QBIC Hotel Case Study: Analyzing Digital Technology's Business Impact
VerifiedAdded on 2023/03/23
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Case Study
AI Summary
This case study examines the impact of digital technology on QBIC Hotel's business performance, focusing on operational changes, online market growth, and customer satisfaction. The research aims to identify key elements influencing online growth, demonstrate buyer preferences based on technical variations, and provide recommendations for QBIC Hotel to improve its performance. The study analyzes the positive and negative impacts of digital technology on various aspects of the business, including operations, finance, and management. It concludes that QBIC Hotel should embrace technological advancements to increase profits, expand its customer base, and improve its operations. Recommendations include providing employees with the best training to implement technology effectively and utilizing the latest technology to analyze market situations and capitalize on opportunities.
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