaining the security and
measure the standards to make decisions (Conway and Hyde, 2020). These use of the data
analytical behaviour and artificial intelligence are related to measurement and growth of digital
performance and their indicators to make sure about achievement.
After that there are different issues and challenges are related to digital analytical tools,
engagement of the staff employees in order to work as per digital agenda. There are different
funding limitation are related to governmental and STP wide area market. Further the
organisation are related to different technical and system barrier that could be useful and
manageable to the society and NHS employees. Another implication which NHS has to be face is
6

to make an effective recruitment of the staff and there human resource limitation in order to
analysis the behaviour and management. All of these are the major application and
implementation of strategic analytical tools which are used by NHS for maintain their legal and
analytical rights and data. This is all related to the growth and achievement of NHS and
applicable for the satisfying and relatable growth opportunities (de Pablos and Edvinsson, 2020).
There main strategies are related to the development of different strategies which are used and
manage as per the need for health and care of the professional and many of the department are
related to different board members. While working in the management team and make sure about
the professions which are related to healthcare providers with the large experience which are
gained by organisation.
2.1 Discussions of the business performance management tools
Performance management is related to establish the different goals, regular and rigorous
system which are related to different data collection method. Which are related to different
trends and measure for the performance for measuring related performance over the period of
time. There are lots of performance indicator which are related to different health and care
system for examining performance. In order to improve efficiency they are related to different
digital performance tool in order to examine different self-employed and management relation.
The framework is use for the growth and measurement which are jointly work as per the need
and this principle are related to developing policies on the Shetland basis (Performance
Management Framework, 2021).
The management of the organisation are related to people performance management and
it will make a huge impact on the different sectors, and make different scenario. There are
different line manager which are related to different rules and encourage the business
performance management tool for relationship of management. All of these are related to the
different management and applicability’s related to principles of performance management
system. All of these are related to make a growth in organisation through using different digital
technologies and make sure about the voluntary sectors (El-Gingihy, 2018). The hierarchy is
used by NHS is related to different recruitment, selection, induction, supervision, learning and
development, appraisals and departure. This is the related function which are related to the
growth and management of the function that affect their activities. All of these activities are
7

make sure and shown a review for commencing cycle which are related to different cycle and
measurement.
NHS use Commencing Cycle which are related to basic need, address, local priorities and
make a challenge it is required. Outcome of the organisation are related to monitoring, evaluation
and make performance which are related to Need, Resources, Priorities, Delivery options and
Monitoring reviews. Which help the organisation to make reviews for their management and
health care department and make sure about the challenges which they are facing due to their
unexpected behaviour and challenges.
The main purpose of the performance measurement tool is to deliver the best outcome
and measure ineffective and desirable people challenges for understanding behaviour. Their main
meeting objective are related to meeting different corporate objectives and assigned different
valuable outcomes. All of these are related to meeting objectives, or making different meetings
towards governmental targets and their basic objectives (Haggerty, 2017). These objective and
use of business performance management tools are help in to use different factors which include:
 This will define the management target tools and provide different goals and objective of
the company to provide right delivery action related to customer services and financial
viabilities. As all of these factor help the company to analysis their digital management
tool that will helpful for accomplishing basic objective to NHS.
 This will further provide a comprehensive image and their applicability’s as per the need
and management of organisational behaviour. All of these are further related to targeting
performance and their basic work goals.
 While working in NHS, it is essential for making accomplish and emerge as per the
requirement of remedial process through the management of different actions. While
working in the management applicability’s and reliabilities it is important for the
company to work and manage as per their basic remedial actions.
 All of these performance indicator help NHS, to accomplish and manage as per the need
and management of different emerging issues (Harvey and Powell, 2020). All of these are
related to cost-effectiveness of their valuable services which are basically related to
different comparison.
 This will relate to different for providing potential to improve the cost-effective strategies
which are related to different organisational comparison. And run and enjoy the
8

competitive spirit of different and competitive organisational behaviour. All of the
performance indicator are basically related to the management and applicabilities of team
members of NHS. As it will all related to growth and achievement of organisation for
making successful and appropriate business management.
2.2 List of key performance indicators
Key performance indicator will be beneficial for the measurement progress of different
goals and objective. This is one of the primary means for communicate within the organisation
and mainly try to focus on the goals and objectives. Once the organisation are ready for
analysing the mission, vision, stakeholders and goals of the company, then they are ready for
achieve different goals and objectives. Some of the major key performance indicator is all
sources which are relevant for the growth and measurement of company and try to overcome the
issues and solve their basic healthcare facilities. Some of the major healthcare facilities are
related to:
 Average Hospital stay: This is very important for NHS is to make sure that about the
average patients stay who are using service of KPI (Iacobucci, 2017). In NHS average 3.5
days are required, which are relevant for make sure about healthcare metric or wisdom
teeth removal. Both are required for managing and establishing best healthcare facilities
for accomplishing major responsibilities and their valuable treatment.
 Patients Drug Cost: This is one of the important material which are required for
measuring the key performance indicator within the organisation. It will access the
healthcare system within an organisation. Which will be helpful if NHS are tried to work
and monitor the average drug cost and make all departmental levels in order to analysis
the cost of departmental levels effectively and allocate the behaviour on the monetary
basis.
 Treatment cost: This is one of the healthcare treatment and make KPI to make monetary
management system. This is one of the important metrics and which will make an impact
on finances, contribution and make difficult facilities which are related to work as per the
most possible outcome (Kline and Lewis, 2019). Calculate the treatment and make cost
analysis as per the need and management of different cost categories which are related to
overtime work performance and analyse the evolution of NHS.
9

 Bed Availabilities: This is essential and important service as any hospital service is not
completed without having bed occupancy in their hospitals. So again it is important for
the hospital to provide sufficient beds and vacant bed in the any type of critical condition
occurs. Monitoring the rate in order to establish a healthy balance behaviour in order to
utilised resources which make general pressure on the facilities.
 Hospital readmission rate: This information is provided as per the need of changing
number patients who return to the hospital within the short period of time after get
discharge from the hospitals (Maniatopoulos and et.al., 2020). This will be beneficial for
the growth and management of NHS and help them to reduce their readmission rate. As
high rate of the readmission is highlight the major issues and dysfunctions appropriate
facilities of NHS. It will further increase the better cost control and improve aims to
decrease the expensive and accessory readmission.
 Patient’s satisfaction: This is one of the top priority which are used and manage by the
top health priorities for the any health organisation like NHS. This will be used and
manage by using different tactics for solving their measurement and satisfaction level and
their growth of different satisfaction (Mills, J. and et.al., 2020). This will be beneficial for
patient’s satisfaction, and work as per the need of healthcare KPI that will attract the
different customer and patients who are suffering from majority of cases. So it can be
said that the higher it will grow the better it will perform.
10

3.1 Evaluate the big data technology, indicating how this technology could be exploited by NHS
in order to enhance its business performance
Big data technology is a major technique of storing a huge data available by using
modern technology in the operations. Big data technology uses different software in order to
store precise data with effective and advanced security. Big data technology also help in data
encryption as well it also helps in developing data management (Scorringe, 2019). Traditional
methods in data storage stores very less amount of data and several times data gets corrupt. With
the help of application of big data technology more amount of data can be stored and retention of
data also gets easy. It used by various organisation in order to keep data safe and secure. Big data
technology makes processing of data very easy and facilitates a user in development of the
provided data. It is widely used in the NHS, as NHS has to keep the systematic record of millions
of patients in its systems on regular basis (Healthcare and big data, 2020). Big data technology
has transformed functioning of NHS in a unique way as it eased its operations of the healthcare
services.
Different ways big data technology is facilitating NHS: Big data technology has a crucial role
in maintaining healthcare records at the hospitals. In hospitals big data technology is used
because traditional methods are outdated in storing precise data. Big data technology facilitates
NHS in different ways which are mentioned below:
 Health tracking- NHS uses big data technology to track important statistics related to a
patient's health. By using big data technology one can easily measure patient's sleep,
heart rate, distance walked etc. Innovation in big data technology helps NHS to track
patient's blood pressure, pulse rate and even glucose monitors. This technology keeps
current record of body statistics even when the patient is out of the hospital with the help
of Internet of Things.
 Cost reduction- Earlier NHS use to deploy manpower for performing various operations
at hospitals. With the help of big data technology NHS now uses software and application
which requires less manpower to handle the operations (Planes-Satorra and Paunov,
2019). It saves huge cost for the health operations to National Health Service as well it
performs quick data processing.
11

 Handling patients with High-Risk- NHS uses big data technology in order to handle
severe and vulnerable patients in an effective manner, it also helps in saving life of the
patients.
 Less human errors- With the help of big data technology, the chances of human errors
are decreased. As machines are effective and efficient in doing work and functions, it
becomes easy for NHS to provide great level of services in the business (Skilton, 2016).
NHS saves thousands of lives daily with the help of big data technology and helps it in
providing professional healthcare services all over the country.
 Advancement of healthcare sector- It is essential for NHS to ensure quality services in
UK, it is hard for traditional systems to provide quality services in the country as they
perform limited services in the economy. Big data technology facilitates NHS in
delivering professional healthcare services which is a major advantage.
How big data technology could be exploited by NHS to enhance its performance
Big data technology plays a vital role in development of functions at NHS and provides
the healthcare services with quality and enhancement in its functions. NHS can use big data
technology in its various functions in order to provide global standard services to the patients.
There are various ways in which NHS can use big data technology, which are mentioned below:
 Segmentation of functions: NHS can divide its functions on the basis of different tasks
performed in the hospitals, after dividing its functions, NHS can make separate database
for each function. It will help NHS to deliver better services to the patients in UK as well
as it will help in pointing specific detail of a patient (Thomas, 2019). There are several
types of diseases in hospitals, so different portals should be constructed by NHS
depending on disease type. Example- There should be segmentation of respiratory
diseases and chronic diseases in order to facilitate patients.
 Use of Artificial intelligence- Nowadays, artificial intelligence is used in healthcare
services in order to provide computer and software based intelligence services to the
patients. Artificial intelligence minimises the workload of human beings and provides
effective solutions to various problems that occur in day to day life. NHS can use
artificial intelligence in optimum manner to provide professional medical services in UK.
Application of artificial intelligence in NHS will also help in cost reduction as well as it
12