Project Report: Impact of Digital Tech on Business Activity at H&M

This report analyzes the impact of digital technology on the transformation of business activities, focusing on the H&M group in the United Kingdom. The project's aims and objectives are clearly defined, addressing the use of digital technology, project management plans, customer relationship management, and recommendations. The report includes a detailed project management plan, Gantt chart, and work breakdown structure. It utilizes both qualitative and quantitative research methods, incorporating a small-scale research component with questionnaires to assess the impact of digital technology on various aspects of H&M's operations, such as customer satisfaction, employee confidence, and overall productivity and profitability. The findings are analyzed thematically, providing insights into the benefits and challenges of digital technology adoption.

Managing a Successful
Business Project

Table of Contents
BACKGROUND OF THE STUDY................................................................................................1
PART 1............................................................................................................................................1
P.1 Aims and objective of project...............................................................................................1
P.2 Project management plan......................................................................................................2
P.3 Gantt chart and work break down structure..........................................................................5
PART 2............................................................................................................................................6
P.4 Qualitative and quantitative research methods.....................................................................6
PART 3............................................................................................................................................7
P.5 Small scale research..............................................................................................................7
P.5 Recommendation................................................................................................................12
P.6 Reflection............................................................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

BACKGROUND OF THE STUDY
Project management plan is help to formal and approved document. This will help to
manage project report and successful research project. It will be solve different kind of business
activity's like operation management, marketing, human resource management and accounting.
The research will be based on different kind of methodology. On the other hand, research is
based on impact of digital technology on business activity. Digital technology is help to conduct
a new business in unique way (Ward, 2016). In addition, manager will be focus on aims and
objective of investigation project, than produce project management plan for successful
completion of research project. This kind of research will be affect in many departments are as
follows : Operation management : Operations management is the only area of management
concerned with designing and controlling. It will be focus on production and distribution
of goods and services or redesigning business operation. Marketing : Marketing department is use digital technology for improve number of
customer in market place (Ramazani, 2015). It is used to create, keep and satisfy every
customer or development of new product strategies. Human resource department : Hr. department is focus on internal environment of
business activity related to payroll benefit, hiring, firing and keeping up to date statues of
internal environment of organisation.
 Accounting department : Accounting department is part of organisation, which is
responsible for preparing financial statement, maintain consumer accounting information,
provide legal bill to every customer.
This written report will be based on H&M group, which is basically located in United Kingdom
and provide different kinds of services in brands offer customers a wealth of styles and trends
within fashion, beauty, accessories as well as modern, healthy food.
PART 1
P.1 Aims and objective of project
Aim : To impact of digital technology on transformation of business activity. A study
on H&M group, United Kingdom.
Objectives
 To identify the impact of digital technology
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 To understand the support of project management plan.
 To analyse the effective of customer relationship management. To make appropriate recommendation for digital technology.
Research question :
 What is the use of digital technology in fashion sector ?
 What is the relationship between digital technology and project management plan?
 What are the impact of internet technology in increasing productivity and profitability?
 What are the major challenges faced with internet technology in fashion sector?
P.2 Project management plan
Project management plan is to be focus on detail explanation of overall project
examination of internal and external factors (Keil, 2013). With the help of different types of
activity, which is involved in project management plan like time, cost, communication and
quality of work. In the same way, management activity is most important and help to solve any
kind of problem in work place.
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As per the above project management plan is to be focus on many activity's and every activity is
based on particular time factor. On the other hand, work is to be completed on time with help of
some factors are as follows : Time : Time will be determine by researcher is 60 days. Communication : The process of systematic planing, monitoring and implementation of
channel of communication is called management of communication. It is one of the most
important part for research worker. The researcher will be communicate with the internal
management of organisation and collect proper information about management plan. On
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the other hand, communication system between manager and employees is must solve
any kind of problem and build successful business project. Cost : In this context, to complete overall project in successful way, cost is most
important part for achievable research work (Polonsky M.J and et.al., 2014). In this way,
work will be managed if all the cost must be allotted right place and at the right time. To
be set a budget for every activity and as per the budget work is to be distributed
accordingly. Risk : Not a single project is risk free, so identify risk and issue factors. All such kind of
factor is identify in first phrase of research project. In this stage, identify those factors
which is give negative impact on research project (Porter, M.E et.al.,2019). Project
manager will take some important stage to overcome different risks in future research
work. Organisation must be focus on some strategies to solve any risk at research work.
 Scope : H&M group will be used advance technology to improve current market share.
They are able to use new and updated technology for help to change in management
system (Basu R and et.al.,2017). The scope of the project will be identify up front to give
business projects. All such factors are to be focus on able to search new application,
which is help to attract more number of customer in market place.
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P.3 Gantt chart and work break down structure
Work breakdown structure
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In this context, organisation must be used work breakdown structure and every single
step must be flow. This is help to arrange organisation in well structure format, so work is to be
done in simple way. On the other hand, work breakdown structure is help to assign duty right
person at the right time. In addition, Gantt chart is help for distribution of overall research work
as per the date and other factor (Crane, A and et.al., 2016). This is help to find out the critical
way and what activity required how much time to solve research problem. With the help of Gantt
chart set a particular time for every activity's.
PART 2
P.4 Qualitative and quantitative research methods
Research work is play a most important role to improve current market share. With the
help of different method, which is useful in research method and appropriate method must be
used for it. There to be used different kinds of methods are as follows : Research philosophy : In research philosophy is to be focus on research time and some
external factor must be used for it (Cleden, 2017). On the other hand, theories and other
factors must be used to solve any problem in work place. The research philosophy are of
different types such as Positivism and Interpretivism, which can be used for getting most
appropriate results from a research study. In the present research positivism research
philosophy has been used in order to identify the impact of digital technology on H&M. Research design : In this context, research design is to be focus on research outline of
overall research project. There are to be focus on some new techniques which is help and
change as per the need of operation management. There are various research designs such
as exploratory and descriptive. Exploratory research is conducted for issues that has not
been studies more clearly, develop operational definitions and improve the final research.
On the other hand descriptive research is known as a research method that determines the
characteristics of the population or phenomenon that is studied. In the present report
descriptive research has been performed in order to identify the characteristics of
employees working in H&M to understand their thoughts or views with respect to digital
technology. Sampling : Sampling refers to the group of individuals, customers or employees for
whom the interview or survey is been conducted in a research. There are two types of
sampling such as Probabilistic and Non-Probabilistic. The research has used non-
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probabilistic sampling by selecting the respondents within the H&M. In this research
work ask and fill the questionnaire or collect the proper information. All such is based on
research aims and objective which is give positive outcome of overall research work. In
this research examiner has chosen 40 sample size. The sample consist employees
working in H&M. Data collection : In this context, collect the data form different source and with the help
of different method. This is one of the most important part of research work and collect
overall information about profit and productivity must be improve profit. There are two
most important types of data are quantitative and qualitative (Gangotra, 2016).
Quantitative research is used in order to analyse and interpret numerical data such as
numbers, statistics etc whereas Qualittaive data refers to the information which is in
described form. They are been find in two different ways, first is focus on particular
response of researcher and second one is numerical way. In addition, statistical method is
used for it. In this research report quantitative research method is used to identify the
impact of digital technology on the performance and profitability of H&M.
 Data analyse : Data analyse tool is most useful part for overall research process. In
addition, some advantages and disadvantages is also improved for collect such kind of
information (Kendrick, T and et.al.,2015). Data analysis is helps in finding most useful
information from the collected data and its interpretation to make it more meaningful. In
the present research examiner has used thematic method for analysing data collected from
the questionnaire.
PART 3
P.5 Small scale research
Questionnaire
Name
Age
Gender
1. Is H&M group is used digital technology for improving future performance ?
 Yes
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 No
 Not sure
2. Which kind of digital technology used by organisation ?
 Social media
 Online application
 Multimedia
3. Is digital technology is beneficial for organisation ?
 Yes
 No
 Not sure
4. Is customer satisfaction level good increase with the help of digital technology ?
 Yes
 No
 Not sure
5. Is employees confidence level is raised after use digital technology?
 Yes
 No
 Not sure
6. Are profit and productivity level is high, with the help of digital technology ?
 Yes
 No
 Not sure
Theme : 1 H&M group organisation is use digital technology for improve future
performance
Is H&M group organisation is use digital technology for improve
future performance ?
Yes 30
No 6
Not sure 4
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Total 40
Interpretation : From the above graph is to be focus on out of 40 respondents, 36 are agree with
such kind of statement in work place. 6 are not agreed and 4 are not aware about such kind of
changes for it. On the other hand, digital technology is most important part and help to solve any
kind of problem or improve future performance level. As per the above graph is to be focus on
many respondents are agreed with, H&M group are use digital technology for improve customer
satisfaction level in high.
Theme : 2 Social media digital technology is used internal department of H&M group
Which kind of digital technology is used internal department of H&M
group
Social media 36
Online application 6
Multimedia 4
Total 40
Interpretation : From the above chart is focus on out of 40 respondents, 36 is agreed with
organisation must be used digital technology must be used in organisation. In addition, 6 will be
focus on online application must be used to solve any kind of problem and 4 respondents are use
multimedia for increase number of customer in market place. All such kind of digital technology,
9
30
6
4
Yes
No
Not Sure

social media is use most nowadays, mostly all age group people are connected with social media
and see advertisement of product and services in market place.
Theme : 3 Using digital technology is beneficial for H&M group
Is digital technology is beneficial for H&M group
Yes 27
No 7
Not sure 6
Total 40
Interpretation : From the above chart is focus on digital technology is beneficial for
organisation. Out of 40 respondents, 27 are agreed with such kind of statement is digital
technology is beneficial for organisation. 6 respondents are not sure about all such kind of digital
technology and 7 are not aware about such kind of problem in work place. In addition, digital
technology is beneficial for long time factor and improve current market share of organisation.
Theme : 4 Customer satisfaction level is got high with the help of digital technology
Is customer satisfaction level is got high with the help of digital
technology
Yes 30
No 6
Not sure 4
Total 40
10
27
7
6
Yes
No
Not Sure