Implementing Digital Communication Strategy for Phoenix Technology

This report focuses on implementing a digital communication strategy for Phoenix Technology, a B2B company facing communication challenges due to issues with its web portal. The report identifies problems like transaction failures and slow response times, and proposes a solution centered on leveraging social networks. It outlines objectives such as driving business productivity, bridging communication gaps, and strengthening networks. The implementation plan includes designing a framework, developing social media channels, identifying problems, conducting research, and establishing a secure environment. Daily monitoring activities and the positive impact of the implemented strategy are also discussed, highlighting increased productivity, 24/7 assistance, and strengthened networks. The report concludes that digital communication plays a major role in organizational growth and success. The report is contributed by a student and is available on Desklib, a platform providing AI-based study tools for students.

SOCIAL NETWORKS APPLICATION IN BUSINESS COMMUNICATION
IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
Name of the Student
Name of the University
Author Note

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
Executive Summary
The purpose of the report is to implement digital communication plan in the organisation.
The company taken in the case is Phoenix technology. The report mainly focuses on the
problem faced by the company in their web portal, which have created a communication gap.
The proposed solution, the implementation plan and the daily monitoring activities are
suggest provides the map to increase the productivity and building connection. The impact
and the results showed how the company progressed by implementing the social networks.
This concludes that the digital communication can have the major role in the organisational
growth.

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
Table of Contents
Executive Summary...................................................................................................................1
Table of Figures.........................................................................................................................3
Introduction................................................................................................................................4
Key finding and discussion........................................................................................................5
Conclusion................................................................................................................................13
Recommendation......................................................................................................................14
References................................................................................................................................15
Appendix..................................................................................................................................17

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
Table of Figures
Figure 1: Social Networks Implementation...............................................................................4
Figure 2: Social Networks.........................................................................................................7
Figure 3: Implementation Plan.................................................................................................10

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
Introduction
The prime determination of this paper is to focus on the role of communication which
plays a major role in business productivity. The effective communication strategies can
increase the profitability of any company exponentially. This report is one of the example,
which shows the impact of digital communication in the organisation. In order to enable the
digital communication in the company named Phoenix, which was facing some technical
issues in their portal, adopted the social networks (Savage et al., 2014). The social network
policy increased the productivity of the company, increase the work progress as well as
strengthen the networks to create better communication,
Background
This unit of the paper will be focusing on the Phoenix technology which is a small
enterprise B2B company that provides network security tools and software to the other
business sectors to secure their online businesses (Naser et al., 2017). The company has three
branches in three different cities. The entire branches work on the same web control portal,
which was used by the organisation to communicate with the departments as well as handle
clients at the same time. In past few months, the company has incurred a huge loss because of
the delay in providing the services to the client.

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
Figure 1: Social Networks Implementation
(Source: Created by the author)
Key finding and discussion
The most significant findings of the issues and problems related to the selected
industry is stated in this unit of the paper.
Method
In order to find the problem behind the huge losses the interview was conducted in all
the branches of the company to find the root cause of the problem faced in the company and
the solution is implemented in the company.
Research survey are made to the check the productivity in the companies conducting
same businesses. The idea is then implemented within the Phoenix technology, the
performance and progress is then asses based on feedback collected from the employees and
the stakeholders of the company through quantitative analysis of the personal interviews.
Target
audience
Launch,
recruit
promote
plan
Plan
stored in
database
Notification
to the clients
Detailed
production
plan
Business
and
goals
Roles and
resources
Estimation
of time
Delivery

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
1. Identification of the Problem
Identification of the problem is the main source of concern for this unit of the assignment.
The initial interview conducted with employees was to record the problems that was face in
the company (Patacchini & Zenou, 2016). The results showed that there was major
communication gap due to continuous failing company-controlled portal, which have created
internal and external communication problems within the organisation. The concerned issues
taken under this case are as followings:
o The web portal is irresponsive many times
o Inability to show specific details while transaction.
o Late response on the messages and the task.
o Transaction failures.
o Memory crashing.
The above problems are faced in the organisation is due to the web portal overloading
since there was multiple records were stored in the internal storage of the web portal (Tucker,
2014). This lead in slow loading of the web page, delay in sending and receiving message,
verification details.
2. Proposed Solution of the problem
This unit of the paper will be focussing to the solution to the stated issues. In order
and enhance better business communication with the stakeholders. The implementation of the
digital communication strategies are implemented within the company. In this case, we are
implementing the social media to enhance the effective communication within the
organization.

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
3. Objectives of the digital communication strategy
The main objectives of implementation of the digital communication strategy in the
company are as followings:
1. Drive the business productivity
2. Bridge the communication gaps
3. Strengthen the networks
4. The Knowledge expansion.
4. Requirements for meeting the solution of the problem
o Making the social media page for the company: The company will get
digital exposure and this could increase the business sales of the organization
(Turban et al., 2017).
o Grouping in the accordance to teams and department: the groups in the
social media would join the stakeholders and employee in accordance with the
work. This could make sure that there is transparency maintain within the
organization as well as there must be abstraction of the sensitive details.
o Installation of Chat bots: The installation of the chat bots in the webpage of
the organization on the social network through Google talk will help the
employee to get in hand assistance whenever needed (Lin, 2017). The Google
talk would solve the small problem and the common problems that are faced
in the organization by providing the instruction in accordance to the solution.

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
o Proper security framework: The security of the network will be
surveillance under the security framework and only the authorised personnel
will be provided the access to the backend of the page or the organization.
This could be done by installing proper licensed antivirus software to restrict
the cyber threats and URL tracker to make sure that there is no potential harm
done in form of internal breach within the organization.
Figure 2: Social Networks which can be used to solve the issues of this organization
(Source: Created by the author)
5. Implementation Plan for solving the issues
The implementation plan of the solution is stated in this section of the paper. The
digital communication strategies can be implemented in the Phoenix technology will be done
in the following 10 steps:
Facebook Instagra
m Twitter
Pinterest Vimeo

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
Design: The proper framework should be constructed to meet the above objectives
and solve the identified problems, the social networks like Facebook, LinkedIn; hangouts can
be a better communication tool for the business communication.
Develop: The social media framework must be used for professional level of
working, it the framework must block through surfing through personal details of the
organisation. The framework will be provided with guidance on each channel, to help in the
application of the channels. The chat bots through Google talk to provide assistance 24/7.
Identify: The framework should be implemented for a trial period and the results are
being observed about the employees working in the organisation, their productivity,
development and the feedback regarding the strategies (Wang et al., 2018). Identify the
current problems through reviews shared by the customer on the networks like Facebook and
twitter.
Research: the online survey and the personal interviews should be conducted to
check the progress by the application of the social media policy within the Phoenix
Technology. The proper research will decide whether the strategies is good or bad in creating
the effective communication in the company (Kramer, Guillory & Hancock, 2014). The
external research can be done by the reviews made on the proposal of the idea through mass
review over Facebook to keep a track of client assistance
Produce: If the result is progressively improved than before, there will be the
implementation of the social media framework to the personal message platform to have an
alternate port for communicating employees and the customers when instead of the company
controlled portal (Hurlbert, Beggs & Haines, 2017). The web portal should be used for

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
sharing services and all the communications will be based on the social networks according
to comfort ability of the employees.
Establish: The social media framework is established in the company needs a better
security framework to; make sure that there are no cyber-attacks faced by the system online.
The firewall and only the permissible links and website must be permissible to access. The
system used in the organisation should be constantly monitor to make sure there is no source
for internal breach
Agree: The prior permission and the government policies like Data Protection Act
and the Privacy Act should be taken in concern while implementation of the strategies for the
framework (Gao et al., 2015). This would help in building the trust of the employees with the
organisation they are working. It would also help in building the trust of the clients with the
services and the company.
Setup: The social networks framework will be set up in the company are used and
categorise in accordance with the roles and the departments. The development team and the
tech team will interact using hangouts and Google talk (Krikidis et al., 2014). The group are
sorted on these networks according to the departments of work. The bloggers will post
updates about the company on the social network pages of word press Facebook, microblogs
over LinkedIn and the tweeting in the twitter account. The organisation should address
information through Gmail, Facebook as well as hangouts. The access of the information can
be done through these networks as well
Help: In case of any issue occurring in the framework, the chat bots made on the
Google talk platform will assist the user with specific problems (Fracassi, 2016). In case of

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IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY IN BUSINESS
query and verification, the chat bots will help in solving the common problems that are faced
by the organisation
Promote: The social networks framework can help in promotion of the organisation
through microblogging, the social page and promotional tweets to gain a global exposure of
the organisation.
Figure 3: Implementation Plan of the social media plan
(Source: Created by the author)
6. Daily activities
The implementation of the framework will help in gaining the goals after implementation
if it uses the social networks in
Social
Media Plan
Listen
Adjust
Selected
strategy
Make
necessary
changes
Track
Measure