Unit 6: Managing Successful Business Project - Digital Tech Impact

This report examines the impact of digital technology on small business growth and innovation, focusing on Continental Consulting Limited. It begins with an introduction highlighting the increasing use of digital tools in business and their effect on sales and profitability. The report outlines the aims and objectives, including identifying the impact of digital technologies on business operations and the role of social media. A project management plan details costs, scope, time constraints, and communication strategies. A work breakdown structure and Gantt chart are provided to illustrate the project timeline. The research methodology section covers research philosophy (interpretivism), approach (deductive), and design (descriptive). The report also discusses data collection methods and presents data analysis, drawing conclusions and offering recommendations for leveraging digital tools to enhance business performance. A reflection on the research process is included, along with references.

UNIT 6: MANAGEING
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Aim and objective.......................................................................................................................1
Project Management Plan...........................................................................................................2
Work breakdown structure and Gantt Chart...............................................................................3
RESEARCH METHODOLOGY ....................................................................................................5
Data analysis...............................................................................................................................7
Conclusion and recommendation..............................................................................................15
Reflection..................................................................................................................................15
REFERENCES..............................................................................................................................17

TOPIC: “Impact of digital technology supporting small business growth and innovation at
Continental Consulting Limited”.
INTRODUCTION
With the advancement of technology, the digital tools and other software’s have found
their usage in every aspects of business. This has helped the organisation to play a great deal in
improving the sales and profitability of the organisation. The digital and mobile technologies that
are been implemented within the firm will improve its performance. These will help in
improving the performance of the organisation. The current report will lay emphasis on the
operations and improving effectiveness of the firm. Current assignment is presented in regard to
UK based retail business enterprise, Continental Consulting Limited.
The report will cover the effective aims and objectives of the organisation with the proper
planning of the operations and other aspects or elements of the research process. The small scale
research is been carried out with assessment of effective research methods. Also, the findings are
communicated and proper improvement measures are recommended. A reflection is also
presented with regard to the research process.
MAIN BODY
Aim and objective
Aim:
“To analyse impact of social media and mobile communication to improve the growth and
innovation of the organisation. A study on Continental Consulting Limited”
Objective:
 To identify the impact of digital technologies on the business operations of an
organisation.
 To evaluate the significance of the digital tools and equipments that are been taken within
the firm to improve their performance.
 To identify the role of social media and mobile technologies play in improving the
communication of Continental Consulting Limited.
 To provide recommendation on the usage of social media and other mobile technology
for the growth and development of innovation within Continental Consulting Limited.
Research Questions
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 What impact does a digital technology have on the business operations of an
organisation?
 What is significance of the digital tools and equipment’s that are been taken within the
firm improving its performance?
 What is the role of social media and mobile technologies play in improving the
communication of Continental Consulting Limited?
 What recommendations can be given on the usage of social media and other mobile
technology for the growth and development of innovation within organisation?
Background Study
Digital technology like mobile and social media tools are the major and most influencing
factor for a business. This will help in carrying out the operations and improve the
communication channel that will influence the performance of the organisation. It will help in
identifying the operations and growth measures which are been carried out the operations and
business activities of the organisation in an effective way. Besides this, it supports building of
business relations on global scale. Other than this, it supports identification of the future trends
and predicting the risk factors associated while carrying out the risk.
Purpose of study
The major purpose of the study is to identify the impact laid by social media platforms
and digital tools that will help in carrying out the operations and other business functions within
the firm. The research will influence the impact laid by digital tools on the performance of the
organisation.
Produce a Project Management Plan
It involves the assessment of different elements that will help in improving the sales and
overall revenue generation of the firm. Some of the key elements that are required to be
considered while carrying out the plan are as follows:
Cost: It includes the financial description of all the expenses that will be made over the
research process within the selected organisation. The budgeting will help in monitoring the raw
material and resources which are been utilised for carrying out data assessment operations. The
present research process will cost about £2,000 in total. The cost of implementing the
technologies to the organisation will be £10,000.
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Scope: The scope to the organisation will look after the proper assessment of the
resources and other data assessment operations which will impact the sales and overall
operations of the organisation to a greater extent. This will also lead to rise in the efficiency of
the organisation to get suitable outcomes of the desired objectives, improving efficiency of
chosen enterprise to carry out the business operations in an effective way.
Time: The time constraints that are been set within the organisation will look after the
proper planning of the various research operations. It will also help in proper planning of the
operations and thus, will lead to achievement of research objectives on time. The present
research process will take 1.5 months to complete.
Quality: The maintaining of the quality of data assessment and evaluation process will
impact the execution of the research process by the individual in an effective way. It will impact
the goods produced and research measures that are been undertaken within the firm. Using high
quality data assessment tools will improve the preciseness of the data received and thus, will lead
to carrying out of operations in most effective way.
Communication: In order to carry out the research process, communication measures are
monitored that are been carried out by the organisation. This will help in improving the
operations that will help in proper assessment of the operations that will impact the sales and
thus will lead to rise in carrying out of the operations in an effective and significant manner.
Different communication tools like emails and telephonic communication or social media tools
will be used for interaction and communication purpose.
Risk and resources: Different risk factors will be associated with the organisation that
will impact the carrying out of the research process within the firm. The factors like data security
and privacy, consent of the respondents and their turnaround will be the biggest risk factor that
can impact the operations of the organisation. Besides this, the resources will include the
computers, servers, storage devices and human resource used by the researcher.
Produce a Work breakdown structure and Gantt Chart
The wok breakdown structure is the effective framework that is been carried out at an
organisation in order to sort the hierarchy of the operations which are been carried out at the
firm. This will help in setting up of the suitable milestones for the research process.
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The Gantt chart is a graphical representation of the work break down structure that help in the
presenting of the work processes and other research activities that are been carried out by the
researcher.
WBS
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Defining goals and
objectives 2 days Tue 3/12/19 Wed 3/13/19
Auto
Schedule
d
Identification aim and
objectives 4 days Thu 3/14/19 Tue 3/17/19 1
Auto
Schedule
d
Researching on topic
selected 11 days Wed 3/18/19 Fri 3/29/19 1,2
Auto
Schedule
Writing up of literature 8 days Mon 4/1/19 Wed 4/10/19 3
4

d
Auto
Schedule
d
Setting out research
methodologies 4 days Thu 4/11/19 Tue 4/16/19 3,4
Auto
Schedule
d
Identification of
candidates for research 5 days Wed 4/17/19 Tue 4/23/19 5
Auto
Schedule
d
Allocation of task to staff
members 2 days Wed 4/24/19 Thu 4/25/19 6
Auto
Schedule
d
Writing up final draft 1 day Fri 4/26/19 Fri 4/26/19 7
Auto
Schedule
d
Submission 1 day Mon 4/29/19 Mon 4/29/19 8
Applying quantitative and qualitative research methods appropriate for meeting project aims and
objectives
The research methods that are been carried out by the organisation will impact the sales
carrying out of effective data research process which will influence the achievement of the set
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objectives in an effective way. The proper setting of the guidelines and methodologies will
improve the effectiveness of operations. Thus, will lead to effective rise in the proper assessment
of the research or data assessment methods which will influence the quality of operations that
will help in proper planning of the evaluation process carried out within Continental Consulting
Limited. The researcher has taken the qualitative research process that helps in the carrying out
of the data assessment operations in a significant manner. Other than this, it will help in
appropriate presentation of the research process by the organisation. The various research
methods that are been adopted within the organisation are:
Research philosophy: The research philosophy helps in the most effective and suitable
manner. This will help in improving the sales and carrying out of the operations within the
organisation. It is an ideology or a concept that helps in enhancing the performance of
organisation. This will help in meeting the needs and other operational factors of the organisation
that will lead to rise in carrying out of the operations which will help in proper assessment of
improvement measures in data assessment operations. There are two types of research
philosophy that can be named as: Positivism and Interpretivism. For the present data assessment
process that is been carried out at Continental Consulting Limited, the interpretivism research
philosophy is been selected. This will help in providing an insight about the research processes
and measures that will help in carrying out of the data assessment.
Research approach: The research approach is the process of the measure that is been
carried out within the organisation which will help in improving the data assessment measures
that are been carried out within the organisation. This will help in setting up of the research
objectives and goals and will help in proper assessment of the operations which will help in
carrying out of data assessment and evaluation process which will help in meeting the
operational needs of the organisation. The two types of research approaches that are been carried
out within the firm are: Inductive and deductive in nature. For the present research process at
Continental Consulting Limited, deductive research approach is been taken in consideration.
This will help in deducing or assume the most suitable outcome measures which are been carried
out at the organisation in order to achieve the set research objective by the researcher.
Research design: The purpose of using the research design is to effectively represent the
designing of the data assessment or evaluation process that is been carried out at Continental
Consulting Limited. The suitable and effective representation of the research design will enhance
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the setting up of the objectives and action plans of the organisation to carry out the research
process. The effective adoption of the research design will impact the operations and thus will
lead to rise in carrying out of the data research operations. There are two forms of research
designing that can be adopted for the data assessment process: Experimental and descriptive. The
current data evaluation process that is been carried out at Continental Consulting Limited,
descriptive research design is selected as it will help in effective representation of the data
assessment or research process within the firm.
Data collection: In order to carry out the research process within the organisation,
suitable data or information, in the form of reviews will be carried out which will help in
improving the overall performance of the organisation. This will help in the proper assessment of
the operations which will help in carrying out of the data assessment operations in the most
effective and precise manner. The data collection measures which are been followed by an
organisation include the two subtypes: Primary and secondary data collection. For the present
research at Continental Consulting Limited, the data will be collected using primary data
collection measures including the use of a close ended questionnaire. This will help the
organisation and researcher to get the best of the reviews and ideas about the growth measures
that are been carried out by the organisation.
Data analysis: Followed by the data collection measures that is been carried out at
Continental Consulting Limited, the researcher will go through the data analysis or evaluation
process that will help in carrying out of the effective assessment of the growth measures and
achieving the set research objectives. This will help in proper planning of the operation and
assessment of the activities that are been placed within the organisation. It helps in developing a
positive and precise insight about the data or the reviews that are been collected in research
process. There are two types of the data analysis measures: Qualitative and Quantitative data
assessment measure. The present research measures that will help in proper planning of the
operations which are been carried out t the organisation will include the Qualitative data analysis
approach as it will help in analysing the close ended non statical data.
Sampling: In order to carry out the effective research process and identify its extent,
suitable sampling measures are carried out that will help in meeting the operational requirements
of the organisation. This will also help in handling the effectiveness of the research measures that
are been carried out by the organisation. The selection of the sampling and setting up of its size
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will help in improving the data assessment measures within Continental Consulting Limited. For
the current information’s assessment process within the organisation, simple random data
sampling approach is selected which included the 30 employees of the organisation to be
participated as the respondents in the current research process.
Ethical consideration: The researcher is required to follow certain regulations which
will help the organisation to carry out the research process in most effective and significant way.
The consent from the respondent, following ethical data collection and analysis tools that will
help in proper planning of the operations and getting suitable outputs.
Data analysis
Questionnaire
1. Are you aware about the Social media and digital tools and technologies that are been
undertaken within Continental Consulting Limited?
 Yes
 No
 May be
2. Are the social media tools and measures that are been undertaken by Continental
Consulting Limited are adequate for the organisation?
 Yes
 No
 May be
3. Will the social media and digital tools improve the performance of Continental
Consulting Limited ?
 Yes
 No
 May be
4. Do you find social media and digital platform supportive to improve the knowledge and
skills of the employees within Continental Consulting Limited?
 Yes
 No
 May be
5. Do you agree with the fact that the uses of social media tools and activities have certain
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security and privacy threats that can impact performance of the firm?
 Yes
 No
 May be
6. Is social media and digital platform an effective tool in improving customer satisfaction
level?
 Yes
 No
 May be
7. Will the usage of social media and digital platform tools and technologies is beneficial
for Continental Consulting Limited to improve its growth and development?
 Yes
 No
 May be
Any recommendation
------------------------------------------------------------------------------------------------------------------
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Theme 1: Yes, employees are aware about the Social media and digital tools and
technologies that are been undertaken within Continental Consulting Limited.
Are you aware about the Social media and digital tools
and technologies that are been undertaken within
Continental Consulting Limited? frequency
Yes 22
No 6
May be 2
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Interpretation: On the basis of the data assessment process that is been carried out at
Continental Consulting Limited for the identification of the impact laid by social media and
digital tools on the growth and development of the organisation, it is been found that out of 30
respondents participating in the research process, 22 agreed to the fact that they are aware about
the usage of these tools by the organisation. On the other hand, 6 employees of the organisation
denied to this fact while remaining 2 were not sure about it. This observation indicates that the
employees are aware and informed of social media and digital technologies tools that will help in
proper planning of growth and development measures within the firm.
Theme 2: Yes, the social media tools and measures that are been undertaken by
Continental Consulting Limited is adequate.
Are the social media tools and measures that are been
undertaken by Continental Consulting Limited are
adequate for the organisation? frequency
Yes 24
No 4
May be 2
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