Analyzing Digital Technology's Influence on Digital Shadows' Business

This project management assignment focuses on analyzing the influence of digital technology on Digital Shadows, a UK-based startup specializing in cyber risk detection. The project plan includes aims and objectives, a work breakdown structure, and a Gantt chart to assess how digital advancements have transformed the company's business operations, marketing, and accounting practices. A small-scale research using qualitative or quantitative methods is proposed to investigate the impact of digital transformation on individual activities within the company and to explore the challenges and future visions presented by technological changes. The research analysis involves using appropriate tools and techniques to provide recommendations and a valid conclusion. The project also incorporates a reflection on personal learning experiences throughout the process, with references to project management principles and digital transformation strategies.

INTRODUCTION
The advent of Digital technology has revolutionized the style of business operations by
acquainting with technological changes, becoming a major challenge for the businesses
to successfully sustain in abruptly mutable environment. The activities involved in the
business like operations, marketing and accounting etc. are majorly influenced by the
technological advancements and digital revolution. A startup Digital Shadows based in
UK founded in 2011 by Alastair Paterson and James Chappell is taken into context
that is concerned towards monitoring millions of sources for detection of breaches,
leaks and cyber-attacks on organizations. The assignment will cover firstly creation of a
project management plan for the purpose of analysis of the influence of digital
technology on Digital Shadow comprising of aims and objectives and a work break
down structure and a Gantt chart. The second task will include small scale research by
research methods that may be qualitative or quantitative for meeting the objectives of
business. Furthermore, the research analysis will be done with the help of apposite
tools and techniques along with recommendations and an eloquent and valid
conclusion. Lastly, refection on own learning will be conducted based on own
experience.
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TASK 1
Project management can be described as the process of planning and further
implementation of the planned activities for meeting the requirements of stakeholders
and therefore move towards progression of the business project (Kerzner and Kerzner,
2017). The process of project management undergoes stages like project plan, task
scheduling, controlling the tasks and then finishing part. The concept of project
management is used by business here Digital Shadow for effective coordination among
team members and conduct evaluation for eliminating or minimizing the risks to some
extent.
P1 PROJECT AIMS AND OBJECTIVES
The aims and objectives of a project are the strong and fixed goals that must be
established so as to meet the requirements of the project requiring the objectives to be
time specific. The fixed goals provide assistance to businesses in estimation of right
timeframe for achieving sustainable growth.
The planning for project management includes project planning, allocation of resources
to team members and monitoring the various activities and controlling them and also
keeping a check and control on the delivery process of output to the clients. The digital
technological advancements aim at further enhanced automation of the processes and
maximizing the task processing speed with increased security (Kane, et al. 2015).
THE AIM of the project is to conduct analysis of the influence of digital technology and
the manner in which it has transformed the business of Digital Shadow.
OBJECTIVES for the project aim are-
 To conduct analysis of influence of digital technology and changes in Digital
Shadow
 To investigate the impact of digital transformation on activities of individuals
 To study the manner in which digital technology is influencing future personnel
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 To efficiently explore challenges introduced by digital revolution and the future
visions that are presented by swiftly growing technological changes
P2 PROJECT MANAGEMENT PLAN
Digital Shadow is encountering changes in technology in various business operations
like accounting and operations that urge the need of conducting analysis of the impact
of digital changes on the company along with examining the manner in which digital
revolution is influencing the future personnel of the company (Westerman, et al. 2014).
The advent of advanced technology in the business introduces numerous challenges to
the organization and presents with opportunities for the company to enhance its
operations and evolve as a better business. The opportunities as a result of digital
changes will be helpful and profitable for the organization to develop in the market
locally and globally.
The purpose of the project aims at further improvement of the digital processes in the
organization by effective analysis which will help in shaping the company in a way that it
is adaptable to the digital changes (Meredith and Mantel, 2011). The time that will be
involved in the project implementation will be 2 months.
The aim of quality management in the project will ensure that the outputs, advantages
and the methods by which they are delivered are successful in meeting the
requirements of the stakeholders and match with the purpose. The risk involved in the
project may be scope risk that are the changes in scope due to integration issues or
change in dependencies etc, scheduling risks due to delays due to natural factors or
estimation errors, resource risk that may be lack of skills in employees or lack of
availability of funds, technology risk due to the hardware of software failures or defects
(De Bakker, et al. 2010).
Communication is an important part of a well-managed project. Mainly, in project there
are two key groups with whom the managers of project have to ensure transparent
communication namely stakeholders and the team involved in implementation of project
(Burke, 2013). The resources in a project management can be human resources,
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financial resources, digital resources or facilities or equipment that are needed for
carrying out the project activities.
REFERENCES
1. Burke, R., 2013. Project management: planning and control techniques. New
Jersey, USA.
2. De Bakker, K., Boonstra, A. and Wortmann, H., 2010. Does risk management
contribute to IT project success? A meta-analysis of empirical evidence.
International Journal of Project Management, 28(5), pp.493-503.
3. Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N., 2015. Strategy,
not technology, drives digital transformation. MIT Sloan Management Review
and Deloitte University Press, 14.
4. Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach
to planning, scheduling, and controlling. John Wiley & Sons.
5. Meredith, J.R. and Mantel Jr, S.J., 2011. Project management: a managerial
approach. John Wiley & Sons.
6. Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning
technology into business transformation. Harvard Business Press.
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