Analyzing the Significance of Digital Technology in Business Growth

This report examines the significance of digital technology in fostering growth and innovation within small businesses, specifically focusing on Continental Consulting Group, LLC. The report begins by outlining the aim to analyze the impact of digital technology on small business growth, setting objectives to understand its significance, analyze growth, interrelate technology and growth, and recommend improvements. The project management plan includes cost analysis, quality control, scope definition, time management, communication strategies, risk assessment, and resource allocation. A Work Breakdown Structure (WBS) and Gantt chart are used to visualize project stages and timelines. The research employs both qualitative and quantitative methods, including surveys and secondary data analysis, to gather relevant information. Data analysis techniques are applied to evaluate the collected data, and recommendations are provided to improve innovation and growth. The report also includes a reflection on the value of research and project outcomes, assessing the project management process, and the selection of appropriate tools and techniques.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
P1. AIM AND OBJECTIVES OF THE CHOSEN TOPIC...................................................1
P2. PROJECT MANAGEMENT PLAN WITH COVERS COST, SCOPE, QUALITY, TIME,
COMMUNICATION, RISK AND RESOURCES................................................................2
P3. WBS AND GANTT CHART WITH TIMEFRAME STAGES......................................4
P4. SMALL SCALE RESEARCH WITH APPLYING QUALITATIVE AND
QUANTITATIVE RESEARCH METHODS TO MEET WITH APPROPRIATE AIM AND
OBJECTIVES.........................................................................................................................5
M2. Evaluating accuracy and reliability of different research methods.................................7
D1. Critically evaluating project management process and appropriate research methodologies
................................................................................................................................................7
P5. RESEARCH AND DATA WITH USING APPROPRIATE TOOLS AND TECHNIQUES
................................................................................................................................................8
P6. COMMUNICATING APPROPRIATE RECOMMENDATIONS AS A RESULT IN
RESEARCH TO DRAW AND IMPLEMENT VALID CONCLUSION...........................16
M3. Evaluation of selection of appropriate tools and techniques for accuracy and authenticity
to support and justify recommendations...............................................................................17
P7. REFLECTION ON THE VALUE OF RESEARCH TO MEET WITH STATED
OBJECTIVES AND CONSIDER OWN LEARNING AND PERFORMANCES.............17
M4. Evaluating value of the project management process and use of quality research.......18
D2. Critically evaluating reflection on project outcomes.....................................................18
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................21

P1. AIM AND OBJECTIVES OF THE CHOSEN TOPIC
Introduction
Digital technology consists of an important role in business success to develop significant
advantages. In this regard, several tools and techniques are adopted by business to increase their
profits and revenue with advanced culture, values, etc. Present report is based on Continental
Consulting Group, LLC which is small enterprise of UK. They consider different operations and
functions to measure effectiveness in an appropriate way. For gaining insight information of the
present report, it covers aim and objectives, project plan, etc. Furthermore, primary data analysis
undertaken is helpful to develop more advanced and appropriate results at the workplace.
Background
In order to implement digital technology in small business, there are several benefits that
could be seen. In this regard, individual standard is developed with implementation of advanced
tools and techniques. Therefore, it allows collection of more information and data for increasing
profitability and effectiveness at the workplace. Furthermore, in research, digital technology
helps to consider advanced tools and techniques which increase their profitability and revenue
(Fitzgerald, Kruschwitz and Welch, 2014). Along with this, digital technology also affects the
business operations which create impact on its culture, efficiency and relationship as well.
Consequently, it aids to manage several activities of the business that help to find relevant
information towards aim and objectives (Digital technology implementation, 2018).
Rationale
In order to conduct present research, several benefits have been considered to attain
significant advantages. In this consideration, it can be stated that growth of small business
continuously develops in a successful way which ascertains the advanced results. Furthermore,
with the help of present study, researcher builds new information to attain more desired
information towards business objectives. It is important to develop more growth and innovation
in the business to attain significant advantages (Singh and Hess, 2017). Time is the most
effective element which could be implemented in the whole research to develop opportunities
and adopt successful technology. Hence, different activities have been scheduled to attain the
desired work performances.
Aim and objectives
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Aim: To analyse the significance of digital technology to support in small business growth and
innovation – A Study on Continental Consulting Group, LLC
Objectives
 To understand significance of digital technology in small business enterprise
 To analyse the importance of small business growth and innovation in Continental
Consulting Group, LLC
 To interrelate digital technology and small business growth of the chosen enterprise
 To recommend appropriate ways through which small business is able to improve their
innovation and growth
Research questions
 What is the significance of digital technology in small business enterprise?
 What is the importance of small business growth and innovation in Continental
Consulting Group, LLC?
 How to interrelate digital technology and small business growth of the chosen enterprise?
 What are the recommendations to promote innovation and growth in business?
P2. PROJECT MANAGEMENT PLAN WITH COVERS COST, SCOPE, QUALITY, TIME,
COMMUNICATION, RISK AND RESOURCES
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Project management plan consider essential actions that are important to define and prepare
to integrate successful results. In this regard, planning activities helps to focus on present aim
and objectives to execute and monitoring plan.
 Cost: In the present research, several activities has been performed to meet with
desired work performances. Total cost required in this project is £856. Consequently,
set up cost on activities helps to perform different tasks. It assists to collect appropriate
primary and secondary data (Kane, Palmer and Buckley, 2015). In the project plan,
cost create important role to distribute amount in different activities and tasks. As a
result, it increases more significant advantages to consider present research in
appropriate manner. Distribution of the cost require according to each activity which
shows significant application of activities and tasks.
Cost Amount
Fixed and variable cost £250
Direct and indirect cost £75
Product and period cost £185
Controllable and uncontrollable cost £45
Imputed costs £38
Sunk cost £168
Incremental and opportunity cost £95
Total £856
 Quality: Quality is also important perspective that assists to accomplish desired results.
Primary data collected that are fresh and relevant to attain overall growth. It will help to
meet with organisational goals in systematic manner (Lindner and Leyh, 2018). Scope: In order to collect relevant information, it is essential to develop wide scope in
systematic manner. Increasing revenue and profitability helps to make effective
functioning at workplace. Consequently, digital technology grows innovations which
helps to develop more growth as well (Scuotto, Ferraris and Bresciani, 2016). Time: In the whole research, total 2 weeks required to accomplish aim and objectives. On
the basis of relevant information, it can be stated that researcher will able to communicate
several benefits in whole program (Grant, 2016).
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 Communication: In the present research, researcher need to communicate their outcomes
with all respondents. It will help to maintain appropriate communication among all
people of whole research. Proper communication also helps to grow their desired
performances in systematic way (Uhl, Born and Janasz, 2016). Risk: In order to conduct present research, it can be stated that researcher face risks
collect appropriate information. In this regard, they have to focus on maintaining
effectiveness which would be beneficial to grow desired results. Respondents face issue
to fill questionnaire so that it is risk in front of researcher to implement appropriate
outcomes (Lovelock and Patterson, 2015). There is high risk of technical issues which
need to be solved to focus on the aim and objectives. Furthermore, due to lack of time
and money researcher face different issues to attain more effectiveness in the present
research. Due to lack of time, researcher unable to get more information from
respondents. Consequently, it is important to solve this issue with taking more time for
research. As a result, it is important to collect and gather appropriate data that is needed
to collect relevant information.
 Resources: In the whole research, there are mainly two resources consider that help to
find desired results. In this regard, primary and secondary data mainly gathered to
perform functions and operations in systematic manner (Luque-Ayala and Marvin, 2015).
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P3. WBS AND GANTT CHART WITH TIMEFRAME STAGES
Illustration 1: Work breakdown structure
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With the help of appropriate plan, procedure and schedule, aim and objectives
accomplish in successful manner. There are several resources and activities that have been
carried to attain more systematic work and concentrate on creative results (Horlach, Drews and
Schirmer, 2016).
P4. SMALL SCALE RESEARCH WITH APPLYING QUALITATIVE AND QUANTITATIVE
RESEARCH METHODS TO MEET WITH APPROPRIATE AIM AND OBJECTIVES
Transformation to digital advancements is crucial step for sustaining the growth in
business environment. It also ensures the smooth execution of functional activities with
optimized benefits as output (Urbinati and et.al., 2018). To involve more creativity and
effectiveness in business outputs innovations are regularly adopted at Continental consulting
group, LLC. The suitable research can help organisation to implement the most effective and
innovative tools in its workplace operations:
 Overview: Various tools and techniques are used for implementing resources which can
encourage the innovations and efficiency in business operations. It enables the data
processing in more productive manner for improving the functional outputs. With relation
to the present trends Continental consulting group, LLC can bring innovations with
digital advancements and techniques.
 Research design: In order to bring effective results from business activities research
design must be chosen wisely. Researchers face many challenges for selecting suitable
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research design. Thus, they use different options for collecting productive information in
accordance with the long-term objectives of Continental consulting group, LLC.
Research design can arrange information and facts as experimental, co-relational and
descriptive. Descriptive research design has been used to find appropriate results and
information with detailed information for the present study.
 Research Philosophy: In order to extract the desired outputs through business functions
research philosophies are used. Thus, researcher can use interpretive philosophy or the
one which encompass the concept of positivism. In context of this research, positivism is
not much suitable because it concentrates more on positivity of natural business functions
(Saunders and et.al., 2015). On the other hand, interpretivism theory will focus on
determining the relevant outputs which meets the goals of Continental consulting group,
LLC.
 Data collection: Meaningful data can be collected from primary as well as secondary
sources. Data obtained from primary sources gives more realistic explanation and
understanding of objectives and their scope. This approach includes methods like
conducting surveys or using questionnaires which targets the various stakeholders of
organisation such as its customers, employees or suppliers. These sources can give
relevant information without providing misleading concepts which can affect the
research. In this research work, the primary data has been collected through conducting
survey with using questionnaire. Furthermore, secondary information is collected from
previous researches done by different scholars using books, journals, online articles, etc.
 Data analysis: It is the responsibility of the researcher to evaluate and analyse the
information to ensure that the collected data is valid and is linked with the objectives.
This analysis helps researcher to verify the accuracy and efficiency of executed
operations (Smith, 2015). Thus, data analysis is the most effective way to evaluate the
outcomes in regards with the long terms goals of organisation.
 Sampling: For making the research outcomes beneficial it is essential for the researcher
that data collection is accomplished with the most suitable target group (Ferguson, 2017).
In this, research information is collected from 20 employees of Continental consulting
group, LLC. This showed the undertaken population of this study who has been selected
with assistance of random sampling method. Employees of business have the highest
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knowledge of policies and strategies of organisation. Thus, they can be considered as the
best sampling sources. It will help to conduct better research regarding innovative
approaches which can be implemented at organisation. Simple random sampling method
has been used to collect appropriate data and information in which all respondents have
equal chance to get selected (Research Methodology, 2018). Data sample refers to
selection of data from population. A small part is selected and then within them particular
sample are selected. Samples will be collected by stratified sampling method.
 Population – it refers to overall population from which data samples are selected. The
population may belong to specific sector. The population selected will be 20 people. On
the basis of this sample size, whole research has been conducted with effective source of
data.
 Research Limitations: Researcher has used various techniques for analysing the
information. This analysis must be in alignment with the strategies of goal achievement
so that a better understanding of business activities can be developed. The data collection
and analysis by researcher suffers from certain limitations. These limitations restrict the
working scope of researcher. It is difficult to assure that accurate and reliable information
is collected from the employees. The limited time duration prohibits the researcher to
obtain the detailed analysis and more specific outcomes. The effective execution of
functional activities is also crucial factor which must be considered in the research
(Greener, 2018). As there are some paid websites, researcher gets restricted to access
some important information about the topic of study. Further, plenty of data is available
in secondary sources and so, including all details is not possible for the scholar due to
specified time limit.
M2. Evaluating accuracy and reliability of different research methods
In the present report, primary data collected that are considered from different research
methods. It assists to focus on the accurate and reliable information which consider from
different tools of research. On the basis of more creative work performances, it can be stated that
elements of research assist to find relevant information. Researcher follows all rules and
regulations which assist to identify reliability of different methods. On the basis of different
methodology, it can be stated that researcher able to find detailed analysis of specific outcomes.
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With the help of different research methods such as design, philosophy, data collection, etc.
researcher able to gather appropriate findings.
D1. Critically evaluating project management process and appropriate research methodologies
In the project management process, there are different elements of research
methodologies ascertained. In this regard, research design, research philosophy, research
strategy, etc. All these variables assist to consider desired work performances at workplace.
However, it can be stated that there are other quantitative research methods considered in
management process to find relevant work in research. In project management process, there is
effective and appropriate methodology explained to make systematic research study.
P5. RESEARCH AND DATA WITH USING APPROPRIATE TOOLS AND TECHNIQUES
In order to attain overall growth and implementation of innovation, it can be stated that
positive performances continuously develop at workplace. In this regard, appropriate information
could be gathered from online tools, articles, books, journals, etc. In the present research,
primary data consider through conduct survey with questionnaire (Fitzgerald, Kruschwitz and
Welch, 2014). It assists to meet with effective work performance in creative manner.
Questionnaire
Name:
Age:
Gender:
1. Does Continental Consulting Group, LLC consist digital technology implementation?
 Yes
 No
 Can't say
2. In the chosen firm, which strategy is adopted to develop advantages successfully?
 Website implementation
 Customised social media
 Online tools and techniques
 All the above
3. Which strategy is the best perspective at selected business to grow innovation and growth?
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 Online advertisement
 Social media tools and techniques
 Printing advertisement
 Other media
4. In the Continental Consulting Group, LLC digital technology is effective to attain overall
growth.
 Yes
 No
 Can't say
5. From the above, which element must be included to increase positive results?
 Reduction in operations cost
 Increase ability to accomplish customer and supplier needs
 Improvements in products and services
 All the above
6. Does the selected business require to promote their operations with using digital technology
at workplace?
 Yes
 No
 Can't say
7. How are you agreed with implementation of advanced tools and techniques in the selected
enterprise?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Theme 1: The chosen organisation considers implementation of digital technology at
workplace.
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