Examining Digital Tech's Impact on HR Marketing at Hotel Sheldon

This research project investigates the impact of digital technologies on the marketing activities of the human resources department to maximize firm performance, using Hotel Sheldon, UK, as a case study. The report begins with an introduction highlighting the crucial role of digital technologies in revolutionizing business operations and improving administrative efficiencies within HR marketing. The research aims to examine this impact, identify business activities at Hotel Sheldon, and determine the effects of digital technologies on its operations. The research objectives include identifying business activities, determining the impact of digital technologies, examining their effects on marketing activities, and providing ways to improve marketing activities. The report includes a literature review discussing the views of various researchers on the impact of digital technology on business activities and performance, the role of HR managers, and the benefits of technological advancement. The research also explores the impact of digital technology on employee behavior, operational departments, and the importance of digital transformation. The report concludes with a reflection on the research methods applied to meet the objectives and considers further research directions.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Research proposal that defines research questions, hypothesis supported by literature
review. ...................................................................................................................................1
Activities and Timescales.......................................................................................................8
P2 Appropriate research methods and conduct primary and secondary research. ................9
P3 Conduct appropriate methods that conducts cost, access and ethical issues. .................11
P4 Appropriate analytical tools to collect research finding and data...................................12
P5 communicate research outcomes for intended audience. ...............................................22
P6 Reflection on research methods applied for meeting objectives. ...................................23
P7 consider further research consideration...........................................................................23
REFERENCES..............................................................................................................................25

TITLE - To examine the impact of digital technologies over marketing activities of human
resources to maximise performance of firm - A case study on Hotel Sheldon, UK
INTRODUCTION
Digital technologies play a crucial role in relation to revolutionize the performance of
enterprise. In this term, it can be said that development into information system has evolved the
number of variations in current trends and patterns of technologies. In addition to this, it can be
said that technological advancement has transformed operations within human resource
marketing department (Huang and et.al., 2017). These changes will be helpful in terms of
bringing improvement in administrative efficiencies.
The present assignment will focus over the activities of Hotel Sheldon, UK. It is the
global leading unit. This firm is taking various initiatives to improve the activities of HR
department by implementing technologies so that they can be able to provide quality services to
their valuable customers. Moreover, report will be inclusive of the activities like data collection
and analysis, presentation and literature review.
P1 Research proposal that defines research questions, hypothesis supported by literature review.
Digital technology is assistive in relation to describe electric technologies which work to
generate effective data and information. The present report will focus on determining
identification of marketing activities of human resource department with help of digital
technologies. All these will be helpful in terms of gathering the systematic information about
firm so that desired objectives of enterprise can be effectually achieved.
Research Aim
To examine the impact of digital technologies over marketing activities of Human
resources to maximise the performance of firm - A case study on Hotel Sheldon, UK.
Research Objectives
 To identify the business activities at the Sheldon hotel, UK
 To determine the impact of digital technologies on operations of Hotel Sheldon, UK
 To examine the effect of digital technologies over marketing activities of Sheldon hotel,
UK
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 To provide suitable ways to have improvement in marketing activities of human resource
manager by implementing digital technology at Hotel Sheldon, UK
Research questions
 What are the marketing activities which are carried by human resource manager at The
Sheldon Hotel, UK?
 What kind of technological advancement used at The Sheldon Hotel, UK?
 What are the effects of digital technology on business activities of Sheldon Hotel, UK?
Reason for conducting this project
I have chosen this area to conduct the research because I have interest to find out the
systematic information about this topic. In this, there are number of strategies which are needed
to be applied in the marketing activities by human resource personal so that there can be
improvement in the performance. In this way, this assignment will be helpful for me to develop
in-depth understanding about it. Further, I want to develop my career in the hospitality sector.
This will help me to provide idea about that how technological advancement in marketing
activities will be helpful to improve the working quality of business enterprise.
LITERATURE REVIEW
It is one of the crucial aspects which enable to determine various kinds of research which
will be carried out by the other researchers and it is assistive to develop in-depth understanding
about t given topic of the research.
As per the views of Kim, Gollamudi and Steinhubl, (2017) effective marketing activities
will be helpful to improvise the operations of firm. The human resource manager of firm plays a
crucial role in order to bring systematic operations. Moreover, it can be said that there are
number of employees who set differed preferences and it is crucial task for HR to understand the
requirements of customers so that entity can be able to generate a large amount of profitability.
In contrary to Villanti and et.al., (2017) there are number of changes which will be taken
with the help of technology. Thus, it can be said there are various number of beneficial aspects to
the hotel if they use technological advancement in their operations. In addition to this, Villanti
and et.al., (2017) state that human resource manager is responsible to implement the services of
various departments as are chef, employees and receptionist.
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According to the view of it has been stated that digital technology has a wide impact
over the activities of firm. The technological advancement will bring a large amount of
profitability and productivity to the firm. In addition to this, Kim, Gollamudi and Steinhubl,
(2017) state that technology has enabled the activities of enterprise and it is helpful to get
connected to the internet facilities to make better interaction with each other in hospitality sector.
In addition to this, Henderson, Selwyn and Aston, (2017) state that technology will be
helpful in terms of managing timing issue in the enterprise so that each thing can be carried out
effectively. The digital technology will be helpful in terms of bringing efficiency so that firm can
be able to deal with current trends in market. Technology is helpful in terms of delivering better
results so that each employee can have better interaction with each other. Therefore, in order to
keep effective things in organisation, the firm needs to have use of things which will be helpful
in terms of bringing desirable results.
According to Kane and et.al., 2015 it has been said that, impact of digital technology has
been given the best impact on the behaviour of making good task oriented goals. Along with that,
digital technology includes various technology and great impact on the human resource
departments in different manner. Company achieve the best performance and best target market
in order to meet the needs of organization. Apart from that, another process of digital marketing
is that to promote the organization promotional activity. After making the best technological
growth is that, possible manner. Apart from that, it will be given the best technological growth.
Which helps to make better technology and better working performance. On the other side,
according to Robinson and et.al., 2015 it has been seen that with the help of digital technology. It
gives better chance to take the better opportunity growth. It makes better decision making
growth. More apart. It has been seen that, Sheldon's UK should adopt the platform of digital
technology for making products and services more popular. Digital technology has been given
great impact on the every organization in order to make sure better opportunity growth. Apart
from that, according to Tiago and Veríssimo, 2014 digital technology also creates confusion and
interdependence level among the functions of business activities which gives negative impact on
the behaviour of employees.
Sheldon's UK spread at wide level in UK, operation department of the organization
provides the most essential part of the organization which gives most essential level of growth. It
helps to handle the day to day activity of the hotel to maintained the business activities and
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company performance. Overall, it gives better level of value to other departments as well. Impact
of digital technology on the operational department is that to control the overall activity and
target market growth in order to accomplish the best opportunity and growth. Operation
department controls each and every organization which makes better information technology
growth. It helps to transforming the better opportunity and growth. Digital technology create a
shape by the intelligent growth and makes better technological growth for making target market
goals. Overall, it makes better opportunity growth. Overall, this helps Sheldon's UK to take
better opportunity and growth. Besides, it gives better technological impact on the behavior of
making good task objectives goals. Apart from that, digital impact helps to Sheldon's UK to
enhance the value and growth making performance in order to meet the changes and best
opportunity and growth. Which makes better changes and task oriented growth. Apart from that,
it will be the best oriented growth factor. Moreover, it will be the better opportunity growth.
Overall it gives better opportunity growth which helps to make better opportunity growth. On the
basis of Taiminen and Karjaluoto, 2015, operational department is the most essential and
effective department which enhance the energetic performance of other department. New
advanced technology will help to improve quality and working of the organization. Apart from
that, it will be more challenging and effective process which helps to reduce burden level.
Effectiveness of digital technology will improve the effectiveness and productivity level. With
the help of effective terminologies this makes better performance level to operational activities.
According to Kumar and Reinartz, 2018 digital technology reinforcing the document goals and
helps to achieve the company goals and objectives in more effective manner. Apart from that, it
gives better opportunity and growth in order to make more effective strategic goals. Besides, on
the basis of Chaffey, 2015 Digital technology also reduce the role of human resource which
gives negative impact on the human resource department.
The most large effect of digital technology has been impact on human resource
departments in terms of acceptance. Under which some employees suggests that digital
technology is the more productive and flexible. Apart some of them thinks it creates confusion
and misunderstanding in terms of understanding. Due to which company reduce their efficiency
level. Besides, according to Laudon and Laudon, 2016 digital technology is the fast making
process in terms of better technology and growth. Along with that, it will also encourage the
employees in terms of making good position through adopting digital skills. Apart from that,
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there are some software and technologies that help Sheldon's UK to perform the work in within
seconds. It also makes the better performance level. In order to meet the needs of the
organizations. Moreover, it helps to bring new changes and technological growth in terms of
making good level of work. Overall, advanced technology can gives huge impact on the business
activities in terms of good target goals. Apart from that, it will be giving better opportunity
growth in making good skills and wants. Digital transformation has been given the best possible
action plan in order to meet the needs of the organization in order to meet the needs of the
organization goals and target market objectives. Apart from that, digital technology has been
providing business growth as well in order to compete with rival firms. Overall, it has provides
various expansion possibilities in terms of getting the approval or satisfaction of customers.
Apart from that, it also helps to provide the best technological growth in order to meet the needs
of the organization. Apart from that it will provide the best technological growth. Moreover, it
will be given more enlarging performance level. According to Mazzarol, 2015. digital
technology is the game changing way that integrated the all activities and making good task
oriented work according to the best possible manner. Apart from that, it will also affect Sheldon's
UK overall position in the market. In terms of customers it has been seen that customers always
prefer to go the target market goals and making better decision making approach. Apart from
that, it will also make good skill and wants of the customers as well.
Apart from that, it also creates risk for hacking the data through hackers. Digital
technology having the risk of piracy which has been held by competitors to hack the company
data. This is the negative effect of digital technology which given by the rival companies. It
requires better decision making process in terms of protecting the company data. On the other
hand, Nowadays can also identify the hacker with the help of advanced technology. However, in
terms of human resource department, it is the only department which took highly advantageous
performance level. It gives better advancement growth. With the help of growth in order to make
the better decision making approach. It will help to make the better technological growth. It will
be more challenging and give better decision making process. Apart from that, digital technology
is given better decision making growth. Apart from that, it will be more enlarging process which
is making better decision making growth. Apart from that, it is the most enlarging process of
making good task oriented. Moreover, it will be the most enlarging process of skills and
enlarging process. Besides, On the basis of Kenney and Zysman, 2016 digital technology has
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been the most enlarging and profitable for the company. Apart from that, it has been cleared that,
overall process based on the online in order to get the attraction of customers. In order to identify
the impact of digital technology on human behavior. So that, according to the nature it has been
cleared that, digital impact has been given huge impact on the overall activities of the business.
Digital techAccording to Kane and et.al., 2015 it has been said that, impact of digital
technology has been given the best impact on the behavior of making good task oriented goals.
Along with that, digital technology includes various technology and great impact on the human
resource departments in different manner. Company achieve the best performance and best target
market in order to meet the needs of organization. Apart from that, another process of digital
marketing is that to promote the organization promotional activity. After making the best
technological growth is that, possible manner. Apart from that, it will be given the best
technological growth. Which helps to make better technology and better working performance.
On the other side, according to Robinson and et.al., 2015 itnology is the most suitable and
productive for the company in terms of all factors of activities. Moreover, on the basis of Strauss
and Frost, 2016 online platform gives huge changes in terms of selection of employees for the
company. Apart from that, it gives various source or technologies through Sheldon's UK can
easily select best candidate for performing the hospitality task. Moreover, selection process is the
most effective and essential part for every organizations. It is necessary for companies to select
best techniques of recruitment and selection while searching the candidates. Overall, it gives
possibilities to hire productive employees for the organization development in order to meet the
objectives and goals of organization. It gives better opportunity and growth in order to meet the
needs of the organization. It gives new opportunity and growth for the organization.
Apart from that, it will be giving better opportunity to stable the qualitative staff that help
company to stable the customer attraction and maintained long term relationship with customers.
Apart from that it will be providing more great impact on the overall behavior, according to
Hutchinson, Donnell, Gilmore and Reid, 2015. there are many techniques and sources has
present through company can easily recruit employees without interesting huge time process.
Apart from that, it also helps to create productive growth environment and better focusing
environment. On the other hand, along with that, digital technology has given the best productive
nature of growth. Apart from that, it will also help to make the better effective nature of fact.
Apart from that, it will also help to take the better decision making approach. Apart from that,
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digital technology has introduced new changes and growth through organization makes better
decision making approach. It will also help to take the better decision making approach.
Moreover, this will be given better opportunity and growth. Apart from that, it will be given
better technological growth in order to introduce new changes and fast growing performance. It
is the fast growing performance which helps to make better decision making. Apart from that, it
gives better decision making approach. Along with that it will also help to perform more
effective decision making approach. Apart from that, it will also help to enhance the productivity
level of the company. Overall, human resources' department is the most essential function of the
organization which helps to take all decision on the basis of better decision making approach.
Apart from that, the department also make best decision making approach for the organization
growth. Apart from that, it will be given better decision making approach.
Research Approach and Methodologies
In this, it can be said that to conduct the one specific research, it is very essential that all
the methods, techniques as well as approaches will be considered effectively. In this way, there
are differed kind of research methodologies as are-
Research philosophies- It enables the enterprise in order to determine the appropriate
sources with the help of which systematic information. In this, there are two kinds of approaches
i.e. positivism and interpretivisim. Also, to make it appropriate, the investigator will make use of
combination.
Research design- It is helpful in carrying out the research in an effective manner. It is of
three types which are experimental, descriptive and exploratory (Nambisan, 2017). In this, all
researches will make the use of descriptive research design and it will also be helpful in terms of
determine the theories as per the research topic.
Research approach- In this, there are two kinds of research approaches i.e. inductive
and deductive. Inductive approach will be helpful in terms of developing the theory. It is
assistive in terms to define that which is helpful in order to gather the whole specific data. In this
way, it can be said that deductive approach is very useful to tasting the theory related with the
research topic.
Data collection- There are two method of conduction data collection as are primary and
secondary method. To conduct this present research, there will be use of both primary and
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secondary methods (Henderson, Selwyn and Aston, 2017). Primary method will be conducted
with the help of questionnaire and there is need to take 20 employees. The information is needed
to be gathered with the help of books, journals and websites, etc.
Data analysis- To gather the information, it is required to conduct the proper analysis. In
this context, things is need to be done with the help of thematic presentation with the use of
tables, graph etc.
Activities and Timescales
It is one of the effective process as it is helpful in terms to set the proper deadline to each
activities so that things can be conducted in impelling mode.
Activities 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Finding
research
topic
Literature
Review
Drafting
of
methodol
ogy
Finishing
Proposal
Designing
questions
and pilot
research
Carrying
out &
recording
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research
Data
analysis
and
making
graphs
Discussio
n and
Conclusio
n
Final
Report
editing &
completio
n
P2 Appropriate research methods and conduct primary and secondary research.
In order to conduct the present research to determine the impact of digital technologies,
there is need to have the use of following methods which are:
Research philosophies- It is concerned with the belief in relation to collection and
analysis of data. In addition to this, this step will be inclusive of four kinds of research
philosophies i.e. pragmatism, realism, interpretivsim and positivism. In relation to carry out the
present research, there is need to have the use of combination philosophies like that of positivism
and interpretive. In this, process is based on assumption about the sources and nature of
knowledge. It is believe about the ways in which data should be collected, used and analysed.
The main reason behind conducting this research is to gain factual information by having the use
of observation. In this, role of researcher is to collect and interpret the whole data. In addition to
this, positivism method will be dependent on the observation which helps to provide the
quantifiable information (Huang and et.al., 2017). This kind of technique is going to be useful in
order to determine the impact of digital technologies on the activities of business enterprise. In
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