Impact of Digital Technology on Hospitality Consumer Behavior Report

This report provides an analysis of consumer behavior within the hospitality sector, using Claridge Hotel as a case study. It explores various factors influencing consumer decisions, including cultural, social, personal, and psychological elements. The report delves into how these factors impact purchasing behavior and satisfaction. Furthermore, it examines the changes in customer trends due to digital technology, such as mobile integration and the use of online platforms. The conclusion summarizes the key findings, emphasizing the importance of understanding consumer behavior in a dynamic hospitality environment. The report also includes a list of relevant references for further research and understanding of the subject matter.

Hospitality Consumer Behaviour Insight

Table of content
 Introduction
 various cultural, social, personal and psychological factors
which impacts the behaviour of purchaser
 Change in customer trends due to digital technology
 Conclusion
 references

Introduction
 Consumer behavior signifies the provision of services that is given to
its user and there is a relationship among business for fulfilling the
need of its user. The present environment of organization is dynamic
which imposes direct impact on behavior of consumers within
hospitality sector. For attracting large number of user, it is very
important for organization to handle behavior of consumers by
adopting various techniques. In context to present report, the selected
organization is Claridge Hotel. It is well-known hotel and there are
around 197 rooms with 11 suits and this hotel was located in UK.

Various cultural, social, personal and psychological factors which
impacts the behaviour of purchaser
 It is significant for Hospitality Company to assess cultural,
psychological, social as well as personal elements which imposes
direct influence on behaviour or attitude of subordinate and its user
at marketplace. There are different kinds of function which must be
carried out by its management team that are connected to this kind
of factor which influence its user. There are various factors which
are going to be mention below:

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 Social factor these are considered as those kinds of
element that is related to society and its climate in which
the company perform its work. Thus, it imposes direct
influence on function of organisation in an appropriate
manner that is going to be discussed below:
 Reference gathering in reference of this element, it
involves gathering that is connected to intensity which
impose direct influence on behaviour or attitude of its
user. Therefore, for increasing gathering of its user can
alter mind of individual person within hospitality sector
and switch to other hotel.

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 Individual factor it involves element that is connected to
personal opinion of individual person. This element impose
direct influence on decision taken by its user for their
satisfaction that is going to be mentioned below
 Age and lifecycle stage it is determined as main element
which imposes direct impact on attitude or behaviour of
individual person within hospitality sector. For example, old
age persons require more comfort in comparison to young one
will select adventurous hospitality sector.

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 Social group it involve gathering of individual person that is
connected to behaviour or attitude of them. Herein, there are
various social groups which is going to be mentioned below:
 Social class it is considered as other element which imposes
direct influence on ability or attitude of customer within
hospitality industry. There are various types of social class
which differ individual person from another. It enforces direct
impact on capability of its user and taking decision which will
be beneficial in future period of time.

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 Psychological elements this factor is connected to presence
of mind of an individual person and their ability to influence
various decisions that is connected to hospitality sector that is
given below:
 Inspiration is determined as a psychological factor that
imposes direct impact on capability of individual person while
selecting hospitality sector. Herein, the motivation is defined
as an important function that is must for selecting a specific
service within hospitality sector during particular phase of
time period.

Change in customer trends
due to digital technology
 Digital Technology signifies the adoption of electronic tool as well as
resources in context of creating and storing data. In present time, the
use of digital technology is enhancing day by day that is executed
within hospitality industry (Lee, Sardeshmukh and Hallak, 2016). It is
helpful in changing trends that are connected to hospitality sector that
impose direct impact on performance of an individual person for
which is connected to digital technology in hospitality industry that is
given below:

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 Mobile integration it is considered as a primary change that is connected
to digital technology and its influence on hospitality industry. Herein, the
customer becomes friendly by using their mobile phones that increases
their satisfaction level during particular phase of time period. In reference
of companies, they also focus on implementing different function in order
to adopt innovative technology that is related to process of checking as
well check out by adopting mobile rather than digital key. The chosen
hotel focuses on adopting this kind of technology to increase function
related to its customers and handling changes as per situation.

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 Improving client association digital technology focuses on
increasing client association in hospitality sector. It has been
analysed that, hospitality sector is offering different kind of
platform like social media platform named as Instagram, Face
book that helps customer in resolving their queries that is
connected to organisation. And, the company focuses on
improving those facilities in an appropriate manner.

Conclusion
On the basis of above given report, it has been analysed that
consumer behavior signifies the provision of services that is
given to its user and there is a relationship among business for
fulfilling the need of its user. The present environment of
organization is dynamic which imposes direct impact on
behavior of consumers within hospitality sector.