Assessing Digital Technology's Influence on Cadline Ltd's Efficiency

This research report examines the impact of digital technology on the organizational performance of Cadline Ltd, a small to medium-sized enterprise (SME). The report begins with an introduction outlining the significance, aim, objectives, and research questions, followed by a literature review exploring the effectiveness of digital technology in the modern era, its application within Cadline Ltd, and the influence of training and development. The methodology section details the types of investigation, research design, philosophy, and approach, along with data sampling, analysis, and ethical considerations. The report then presents data analysis, followed by recommendations and a conclusion, offering insights into how Cadline Ltd can leverage digital technology to enhance its performance. Key areas of focus include information management, employee management, and the integration of technology to meet customer needs and gain a competitive edge in the market. The report also addresses research issues such as time and resource constraints.

Research Report

Table of Contents
TITLE- “To evaluate the impact of digital technology on developing organisational performance.
A case study based on Cadline Ltd..................................................................................................3
INTRODUCTION...........................................................................................................................3
1.2 Significance of research...................................................................................................3
1.3 Research aim....................................................................................................................4
1.4 Research Objectives.........................................................................................................4
1.5 Research Questions..........................................................................................................4
1.6 Research Issues.................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Introduction......................................................................................................................5
2.2 The effectiveness of digital technology in modern era....................................................6
2.3 The ways in which digital technology can be used by Cadline Ltd.................................7
2.4 The effectiveness of digital technology through which Cadline Ltd can improve its own
performance............................................................................................................................8
2.5 Impact of training and development on performance of employees of Cadline Limited.8
2.6 Recommendations can be given to Cadline Ltd, for improving their overall performance in
the market...............................................................................................................................9
CHAPTER 3- RESEARCH METHODOLOGY.............................................................................9
3.1 Types of Investigation....................................................................................................10
3.2 Research Design.............................................................................................................10
3.3 Research Philosophy......................................................................................................10
3.4 Research Approach.........................................................................................................10
3.5 Data Sampling................................................................................................................11
3.6 Data Analysis..................................................................................................................11
3.7 Ethical Consideration.....................................................................................................11
CHAPTER 4- DATA ANALYSIS................................................................................................11
CHAPTER 5- RECOMMENDATIONS AND CONCLUSION...................................................19
5.1 Conclusion......................................................................................................................19
5.2 Recommendations..........................................................................................................20

REFERENCES..............................................................................................................................21
TITLE- “To evaluate the impact of digital technology on developing organisational
performance. A case study based on Cadline Ltd.
INTRODUCTION
These days Small and medium size enterprises are growing at a rapid speed and this is
happening due to changes in environment, more opportunities and assistance from government.
Most of the SME's are establishing with the help of various other sections that are required by
them. The most important factor that is being utilised by them is digital technologies that will be
used for boosting company ability to understand market and secure better positioning. With the
assistance of digital technologies, organisations are able to cater to the needs of customers in a
more effective manner (Rummler and Brache, 2012). There are many benefits which can be
extracted by companies from digital technologies. This can be related to management of various
information system, to managing employees. It is very important for organisations to provide the
stated digital technologies to consumers. For doing so, they will need to adapt various
equipments, process, techniques. There have been different types of changes in last one decade
and due to this the whole industry has changed.
Cadline Ltd, is a small business enterprise that is known for its innovative approach
towards markets and other variables. It is focusing on ensuring that each task is completed in a
set period of time. It is trying to gain a perspective from market regarding various aspects that
will be related to the organisation for improving the quality of process.
1.2 Significance of research
This given report is emphasize on evaluating the implication and affect of digital
technologies on productivity of small businesses. According to the present scenario, it has been
evaluated that there are various technologies which are going to be used by firm to improve
quality as well as quantity in effective and efficient manner. Along with this, there are number of
factors which can affect small enterprise and its ability which are required to be changed
through modern methods. (Sirmon and et. al., 2011). They need to apply new methods and
techniques for making sure that business is able to boost its own efficiency levels. Digital

technology is considered one among effective methods which will help the organisation in
achieving its business goals and objectives by resisting all the external factors of market place.
This concept will enhance the performance and capabilities of the employees as they are directed
towards the same goal of business. This Present assignment is based on Cadline Ltd, which
offers services of digital technology at market place. They will be providing right solution to
companies for making sure that effectiveness of technical factors is maintained.
1.3 Research aim
These are the long term targets on which, this research is based on. This states about the
reason because of which every activity is taking place. This guides a researcher as well as a
reader in understanding the basis on which this work is being conducted. The prime aim of the
research work is stated to be, “To evaluate the implication of digital technology on small
business enterprise: a case study on Cadline Ltd”.
1.4 Research Objectives
These are known as short term targets which are set up by different researchers for
making sure that they are able to measure the effectiveness of activities that are being
undertaken. There are different types of research objectives that are there. These also assist
organisation in understanding the variables that are used as a basis of whole study. The research
objectives are stated below:
 To identify the effectiveness of digital technology in modern era.
 To evaluate the ways in which digital technology can be used by Cadline Ltd.
 To measure the effectiveness of digital technology through which Cadline Ltd can
improve its own performance.
 To determine impact of training and development on performance of employees.
1.5 Research Questions
These questions are asked for making sure that the effectiveness of digital technologies
can be enhanced for improving organisation behaviour. Digitalisation has been very productive
for the company and has provided it a competitive edge in the market. In this part of study the
queries or questions are put up for developing a basis on which literature will be reviewed. These
allows researcher to guide research in a right direction. The questions are stated below:
 How to determine the effectiveness of digital technology?

 How various ways to use digital technology can be measured by Cadline Ltd?
 What measures can be taken to check the effectiveness of digital technology in Cadline
Ltd?
 What recommendations can be given to Cadline Ltd, for improving their overall
performance in the market.
1.6 Research Issues
There are different types of issues that are faced by companies. They can cause major
shake-up in the organisation and can lead to reduction in effectiveness of organisation. The
researcher need to make an extra provision for certain task to make them more effective. There is
a requirement of action plan that will enable researcher in collecting data, analysing it,
interpreting and presentation. If there is any type misrepresentation or interpretation of data then
the managers will focus on ensuring that only right information is processed (Rasula, Vuksic and
Stemberger, 2012). The first issues which is there with this research work and it is. Limited
availability of time period. Every activity needs a specified period of time to get completed.
There is another issues that is scarcity of resources like funds and other items. Various activities
need different types of resources so that each of them can be supported in a proper manner. All
the issues will be increasing the cost and time consumption of various activities which is not
good for research work.
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
This is a part of report where the importance and solutions to the queries are stated with a
reference to various journals and books. This will aid investigator in ensuring that each task and
activity is completed as per the requirements. Basically, this is a section where guide will ensure
that all the researchers are directing a specified direction (Prajogo and Olhager, 2012). The
information will be collected from different sources that assist researcher in evaluating factors. In
this part of report, the reader ability to understand different aspect will be impacted. The digital
technologies have evolved to be more productive and effective tool that will allow the users in
gaining competitive edge over other competitors.

2.2 The effectiveness of digital technology in modern era
In present times, the digitalisation has stuck the society in a pretty hard way. The users of
various types of technologies is increasing day by day and it is enabling companies in serving
consumers in a more effective manner. Basically, digital technologies have assisted organisations
in improving the quality of work as well as standard of living of people. There are different ways
in which technology is impacting business and its process, as well as its organisational
performance. This is why the managers need to overcome any contingency that might impact
organisation future as well as operational capabilities in advance.
According to Brewster and Hegewisch (2017), Technology is a very vital part of
organisation as well as human life. It has integrated into the very core systems and boost human
capabilities to higher extent. They are also vital for making sure that each and every task is
completed. Essentially, they should be incorporated in the business procedure with the goal that
the viability of association is helped as innovation will help individuals in finishing a specific
undertaking in a superior way. There are diverse ways it can affect business and they are
expressed beneath:
 Upgrading information: The acquaintance of advancements will lead with change in the
learning of people and individuals who are occupied with business exercises. For
instance, individuals are associated with web 24*7 which empowers them in getting to
more data. Essentially, individuals can investigate the possibility that they have bolstered
by the data that is accessible on the web.
 Decreasing costs: The organization will have the capacity to diminish the cost that is
being spent on different procedure to deliver item or administration. This will occur as
individuals will be more educated and they will have the capacity to do the errand
according to the prerequisite which will be expressed to them in an era. With the guide of
web and other mechanical supernatural occurrences, individuals will know regarding how
things should be possible.
 Boosting execution: They will have the capacity to support their efficiency as they will be
helped by innovation. The general population will be more educated and have
information to achieve assignment in a set way which will prompt change in their
execution levels.

 Productive asset utilization: Company will have the capacity to diminish the utilization of
assets as the workforce will be more proficient. This will build the edge of benefits for
association and prompt better levels of productivity.
 Better utilization of human abilities: The organization will have the capacity to utilize
individuals capacities in a more powerful way as every one of them will be high
performing people. Nowadays associations attempt to achieve a level that will guarantee
that their products and enterprises created at nominal as well as affordable cost and
further sold-out on high edge.
2.3 The ways in which digital technology can be used by Cadline Ltd
As expressed by Pollock, Wick and Jefferson (2015), there are sure problems that are
looked by association that thwarts it in accomplishing a superior level of efficiency. To
accomplish its objectives and destinations in a correct way the chiefs requires to continue
dissecting the elements that can affect organization. They have to receive systems, supplies and
strategies that will support proficiency and record more benefits for enterprise. Consistent
investigation and assessment permits enterprise in accomplishing a superior focused edge in
advertise. It additionally prompts upgraded operational capacities of offices. There are different
ways that can be received by organization for boosting hierarchical execution. They are
expressed beneath:
 Presentation of new strategies and innovation: Timely presentation of new idea and
systems permits organization in boosting its own particular execution. It is additionally
ready to embrace new innovations in a powerful way. The organization needs to
guarantee that they are adjusting digitalisation for setting themselves up for future
necessities.
 Preparing to individuals for creating abilities: Company need to prepare specialists will's
identity utilizing advanced advances. This will permit them in guaranteeing that their
own particular abilities are supported.
 Incorporation in the business procedure: This is the most ideal way, which makes
individuals to utilize new techniques and innovation all alone. Fundamentally, they begin
starting and finishing errand in a more proficient way.

2.4 The effectiveness of digital technology through which Cadline Ltd can improve its own
performance
An association needs to concentrate without anyone else structure as to help its adequacy
in showcase. There are diverse sorts of effects that are there on its capacity to finish exercises.
As stated by Ford (2014 ), innovation and digitalisation have modified methods and condition
that is predominant at market place. Today, they are more centred around presenting innovations
that will help digitalisation of business. It has assumed a noteworthy part in changing the
customary methodologies utilized by business undertakings. Cadline Ltd administrators need to
continue breaking down variables for understanding their effect upon association and its capacity
to accomplish piece of the overall industry. The effect of advanced innovation on Cadline Ltd
LTD execution has been critical and this has ensured that they can achieve their targets
adequately. The influence is specified beneath:
 It has helped association productivity
 Lift to the nature of client conveyance.
 Time utilization has limited.
 The reaction time has enhanced in the assembling units of organization.
 It has enhanced the aptitudes and capacities of representatives that implies that they are
more adaptable in adjusting to new innovations.
 This is the dissected effect of innovation on organization. This will help them in making
more compelling techniques.
2.5 Impact of training and development on performance of employees of Cadline Limited
As success or failure of business depends upon skills and productivity of human resource
therefore, well trained and high skilled workers are considered as main assets of an industry.
According to views of Weare (2013), in order to increase productivity of employees, it is
necessary for a company to organise training and development program at workplace. By
attending training sessions, employees can reduce their weaknesses and develop skills in a
particular field. It will help them in giving better performance to organisation so that high
profitability of business can be gained. In context with Cadline limited, training and
development will impact in vast manner on performance of employees. It helps managers in
managing as well as empowering workers to perform at their level best so that better outcomes of
business can be obtained. It gives various benefits to this company in following manner:-

 Increases productivity
 Improve working quality of employees
 Enhance skills and knowledge of workers
 Bringing positivity in behaviour of people at workplace
 Reduces labour turnover
 Optimizing utilization of human resources through which targeted goals of business can
be completed
2.6 Recommendations can be given to Cadline Ltd, for improving their overall performance in
the market
The prime point of business association is to guarantee that they can pull in tremendous number
of buyers towards their items and administrations. Nowadays, client issues are extremely
unpredictable and require a specialist investigation to be comprehended. Because of the many-
sided quality, the supervisors need to guarantee that they can improve hierarchical execution
(Moser, 2012). There are diverse ways this should be possible by Cadline Ltd. A portion of the
ways are expressed underneath:
 Giving quicker and smoother administrations to buyers: The point of each business
association is to give fast and better reaction to client prerequisite. They are giving help
to more than 2800 firms and people to whom they have to give administrations.
 Overseeing assets legitimately: It is the significant obligation directors to discover the
ways which can be utilized for enhancing asset utilization of association. This
productivity enables Cadline Ltd to keep up aggressive edge.
 Grievance dealing with: The organization additionally need to enhance their critical
thinking abilities (Kolb, 2014). With enhancement and development of business, it is
critical to identify the issues which are pervasive in advertise.
CHAPTER 3- RESEARCH METHODOLOGY
It is considered as the crucial part of the research report that supports the investigator to
make entire research in more efficiently manner and the aim behind this is to bring better
outcomes (Shultz and Adams, 2012). This research will be highlighting implication of
digitalisation on on Cadline Ltd. Other than this certain techniques will going to be implemented
by investigator and some of them are brief below.

3.1 Types of Investigation
It is the duty of the investigator to brief the types of research which could be either
quantitative and qualitative in nature. This is the research in which the researcher has used
various methods of qualitative research and has also applied certain theories so that he can
inspect and study the investigation which has been done (Salas and et. al., 2012) . On the other
hand, to come on the final reading certain facts and data has been analysed closely.
3.2 Research Design
It can be called as one of the important part of the research and the aim of the researcher
behind this is to use this as a blue print for the entire research. It gives an outline map of the
research project in suitable way. It can be said that, it is the process of collecting, measuring and
assembling of data. Research design has been categorised into various designs like
experimental, exploratory and descriptive research design (McGrath, 2012) . The current report
emphasize on the descriptive research as it is the most appropriate for researcher as through it
they can easily set strategies for conducting any study. This will be analysing the synergies
between digital technology and its implication.
3.3 Research Philosophy
This is the philosophy which describes about the ways which will be used by the
researcher to collect the data. The research philosophy can be categorised into two i.e.,
Interpretivism and positivism (Costen and Salazar, 2011). For the current research work
Interpretivism philosophy will be followed so that the whole research can be done in realistic
manner. It is also important as most of the work is based on qualitative approach (Banai and
Tulimieri, 2013).
3.4 Research Approach
This can be an beneficial technique of research methodology as it gives suitable results
and can be differentiated in two ways that is inductive and deductive research approach. It also
highlights the required of study in either general way or specific way (Weare, 2013). For the
current research project inductive approach has been taken into the account as all the study is
based on the qualitative nature (Velez Lapão and Dussault, 2011). The inductive approach
focuses on the availability of the facts and figures which are collected by the person who is
involved into the research.

3.5 Data Sampling
Data sampling is the part of the research in which more focuses is given on the selection
of the sample from the population on which the research needs to be done (Felício, Caldeirinha
and Rodrigues, 2012). A researcher has various option of either choosing probabilistic or non-
probabilistic sampling techniques according to the demand of the project or research. For the
current research work purposive sampling technique has been applied by the researcher so that
they can gain suitable or relevant data and figures (Avci, Madanoglu and Okumus, 2011). The
sample of 50 consumers has been assumed and these are the people who takes advantage on
regular basis of the services delivered by the organisation so that they can easily fulfil their
requirements and desires.
3.6 Data Analysis
It is the essential technique of research methodology in which the collected information
and data has been analysed by thematic analysis. For the current research certain themes are
designed so that outcomes can be accumulated (Chang and Chuang, 2011) .
3.7 Ethical Consideration
No research can be done without considering most essential aspect of the research that is
ethical consideration as without no research can be done in suitable manner. During conducting
any research, a research has to undergo various problems and has to face issues and disputes. It is
the full duty of the researcher to ensure that whatever personal information they have collected
from the consumer are kept secretly and has been not reviled to anyone (Karim and Arif-Uz-
Zaman, 2013). There should be no misuse of those data so confidentially should be maintained
by them. The research should put his focus on the attaining the goals and targets that would assist
them in completing the research in efficient way.
CHAPTER 4- DATA ANALYSIS
This has a significant role in the research as it assists in identifying the suitable outcome
of the project. The main role of this is in analysing the information and data that is gathered by
investigator in order to find out research results. All the goals and objectives can be attained
through this procedure of data analysis. In the research to know the existing report questionnaire
has been framed by the researcher.
QUESTIONNAIRE

Name:
Age:
Gender:
Email:
Mobile Number:
Income:
Q1) Can digital technology bring fruitful results for a small scale organisation like Cadline
Ltd? Yes No
Q2) Which digital technology or device will be more appropriate for Cadline Ltd regarding
current situation. Smart Phone High Speed Internet connectivity Tablets Laptops
Q3) What makes a technology in Cadline Ltd useful? Sharing of the Data and Information Making Communication Easier Bringing new technological advancement
Q4) How would you rate the services and products delivered by Cadline Ltd? Highly Satisfied Satisfied Not Satisfied
Q5) In what way Cadline Ltd has expanded their business after adopting certain digital
advancement. Collaborating with other small companies Hiring talented staff from all around the world Holding back the experienced staff
Q6) Need of digital technology improving the financial condition of the company. Yes