Impact of Digital Technology on Charlotte Street Hotel Business

This report examines the implications of digital technologies for innovation and progress within small business enterprises, using the Charlotte Street Hotel as a case study. It outlines project aims, objectives, and a project management plan addressing time, cost, quality, risk, and resources. The research employs both subjective and quantitative research techniques, detailing research philosophies, approaches, and methods for data collection and sampling. Data analysis includes survey results, interpretations, and recommendations for improving business performance and innovation through digital technology implementation. The report covers employee working experience, the implementation of digital technologies in business activities, and the impact on innovation, progress, communication, and overall business performance. Finally, the report offers strategies to improve business progress and innovation within the Charlotte Street Hotel after implementing digital technologies.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Table of Contents

INTRODUCTION
In the small and medium sized business organisations, digital technology helps in
increasing growth and innovation. In the present time, technology uses in every department in
the business sectors by which various activities and functions can effectively conduct. With the
help of these technologies such as social media, Laptop and computers, corporation can easily
carry out various activities and functions in a fast and frequent manner. This helps company in
saving their time as well as cost of business (Waser, 2012). The current report is based on
significance of digital technology and its several techniques in order to bring innovation and
progress in small business enterprise with respect of Charlotte street hotel. In the hospitality
sector, there are several activities and functions that can implement with help of digital
technologies like customer relationship management, marketing, promotion etc. In the present
investigation, scholar has main aim to analyse the implications of digital technologies in order to
bring innovation and progress within small business enterprise i.e. Charlotte street hotel.
TASK 1
P 1 Project aims and objective for chosen scenario
Implementation of digital technology within small business enterprise is the best strategy
to compete within competitive business environment. With help of several sources and stages of
computerized innovation, enterprise can without much of a stretch enhance the execution of
business and bring advancement. In general practical offices like showcasing, human asset, back,
organization, advanced innovation utilizes for do its exercises and capacities. In the current
study, scholar has main aim to analyse the implications of digital technology in order to bring
innovation and progress within small business enterprise.
To analyse the implications of digital technology in order to bring innovation and
progress within small business enterprise: A case study on Charlotte Hotel
Objective
 To assess the significance of digital technology within small business enterprise
 To identify the impact of digital technology in order to bring innovation and progress
within small business enterprise
 To determine the role of digital technology in bringing innovation within company To recommend the strategy to improve performance and progress of small business
enterprise by implementing digital technologies

Research Questions
 What is the significance of digital technology within small business enterprise ?
 What is the implication of digital technology to bring innovation and progress within
small business enterprise?
 What are the strategies to improve performance and progress of small business enterprise
by implementing digital technologies?
P 2 Undertaking administration design related with cost, scope, time, quality, correspondence,
hazard and assets
Project management plan plays a significant role in investigation by which scholar divides entire
study in different part. To initiate research, researcher has to focus on the several activities and
aspects. The major objective of project management plan is to assess and analyse the
requirements of various resources in the investigation. With the help of systematic project
management plan, project manager ensures the effectiveness as well as efficiency of the project
as well as addresses the objective of research in an appropriate manner. In the context of present
study, researcher focuses on the several aspects at the time of developing project management
plan which are as follows- Time- Time is one of the important sources in the project management plan that helps
researcher in accomplishing entire activities. It is vital for chief to set little targets and set
up time of finishing of the objective of examination. Due to insufficient time period, it
may difficult to achieve target of investigation (Bulgurcu, Cavusoglu and Benbasat
2010). In order to overcome the negative impact of time within the study, project
manager can use Gantt chart method. By implementing Gantt chart method, researcher
can easily divide the whole study in small parts and accomplish all activities within small
period. Cost- This is another of the most critical viewpoints in venture administration arrange for
which is required to be considered by venture chief in examination. Without back,
researcher can't achieve the goal of research. Keeping in mind the end goal to lead a few
exercises like transportation, printing and stationary, web, and so forth required adequate
amount of finance. Thus, it is very important for project manager to consider fund to
initiate several activities of investigation.

 Quality- This is another one of the most significant aspects in the investigation which is
required to be considered by project manager (Borghoff and Pareschi eds., 2013). By
maintaining high standard of quality within the research, scholar can easily address the
objective. In addition to this, by maintaining an effective quality of research, project
manager can easily take appropriate decision.
 Risk- There are several risks associated with investigation which are required to be
considered by the project manager (Saunders, Chan and Chan, 2002). The major risk
associated within study is plagiarism. Other risk is associated with reliability and
accuracy of information in the investigation.

P3 Configuration work breakdown structure and Gantt graph

TASK 2
P4 Application of subjective and quantitative research techniques
Research methodology refers to the systematic plan that is designed by researcher for
conduct investigation in appropriate manner. This is the compelling instrument that can be
embraced by examiner for gathering, translating and investigating of information keeping in
mind the end goal to accomplish wanted objectives or destinations (Abdillah, 2014). Research
philosophy help analyst in making powerful and in addition appropriate choices. The few
methods, for example, review, talk with, survey can be utilized for gathering information.

Research technique is a strategy by which data about subject can be assembled, inspected and
deciphered about the examination. By utilization of a few strategies for the examination system,
for example, explore approach, inquire about method, information gathering, look into theories,
inquire about outline, testing, and so on., analyst can gather and dissect the examination for
discovering the best arrangement of examination issue. In the present research ponder, to break
down the effect of advanced innovation on business exercises of Charlotte Hotel researcher have
concentrated on the few systems of research technique -
 Research Philosophies- Research reasoning permits to specialist in direct examination in
more methodical way by which proper result taxi acquire at the opportune time. Research
judiciousness is a bit of research theory that helps with tending to look into issue in more
suitable way. There are two critical sorts of research rationalities, interpretivism and
positivism (Khalid, 2009). Interpretivism investigate theory permits the researcher in
utilizing speculations and idea for resolve look into issue in more successful way. In the
positivism investigate rationality scientist have essential point is to build the exploration
point in more viable way so right result can without much of a stretch get. In the present examination, specialist have connected positivism explore rationality for
investigate the ramifications of computerized innovation keeping in mind the end goal to
bring advancement and advance inside independent venture undertaking. Research Approach-Research approach is another basic method in the investigation logic
which help with understanding the general purpose and focus of the examination.
Research approach is that course through which whole objective can study and separate
in exact way. There are critical two research approach, for instance, inductive and
deductive research approach (Johnson and Christensen, 2010). Inductive approach does
not include definition of speculations. It begins with inquire about inquiry and points and
target that required to be accomplished amid the exploration procedure. Then again
deductive research approach summing up from the general to the particular. In the present
examination, scientist have connected deductive research approach for dissect the
ramifications of advanced innovation keeping in mind the end goal to bring development
and advance inside private venture undertaking. Research strategies- Research procedure is one of the essential technique in the
exploration examination and without this apparatus, it is difficult to complete the

examination in suitable way. It is a strategy which gives the suitable arrangement of the
issue by gathering, breaking down and translating the data about the subject. There are
real two sorts of methods, for example, subjective and quantitative. With regards to
subjective research system, it gives bits of information into the issues or makes thought
or hypothesis for potential quantitative research (Saunders and Bezzina, 2015). On the
other hand in the quantitative research, it is used to assess the issue by strategy for
creating numerical data. In the present examination scientist have connected subjective
system for break down the ramifications of computerized innovation keeping in mind the
end goal to bring advancement and advance inside private venture endeavor Data collection- Information accumulation is another of the most noteworthy angle in the
exploration consider by which data about the subject can gather by the researcher.
Information accumulation is a strategy for gathering information about the subject. There
are noteworthy two sorts of the data collection method, for instance, fundamental and
discretionary data gathering methodology (Zumitzavan and Michie, 2015). While expert
assemble the information from fundamental sources, for instance, survey, chat with,
discernment, survey et cetera then it is known as the basic data amassing technique. On
the other hand while analyst uses discretionary sources, for instance, books, journal,
online articles online web diaries et cetera then it is known as the helper data amassing
system. Essential information is crisp information which isn't utilized before anybody.
Then again auxiliary information is distributed by somebody. In the present study,
researcher have selected primary data collection for collect information about digital
technology and its impact within Charlotte street hotel.
 Sampling- Testing is likewise essential system in the exploration philosophy that serves
to specialist in gathering data. It serves to researcher in choosing some gathering of
individuals so as data can assemble about the subject (Soni and Kodali, 2012). By
implement random sampling method, individual can obtain the information about
implication of digital technology on the growth and progress within Charlotte street hotel.
In the current study, researcher have selected 20 employees of Charlotte street hotel for
analyse the implication of digital technology in order to bring innovation and progress
within business unit.

TASK 3
P5 Analysis about information by use of appropriate techniques and tools
1 How long you are working in the Charlotte street hotel ?
 From 6 months to 1 year
 1 to 3 year
 3 to 5 years
 Five year above
2 Do Charlotte street hotel implement digital technologies in its business activities and
functions?
 Yes
 No
3 In which functional department mostly implement digital technologies ?
 Marketing
 Sales and administration
 Finance
 Human resource
4 Is digital technology assist to bring innovation within product and services ?
 Yes
 No
5 Do you agree that digital technology help in increasing progress and growth of Charlotte
street hotel ?
 Satisfied
 Can't say
 Dissatisfied
6 Do you agree that by implement digital technology, corporation can easily communicate and
get touch with customers?
 Strongly agree
 Agree
 Disagree
 Strongly disagree

7 By help of digital technology, is Charlotte street hotel improved its business performance ?
 Yes
 No
8 Recommend the strategies to improve progress of business and bring innovation within
Charlotte street hotel after implement digital technologies ?
Theme 1: Employees are working in the Charlotte street hotel
How long you are working in the Charlotte street hotel ? Frequency
From 6 months to 1 year 4
1 to 3 year 6
3 to 5 years 8
Five year above 2
From 6 months to 1 year
1 to 3 year
3 to 5 years
Five year above
0
1
2
3
4
5
6
7
8
Frequency
Interpretation and analysis: While this question asked in the survey then majority of
respondents said that they are working within Charlotte street hotel by 3 to 5 years. On the other
hand 6 respondents are working within cited venture by 1 to 3 years. Thus, from this collected
information it has been analysed that many employees have effective working experience within
the Charlotte street hotel as they are working from many years.