The Impact of Digital Tech on Business: A1 Communication Case Study

This research project investigates the influence of digital technologies on business growth and innovation, focusing on a case study of A1 Communication. The project begins with an introduction and a research proposal that defines the research question and provides a literature review. It explores appropriate research methods, including primary and secondary research, and utilizes analytical tools to analyze the findings. The research aims to identify the potency of digital technologies in enhancing business operations at a smaller scale. The objectives include evaluating the effectiveness of advanced technologies, identifying tools and techniques for improving organizational performance, examining the impact of digital technologies on A1 Communication's operations, and recommending ways for firms to gain a competitive advantage. The research questions address the effectiveness of digital technologies, tools and techniques for organizational performance, the impact of digital technology, and recommendations for competitive advantages. The literature review provides a foundation for the research, examining the benefits of digital technologies, such as raising knowledge and saving costs. The project concludes by evaluating the effectiveness of the research methods applied and offering recommendations for business growth.

RESEARCH
PROJECT

Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research question or hypothesis supported by a
literature review......................................................................................................................1
P2 Appropriate research methods and approaches to primary and secondary research.........6
TASK 2............................................................................................................................................7
P3 Primary and secondary research using appropriate methods............................................7
P4 Appropriate analytical tools, analyse research findings and data...................................10
TASK 3..........................................................................................................................................19
P5 Research outcomes in an appropriate manner for the intended audience.......................19
TASK 4..........................................................................................................................................20
P6 Effectiveness of research methods applied for meeting objectives of the business research
project...................................................................................................................................20
Conclusion.....................................................................................................................................20
REFERENCES ............................................................................................................................22
APPENDIX....................................................................................................................................24

TITLE
“To identify the potency of digital technologies which are useful in order to achieve
growth and innovations of business operations at smaller scales”. A case study on A one
Communications.
INTRODUCTION
As there is advancement in technologies so the main focus of each business is linked with
expanding their overall business operations thus attaining high growth and profits.
Organisational performances can be enhanced by implementing digital technologies at work
places. The current research is based on identifying effectiveness of using digital technologies so
they can enhance performances of business organisations. For this purpose, A1 Communication
is taken which deals in telecommunication industry and offer technological products at
marketplace of UK. The main objectives of executing this research is related with identification
of new technologies by using various tools.
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis supported by a
literature review
The modern tools are used in order to achieve growth and success for business in their
overall business activities. If the firms want to achieve competitive gains then they have to
implement advanced technologies and recruit talented employees who can easily perform the
working according to up-gradation in technologies. In order to retain loyal customers firms had
to focus on quality aspects and they should keep the prices of products economical so customers
can easily purchase them (Chang and Chuang, 2011). A One Communication are
telecommunication industry and they are providing various types of technological products to
their customers like laptop, mobile phones, head phones etc. In order to gain attention of people
and earn higher profitability they are using advanced technologies for manufacturing products.
Background of research
The business in this modern era are mainly focuses towards implementing various tools
and technologies in order to enhance performances of organisations. This is valuable factor for
business as they can increase their profitability ratios as customers are satisfied with their offered
products and services thus their sales ratios are greatly enhanced. Government are helping small
business by providing them funds so they can easily expand their business operations and
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achieve success in their business operations. A one communications should develop plans in
order to analyse trends at market places and then they should develop products which can easily
satisfy needs and wants of their customers. Research and development activities are valuable for
firms in order to analyse external factors which are arising at market place and accordingly then
can use advanced technologies for manufacturing products.
Research Aim
The overall working of research are carried out on the basis of research aims and these
are thus determined as the most important part of research work. These aims are useful in order
to provide guidance to investigator in which directions they have to carry out their activities in
order to achieve growth and success in their business operations (Avci, Madanoglu and Okumus,
2011). The aim of research is related with identifying potency of digital technologies which are
useful in order to achieve growth and innovations of business operations at smaller scales”. A
case study on A one Communications.
Research Objectives
These are the most valuable outcome of the research and they are assisting researcher in
order to gain effective recommendations and suggestions on the basis of their overall findings.
Thee are different components generated which are based on aims of research. The major
objectives are evaluated below as:
 To evaluate effectiveness of using advanced technologies in present world.
 To identify tools and techniques that can be used by A one communication for increasing
organisational performance.
 To examine affect of using digital technologies in order to enhance operations of A one
Communications.
 To recommend various ways by which firms can gain competitive advantages at
marketplace of United Kingdom.
Research Questions
The present research are conducted in order to know the effectiveness of using digital
technologies by which performance and productivity of organisations can be enhanced. If firms
are focused on using advanced technologies then it results in achieving high competitive gains at
market areas. The research questions are prepared on the basis of predetermined objectives
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which are useful in order to carry out activities of research in accurate directions. The research
questions are evaluated under as:
Q1. What are the effectiveness of using advanced technologies in present world ?
Q2. Define tools and techniques that can be used by A one communication for increasing
organisational performance ?
Q3. How digital technology can affect operations of A one communication ?
Q4. Give recommendations and ways through which firms can gain competitive
advantages at marketplace of United Kingdom ?
Literature review is the most important and valuable parts of research. It helps in
systematically executing all research activities in order to gain effective outcomes which are
valuable for firms so they can achieve growth and success in their operations. The data which is
collected by investigator are based on secondary sources and they are doing in depth studies
about the facts collected by them. This is the most important part and it helps the research person
to execute all their activities in right directions as the data are collected from various sources.
The views of researcher and authors are considered in order to make right directions for gaining
growth and success in their operations.
Along with this, purpose of literature review are given below:
 Put every single activity at its place so that contribution of it can be done in an
appropriate manner and it aid in locating all issues which needs to be studied in an
appropriate sense.
 Literature review is also helps a researcher in understanding about the relationship in
between workers that are being considered while conducting investigation.
 Determine new methods to interpret previous investigation.
To evaluate effectiveness of using advanced technologies in present world
In this modern world every person is leading a busy life and they keep themselves busy in
their own working. The organisational performances are greatly affected by digital technologies.
According to the study of Costen, and Salazar, (2011) it had been evaluated that if firms are
manufacturing goods according to advanced technologies then it helps them to earn higher
profitability in their business operations. Technologies are valuable factors in order to examine
where firms can attain growth from their business activities and they can develop knowledge and
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skills of employees. The efficiency and effectiveness of modern technologies are evaluated under
as:
Raising knowledge: In order to live a happy life people are keeping themselves involved
in their own activities. They are using various tools and technologies in order to easily
communicate with one another thus keeping their life busy. Internet are the most useful tools
which helps people to easily connect with other people all around the globe and share their
thoughts and experiences with one another.
Saving cost and money: As there was advancement in technologies so people can easily
save time and cost factors which they would have wasted on fulfilling their basic needs and
desires by going to the retail shops. In this modern people people are mostly using online
websites in order to buy goods of their choices without wasting their times and thus cost of
transportation are also minimised (Shultz and Adams, 2012).
To identify tools and techniques that can be used by A one communication for increasing
organisational performance
According to the views of Felício, Caldeirinha and Rodrigues, (2012) it is identified that
each business is focused towards using innovative tools and techniques which are beneficial for
them in order to achieve growth and higher profitability in their business operations. If firms
want to achieve competitive gains for their business then they had to adopt innovative tools and
techniques which can satisfy their customers. The different tools which are executed by firms in
order to enhance business performances are evaluated as:
Advancement in tools and technologies: Each business are focused towards adopting
innovative tools and techniques in order to enhance their productivity ratios so firms can easily
achieve growth and success in their overall business operations. The employees will be happily
working with advanced technologies and they will be using their skills and capabilities in order
to achieve their targets.
Recruitment and selection: The firms are hiring talented and skilled employees who can
easily work with advanced technologies in order to complete their assigned business operations.
A One Communication are having their business operations at smaller scales thus they have
developed plans in order to hire talented employees who can enhance their profitability.
Performance measurement: The higher authorities are having sole responsibilities in
order to monitor working of each employees and analyse their strong points in order to motivate
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them so they can easily execute their business operations and achieve their targets in desired
times (Salas and et. al., 2012).
To examine affect of using digital technologies in order to enhance operations of A one
Communications
The designing and structures of business should be developed according to the changing
environment. According to views of Karim and Arif-Uz-Zaman, (2013) there are high changes in
business environment due to use of digital technologies. The use of digital techniques had made
easier to understand the concept and operation's of business to different stakeholders who are
involved in business activities. The concept of Digitalisation have played vital role in order to in
order to increase business performances at A one communications. The benefits of using digital
technologies are evaluated below as:
This concept has results in timely delivery of products to customers thus satisfying their
needs and wants.
 It helps in keeping records of all operations in a single file which can be used at any time.
 The cost factors in manufacturing industries are reduced.
 It helps in enhancing current knowledge level of employees so they can develop
innovative ideas which are useful for performing business operations in effectual and
planned ways.
Recommend various ways by which firms can gain competitive advantages at marketplace
of United Kingdom
The main aims of each business is linked with manufacturing quality products so
customers will be satisfied with their offered goods and they will be buying them thus enhancing
profitability ratios of firms. As there are new concept developed so needs and wants of customers
are continuously changing. Different ways by which A one communication can achieve growth
and success in their operations are described as:
Provide easy services to their customers: This is the main aims of each business in order
to provide fast and effective services to all their potential customers. The firms are having their
own websites from where customers can easily book the products according to their choices thus
it helps in minimising the cost of transportation.
Effective management of resources: The mangers at work place should develop plans
and strategies in order to utilise all the resources which are available in economy in effective and
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planned ways thus gaining success for firms in achievement of all their set business goals and
objectives.
Complaint handling: This is an essential tools in order to gain satisfied as the problems
and difficulties which are faced by them plans should be made in order to effectively resolve
them (McGrath, 2012).
P2 Appropriate research methods and approaches to primary and secondary research
This is the most important part of research work as it helps the researcher to carry out all
their research activities in right direction in order to generate effective results which are
beneficial for them in order to attain growth in their business operations. The different parts
which are included in research methodologies are evaluated under as:
Type of investigation
Investigation is being understood as independent variable which also pulls strings when
taking in or considering all the controls which may aid researcher in locating all the effects. This
is being used under which can help in gaining right information in short period of time. Along
with this, type of investigation can help in pulling out goals and objectives which is being
desired by investigator. Two methods qualitative and quantitative are two concepts which can be
taken under in use so that to make investigation properly authenticated in nature. It is the major
responsibility of researcher in order to analyse the right types of research which can either be
quantitative or qualitative by nature. The quality research mainly focuses on quality of data
which are gathered and the current research also included quality data as these are useful in
collecting figures and facts so that effective outcomes of research can be achieved. Researcher
can use these two approaches or methods after locating aims and objectives which is being
developed by researcher. It is must for investigator to select relevant approach through which
investigation can get completed right on time.
Research Design
These are described as the blueprint in which all activities related with the research will
be carried out according to their plans. They are developing outlines so that business can easily
achieve success for the gathered data. The various types of design includes descriptive,
exploratory and experimental design. In this current research descriptive design are used as they
are doing in depth studies of all the data which are collected with the help of research activities.
Thus digital technologies are beneficial in order to enhance performances of organisations.
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Research Philosophy
In this part research data are collected by analysing different views of authors. The
research philosophies are classified as positivism and Interpretivism philosophies. In this report
Interpretivism has been used as they are valuable in order to execute all the activities in right
directions and overall working are based on qualitative factors.
Research Approach
This is most vital tool as it helps in gaining effective results for research work. The two
research approaches are inductive and deductive approach. In this current research inductive
approaches are used as these are mainly focusing on qualitative data which have been collected
by the investigators so that facts and figures can be easily analysed.
Data Sampling
In this factor sample size are being analysed from the total number of populations. The
investigator can use sampling techniques according to his choices from probabilistic and non
probabilistic sampling. This research report contains purposive sampling techniques as they are
beneficial in collected appropriate sample and data which results in gaining success for firms.
The sample size in present research is 50 person who are taking advantages of product and
services which are offered by firms. This sample size which has been taken under by investigator
is through random sampling method and respondents were being selected as those consumers
who were rapidly using services of A one communication.
Data Analysis
This is also vital components of research methodologies. Thematic analysis are used in
order to collect data and informations and different themes are executed which are beneficial for
developing effective results. Chart sheet, single graph, control chart, histogram, scatter diagrams,
survey and many more are some sort of data analysis tools that can be used by researcher while
conducting a research.
TASK 2
P3 Primary and secondary research using appropriate methods
This research is made to based on to determine the potential of digital technologies which
are useful in order to achieve growth and innovations of business operations at smaller scales.
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Therefore, to gather the entire information, project makers of A1 Communication use both
primary and secondary methods.
Cost- It is an essential factor which shows the requirement of overall finance to conduct
activities for investigation. Therefore, project-makers must introduce adequate amount of money
so that entire tasks can be performed in given period of time. With this assistance, confidence
level of researchers and team-members will enhance for competing the research and draw valid
conclusion as well.
Ethical Consideration
This factor states that all the activities of research should be executed in right direction
thus firms can easily achieve success. There are various issues which are faced by investigator at
the time of collecting data. The investigator should not reveal the personal data of customers and
they should not take advantages of the informations which are given by customers. The main
focus of investigator should be related with achievement of all business gaols and objective in
planned ways thus achievement of growth and success.
By doing analysis the researcher is able to achieve all the set business goals and
objectives which are useful for them in order to achieve success in their operations. The
questionnaire are designed and these are filled by 50 respondents in order to know their views
which are evaluated as:
QUESTIONNAIRE
Q1 The use of digital technologies helps in growth and development of
business?
Frequency
 Agree 45
 Disagree 5
Q2 The tools and technologies which are connected with modern
technology?
Frequency
 Wi-Fi 15
 Laptop 10
 Cellular phones 15
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 Tablets 10
Q3 What are the benefits of using Digitalisation technologies? Frequency
 Easier communication 25
 Information sharing 15
 saving cost and time 10
Q4 Are you happy with the offered products and services of a one
communications?
Frequency
 Happy 48
 Not Happy 2
Q5 What are the approaches by which effectiveness of digital technologies
can be ascertained?
Frequency
 Maximising productivity 12
 Creating brand awareness 15
 Higher competitive gains 10
 Higher growth and profitability ratios 13
Q6 Different tools by which firms can easily expand their operations all
around the globe?
Frequency
 Recruiting talented and skilled employees 10
 Merger of two business operating at smaller scales 25
 Retaining employees for longer times 15
Q7 Which products of A one communication helps them to earn higher
profitability?
Frequency
 Laptop 12
 Mobile phones 15
 I pad 13
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 Head phones 10
Q8 Rating which can be given to the offered products of A one
communications?
Frequency
 Excellent 3
 Good 25
 Average 12 Poor 10
Q9 The use of digital technologies had resulted in economic growth of the
country?
Frequency
 Yes 32
 No 18
P4 Appropriate analytical tools, analyse research findings and data
Data analysis are the most important parts of research as they are used to analyse and
measure the benefits of data which are collected with the help of using various tools and
techniques.
Theme 1: Use of digital technologies helps in growth and development of business
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