Digital Applications and Trends: Business Strategy and Communication

This report examines digital applications and trends, emphasizing their role in business communication and marketing strategies. It identifies key digital applications like social media platforms and advanced software, highlighting their impact on conversion rates, search engine optimization, and sales. The report addresses challenges faced by businesses, such as lack of resources and formal strategies, and proposes solutions like partnering with influencers and developing tailored social media strategies. An operational plan with objectives, budgets, and policies is presented, along with a storage and retrieval system based on a relational database management system to ensure organized data management, security, and flexibility. The conclusion emphasizes the benefits of integrated communication strategies and information management for improved business performance and productivity, with references to relevant literature and online sources.

Identify digital applications and
trends (Research & Presentation)

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
Digital trends is referred to as technology such as information website, lifestyle, news,
podcasts, consumer electronic products, artificial intelligence, social media networks,
influencer marketing, chatbots, etc. in turn are considered to be as the key factors which in
turn largely influences the current market trend. This study will highlight on identifying
digital application for effective communication. This study will determine the relevant
operational plan and also examine the proposed storage, creation and retrieval of the digital
information.

DIGITAL APPLICATION FOR COMMUNICATION
 Social media platform in turn is
considered to be one of the most
crucial tool for the business marketing
strategy.
 Social media platform are considered
to be highly interactive platforms.
 Social media platform is useful in
increasing the conversion rate and also
improve search engine optimization.
 Social media platform helps in
increasing sales which in turn
eventually leads to higher profits.

Contd..
 Integration of new software within the
business like automated software, new
advanced applications like Slack, Zoho
Cliq, etc.

ISSUES FACED BY BUSINESS AND
SOLUTION
Social media marketing is not that simple as it looks like. The major issues faced by the
businesses are stated below.
 Lack of human and financial information: The most common challenge that
businesses face is not having enough resources. For companies to succeed, it is very
essential for companies to understand the impact the social media has on business. And
investing in it will guarantee long term success. To solve this problem, company should
partner with social media influencers. These influencers can help in promoting
business.

Cont..
 No formal strategy: It is very important to plan out a formal social media strategy and most
companies finds it difficult to refine social media efforts. To solve this issue, company should
come up with strategies as every social media platform is different from other which incurs the
need for different strategy. Basically, strategy should include business goals, target audience,
competitors, content, resources etc.
 Building followers: This is one of the biggest problem that is faced by the businesses. It is
very challenging to build followers as there are many competitors already using the same
thing. To overcome such issue companies should promotes social pages in person which will
help in attracting followers.

Cont..
Operational plan
 Objectives:
To overcome the issues faced by businesses while using social media platforms.
 Budgets: 15000 (AUS Dollar)
 Policies and procedures: Businesses should comply with relevant policies and
procedures while using social media. It includes establishing security protocols,
formulation of crisis management plan in times of emergency and other relevant laws
such as copyright, privacy, confidentiality of information etc.

STORAGE AND RETRIEVAL SYSTEM
 A system similar to Relationship Database Management System (RDBMS) will be created which
help in creating, searching and modifying the data stored.
 It is can be accessed only by the authorized personnel. This system will be more organized.
 It will help in collecting the data on the manner it is required and add value. It also takes care of
security and privacy of data.
 It will be flexible enough to adapt the changes. Businesses can store the information which are
very important and need to used in future date.
 A well- organized information retrieval system that follows all the required laws and regulations
helps in increasing the efficiency and productivity of the business.

CONCLUSION
From the above carried out study it has been concluded that, collaborating activities and
enhancing communication of the team members within the organization with the use of
social media platforms and integration of advanced software into the system in turn
eventually leads to better performance and productivity for the business. This study also
refers to the relevant operational plan and proposed application plan in turn is useful in
creating, storing and retrieving the digital information. Furthermore, this study will also
reflect on the process undertaken in order to effectively determine the digital information
needs.

REFERENCES
Books and Journals
Kim, H and et.al., 2019. Application of social big data to identify trends of school bullying forms in South Korea. International journal of
environmental research and public health.16(14).p.2596.
Dotsika, F. and Watkins, A., 2017. Identifying potentially disruptive trends by means of keyword network analysis. Technological Forecasting and
Social Change.119. pp.114-127.
Sungkorn, R., Toelke, J., Yaoming, M.U., Carl, S.I.S.K., Grader, A. and Bhakta, S., Halliburton Energy Services Inc, 2019. Digital rock physics-
based trend determination and usage for upscaling. U.S. Patent 10,223,782.
Sayre III, P.B., Blackburn, J.A., Dorner, C.S. and Ong, T.A., Amazon Technologies Inc, 2017. Identifying data from keyword searches of color
palettes and keyword trends. U.S. Patent 9,792,303.
Oliveri, G. and et.al., 2017. Compressive Sensing as Applied to Inverse Problems for Imaging: Theory, applications, current trends, and open
challenges. IEEE Antennas and Propagation Magazine.59(5).pp.34-46.
Dotsika, F. and Watkins, A., 2017, November. Identifying trends and flows in Communication and Information Processing by means of keyword
network analysis. In Proceedings of the 3rd International Conference on Communication and Information Processing (pp. 287-291).
Kamble, S.S., Gunasekaran, A. and Gawankar, S.A., 2018. Sustainable Industry 4.0 framework: A systematic literature review identifying the
current trends and future perspectives. Process Safety and Environmental Protection.117. pp.408-425.
Online
Importance and Benefits of Social Media in Today’s World. 2020. [Online]. Available through:<https://inspirationfeed.com/importance-and-
benefits-of-social-media-in-todays-world/>