BM565: Digital Business & New Technologies - Amazon Presentation

This presentation examines the critical role of digital business and new technologies in Amazon's e-commerce success. It explains how technology enhances Amazon's geographical market reach, attracts consumers, and facilitates business expansion through online platforms and apps. The presentation highlights the connection between Amazon and its stakeholders via technology and differentiates between e-commerce and traditional commerce. It analyzes business and management theories applied by Amazon, discusses various e-commerce models (B2C, C2B, B2B, C2C, B2A, C2A), and concludes that digital business and new technology are paramount for e-commerce growth. It also addresses challenges and provides strategic recommendations for improvement, including enhancing product pages, streamlining customer journeys, leveraging artificial intelligence, and improving data protection measures. It emphasizes the importance of theories such as decision-making, quantitative, system and contingency theories for e-commerce companies like Amazon in business management.

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Social media, content marketing, web design and online retail are some examples of it. The
presentation will examine how digital business and new technology is crucial for an organization
like Amazon which focuses on e-commerce, cloud computing, digital streaming and AI.
In this presentation, importance of technology in e-commerce business will be explained.
Further, it will tell about how e-commerce plays an important role for Amazon in increasing its
geographical market. It will further explain the advantages of using technology in the e-
commerce business which will help to attract the consumer.
The presentation will elaborate how Amazon has expands its business by launching various
online platforms, apps and software version with the help of technology. It will show how e-
commerce business Amazon connects with its buyers, seller, warehouse workers, employees
with the help of technology. The presentation will tell that how e-commerce helps in cost
effective and increases growth of Amazon. It will further differentiate between e-commerce and
traditional commerce.
This presentation will critically analyse the theories used by business and management of
Amazon. Lastly, the presentation will discuss the six kinds of e-commerce models such as
Business-to-Consumer, Consumer-to-Business, Business-to-Business, Consumer-to-Consumer,
Business-to-Administration, Consumer-to-Administration in market segmentation in specific
reference to Amazon.

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With the help of this presentation it has been concluded that digital business and new
technology are paramount for e-commerce growth and success. It had answered that in recent
years how Amazon had managed to grow its business through various platforms like amazon
app store, amazon prime, amazon pay, amazon music, amazon grocery.
It had described how Amazon acquired new methods by launching artificial intelligence and
machine learning. The presentation had elaborated various advantages of the e-commerce and
one of the greatest benefit is 24/7 accessibility to the potential customers The presentation had
further described the Amazon 48 hours delivery and digital payment through amazon pay
gateway benefits to the customers which helped Amazon to grow consistently in an effective
and efficient way.
From the presentation, it can be explained how the decision-making, quantitative, system and
contingency theories are important for the e-commerce company like Amazon in the
management of the business. With the help of this presentation, the types of e-commerce
models has been elaborated and how these models are used by the Amazon company in the
functioning and administration of the business. There are still few challenges which needs to
resolved by providing various suggestions and recommendations

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Improving product pages layout: The sales of Amazon products can be increase with the A+
content feature which is only available to the member of Amazon Brand Registry.
Product brand lock: It can be suggested that by locking the product page and providing the
same company's alternate product with combination can reduce this hurdle.
Be unique: Each and every brand has their own USP and on Amazon, there is no control over
branding or product placement. To build trust and better recognition brand can create great
content on its own website to better reach the customers.
Amazon's tool support: Registering trademark and protection from counterfeit products are
benefits of it. Amazon analytics, managing experiment, brand building are some tools available
to the members. Amazon should make these tools available to the non-members too.

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Streamline the customer journey: With the competition being fierce, brands should start
streamline the journey of the customer's journey so that competitor's product get less attention
Fuel for small businesses: Amazon is planning for more financing campaigns which will provide
them monetary support.
Artificial intelligence: Amazon believing in innovation and with the help of AI launch podcast
service into music platform. They need to add few features which complement it with Amazon's
Alexa.
Connect with new distributors: Amazon's dependency on a particular distributor is affecting its
delivery of the product, and they should start their own delivery network by creating delivery
hubs.

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Furnished with data protection laws: . It can only be avoided by having a strong legal team
which can make sure that they are complied with the data protection laws of that country from
which they are dealing with.
Open more physical stores: With a few physical stores owned by Amazon it can be difficult to
beguile the customers who are not available.
Improve work culture: . It will reduce the workers strikes, walkouts, strikeouts which would
make the working environment healthy.
Introducing e-vehicle: Amazon with an objective to protect the environment should enter into
selling the e-vehicle to the consumers with authority to sell by a proper licence.

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Reduce cybercrime: With growing cybercrime it can badly impact the Amazon's security
network and the customer's trust towards the company.
They should provide customer care service for their customer's who faced cybercrime.
Banning counterfeit & sham products: This unfair practice is the biggest problem in today's
business market. The Amazon's profits jeopardize with the rise in counterfeiting and sham
products. Recently, company has sued New York based store for selling phony Valentino shoe
which was a luxury Italian shoe brand.
Competitive analysis: : Amazon facing aggressive rivalry from Walmart, eBay, flipcart in e-
commerce business and in case of OTT platform Apple TV+, Netflix, Disney+, Sony Live etc
A looming Bezos: The tension arisen when Bezos stepped down as a CEO and moves to take
part to the board as he is the biggest shareholder of the company.

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Liberal packaging restrictions: Amazon has relied on the old beliefs regarding packaging of
products in a certain box sizes which slow down the entire consignment process improper. FBA
and FBM merchants need to follow the strict guidelines of packaging which includes labelling
and individual's actual packaging of products.
Focus on quality: Amazon having variety of products may compromise with the quality of the
products.
Improve seller relationships: Amazon sellers are being challenged from fast delivery demands,
black-hat method risk, storage constraints.
Ensuring customer safety: With the expansion in the product's variety it is not feasible to cross-
check each and every product's on the Amazon.

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