Digital Business and New Technologies: CW1 Summary and Analysis Report

This report provides a comprehensive overview of digital business and new technologies, summarizing findings from CW1. It emphasizes the critical role of digitalization, e-commerce, and new technologies for business success in the modern market. The report explores the benefits of implementing digital tools and gadgets, especially e-commerce, and highlights the importance of social media marketing. It also includes a case study of Marks and Spencer, illustrating how retail companies can leverage digital strategies to gain a competitive advantage. The conclusion underscores the advantages of e-commerce and its impact on various businesses, particularly in the retail sector, with references to academic journals and books. The report focuses on how digital tools can boost productivity and efficiency in the digital age.

Digital Business & New
Technologies

TABLE OF CONTENTS
INTRODUCTION
SUMMARY OF CW1
CONCLUSION OF CW1
REFERENCES

INTRODUCTION
 In this dynamic and modern world, top-level management within most businesses or
companies focuses on implementing new technologies within their respective
workplace to make their businesses digital.
 Currently each company is responsible to use different digital gadgets, tools,
machineries etc. in its daily operations, because without using digital technology no
business or company can survive in the market.
 This report presentation mainly includes summary of findings from CW1, conclusion
which has based on CWI summary.
 Some major aspects also have been discussed in this presentation which has based on
digital business and new technology.

Summary of CW1 Report
 It can be summarised as digital business and new technology aspects plays very great role for all
businesses or companies.
 Currently no business can achieve its various objectives without involving these aspects within its daily
operations (Kraus, Roig-Tierno and Bouncken, 2019).
 In this dynamic and modern world each business should implement various new technologies within its
workplace to gain effective results in the market.
 If top-level management within a business not consider digitalisation and new technology term within
its business environment, then that particular business never survives in the market.
 Basically, new technology gives opportunity to a business for developing its existing performance and
efficiency in its respective industry or sector.
 Day by day many new technologies are coming in the market, in which e-commerce business method
also a part of new technology.

CONT.
 Digitalisation has provided a base to different businesses or companies to run their operations on
progressive path.
 Currently there are lots of digital gadgets, tools and equipment etc. available in the market which a
company should implement in its daily operations, because these digital gadgets and tools will
definitely help to that business to boost its existing performance in the market.
 Currently top-level management within many organisations are investing huge fund for
implementing new digital tools and gadgets within their workplace, because this is the only way
for boosting own productivity in this dynamic world.
 According to many business experts, all businesses or ventures should high consider digitalisation
in their daily practices, because currently no venture can survive in the market without using
digital technology.
 Of course, implementing high-fi technology within workplace is not a small task to a small
business or venture.

CONT.
 In this digital world, there are great growth opportunities to all businesses, ventures or companies
to run their operations on progressive path by using new technologies.
 New technologies mainly indicate the development term, because anyone can easily develop itself
by using new technologies.
 Liberally, there are e-commerce is the best gift of digitalisation to the whole world.
 That’s why every business should take huge advantages through from e-commerce aspect of
digitalisation (Ananyin and et.al., 2018).
 Currently most sectors and industries of the United Kingdom has started to run their business
operations through e-commerce sites as well.
 Before e-commerce trend, people was need to go different stores, shops and supermarkets to buy
decided product or service.

Conclusion of CW1 Report
 It can be concluded that there is digitalisation has given great opportunities to different
businesses or companies for boosting their respective operations the market.
 There is no business can run its operations without implementing digital tools, gadgets and
equipment in this dynamic world.
 Currently when top-level management of business go to a business consultant for knowing those
ways which can raise its profit in the market, then most business consultants gives suggestion
that run business operations through e-commerce site.
 It means, e-commerce method currently plays very great role different businesses.
 Basically, e-commerce aspect is a major pat of the digitalisation.
 Reason is, e-commerce sites are mainly operating through digital gadgets like; mobile phone,
computer, smart phone etc.
 Generally, e-commerce is the gift of digitalisation to the world.

CONT.
 There are ordering products and services through e-commerce sites is not a tough task to a
person, because it just need to visit that e-commerce site where it wants buy products and
services (Jurušs, Ragucka-Ragovska and Sandore, 2018).
 Then person need to go in that product category in site which it wants to purchase.
 At the end, it has required to add that particular products in the cart for buying.
 Most e-commerce companies provide both facilities that, pay online or COD (cash on delivery).
 In this situation, a person can choose any option according to its comfortability.
 In the initial stage of e-commerce trend, many people were faced different problems while
ordering products and services through e-commerce sites.
 But now most people not face problem while buying products and services through e-commerce
sites, because most e-commerce companies has made their interface of site very easily and
favourable.

CONT.
 On the other side, there are social media marketing is also a part of digitalisation, because no one
can run its social media marketing campaigns without using different digital gadgets, like; smart
phones, laptops, PCs etc.
 Currently many businesses or ventures are taking advantages from the social media marketing,
because social media marketing give opportunity to a business for promoting its products and
services at the large scale in the market.
 Currently most people are using social media platforms like Facebook, Instagram etc.
 That’s why businesses can easily influence people within the market by running their marketing
campaigns on these different social media platforms.
 Currently even e-commerce companies also have handles or accounts on these social media
platforms.
 Of course, an e-commerce company also has highly require to promote its brand in the market,
because people don’t visit in such its which they have never seen before.

Application of Conclusions
 There are companies which runs their operation within the retail sector or industry has highly
required to consider digital business and new technology aspect within their respective
workplace (Haffke, Kalgovas and Benlian, 2016).
 Of course, many retail companies of the United Kingdom already have started to sell their
products and services through e-commerce sites, like; Marks and Spencer (M&S).
 The Marks and Spencer is one of the leading retail companies within the UK, which currently
has large market share in the UK’s retail industry.
 This retail company has succeeded in running e-commerce site.
 Currently retail customer within the United Kingdom can easily buy product and services of
M&S from their respective homes.

CONT.
 Top-level management of M&S believes in marinating easy interface of its e-commerce site,
because people always like to visit on those e-commerce sites which has easy interface.
 According to the site manager of company, site management team always tries to maintain
attractiveness and easiness in the site, because currently this is the only way to attract lots of
customers on the market.
 Currently many other retail companies also have taken different steps towards developing
own e-commerce site to earn huge profit in this digital era.
 In this situation, it is highly responsibility to site manager of M&S for making its e-
commerce site much attractive than its competitors.
 According to the management of M&S, if company will maintain attractiveness within site,
then it can easi8ly gain huge completive advantage in the UK’s retail industry.

CONT.
 Currently this retail company has succeeded in gaining large customer base through its e-
commerce site, because in this dynamic time period, many local people of the United
Kingdom has no time to visit a retail for buying a product.
 Basically, visit store or shop to buy products and services is the traditional method to buy
various products and services in the market.
 In this situation, most people within the UK uses e-commerce site of the M&S for buying any
retail product or services (Douglas and et.al, 2019).
 There are Marks and Spencer provides excellent home delivery services which any customer
order products and services through its e-commerce site.
 It has charged very less amount of delivery from its various customers.