Research Project: Analyzing Digital Technology for Unicorn Business

This research project examines the implementation of digital technology within Unicorn, based on a questionnaire distributed to 20 respondents. The report analyzes various aspects of digitization, including the use of social media, websites, and online shopping platforms. Key findings reveal that Unicorn primarily utilizes social media to engage customers and drive business, with a majority of respondents acknowledging the advantages of technical advancements such as improved work performance and increased productivity. The study also identifies the cost of digitization as a primary drawback. Furthermore, the report delves into customer behavior, highlighting the ease of online access, the prevalence of mobile usage, and the increasing trend of online purchases. The research concludes with recommendations for leveraging digital tools to enhance marketing activities and improve customer satisfaction.

RESEARCH PROJECT

Table of Contents
Plan and design data collection ..................................................................................................3
Recommendations and conclusion ...........................................................................................23

Plan and design data collection
QUESTIONNAIRE
Name
Age
Gender
1 How can Unicorn implement the digital technology in their business?
 Social media
 Marketing sources
 Cannot say
2 What are the sources of digitization?
 Websites
 Facebook
 Both of the above
3 Is Unicorn have any online website?
 Yes
 No
 Don't know
4 Which source is applied by Unicorn in their business?
 Social media
 Paid search
 Cannot say
5 What are the advantages of technical advancement?
 Improve work performance
 Increase productivity
 Both of the above
6 Which one is the main drawback of digitization?
 Time consuming
 Costly
 Cannot say
7 Is retail industry provide facilities of online shopping to their customers?

 Agree
 Disagree
 Not agree not disagree
8 Is Unicorn adopting the modifications of technology?
 Yes
 No
 Don't know
9 How customers are using the advantages of digitization?
 Via mobile
 Via agent
 Cannot say
10 Do Unicorn have any internet access?
 Yes
 No
 Don't know
11 Is it easy to access online services of Unicorn?
 Agree
 Disagree
 Cannot say
12 Does customers purchase goods via online?
 Yes
 No
 Don't know
13 How Unicorn can access the internet?
 Modem
 Cable
 Both of the above
14 Which options are providing by Unicorn to payment of the products?
 Cash on delivery
 Advance payment
 Don't know

15 Does Unicorn have virtual learning environment?
 Yes
 No
 Cannot say
16 Is Unicorn providing discount offers on register online booking?
 Strongly agree
 Strongly disagree
 Not agree not disagree
17 Is digital technology impacts on the business activities?
 Yes
 No
 Don't know
18 In which manner digitization affect the business?
 Positively
 Negative
 Both of the above
19 Which factor affects the business in strong manner?
 Economic factor
 Technical factor
 Environmental factor
20 Is it beneficial for the Unicorn to implement the technical advancement in their marketing
activities?
 Yes
 No
 Don't know

Theme 1 Unicorn can implement the digital technology in their business via Social media
How can Unicorn implement the digital
technology in their business?
Respondents
 Social media 15
 Marketing sources 3
 Cannot say 2
Interpretation
From the above graph it can be concluded that there are 15 respondent out of 20 who
agreed that company is implementing digital technology in their business via social media. There
are various sources of social media as well. The foremost source is internet. Company can
develop the business plan to attract more customers towards their business to purchase goods and
services. Employees can increase their skills and knowledge about technological advancement
which is beneficial for business to get success. Furthermore, there are 3 respondents who are
agreed that business is using marketing sources such as newspaper, magazines and so on to
implement digitization.
Theme 2 Websites and Facebook are the sources of digitization
What are the sources of digitization? Respondents
 Websites 3
 Facebook 2
 Both of the above 15
Social media Marketing sources Cannot say
0
5
10
15
15
3 2
Respondents

Interpretation
As there are different sources of social media, company is using Facebook and websites
to increase their productivity and sales volume. It is accepted by 15 respondents out of 20 i.e. In
present time, all consumers have their personal mobile phones and they are using Facebook,
Instagram, twitter and many more sites to get information about market. Facebook is one of the
best source to attract more customers towards their business because this application is using by
70 % of the people as per the current research. Company have to develop the attractive
presentation with including all information and data about the company.
Theme 3 Unicorns have online website
Is Unicorn have any online website? Respondents
 Yes 10
 No 7
 Don't know 3
Interpretation
From the above graph it is resulted that unicorn is having online website and the address
is www.unicorn.com. Through which they offered various facilities to the consumers to increase
their satisfaction level.
Theme 4 Social media source is applied by Unicorn in their business
Yes No Don't know
0
2
4
6
8
10
10
7
3 Respondents

Which source is applied by Unicorn in their
business?
Respondents
 Social media 9
 Paid search 8
 Cannot say 3
Interpretation
The social media programs such as Facebook, Twitter and YouTube can be utilized by
the administration in order to boost its products and services among marked mass. With the use
of these media, enterprise firms can catch more figure of customers towards their products and
services. The utilization of mobile phones in the enterprise assists to stay in contact with group
that are residing in other states.
Theme 5 Improve work performance and Increase productivity both are the advantages of
technical advancement
What are the advantages of technical
advancement?
Respondents
 Improve work performance 8
 Increase productivity 2
 Both of the above 10
Social media Paid search Cannot say
0
2
4
6
8
10
9 8
3 Respondents

Interpretation
The determination is measurable and can be individualized, it also helps in built
relationship with customers and vantage the power of social media. The large volume of data can
be collected by Unicorn from the diverse origins such as enterprise proceedings, social media,
etc. and settled on data collected, the organization can anticipate the consumer buying behavior.
Response that is being presented on this social media program will assist company to amend its
services. So, both of these digital technology that is big data analytic and social media platform
will be advantageous for the institution in the upcoming years and will change customer
expiation. Company will be capable to evolve advanced products and will vantage antagonistic
rewards from the competitor organizations.
Theme 6 The main drawback of digitization is that it is costly.
Which one is the main drawback of
digitization?
Respondents
 Time consuming 6
 Costly 10
 Cannot say 4
Improve work performance
Increase productivity
Both of the above
0
2
4
6
8
10 8
2
10
Respondents
Time consuming Costly Cannot say
0
2
4
6
8
10
6
10
4
Respondents

Interpretation
Disadvantages anticipate Cyberspace merchandising thrust can be traced, Revelry
recessed by too much online Ad Jumble, Not be proper for the products, Concern high level of
competition, Selling award can be injured by ruinous response, It is highly supported on
Relevant explanations which can be prepared to shift, is not yet grasp by all groups.
Government occupations might decrease which in turn may path to civilian persons' ferment.
People will use free WiFi just for time pass which is actual scenario in metros. The main
drawback is that to implement the technical advancement in the business is highly costly. Owner
requires higher amount of investment to implement.
Theme 7 Retail industries are providing facilities of online shopping to their customers
Is retail industry provide facilities of online
shopping to their customers?
Respondents
 Agree 12
 Disagree 5
 Not agree not disagree 3
Interpretation
Retail industries are providing facilities of online shopping. As per the above graph it can
be interpreted that company is giving services online. It is the easiest method because by
Agree Disagree Not agree not disagree
0
2
4
6
8
10
12
12
5
3 Respondents

providing products online, customers satisfaction level is increased. They feel happier and
satisfied.
Theme 8 Unicorns is adopting the modifications of technology
Is Unicorn adopting the modifications of
technology?
Respondents
 Yes 9
 No 7
 Don't know 4
Interpretation
It is not easy to implement the modifications and changes of technology in the business
because employees has the mindset that it will be wastage of time and cost consuming. A better
leader can change the mindset of those employees by communicating effectively. From the
above graph it can be conclude that there are 9 respondents who are agreed that company is
adapting these modifications effectively. Company have skilled and well trained employees who
strongly adapt these changes as they treated these alterations as challenges which will be
beneficial for their company.
Theme 9 Customers are using the advantages of digitization via mobile
How customers are using the advantages of
digitization?
Respondents
 Via mobile 8
Yes No Don't know
0
2
4
6
8
10 9
7
4 Respondents

 Via agent 5
 Cannot say 7
Interpretation
As companies are providing online facilities so customers can take advantages of these
facilities through their mobile or computer. Companies are giving different offers which comes
as a notification on the mobile phones. Consumer can gain benefits of these offers by shop
online. Mobile is one of the most and fastest changing source which is used by 90 % of the
people so it is great opportunity for the retail industries to sell more and more products and
services online. Consumers can take advantage through agents as well but in now days, when all
customers have their own phone and easy to access the website it is not required to hire agents.
Theme 10 Unicorns have internet access
Do Unicorn have any internet access? Respondents
 Yes 11
 No 5
 Don't know 4
Via mobile Via agent Cannot say
0
1
2
3
4
5
6
7
8
8
5
7
Respondents