Digital Business Strategies: Telecommunication and Apple Inc.

This report provides a comprehensive analysis of digital business strategies, focusing on the application of Moore's Law within the telecommunications industry and Apple Inc. The report begins with an introduction to digital business and its impact on business structures and customer service. The main body of the report summarizes findings related to Moore's Law, highlighting its significance in technological advancements and its influence on business growth. It then delves into specific conclusions, emphasizing the efficiency of Moore's Law in technological development and its role in facilitating communication and market expansion. Furthermore, the report examines how these conclusions apply to specific sectors, particularly Apple Inc., detailing the company's advancements in processor technology and its strategic decisions in relation to Moore's Law. Strategic recommendations are provided for organizations to adapt to the changing digital landscape, including embracing new technologies, focusing on core strengths, and investing in research and development. The report concludes by emphasizing the importance of digitalization and the need for companies to develop alternative strategies to maintain their market position and customer loyalty. The references section includes a list of relevant books and journals used in the report.

INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
1. Summary of your finding.........................................................................................................2
2. Set of conclusion......................................................................................................................2
3. How these conclusion based on specific sector.......................................................................3
4. Strategic recommendations that could be implemented in an organizational context.............4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Digital companies are leveraging technology to build new benefits of business structures,
customer service and internal resources that support their core business operations (Gordon,
2015). The concept encompasses both digital only brands and conventional players who are
integrating their companies with digital technology. This assessment based on the
telecommunication company and Apple Inc. is selected for the better understanding of digital
business. This report covers the overall findings of previous work which is based on the modern
management theory that is Moore’s Law that helps the organization to get growth and achieve
their desired goals & objectives. IN addition, it includes some set of recommendation for the
improvement in the selected organization.
MAIN BODY
1. Summary of your finding
Overall project of the previous work is based on Moore’s Law, it has been summarised that
Moore's Law leads to Moore's belief that quantity of microchip transistors increases and almost
double in every 2 years, even if the expense of computers is reduced (Horlacher and Hess, 2016).
Moore's Law specifies that they should anticipate the speed and capacity of certain computers to
improve every couple of years, and they can pay less.
Moor’s Law is essential because it covers several aspects such as technical, economic or
social. This law developed in 1965 and based on the Silicon Chip technology that used for
manufacturing several products like mobile phones, tablets computers, laptop etc. Moore’s Law
is one of the greatest achievements in the innovation or technology sector. This technology is
mostly in favour of new and large size organizations because it installation cost is quite high
which cannot afford by the small companies.
It was concluded that, the law of Moore is an important topic to be examined, as it is
strongly linked to the growth or development of an organisation. It concludes that this is essential
for the organization to adjust their growth by integrating growth strategies to match business
effectiveness with the high growth of innovation transformation.
2. Set of conclusion
Moore's law seems to be a very advanced and useful business method and is also very
efficient. The technical development business system offers applications, e-mail,
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teleconferencing, note taking apps, etc. Intelligence law software operates well with both of these
factors (Matt, Hess and Benlian, 2015). Previously, companies only use the messaging platform,
but as a result of developments in Moore's law firm, they can move their information through
video conferencing, e-mails, etc. This allows organisation for effective communicate with
consumers and outside partners, making them more income and sales with greater market
endurance. There is some old and new management theory which already discussed in the
previous project such as democratic and modern quantitative theory.
In addition, there is two more business models which are very effective for the modern
organization which is technology based. Ansoff Model is one the modern business tool which
provides the several growth directions and further management need to done strategic planning
to perform and achieve their goals. Another business tool for the development of organization is
Boston matrix; it allows a company in its research to define its brand portfolio. This
business model is generally used by large size companies to evaluate the portfolio of goods they
need to invest in. With the help of both business tools, managers of the organizations are able to
perform their task and they formulate strategic strategy for the overall operational development.
3. How these conclusion based on specific sector
In the sense of Apple Inc, the company provides major improvements in their operational
performance and functionality in its custom designed A-series processors (Nylén and
Holmström, 2015). The efficiency changes that Apple is already able to produce over generation
have usually been very exciting.
One well-established theory in the environment of semi-conductors, established as Moore's
Law, would be that, every few decades or so, chip manufacturers can switch to next-generation
manufacturing techniques. These innovations contribute to a decrease in the volume of chip area
needed to introduce a given product, typically on the order of a 50 % reduction. However, in past
times, as the basic building blocks of chips, recognised as integrated circuits, have become
smaller, completed wafer costs, the financial leverage per wafer has boosted. The net effect is
that, the area decline is larger than wafer reducing costs, enabling chip makers to eventually
create better, more feature-rich chips at the very same cost of production.
Single iPhone could now control the equivalent computational control of the network
spacecraft for Apollo Moon Mission in 1969. In reality, without Moore’s Law, there will be no
Google, no Facebook (FB), no Uber, and no Airbnb. All of the Silicon Valley will be, well, only
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a valley. Perhaps the company that is Apple Inc. the loudest and most proud of Moore's Law is
Intel (NASDAQ: INTC). To underline the power of shifting to modern manufacturing
techniques, Intel noted that one of its 22-nano-meter laptop processors had been packed with 960
million integrated circuits in an area of 130 square millimetres.
The successor to that chip, constructed on the business's newer 14-nanometer
manufacturing processes, had seen the balloon count of its transistor at 1.3 billion, but saw the
chip area reduced to only 82 square millimetres (Otley, 2016). In this scenario, Intel has made
the chip both stronger and shorter. What Apple is doing with its A-series processors is a little
different. Instead of using smaller transistors to improve versatility while maintaining the chip
area slightly smaller, Apple would switch to modern production technology while keeping the
chip area approximately as same as in past generations.
4. Strategic recommendations that could be implemented in an organizational context
After the departure of Moore's Law, the semi-conductor industry would no long have a
visible clear roadmap to organise its thousands of device manufacturers and distributors every
two years. The abolition of the current industrial order would lead to a new age in which
innovation is much more complex, less organised and progressively complicated. Technology
based companies will dabble in device; hardware producers will produce niche products.
Facebook and Amazon (AMZN) are now building their own data centres, Microsoft is beginning
to produce their own chips, and Intel has been on the move. So Apple Inc, also need to come up
with their own data central and for this, there are some set of recommendations for the
improvement of their operational performance. These are as follow:
Embrace the new logic: When organization hears about any new digitally powered
competitor, they might suggest that the business can't succeed or able to implement successfully.
It operates in a small niche, and it's not going to be beneficial on a scale (Singh and Hess, 2017).
Dozens of executives of existing businesses have made this error, ignoring technologies such as
photocopiers, steel mini-mills, user interfaces, mobile cameras and video streaming services.
Instead, see each upstart rival as a business they can grow from. Management of Apple Inc. need
to build their own innovative technology which provide the sole benefits like Moore’s Law use
to give.
Focus on the right of your winning: Instead of focusing on a sole good or service to
describe their organisation, establish a strong reputation as a recognizable representation of what
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the organisation is doing well and why it cares that makes the company truly distinctive. Don't
give up their old business model completely; draw on the current strengths. Combine those key
skills to create a cohesive strategy that extends to all that companies like Apple does. Similarly,
further they need to develop more innovative technology which helps the organization to make
their name on top of the market. Apple is evidently likely to undertake minor chip cost increases
in order to produce dramatically better efficiency. This makes sense considering that, under the
Apple iPhone / iPad bills of materials system, the cost of the chip is not all that high, but
performance increases and additional features will bring a lot of value to consumers.
Need to invest on R&D for advanced digital technology: In order to improve their process
performance, organizations need to spend for intense research and develop advance technology
for growth purpose (Verčič and Verčič, 2013). The Apple A10 is supposed to be produced using
same 16-nanometer process as one version of the A9. According to Apple's foundry partner,
Apple has "a lot of features" introduced to its next-generation chip, which means that now the
A10 can be much larger than A9. A11 will be based on Taiwan Semi's 10-nanometer
manufacturing techniques, and the following, which management going to refer to as the A12,
will be based on Taiwan Semi's 7-nanometer manufacturing processes.
All of these technologies is promising significant improvements in volume over the previous
technologies. If Apple keeps A11 / A12 die sizes fairly continual at around 100 square
millimetres, then anticipate these processors (Chips) not only to bring in a lot more functionality,
but also enhance the overall performance.
CONCLUSION
On the basis of above discussion, it has been concluded that digitalization of business
provide better opportunity to the organization in order to expand their business and operational
performance. Moore’s Law provide greater opportunity to the mobile sector organizations but
after that, organizations need to finds its alternative to fix their place in the, market and in the
mind of customers with their effective performance and features.
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REFERENCES
Books & Journals
Gordon, S., 2015. The Future of the Music Business: How to Succeed with New Digital
Technologies Fourth Edition. Hal Leonard Corporation.
Horlacher, A. and Hess, T., 2016, January. What does a Chief Digital Officer do? Managerial
tasks and roles of a new C-level position in the context of digital transformation. In 2016
49th Hawaii International Conference on System Sciences (HICSS) (pp. 5126-5135). IEEE.
Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business &
Nylén, D. and Holmström, J., 2015. Digital innovation strategy: A framework for diagnosing and
improving digital product and service innovation. Business Horizons. 58(1). pp.57-67.
Otley, D., 2016. The contingency theory of management accounting and control: 1980–
2014. Management accounting research. 31. pp.45-62.
Singh, A. and Hess, T., 2017. How Chief Digital Officers promote the digital transformation of
their companies. MIS Quarterly Executive. 16(1).
Verčič, A.T. and Verčič, D., 2013. Digital natives and social media. Public Relations
Review. 39(5). pp.600-602.
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