Digital Recruitment: Creating a Sustainable Material Portfolio

This digital portfolio explores the concept of sustainable recruitment through digital materials, aiming to reduce environmental impact by digitizing the recruitment and onboarding stages. It includes elements like digital CVs and offer letters, incorporating links to onboarding portals to streamline the process. The portfolio details the project planning, including mind maps and mood boards, and presents primary and secondary research highlighting the importance of sustainability in recruitment. A consumer persona profile is developed to understand the target audience, followed by the design development process, which focuses on creating a formal and concise structure that aligns with the company's brand image. The business project development outlines the unique selling point, marketing mix, branding, and packaging strategies. The final design outcome and its development process are discussed, emphasizing the adoption of UN Sustainable Development Goals (SDGs) for innovation and sustainability. An evaluation report reflects on strengths, weaknesses, obstacles encountered, and the effectiveness of the research conducted. The portfolio concludes that sustainability in recruitment can be achieved by following the UN SDGs, making it crucial for organizations to prioritize eco-friendly practices. Discover more resources and solved assignments on Desklib.

DIGITAL PORTFOLIO

TABLE OF CONTENTS
• INTRODUCTION
• Project Planning
• Mind Map
• Mood Board 1
• Mood Board 2
• Primary Research
• Secondary Research
• Consumer Persona profile
• Creative Project design development
• Business Project Development
• Design Development
• Final Design Outcome- Process
• Final Design Outcome
• Evaluation report
• Conclusion
• References

INTRODUCTION
• It is important that recruitment process is made more sustainable so that
businesses can reduce their negative environmental impact (Aiello, 2020).
• This portfolio proposes the idea of digital recruitment documents which
promote sustainability by linking the recruitment and on-boarding stage
and reducing energy and resources consumed in conventional recruitment.
• Digital recruitment material product will include digital CV and offer letter
focusing on supporting employment candidates and employers complete
recruitment process digital and sustainably.
• It will also improve the speed of recruitment and support businesses in
effective on-boarding of employees.

PROJECT PLANNING

MIND MAP
Sustainable
Recruitment
material
Usage of
company
logo
Digital
Recruitmen
t material
Bamboo
Paper
Typography
Highlighting
Links
Supporting
employee
onboarding
digitally
Promotion
on social
media such
as Linked
In
Usage of
soy inks
Usage of
recycled
paper
Easy to read
and
understand
Concise
communication
Sustainability

MOOD BOARD 1

MOOD BOARD 2

PRIMARY RESEARCH
Questionnaire:
Q1) Are you aware about the concept
of sustainability?
a) Yes
b) No
Q2) Is it important for organisations to
develop sustainable recruitment
material?
c) Yes
d) No

PRIMARY RESEARCH
Questionnaire:
Q3) How can sustainability of recruitment material be improved?
a) By developing digital recruitment material
b) By following UN SDG in recruitment plans
c) By using recyclable paper in creation of recruitment material
d) All of the above
Q4) How can sustainable recruitment material benefit businesses?
e) By reducing recruitment cost
f) By reducing resource wastage
g) By improving organization brand image about sustainability
h) By supporting digitization

SECONDARY RESEARCH
• According to Aiello, (2018) organizations are
ignoring the importance of sustainability in
recruitment material.
• Sustainability is the way of working which reduces
wastage of resources and increases productivity.
• That means that individual should perform their
duty with maximum productivity and optimum use
of resources (Mat Isa, 2020).

SECONDARY RESEARCH
• It is necessary to understand for each individual
that resources are very limited.
• That means we need to reduce our waste even in
advertising and other related recruitment material.
• The theme of sustainability is recruitment
material which discusses some important
materials for the recruitment such as documents,
advertising, letters, etc.

SECONDARY RESEARCH
• For the recruitment process, it is important
that these documents should possess the
individual and the company (Aiello, 2021).
• It will create problems for the environment
as it increases waste and pollution.
• So this thing is focusing on the ways which
help to reduce the waste.