Project Report: Impact of Digital Tech on Business Activity at H&M

This report analyzes the impact of digital technology on the transformation of business activities, focusing on the H&M group in the United Kingdom. The project's aims and objectives are clearly defined, addressing the use of digital technology, project management plans, customer relationship ma...Read More

Managing a Successful
Business Project

Table of Contents
BACKGROUND OF THE STUDY................................................................................................1
PART 1............................................................................................................................................1
P.1 Aims and objective of project...............................................................................................1
P.2 Project management plan......................................................................................................2
P.3 Gantt chart and work break down structure..........................................................................5
PART 2............................................................................................................................................6
P.4 Qualitative and quantitative research methods.....................................................................6
PART 3............................................................................................................................................7
P.5 Small scale research..............................................................................................................7
P.5 Recommendation................................................................................................................12
P.6 Reflection............................................................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

BACKGROUND OF THE STUDY
Project management plan is help to formal and approved document. This will help to
manage project report and successful research project. It will be solve different kind of business
activity's like operation management, marketing, human resource management and accounting.
The research will be based on different kind of methodology. On the other hand, research is
based on impact of digital technology on business activity. Digital technology is help to conduct
a new business in unique way (Ward, 2016). In addition, manager will be focus on aims and
objective of investigation project, than produce project management plan for successful
completion of research project. This kind of research will be affect in many departments are as
follows : Operation management : Operations management is the only area of management
concerned with designing and controlling. It will be focus on production and distribution
of goods and services or redesigning business operation. Marketing : Marketing department is use digital technology for improve number of
customer in market place (Ramazani, 2015). It is used to create, keep and satisfy every
customer or development of new product strategies. Human resource department : Hr. department is focus on internal environment of
business activity related to payroll benefit, hiring, firing and keeping up to date statues of
internal environment of organisation.
 Accounting department : Accounting department is part of organisation, which is
responsible for preparing financial statement, maintain consumer accounting information,
provide legal bill to every customer.
This written report will be based on H&M group, which is basically located in United Kingdom
and provide different kinds of services in brands offer customers a wealth of styles and trends
within fashion, beauty, accessories as well as modern, healthy food.
PART 1
P.1 Aims and objective of project
Aim : To impact of digital technology on transformation of business activity. A study
on H&M group, United Kingdom.
Objectives
 To identify the impact of digital technology
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 To understand the support of project management plan.
 To analyse the effective of customer relationship management. To make appropriate recommendation for digital technology.
Research question :
 What is the use of digital technology in fashion sector ?
 What is the relationship between digital technology and project management plan?
 What are the impact of internet technology in increasing productivity and profitability?
 What are the major challenges faced with internet technology in fashion sector?
P.2 Project management plan
Project management plan is to be focus on detail explanation of overall project
examination of internal and external factors (Keil, 2013). With the help of different types of
activity, which is involved in project management plan like time, cost, communication and
quality of work. In the same way, management activity is most important and help to solve any
kind of problem in work place.
2

As per the above project management plan is to be focus on many activity's and every activity is
based on particular time factor. On the other hand, work is to be completed on time with help of
some factors are as follows : Time : Time will be determine by researcher is 60 days. Communication : The process of systematic planing, monitoring and implementation of
channel of communication is called management of communication. It is one of the most
important part for research worker. The researcher will be communicate with the internal
management of organisation and collect proper information about management plan. On
3

the other hand, communication system between manager and employees is must solve
any kind of problem and build successful business project. Cost : In this context, to complete overall project in successful way, cost is most
important part for achievable research work (Polonsky M.J and et.al., 2014). In this way,
work will be managed if all the cost must be allotted right place and at the right time. To
be set a budget for every activity and as per the budget work is to be distributed
accordingly. Risk : Not a single project is risk free, so identify risk and issue factors. All such kind of
factor is identify in first phrase of research project. In this stage, identify those factors
which is give negative impact on research project (Porter, M.E et.al.,2019). Project
manager will take some important stage to overcome different risks in future research
work. Organisation must be focus on some strategies to solve any risk at research work.
 Scope : H&M group will be used advance technology to improve current market share.
They are able to use new and updated technology for help to change in management
system (Basu R and et.al.,2017). The scope of the project will be identify up front to give
business projects. All such factors are to be focus on able to search new application,
which is help to attract more number of customer in market place.
4

P.3 Gantt chart and work break down structure
Work breakdown structure
5

In this context, organisation must be used work breakdown structure and every single
step must be flow. This is help to arrange organisation in well structure format, so work is to be
done in simple way. On the other hand, work breakdown structure is help to assign duty right
person at the right time. In addition, Gantt chart is help for distribution of overall research work
as per the date and other factor (Crane, A and et.al., 2016). This is help to find out the critical
way and what activity required how much time to solve research problem. With the help of Gantt
chart set a particular time for every activity's.
PART 2
P.4 Qualitative and quantitative research methods
Research work is play a most important role to improve current market share. With the
help of different method, which is useful in research method and appropriate method must be
used for it. There to be used different kinds of methods are as follows : Research philosophy : In research philosophy is to be focus on research time and some
external factor must be used for it (Cleden, 2017). On the other hand, theories and other
factors must be used to solve any problem in work place. The research philosophy are of
different types such as Positivism and Interpretivism, which can be used for getting most
appropriate results from a research study. In the present research positivism research
philosophy has been used in order to identify the impact of digital technology on H&M. Research design : In this context, research design is to be focus on research outline of
overall research project. There are to be focus on some new techniques which is help and
change as per the need of operation management. There are various research designs such
as exploratory and descriptive. Exploratory research is conducted for issues that has not
been studies more clearly, develop operational definitions and improve the final research.
On the other hand descriptive research is known as a research method that determines the
characteristics of the population or phenomenon that is studied. In the present report
descriptive research has been performed in order to identify the characteristics of
employees working in H&M to understand their thoughts or views with respect to digital
technology. Sampling : Sampling refers to the group of individuals, customers or employees for
whom the interview or survey is been conducted in a research. There are two types of
sampling such as Probabilistic and Non-Probabilistic. The research has used non-
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probabilistic sampling by selecting the respondents within the H&M. In this research
work ask and fill the questionnaire or collect the proper information. All such is based on
research aims and objective which is give positive outcome of overall research work. In
this research examiner has chosen 40 sample size. The sample consist employees
working in H&M. Data collection : In this context, collect the data form different source and with the help
of different method. This is one of the most important part of research work and collect
overall information about profit and productivity must be improve profit. There are two
most important types of data are quantitative and qualitative (Gangotra, 2016).
Quantitative research is used in order to analyse and interpret numerical data such as
numbers, statistics etc whereas Qualittaive data refers to the information which is in
described form. They are been find in two different ways, first is focus on particular
response of researcher and second one is numerical way. In addition, statistical method is
used for it. In this research report quantitative research method is used to identify the
impact of digital technology on the performance and profitability of H&M.
 Data analyse : Data analyse tool is most useful part for overall research process. In
addition, some advantages and disadvantages is also improved for collect such kind of
information (Kendrick, T and et.al.,2015). Data analysis is helps in finding most useful
information from the collected data and its interpretation to make it more meaningful. In
the present research examiner has used thematic method for analysing data collected from
the questionnaire.
PART 3
P.5 Small scale research
Questionnaire
Name
Age
Gender
1. Is H&M group is used digital technology for improving future performance ?
 Yes
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 No
 Not sure
2. Which kind of digital technology used by organisation ?
 Social media
 Online application
 Multimedia
3. Is digital technology is beneficial for organisation ?
 Yes
 No
 Not sure
4. Is customer satisfaction level good increase with the help of digital technology ?
 Yes
 No
 Not sure
5. Is employees confidence level is raised after use digital technology?
 Yes
 No
 Not sure
6. Are profit and productivity level is high, with the help of digital technology ?
 Yes
 No
 Not sure
Theme : 1 H&M group organisation is use digital technology for improve future
performance
Is H&M group organisation is use digital technology for improve
future performance ?
Yes 30
No 6
Not sure 4
8

Total 40
Interpretation : From the above graph is to be focus on out of 40 respondents, 36 are agree with
such kind of statement in work place. 6 are not agreed and 4 are not aware about such kind of
changes for it. On the other hand, digital technology is most important part and help to solve any
kind of problem or improve future performance level. As per the above graph is to be focus on
many respondents are agreed with, H&M group are use digital technology for improve customer
satisfaction level in high.
Theme : 2 Social media digital technology is used internal department of H&M group
Which kind of digital technology is used internal department of H&M
group
Social media 36
Online application 6
Multimedia 4
Total 40
Interpretation : From the above chart is focus on out of 40 respondents, 36 is agreed with
organisation must be used digital technology must be used in organisation. In addition, 6 will be
focus on online application must be used to solve any kind of problem and 4 respondents are use
multimedia for increase number of customer in market place. All such kind of digital technology,
9
30
6
4
Yes
No
Not Sure

social media is use most nowadays, mostly all age group people are connected with social media
and see advertisement of product and services in market place.
Theme : 3 Using digital technology is beneficial for H&M group
Is digital technology is beneficial for H&M group
Yes 27
No 7
Not sure 6
Total 40
Interpretation : From the above chart is focus on digital technology is beneficial for
organisation. Out of 40 respondents, 27 are agreed with such kind of statement is digital
technology is beneficial for organisation. 6 respondents are not sure about all such kind of digital
technology and 7 are not aware about such kind of problem in work place. In addition, digital
technology is beneficial for long time factor and improve current market share of organisation.
Theme : 4 Customer satisfaction level is got high with the help of digital technology
Is customer satisfaction level is got high with the help of digital
technology
Yes 30
No 6
Not sure 4
Total 40
10
27
7
6
Yes
No
Not Sure

Interpretation : From the above chart is focus on customer satisfaction level. Out of 40
respondents, 30 customers are agreed with such kind of statement like customer satisfaction level
is high with the help of digital technology. 6 respondents are not agreed with such kind of
problems and 4 respondents are not sure about such kind of statements. On the other hand,
customer will be increase in market share and improve overall development of future conditions
in profit sharing ratio.
Theme : 5 Employees confidence level is high after using digital technology
Is employees confidence level is high after using digital
technology ?
Yes 25
No 8
Not sure 7
Total 40
Interpretation : From the above chart out of 40 respondents, 25 are agreed with such kind of
statements, 8 respondents are not agreed with such kind of statement and 7 are not aware about
all such conditions. In this context, digital technology is help to increase employees performance
level is high and motivate about work.
11
Yes No Not Sure
0
5
10
15
20
25
25
8 7
Frequency

Theme : 6 Profit and productivity level is high with the help of digital technology
Are profit and productivity level is high with the help of digital
technology
Yes 32
No 3
Not sure 5
Total 40
Interpretation : From the above chat is focus on out of 40 respondent, 32 is agreed with such
kind of statement in work place. 3 respondents are not aware about such kind of conditions and 5
are not aware about all such kind of statements. In additions, production and profit must be
increase with the help of digital technology must be used in organisation. Both factors are most
important for successful run a business activity. Digital technology is help to solve any kind of
problem related to growth.
P.5 Recommendation
In order to improve the performance level, there are certain set of aspects that can be
taken in to consideration. This way, M&S can follow below given recommendation with the help
of which improvement can be made: Training to workers: To perform any activity in effective manner, it is essential to make
sure that appropriate steps in which the areas that are needed to be improved are
identified. When any of the employee is not able to perform their set of roles and
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32
3
5
Yes
No
Not Sure

responsibilities, then it has negative impact over the satisfaction of customers. Before
providing training workers should be monitored so that the areas in which improvement
that are needed to be made can be identified. As per the findings made workers should be
provided with training. There are certain set of skills that are important and with training
workers get to enhance their skills and capabilities in effective manner. Understanding customers need and wants: Through social media and any other sources,
company is able to develop strong relationship with their customers. When any post or
advertisements are made, then management of the firm is able to identify the perception
that are carried out by individuals. In this context, appropriate steps are needed to be
taken so that they are able to determine the areas in which improvement can be made.
Apart from this, feedback from customers should also be taken so that issues that are
faced can be identified and steps should be taken to overcome them. Budget management: In order to implement any type of digital technologies, it is
important to make sure that proper planning of financial aspects are made. In situations
when improper planning may affect the business and they fail in meeting the set goals
and objectives. The amount of investment should be raised so that company can get
benefited with implementation of digital technology. Updating technology: With time, there are various type of changes that take place in
relation with the technology that are being used within the company. When company do
not update their system, then it affects the business operations and satisfaction level of
customers. Focus on the firm need to be made on considering the updates that has come
and need to use them in appropriate manner.
 Suggestions from employees: They are the one who have direct interaction with
customers. Any type of problem that are faced by them can affect the business operations
in relation with customers. Suggestion from employees can help the business to
determine the main issue faced by service users. Apart from this, it will also boost up
workers as they will develop positive perception within their mind towards management.
P.6 Reflection
As per the research conducted, it can be stated that on personal basis I was able to
enhance my skills and capabilities. At the initial stage I was facing difficulty in searching the
most appropriate link that will help me to get adequate information. However, I was able to
13

overcome this issue by going through all the content. Further, I identified that research aim and
objectives are important and needed to be framed properly. These are considered to provide
effective support that help to cover the research in effective manner. Further, I have identified
that appropriate selection of research methodologies are needed to be done in order to focus on
the research topic.
More specifically, I have learned that in conducting research there are ethical
considerations that are needed to be made. In this context, proper information to respondents
should be provided in respect with the research topic so that adequate data are provided. Further,
all the secondary details used should be properly references and should also be written in own
words so that risk of plagiarism can be raised. Further, I have got to identify that there are
different type of methods that can be applied in order to gather information and in each of the
methods there are tools which can be used. Selection of tools need to be done properly so that the
sources are able to provide adequate information in relation with the research topic.
CONCLUSION
Form the above research report is concluded that operation management, marketing,
human resource management and accounting. The research will be based on different kind of
methodology. On the other hand, research is based on impact of digital technology on business
activity. As per the above research report is to be focus on only those factor which is to be give
negative impact and positive impact of digital technology in market share. Some changes will be
made as per the guide of overall profitability and productivity must be change for it.
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REFERENCES
Books and journals
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Ramazani, J 2015. Project managers and the journey from good to great: The benefits of
investment in project management training and education. International Journal of
Project Management, 33(1), pp.41-52.
Keil, M 2013. Understanding the most critical skills for managing IT projects: A Delphi study of
IT project managers. Information & Management, 50(7), pp.398-414.
Polonsky, M.J 2014. Designing and managing a research project: A business student's guide.
Sage publications.
Porter, M.E 2019. Creating shared value. In Managing Sustainable Business (pp. 327-350).
Springer, Dordrecht.
Basu, R., 2017. Managing project supply chains. Routledge.
Crane, A 2016. Business ethics: Managing corporate citizenship and sustainability in the age of
globalization. Oxford University Press.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Gangotra, A 2016. Strategies in managing risks in the adoption of business analytics practices:
A case study of a telecom service provider. Journal of Enterprise Information
Management, 29(3), pp.374-399.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. AMACOM Div American Mgmt Assn.
Lamberton, C 2016. A thematic exploration of digital, social media, and mobile marketing:
Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of
Marketing,80(6), pp.146-172.
Kane, G.C 2015. Strategy, not technology, drives digital transformation. MIT Sloan Management
Review and Deloitte University Press, 14.
Simanowski, R 2015. Reading Moving Letters: Digital Literature in Research and Teaching. A
Handbook (Vol. 40). transcript Verlag.
McCoy, B.R., 2016. Digital distractions in the classroom phase II: Student classroom use of
digital devices for non-class related purposes.
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Gibson, D 2015. Digital badges in education. Education and Information Technologies, 20(2),
pp.403-410.
Gay, K 2016. Digital technology use among individuals with schizophrenia: results of an online
survey. JMIR mental health, 3(2).
Kabali, H. 2015. Exposure and use of mobile media devices by young
children. Pediatrics, 136(6), pp.1044-1050.
Charlesworth, A., 2018. Digital marketing: A practical approach. Routledge.
Haight, M 2014. Revisiting the digital divide in Canada: the impact of demographic factors on
access to the internet, level of online activity, and social networking site
usage.Information, Communication & Society, 17(4), pp.503-519.
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APPENDIX : PROJECT LOG BOOK
Project Logbook
for the chosen
organisation:
H&M
Name of the learner: Name of the Supervisor:
Project Title:
Managing successful
business
Date:
Update of weekly
research/ tasks
achieved (Account
for a minimum of six
weeks with dates)
1. What have
you
completed?
2. Did you fulfil
Task
Comments
A project on Managing Small Business Project
Yes
17

requirements
?
3. Are you on
track and
within
deadlines set?
4. Did you need
to make any
changes to
your project
management
plan?
Yes.
No.
Any risks and / or
issues identified?
1. Did you
identify
risks/issues
with a lack of
skills
required for
undertaking
research
tasks?
Problem in research tools and sources.
Lack of technology.
18

2. Did you
identify any
additional
risks/issues
that have an
impact on the
project
management
plan?
Problems
encountered
 What
barriers did
you face?
 How did you
overcome
them?
Lack of interest and resources in training and
development programmes.
I used the existing technology for the research
effectively.
New Ideas and
change of project
direction
In project management plan is used most important
top focus on tools and techniques in work place.
Tools and techniques is increase the level of
19

performance and maintained the growth rate in
market. I focus on the project evaluation and
review techniques in work place.
1. What was the Project supposed to accomplish?
To analyze the impact of training and development on the performance of employee's at Continental
Consulting Company.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes. With the help of primary and secondary data collected through survey, books and articles.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
The aims and objectives researcher has formulated, decent select research methodologies. The
activities performed on time as per the time scale. Then data is collected from primary and
secondary sources and analysis. Recommendation is also given by researcher for company.
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Lack of initiatives, duplication of data ad in sufficient resources.
5. What did you learn from undertaking the project?
20

Training and development has big impact on the employees which assist to amend the
performance and profitability of organization.
6. How would you rate your performance as a management consultant leading the project?
7.5 out of 10.
7. What strengths and weakness of your performance did you identify?
I believed in reliability in data collection. Good communication skill.
Lack of knowledge related to the topic chosen for the research.
8. How will this inform and support your continuous professional development?
This project will assist me to conduct further researches for organization.
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