Digital Technology and Development: A Brooklands Hotel Case Study

This case study examines the importance of digital technology in driving development and efficiency within Brooklands Hotel. It identifies the necessity of digital technology for business development, evaluates its importance in maximizing operational efficiency, and articulates the relationship between digital technology and the hotel's growth. The study employs graphical presentations to analyze survey data, revealing insights into the perceived importance of digitalization, the support of digital tools for long-term welfare, anticipated effects of new product introductions, the need for technological advancement, reactions to digitalization, expansion of activities through digitalization, impact on profit, customer attraction through digital tools, and the necessity for improved online services. The findings are supported by references to relevant academic literature, emphasizing the role of digital technology in enhancing service quality, customer satisfaction, and overall business performance within the hospitality sector.

Online Banking and Customer
satisfaction – A case study on
Lloyd Bank
(TASK 3)

Content
 Aims and Objectives
 Graphical Presentation
 References

Aims and Objectives
Aim: “To determine the importance of digital technology to bring out
development and efficiency in operations for an association – A case
study on Brooklands Hotel”
Objectives:
 To identify the necessity of digital technology for business development
 To evaluate the importance of digital technology in order to maximise
efficiency in operations of Brooklands Hotel
 To articulate relationship between digital technology and growth of
Brooklands Hotel

Graphical Presentation
 For every research study or a project, there is a need to understand or
estimate the outcome in better and determined manner.
 This result in drawing beneficial and effective outcome so that suitability
of study used to get done.
 Hence, there is a need of appropriate action plan and suitable working so
that each and every outcome could get accomplish.
 One of an appropriate and suitable technique for analysing the outcome
is interpretation and graphical presentation.

Theme 1: Digitalisation is more important for the
effectiveness and efficiency of Brooklands Hotel
Yes No
0
2
4
6
8
10
12
14
16
18 17
3

Theme 2: Digital tool support Brooklands Hotel
yield them long term welfare
Agree Disagree
0
2
4
6
8
10
12
14
16
15
5

Theme 3: Effect will be faced by Brooklands Hotel
when introduced their new products and services
Positive Negative
0
2
4
6
8
10
12
14
16
16
4

Theme 4: Brooklands Hotel really needs this
advancement or technology
Yes No
0
2
4
6
8
10
12
14
16
18
18
2

Theme 5: Reaction of entity that will focuses after
applying digitalisation
10
5
5
Positive
Negative
Neutral

Theme 6: Expansion of Brooklands Hotel activity
by using digitalisation
Yes No
0
2
4
6
8
10
12
14
16 15
5

Theme 7: Digital technology increase profit
Yes No
0
2
4
6
8
10
12
14
16
14
6

Theme 8: Digital tools and techniques attract
large number of customers
0.8 1 1.2 1.4 1.6 1.8 2 2.2
0
0.5
1
1.5
2
2.5
16
4