Report: Digital Tech, Business Growth, Project Management Plan

This report analyzes the impact of digital technology on the growth and innovation of small businesses, specifically focusing on Continental Consulting Limited. The report begins with an introduction to the topic, followed by a discussion of project aims and objectives, and the development of a comprehensive project management plan that covers aspects like cost, scope, time, quality, communication, and resources. A work breakdown structure and a Gantt chart are also included to provide a timeline and stages for the project. The report then delves into small-scale research, utilizing both qualitative and quantitative methods, to gather data. The collected data is analyzed using appropriate tools and techniques, leading to specific recommendations. The final section reflects on the value of undertaking the research and provides conclusions based on the findings. The report emphasizes the importance of digital tools and social media in enhancing business operations and achieving objectives, supported by a forecasted budget and a detailed Gantt chart.

Managing Successful Business
Project

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Project aims and objectives..............................................................................................1
P2. Produce a project management plan which covers aspect of cost, scope, time, quality,
communication and resources................................................................................................2
P3. Work breakdown structure and a Gantt chart that provide time-frame and stages..........4
TASK 2............................................................................................................................................7
P4. Small scale research by implementation qualitative and quantitative research...............7
P5. Analyse of research and data through appropriate tools and techniques.........................9
P6 Recommendations as a result of research and data.........................................................16
TASK 4..........................................................................................................................................16
P7 Reflect on the value of undertaking the research............................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

INTRODUCTION
Digital technology is transforming the way of doing business in this dynamic world. It
includes all types of all type of electronic equipment and applications that simplifies the
activities. The effective planning and business control is helpful in successful and growth of
company. The different digital tools are used by companies in order to assist effective control.
The Continental Consulting Limited, UK is selected for better understanding of this concept. The
aims and objectives of company is being discussed in this report. Apart from this a project
management plan has been developed for company. As the work breakdown structure and a
Gantt chart is being prepared in report. To meet aims and objectives of company qualitative and
quantitative research is being done in this report. The evaluation of research and certain
recommendations is being made on the basis of data. Along with this, own learning and
performance is being reflected in this.
TASK 1
P1. Project aims and objectives
The company Continental Consulting Limited is medium size firm which delivers the
business research and consultancy services in various area of London, UK. Apart from this, it
provides Business Process Re engineering Services to small and medium size manufacturing
businesses around the London and Greater London. The main focus of this organisation is to
assign fittings workers for their customers (Nicholad and Stevvn, 2017). Continental Consulting
Limited was established eight years ago with a pre set goal to improve their effectiveness and
efficiency, to come up with new innovation in the business. The innovation is very important to
sustain in the business. As technology is changing day by bay and it gets obsolete with changing
time. This stage will helps the business to overcome its competitors and meets the customers
requirements and needs. The advance technology like Tweepi, Oktopost, Tag Board and Crowd
booster can be used and applied at various stages so company can extend and develop their
business operations. The electronic devices like computer and laptop will allow firm to their
business with use of social media.
The topic of this project:
“The impact of digital technology supporting small business growth and innovation”
1

In this given scenario, the innovation plays an important role in the development of
business. The computerized modernism empowers a business to learn and apply various
mechanism and process which could impact their job like contenders, advertise power and
demand etc. As these system helps company to identify the demand of customers and then by
applying these system one can fulfil demand of customers.
The primary aim of report is: “The impact of social media as digital technology supporting small
business growth and innovation”
The main objective of this assessment report is to identify how social media is helpful in
small and medium scale organisation like Continental Consulting Limited to accomplish its
objectives.
Important Research Objectives:
 To apply the social media tools in regular business activity of continental consulting
limited.
 To improve the quality of administration by applying social media instruments.
 To find out the different associated to company through social media techniques (Morish
and Gerladi, 2011).
Crucial Research Questions:
 How digital adaptation strengthen the development of medium scale enterprises.
 What would be possible changes in the firm after adaptation of digital instruments.
 How social media tools can be helpful in discovering various service related to
consultancy.
P2. Produce a project management plan which covers aspect of cost, scope, time, quality,
communication and resources
Project is for temporary time period, which has definitive time and resources to complete
the projects. Project management includes planning and organizing of a company's resources to
carry out a specific and particular task. This includes the resources like personnel, finances,
technology and intellectual property. As there is process for project management, planning,
initiation, execution, monitoring and closing involve in process of management of project. The
project management plan involve many elements such as scope, cost, risk, communication,
quality and time. The elements are described below:
Scope:
2

The scope is present and future opportunity or possibility of any technique in the
organisations. So in order to implement social media or digital technology in business, it is
important to find out their scope both for present and future. The digital media technology
technology has broader scope for the Continental Consulting Limited as it will allow the
employees of company to reach the targeted clients and customers easily with less cost. This will
help the employees to communicate information about new tools and techniques to their clients
and customers promptly. This helps the companies to achieve their goal in within given time
period.
Cost:
Cost is the price which is incurred by the companies to produce goods and services and to
acquire new technology for the business operations. Cost plays an important role in performing
project related activities. The Continental Consulting Ltd deals in re-engineering business system
of business is situated in London. To update the technology or to acquire the new technology it
requires a huge finance for company. As to introduce social media technology in business of
Continental Consulting Ltd. Needs a huge cost so they need to prepare proper budget for that
particular project. Budget will help company to delegate fund accordingly. A forecasted cost
budget for the company is shown below:
Total Forecasted Budget
Particular Amount in £
Acquiring cost of technology 18000
Implementation cost 5000
Advertisement cost 7000
Training cost of employees 7500
Total Cost 37500
The forecasted budget shows that, technology would cost around GBP 37500 to the
company.
Time:
The completion of project within given time is very important. As if it completed after
time limit then the project would not be much effective. If the project is completed within given
time limit then it brings satisfaction in work and maximize the output (Peppet, 2014). The
3

management of Continental Consulting Ltd should motivate and direct their employees for
performing the task within given time limit. The deadlines allows the workers to come up with
innovative way to complete given task within stipulated time period.
Quality:
Quality is primary and considerable factor of any task. The quality work is accepted and
praised by clients and increase customer satisfaction. The management of Continental Consulting
Ltd should direct their employees and workers to give quality performance while completing the
task. As quality can helps company to gain more market share in market and overcome their
competitors. The social media technology can be helpful in better communication with clients
and then accordingly provide quality of service according to their need.
Risk:
Risk is associated with every business which affects the outcome of that projects. Before
starting any project, management of Continental Consulting Ltd. Should identify the risk
according to project nature. The risk related with project activities includes the lack of finances,
lack of supporting employees and lack of proper planning in implementation of project plans.
The management of company should provide the training to their employees about their new
technology so they can easily adapt the technology.
Communication:
Communication is very important to complete the any kind of project on time. The
communication is a medium to exchange information and understanding of information. The
communication gap in various level of management could lead to failure of projects. And this
can effect the quality of project activities. So it is important to have a proper channel of
communication at different level of management to overcome the risk of failure of project
activities. The all plans and process should be well communicated to the team for successfully
completion of projects (Drucker, 2012).
P3. Work breakdown structure and a Gantt chart that provide time-frame and stages
The Work Break Down chart is a table which contains the which contains the significant
work related task and activities of business operations which are illustrated to represent the
relationship among each workers and project as a whole. The chart mainly focuses on the
providing important information which helps project manager to predicts the outcomes based on
various scenarios. So the important decisions can be taken about procedure should be followed
4

or not. The mission group of Continental Consulting Limited has made with split divergence of
project with a set goal to differentiate practical and intend and objectives. This exercise will
improve the management skills of users and it will give a clear picture of projects that what
targets that has to be achieve. This WBS system assist an company by providing options to
differentiate customers formation and demands. This strategy will also assist the company to take
better judgement and strategies for the accomplishment of their essential objective which can be
helpful in business expansion and development (Boniface, 2013). These work breakdown charts
are made on the base of aim and objectives of business which is explained below:
 Main objective and aim of research
 Narrative re-evaluate
 Conflicts which are featured by organization
 Intend of investigator
 Choice of Target
 Shaping of appropriate plans
 Figuring and pass decisions on collected data
Continental Consulting Limited is a small and medium sized organisation which wants to
set up an agreement to apply their innovative device like collection of information and data in
electronic format so they can compete in the market. The member of technology department
within the company has organised research that have some questions with respect to outcome of
innovation which is implemented in business organisations. For this 35 personal has been
selected for this research. It includes the teenagers, youth and college students.
This assessment provides the data to organisation management with aim that systems could be
designed. The all activities of research needs a definitive time period so task can be finished. The
consultancy has chosen polling method as a source of research.
5

The above Gantt chart shows the stipulated time for completing the work. As it can be
seen that literature is being planned to complete in 5 days which is based on task 2. and Research
Methodology is being supposed be completed in 12 days which is based on task 2 and 3. the
Gantt chart is a graphical representation of the particular task schedule. This shows the data in
bar chart which displays opening and closing date of various project management which are
useful in planning a project and defining the sequences of activity that need conclusion (Pekuri
and et.al., 2014). As per the above information and data, a Gantt chart is prepared for the
Continental Consultancy Limited that help in scheduling, managing and monitoring different
activities of project is shown below:
6

The essential defines the way to achieve the substance and defines the series in which
tasks are passed out and performed further. The most crucial part remains related with determine
way and set up the greatest time bound for performing activities. The critical path for above
business plan is being discussed below:
TASK 2
P4. Small scale research by implementation qualitative and quantitative research
To gather information and collect the data there are basically two types of main sources
which are discussed below:
Primary Data:
Primary data are called first hand data and they are fresh data which is directly collected
from respondents (Fisher, 2011). The managers acquire information from respondents without
any false result. The data are collected through interview, survey and questionnaire.
Secondary Data:
In this data are collected through the Articles, magazines and from applied research. This
provides the second hand data to researcher.
7

Questionnaire
Name:
Gender:
Age:
Q1. Will social media be helpful in for Continental Consulting Ltd to expand their business?
A) Yes
B) No
Q2. Which social media app were helpful for company to maximise the profits?
a) Facebook
b) Twitter
c) Instagram
d) other app
Q3. In what way social media tool will be helpful?
a. Minimising Defects
b. Optimise use of resources
Q4. Do it necessary for employees to provide training for digital technology
a. Yes
b. No
Q5. Does technology helpful in cut down workload in company?
a. Yes
b. No
Q6. What is the barrier for company to choose technology for business operations?
a) Cost
b) Conflict
c) Time
Q7) Did social media help to remove communication barrier in Continental Consulting Ltd?
a) Yes
b) No
8