Analyzing Digital Technology's Impact on Business: Ryder Architecture

This report examines the impact of digital technology on small businesses, using Ryder Architecture as a case study. The report focuses on the application of digital tools, including social media, online presence, and electronic data interchange. It explores the objectives of the study, which include understanding the role of digital technology in small businesses, analyzing its importance to Ryder Architecture, and recommending ways to improve business outcomes. The project management plan includes elements like cost, risk, scope, and resources. The research analyzes the use of websites, social media, and customer relationship management. Data is collected on customer satisfaction levels. The report also includes references to relevant literature on digital technology and its impact on business.

Impact of digital
technology on business
activities

Aim and objectives
Aim: “ To identify impact of digital technology on small business
growth and profits – A case study on Ryder Architecture.”
Objectives:
To understand the concept of digital technology in small
business.
To analysis importance of digital technology in Ryder
Architecture.
To recommends ways through Ryder Architecture will improve
their positive results in business.

Project management plan
In project management plan following elements are included:
 Cost
 Risk
 Scope
 Resources
 Quality

Theme 1 Integration with social media is the important
feature included in the Ryder
1
17
1
1 Online payment
Integration with social
media
Security website
Online forms for
collecting information
Other

Theme 2 The company using internet website
Yes No Cannot say
0
2
4
6
8
10
12
14
16
18
Frequency

Theme 3 Social media is the best strategy that adopted
by Ryder
2
15
2
1
Paid search
Social media
Print advertisement
Other

Theme 4 Company want to create wide network with different aspects
1
17
11 For computers
Company wide
computer network
Electronic data
interchange
Customer supplier
relationship
management

Theme 4 Company want to create wide network with different aspects
1
17
11 For computers
Company wide
computer network
Electronic data
interchange
Customer supplier
relationship
management

Theme 5 Customers are highly satisfied from Ryder
operations and functions
14
2
2
11 Strongly agree
Agree
Neutral
Disagree
Strongly disagree

REFERENCES
Towse, R. and Handka, C. eds., 2013. Handbook on the digital creative
economy. Edward Elgar Publishing.
Vigdor, J.L., Ladd, H.F. and Martinez, E., 2014. Scaling the digital divide:
Home computer technology and student achievement. Economic Inquiry,
52(3), pp.1103-1119.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning
technology into business transformation. Harvard Business Press.

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