Continental Consulting: Digital Tech Impact on Small Business

This report investigates the impact of digital technology on small business growth and innovation, focusing on Continental Consulting Limited. It explores how social media and mobile technology contribute to business productivity and marketing effectiveness. The study employs both qualitative and quantitative research methods, including a questionnaire distributed to 40 respondents, to gather data on the benefits and challenges of digital technology adoption. The project management plan covers aspects such as cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are used to provide time frames and stages for the project. The report aims to determine the effects of social media and mobile technology on small business growth, evaluate the importance of these technologies in increasing business productivity, and determine their effectiveness in maximizing efficiency. The findings lead to recommendations for Continental Consulting Limited to optimize its use of digital technology for sustained growth and innovation.

MANAGING
SUCCESSFUL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources........................................................................................................................2
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................4
TASK 2............................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research methods.................6
TASK 3............................................................................................................................................8
P5 Research and data using appropriate tools and techniques....................................................8
P6 Appropriate recommendations as a result of research and data analysis.............................16
TASK 4..........................................................................................................................................17
P7 Value of undertaking the research to meet stated objectives...............................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Technology refers to summation of techniques as well as skills employed through
business in process of production. Digital technology and its enhancing prevalence have affected
life of human in previous few decades by implementing different digital tools in business
activities. As it improves working efficiency of workers along with organisation . Technology
helps in changing way to conduct business or activities. Digital technology aids in reshaping
business world and also has modifies all business operation aspects (Ahmed Dine Rabeh,
Jimenez-Jimenez and Martínez-Costa, 2013). This present report is based on “Continental
Consulting Limited”. Business of this firm is to Re-engineering business process to medium and
small production companies in London. Under this, mention report discuss about project aims
and objectives related to topic. Small scale research through applying quantitative and
qualitative research methods by using aims and objectives will also mention. Researcher conduct
an investigation to collect data by using better tools and techniques so that conclusion could be
drawn.
TASK 1
P1 Project aims and objectives
In this modern era, taste and demands of consumers are changing day by day, so there is
a need for company to regularly evolve its business operations. Technology development have
been more beneficial for firm as it aids in make improvement in convenience as well as
effectiveness in an approach under which all operations are to be carried out. It is crucial for
business to adopt the different technological advancement so from this organisation can achieve
the better position at market place (Bruhn, M., Schoenmueller and Schäfer, 2012). Continental
Consulting Limited provides its services to small and medium size business by using social
media and mobile technology. It continuously make upgrade its technology to run business
operations smoothly. Digital technology helps in connecting people in all over the world. In
addition to this, social media and mobile technology both are necessary resources for enhancing
growth level of firm. Social media is a combination of online communication channels which
dedicated to interaction, community based inputs, collaboration and also content sharing.
Topic: Impact of digital technology supporting small business growth and innovation.
Background of Project
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Digital technology is helpful in changing way to run business as well as enhancing
productivity of business. Digital technology provides better opportunities to business and attract
large number of consumers towards firm. The main purpose behind conducting this project is to
know how mobile technology and social media help organisation to enhance their profit and
productivity. Social media is an effective tool to connect with more people as well as
communicating with them in significant manner (Eckerson, 2015). It is computer based
technology that facilitates to sharing of information as well as ideas and also develop virtual
communities and networks. There are many social media tools which used through Continental
Consulting Limited for instance Instagram, Twitter, Facebook, LinkedIn. Through all these
social media tools, this firm can aware people about its services in better manner. On the other
hand mobile technology is used for the purpose of cellular communication. It refers to device
with an internet capability to accessible from the anywhere.
Aim: To determine affect of social media and mobile technology supporting small business
growth and innovation. A case study on Continental Consulting Limited.
Objectives
 To identifying impact of social media tool as an approach to cost effective marketing.
 To evaluate importance of mobile technology and social media to increase business
productivity.
 To determine effectiveness of mobile technology to maximise efficiency of Continental
Consulting Limited.
Questions
 What are impacts of social media tool as an approach to cost effective marketing?
 What is importance of mobile technology and social media on increase business
productivity?
 What are effectiveness of mobile technology to maximise efficiency of Continental
Consulting Limited?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project is an effort of an organisation to develop something new and carries some value.
Under this, project management plan is approved and formal document which are used to
manage an implementation of project. It is a duty of project manager to develop project
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management plan by following inputs from project team as well as key stakeholders. Project
management defines implementation, monitor and also control of project (Goodrich and De
Mooij, 2014). This document is helpful in defining an approach of project team that takes to
deliver an intended scope of project. At the time of developing a project, it is necessary for
manager of Continental Consulting Limited to consists some of the necessary aspects like time,
scope, quality, risk, communication, cost and also resources. These necessary aspects are given
below as above:
Scope- In relation to project management, scope refers to activities or tasks which are
undertaken in successful manner to finish project in better manner. . Implementation of advance
technology is helpful in performing and finishing activities with in given period of time.
Cost- It is an expenditure of firm in order to implement project. Under this, it is a
responsibility of project manager to arrange proper funds for doing activities in systematic
manner. For this, company develop a budget and at the same time manager provide guidance to
its staff members for perform its project activities as per given budget. Through this, firm can
achieve target of business in given time period (Hutter and et. al., 2013).
Cost budget on cloud
computing
Particulars Amount
Initial investment 120000
Expenses:
Research and developmental
activities 28000
Operational expenses 14600
Cost to IT experts 23000
Maintenance 15000
Licensing fee 5000
Closing value 34400
3

Time- Activities and also time both are regarded as time bound. Under this, project
manager allot the activities according to the time. It helps in finish project with in particular time
period. It aids to staff members to motivate them to attain business objectives. If time will be
allocated by manager on the basis of activities, then employees can focus on perform tasks as per
given time period.
On the basis of this diagram, time period for complete this project is 16 weeks.
Quality- It is a necessary factor in project management and all activities need to be
carried out by keeping quality in mind. The focus Continental Consulting Limited on providing
quality services to small and medium size business organisations. Continental Consulting
Limited should conduct its activities by using better quality of resources.
Communication- It is necessary element that evaluated through project manager at
workplace. There is a requirement to use better channel of communication that helps in giving
proper information and also solve queries. It is responsibility of manager to develop better
communication among top manager and staff members. So that employees can focus on
completing tasks. In order to communicate with the different departments and other stakeholders,
firm will use the written method of communication because it helps in understand the
information and data in a clear way.
Risk- IT is involved in every project whether it is large or small. Manager should know
about manage that project in better manner. Project manager should determine new methods to
achieving tasks by using modern technology (Pookulangara and Koesler, 2011). With the help of
using digital technology, Continental Consulting Limited an eliminate risk and focus on finish
project in better manner. Risk develops the negative impact on business and its operations. In
order to adopt the new technology, there are many different risk involved for an instance funds,
training to employees etc.
4

P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Gantt chart and Work break down structure both are incorporated through business in
order to plan project. Both are helpful in completing project with in given time period.
Work Breakdown structure- It refers to break large project in to small components in
order to manage work in an effective manner. From this, activities are to be completed with in
given time period by using all necessary resources. It is deliverable oriented break down related
to project in small elements. Continental Consulting Limited is helpful in provide better
consultancy services to small companies so that they can conduct their business operations in an
easy manner (Smith, 2011).
Under this, flow chart is divided in to three parts and each part is divided in to the
different activities that are phase 1.1, Activity 2.1, Activity 3.1. All these actions are segmented
in to the single work package those are Deliverable 1.2, Work package 2.2, Work Package 3.2.
After then the Deliverable 1.2 is divided in Work package 1.2.1 and Work package 1.2.2.
Thorough this, employees can easily focus on that and will perform their activities with in given
period of time.
Gantt chart- Under this, activities are segmented in to small parts also allot time
according to that. It provides graphical presentation of activities which need to be completed on
5
Illustration 1: Work Break down structure

proper time. This type of chart shows about time, progress and resources which are required in
order to complete project with in given time period. It is useful for schedule and planning
projects. For completing these tasks, there are capable and well- qualifies employees selected
through Continental Consulting Limited. It illustrates begin and complete dates of summary and
terminal components of project. Through Gantt chart, firm can determine critical path. It helps to
business in remove all activities as well as efforts of project that helps in choosing right activities
to finish process.
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TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
In this project management, an investigation is conducted to collect data or information
related to specific topic. Information and data gathered by prospects is necessary for business in
order to take necessary decisions. For gathering data, there are two different research methods
given below as above:
Qualitative- It is helpful in using for uncover trends in opinions, dive deeper and
thoughts in to problem. Its main focus on obtain information and data by conversational and
open- ended communication. It helps in conduct an in- depth investigation which depends on
responses of selected respondents.
Quantitative- It emphasis on measuring objectives and mathematical, numerical and
statical analysis of collected information and data by questionnaire, polls, surveys etc. with the
help of using computational techniques.
There are two sources of collecting data mention below:
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Primary- In this, data and information collected through an investigation is never used
before. To collect information, researcher used observation, questionnaire, surveys etc. An
investigator use this method of data collection to know about opinions as well as view points of
people (Wang, Yu and Wei, 2012). So, under this, Continental Consulting Limited using
questionnaire to gather information related to particular topic by taking 40 respondents.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact details:
Address:
Q1) Does social media and mobile technology helpful in enhancing productivity and
growth of Continental Consulting Limited?
a) Yes
b) No
Q2) What benefits Continental Consulting Limited can get by using social media tools?
a) Brand development
b) More revenue generate
c) Attract large number consumers
Q3) What are different social media tools used by Continental Consulting Limited to
communicate with large number of people?
a) Facebook
b) Twitter
c) Instagram
Q4) Does mobile technology is helpful for consumers in order to getting information about
company and its services?
a) Yes
b) No
Q5) What are impact of mobile technology on business of Continental Consulting
Limited?
a) Improved Customer Experience
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b) Better Marketing Strategies
c) Enhanced Collaboration
Q6) What are issues faced by company at the time of using social media?
a) Develop social media marketing strategy
b) Confection with people
Q7) Are tools of social media helps in getting competitive benefits to Continental
Consulting Limited at market place as comparison to its competitors?
a) Yes
b) No
Q8) Are social media and mobile technology helps in maximise profit and market share?
a) Agree
b) Disagree
Q9) Recommendation some ways by which Continental Consulting Limited can enhance
its market at large scale.
Secondary: It refers to information and data that is gathered through researcher from
many different sources like for an instance books, magazines, articles, internet etc. Under this,
information that is collected from various sources are already used by other researchers.
Data sampling- It is a method of collecting the samples from whole population. In order
to collect the sample, researcher uses the random sampling method. It collects the 40 respondents
from whole population of age group of 16- 30 years.
TASK 3
P5 Research and data using appropriate tools and techniques
Under this, an investigator analyse gathered data with the help of thematic analysis. To
collect information, there are 40 respondents selected through respondents with the help of
random sampling technique.
THEME 1: Social media and mobile technology helpful in enhancing productivity
Q1) Does social media and mobile
technology helpful in enhancing
productivity and growth of Continental
Frequency
9

Consulting Limited?
Yes 30
No 10
10
Yes No
0
5
10
15
20
25
30
35
30
10
Column B